Zoominfo

NOVEMBER 29, 2023

A recent Forrester report found that Millennials and Gen Z make up 64% of business buyers. Forrester data shows that these generations prefer getting their information from websites, forums, and message boards over the in-person peer conversations of older generations. They are also quicker to voice their dissatisfaction.

Buy 130

Buy Generation Peer-to-peer B2B 130

Nuvi

APRIL 27, 2021

As more consumers interact with brands across various digital touch points, such as chat and social media, it is gaining in prominence. The study included insights from 152 digital marketing or customer experience decision makers in the U.S. The Forrester Opportunity Snapshot can be accessed here. . REDWOOD CITY, Calif.

Studies 40

Studies Forrester Lead Scoring Lead Ranking 40

ANNUITAS

AUGUST 19, 2022

” Forrester : “Organisations [sic] that are pivoting and turning the focus of their operations, technology and go-to market messaging to centre [sic] on the customer are twice as successful, and they enjoy longer customer retention, higher brand recognition, and even improved employee retention.” This results from a.)

Lead Ranking 130

Lead Ranking Paid Search Agency SIC Research 130

Televerde

JANUARY 30, 2018

If you remember from the first post, a Forrester survey attributes superior results to companies that employ modern marketing techniques: ? While SiriusDecisions has found that 67% of the buyer’s journey is now done digitally, human interaction with live salespeople is critical for progress toward a sale. [2].

Lead Ranking 67

Lead Ranking Lead Scoring Lead Qualification Forrester 67

KoMarketing Associates

JANUARY 3, 2020

Turtl and Forrester recently teamed up to conduct the “Interactive Content Experiences Help Marketers Better Understand Buyers, Cultivate Leads, and Close Deals” study, and statistics showed that 61% of B2B marketers who have implemented a content marketing platform have seen improved content performance.

B2B Marketing 162

B2B Marketing Marketing & Strategy Marketing Strategy Content Marketing 162

Zoominfo

OCTOBER 23, 2019

Forrester predicts cognitive technologies such as robots, AI, machine learning, and automation will replace 16% of U.S. Forrester predicts cognitive technologies such as robots, AI, machine learning, and automation will create 9% of new U.S. Forrester forecasts one million U.S. PwC predicts up to 38% of U.S. jobs by 2025.

Marketing AI 247

Marketing AI Statistics Enterprise Management Work Management 247

6sense

JANUARY 26, 2016

To wrap up 2015, Forrester Research, Inc. According to Forrester, all of these developments add up to a lot of change: B2B marketers will have to accept a fundamentally different role in the modern enterprise, reimagine their relationship with sales and change their approach to demand generation.

Forrester 48

Forrester Lead Ranking Marketing Qualified Leads B2B 48

The ROI Guy

MARCH 12, 2015

At the Forrester’s Sales Enablement Forum last week, a study by Andy Hoar, Principal Analyst at Forrester was revealed showcasing this 22% expected decline over the next five years. A Forrester survey of 250 B2B Buyers reveals that it’s not just B2C purchases that have moved online. So what can you do about the shift?

Forrester 40

Forrester B2B Sales Marketing Proposals Case Studies 40

Only B2B

JUNE 30, 2023

Recent data highlights the importance of understanding B2B buying intent: According to a study by Forrester , 68% of B2B buyers prefer to research independently online before engaging with a sales representative. times more likely to consider a purchase when the vendor personalizes their interactions.

Purchase Intent 62

Purchase Intent Intent Data Intent Purchase 62

Only B2B

APRIL 10, 2024

Marketing and Sales Disconnect: According to Forrester: A well aligned team drives the 15% more revenue. Website Interaction Tracking: Monitor how visitors interact with your website. Content Engagement Metrics: Track how leads interact with your content (time spent on page, scroll depth).

Marketing Qualified Leads 71

Marketing Qualified Leads Lead Ranking Sales Qualified Leads High Quality Lead 71

Golden Spiral

APRIL 11, 2019

The more we understand about buyer behavior, the more likely we can adapt our own behavior in online and in-person interactions. These five psychological studies can help you engage your buyers in their preferred styles, putting you in charge of the deal. Two Bonus Studies. Forrester’s Customer Personalities. Influential.

Buyer Personas 59

Buyer Personas Studies Ideal Customer Profiles Sales Cycle 59

Sprout Social

APRIL 17, 2023

To better understand Sprout Social’s ROI, we commissioned a Total Economic Impact™ study conducted by Forrester Consulting that clearly quantifies how a composite organization comprised of our customers benefited from our platform. in savings. Customers even described Sprout as a “can’t live without” resource. estimated savings.

ROI 103

ROI Work Management Marketing Management Case Studies 103

Moz

JANUARY 14, 2020

Posted by Alan_Coleman Hello Moz readers, We’re proud to bring some insights from the Wolfgang E-Commerce KPI Study 2020. The annual study provides KPI benchmark data which allow digital marketers analyze their 2019 performance and plan their 2020. Let’s count down to the strongest correlation in the study: 4.

Studies 69

Studies Correlation Marketing Websites Top of Funnel 69

Marketing Insider Group

MAY 3, 2021

In looking at some research, I found an interesting study from Forrester every B2B content marketer should see. A scathing review from the report said, “Most B2B marketers continue to fail miserably when it comes to creating content that buyers find interesting, interactive, or compelling.”. The findings? Image: Deloitte.

B2B Marketing 289

B2B Marketing Content Marketing B2B Thought Leadership Planning 289

Vision Edge Marketing

NOVEMBER 1, 2018

“Customer experience (CX) is the new Marketing battlefront,” declared Gartner in their Customer Experience study. The Global Customer Experience (CX) Benchmarking study by Dimension Data found that 84% of organizations working to improve CX have experienced an increase in revenue. We call these interactions Moments of Trut h (MOT).

Touchpoints 171

Touchpoints Customer Satisfaction Work Management Advertising Benchmark 171

The ROI Guy

APRIL 18, 2012

Leveraging a Total Economic Impact (TEI) study and white paper by Forrester, Alinean created an interactive white paper for Concur, so that prospects not only received the TEI study results showing average opportunities and savings, but a customized analysis of their own unique business case for Concur.

Case Studies 40

Case Studies Paper Case Study Studies 40

Heinz Marketing

MAY 17, 2023

In fact, according to recent studies by Forrester and Gartner, 74% of B2B marketers recognize that buyers expect a personalized experience, while 86% of B2B customers expect companies to be well-informed about their personal information during interactions.

Analytics 52

Analytics Personalization Automation Case Studies 52

Sprout Social

FEBRUARY 28, 2024

A recently commissioned Total Economic Impact™ study conducted by Forrester Consulting found that Sprout helped a composite organization representative of interviewed customers gain 92% of time back by using the Smart Inbox. Ready to see Sprout’s powerful data, flexible tools and intuitive user experience in action?

Social Media 103

Social Media Work Management Marketing Management Media 103

Golden Spiral

APRIL 11, 2019

The more we understand about buyer behavior, the more likely we can adapt our own behavior in online and in-person interactions. These five psychological studies can help you engage your buyers in their preferred styles, putting you in charge of the deal. Two Bonus Studies. Forrester’s Customer Personalities. Influential.

Buyer Personas 48

Buyer Personas Studies Ideal Customer Profiles Sales Cycle 48

Martech

JULY 30, 2021

Marketers report ABM yields multiple important benefits, the Forrester SiriusDecisions 2019 State of Account-Based Marketing Study found, with 99% of those surveyed citing better engagement, 80% saying the practice improved their win rate, 73% reporting a higher deal size and 91% indicating they’d seen improved ROI.

Account Based Marketing 117

Account Based Marketing Work Management Marketing Management Planning 117

Only B2B

APRIL 3, 2024

It analyzes diverse online behaviors, including content downloads, registrations for white papers, visits to solution-related webpages, and even interactions with competitor content. Let’s spotlight findings from the Forrester 2023 report on B2B Intent data : Over 85% of companies report tangible benefits from employing intent data.

Sales Qualified Leads 71

Sales Qualified Leads Intent Data Lead Ranking High Quality Lead 71

Heinz Marketing

MAY 17, 2023

In fact, according to recent studies by Forrester and Gartner, 74% of B2B marketers recognize that buyers expect a personalized experience, while 86% of B2B customers expect companies to be well-informed about their personal information during interactions.

Analytics 52

Analytics Automation Personalization Optimization 52

Lead Forensics

APRIL 16, 2024

Studies by Gartner reveal that companies that leverage AI for customer sentiment analysis experience increased customer retention rates, as they can address issues before they escalate and foster loyalty through proactive communication.

Ideal Customer Profiles 52

Ideal Customer Profiles Cross-Selling Budget Programs High Quality Lead 52

Zoominfo

AUGUST 12, 2018

Forrester predicts cognitive technologies such as robots, AI, machine learning, and automation will replace 16% of U.S. Forrester predicts cognitive technologies such as robots, AI, machine learning, and automation will create 9% of new U.S. Forrester forecasts one million U.S. PwC predicts up to 38% of U.S. jobs by 2025.

Marketing AI 150

Marketing AI Statistics Enterprise Management Work Management 150

ANNUITAS

DECEMBER 11, 2023

Wordstream’s annual Google Ads benchmarks study for 2023 reported that average paid search conversion rates went down 10% and cost per lead increased 20%, year-over-year. It should orchestrate interactions online … and offline. This is a similar trend reported in the 2022 report , as well.

Marketing Analytics Tools 130

Marketing Analytics Tools Paid Search Agency Planning Budget Programs 130

Martech

OCTOBER 22, 2021

It draws this valuable data from the various channels and devices they interact with, such as connected speakers, home management solutions, smart TVs, and wearable devices. 71% of brand marketers struggle to maintain an accurate consumer identity over time, according to a study from Forrester.

Work Management 101

Work Management Marketing Management Privacy Marketing Proposals 101

SnapApp

JUNE 18, 2015

Interactive video is a term many B2B marketers are hearing for the first time. Video is already an incredibly powerful medium for communicating with and engaging B2B buyers, and interactivity enables B2B marketers to have a conversation with prospects while they’re watching a video. Improved Completion Rates. More & Better Data.

Video Marketing 48

Video Marketing B2B Click Rate Advertising Mediums 48

Content4Demand

FEBRUARY 15, 2023

Join Content4Demand content experts in a hands-on workshop to learn to cut through the content clutter with three key strategies: knowing your buyer personas, developing content specific to their buying stages and creating interactive content experiences that move them through the funnel to a purchase. Are We Ready to Trust the Machines?

Marketing Analytics Tools 94

Marketing Analytics Tools B2B Marketing Ad Exchange B2B 94

Martech

OCTOBER 14, 2021

It draws this valuable data from the various channels and devices they interact with, such as connected speakers, home management solutions, smart TVs, and wearable devices. 71% of brand marketers struggle to maintain an accurate consumer identity over time, according to a study from Forrester.

Multi-Touch Attribution 112

Multi-Touch Attribution Work Management Paid Search Agency Marketing Management 112

Zoominfo

OCTOBER 23, 2019

Forrester predicts cognitive technologies such as robots, AI, machine learning, and automation will replace 16% of U.S. Forrester predicts cognitive technologies such as robots, AI, machine learning, and automation will create 9% of new U.S. Forrester forecasts one million U.S. jobs by 2025. jobs by 2025. 46% of U.S.

Marketing AI 100

Marketing AI Statistics Enterprise Management Work Management 100

Martech Advisor

NOVEMBER 25, 2019

Joel Pulliam, SVP of product management at Conversant, dives into Epsilon-Conversant’s commissioned study on identity resolution to share what the findings mean for brands. So, we commissioned Forrester Consulting to conduct a study on identity resolution on our behalf. It’s almost 2020. Ranked Objective Importance.

Forrester 65

Forrester ROMI Cost per Acquisition Work Management 65

Engagio

NOVEMBER 16, 2023

In fact, according to a 2022 Forrester TEI Study, “Demandbase account-based marketing and sales platform delivers a 367% three year return on investment (ROI).” Next, with an account-based approach, you get to know your accounts well, first through intent and engagement data, and then through a foundation of trusted interactions.

Account Based Marketing 71

Account Based Marketing Budget Programs ABM Marketing Analytics Tools 71

Kaon

NOVEMBER 3, 2015

Forrester Research released a study on how B2B marketers will be allocating budgets in 2015, and the #1 category across the board is face-to-face events, just as it has been since 2008. Oxford Economics studied the effectiveness of virtual meetings (phone, video, chat, etc.) Even more than digital marketing.

Effectiveness 100

Effectiveness Allocation Interactive Marketing Customer Satisfaction 100

Directive Agency

DECEMBER 13, 2019

Forrester highlights this in a study where it was concluded that more than half (59%) of buyers prefer not to interact with sales representatives as their primary source of research. In a recent Directive study, 112 software categories were included in a search engine results page (SERP) analysis.

Peer-to-peer 102

Peer-to-peer SERP Comparison Purchase Intent 102

Tony Zambito

MARCH 12, 2017

Multiple studies over the past three years from the likes of PwC, Deloitte, Forrester, and IBM indicate that 75% or more of CEO’s are identifying building out competencies in insights as one of their top goals. One consistent result indicates that CEO’s are perceiving that they are not getting the critical insights they need.

Buyer Personas 251

Buyer Personas B2B Digital Transformation B2B Sales 251

Only B2B

JULY 5, 2023

A study by InsideSales.com reveals that 35-50% of sales go to the vendor that responds first, emphasizing the importance of prompt lead follow-up in demand generation efforts. By implementing marketing automation platforms, businesses can create personalized customer journeys, track interactions, and optimize conversions.

Demand Generation 62

Demand Generation Demand Sales Qualified Leads Account Based Marketing 62

Thinkers360

FEBRUARY 28, 2024

Expert Tip: The Thinkers360 platform enables you to engage and interact with over 10K of the world’s premier B2B analysts and influencers with over 100M followers combined. Transparent communication: Be honest and transparent in your interactions, providing accurate and reliable information.

Enterprise Management 52

Enterprise Management Work Management Marketing Management B2B Thought Leadership 52