KoMarketing Associates

MAY 30, 2017

For B2B marketers, this information can help in further evaluating SEO strategy and finding new opportunities for organic growth while being careful not risk penalty for short-sighted tactics. Moz’s Surviving Google: SEO in 2020. Surviving Google: SEO in 2020 from Peter “Dr. Pete” Meyers. Peter “Dr.

B2B Marketing 121

B2B Marketing Account Based Marketing B2B Thought Leadership B2B 121

KoMarketing Associates

MAY 21, 2013

When we think of SEO, we think about the big three search engines (Google, Yahoo, and Bing) and how well our website(s) perform in the results of these search engines. Are they only searching in Google? Aside from just having a profile set up and running, marketers need to take the next step: Hashtags. It makes sense.

Marketing Websites 120

Marketing Websites Sales Qualified Leads Ideal Customer Profiles Search Engine Marketing 120

SmartBug Media

NOVEMBER 11, 2019

Don’t forget to promote the content you create using online marketing methods such as SEO, social, and email. Yet, with over 200 factors influencing how Google will rank your website within SERPs (search engine results pages), it’s difficult to know where to start. You may even turn them into customers.

Sales Management 94

Sales Management Lead Scoring Lead Ranking Sales Qualified Leads 94

Marketing Insider Group

JANUARY 10, 2013

The list of the best marketing conferences I compiled is based on the feedback I received from dozens of people so if I missed any, please let me know and add it to the comments below. 20 Best Marketing Conferences 2013. Online Marketing Summit February 11-13 in San Diego, CA and Fall, 2013 in New York, NY. Photo Source.

Conference 100

Conference Planning Best Practices Forrester 100

KoMarketing Associates

APRIL 11, 2013

BtoB Research Defining the Modern Marketer. BtoB Research, in coordination with Eloqua, surveyed hundreds of online marketing professionals to uncover the core competencies of Modern Marketers. Google Search Quality Guidelines. The Definitive Guide to Marketing Automation. View the full report.

Marketing Report 120

Marketing Report Research B2B Marketing BtoB 120

Moz

JANUARY 14, 2020

These points of differentiation are likely to become the major shifts in the online marketing mix over the next 5 years. Online PR and display deliver conversions. For the majority of the 2010s, marketers were racing to the bottom of the purchase funnel. So, what are the top performing websites doing differently now?

Studies 69

Studies Correlation Marketing Websites Top of Funnel 69

Stevens & Tate

FEBRUARY 1, 2021

Although one of the oldest forms of online marketing, email marketing is consistently one of the most cost-effective marketing strategies there is, and it will continue to be so well into the future. Ten Ways to Use Google Trends to Increase SEO-Jan 25. Ten Ways to Use Google Trends to Increase SEO-Jan 25.

Trends 52

Trends Paid Search Agency Planning Marketing & Strategy 52

The Effective Marketer

MAY 3, 2011

Based on a recent report on Marketing Technology Adoption for 2011 , the findings of their research shed some light on the challenges we face when it comes to marketing technology. Marketers as Technologists According to Forrester’s research, data driven marketers are divided about technology investments.

Work Management 100

Work Management Marketing Management Planning Marketing Automation Services 100

Hinge Marketing

APRIL 30, 2014

Top Tactics of Great Online Marketers. By: Wendy Nemitz, Ingenuity Marketing. In a world where technology allows virtually unlimited information to be available at our fingertips, it’s people that are still driving firm’s online marketing and business development. On Google+ or LinkedIn?

Forrester 48

Forrester Case Studies Case Study Linkedin 48

Biznology

JUNE 17, 2013

By the percentages: 200% to 300% increase in click-through rate when marketers include video in an e-mail ( Forrester ). About 65% of those who view a video click through to visit the vendor website, 50% look for more information and 45% report that they contacted a vendor after seeing an online video ad. YouTube ).

Video Marketing 80

Video Marketing Content Youtube Forrester 80

Sprout Social

SEPTEMBER 13, 2016

Return on investment (ROI) plays a big role in your decision to not only bring Facebook into your marketing strategy, but to keep it there. The problem with Facebook ROI is it’s different from traditional online marketing. According to data from Forrester Research, 70% of U.S. If you chose the latter, you’re correct!

ROI 101

ROI Facebook Paid Search Agency Social Networks 101

SnapApp

JULY 10, 2018

Offering the best of networking and demand gen strategies, this event is ideal for anyone looking to stay current with marketing trends employed by top forward-thinking companies. Forrester B2B Marketing Forum. Demand Generation Level 2: Online Marketing Institute. Demand Gen Courses To Complete.

Training 59

Training Demand Demand Generation Agencies Demand Generation 59

The Effective Marketer

MAY 9, 2011

The power of marketing automation is the ability to target your marketing database with specific content based on their behavior and stage in the purchasing process. How you decide to work with it will determine whether you succeed or fail. You can follow any responses to this entry through the RSS 2.0 United States License.

Planning 100

Planning Marketing Budget Creation Work Management Marketing Management 100

SnapApp

JULY 10, 2018

Offering the best of networking and demand gen strategies, this event is ideal for anyone looking to stay current with marketing trends employed by top forward-thinking companies. Forrester B2B Marketing Forum. Demand Generation Level 2: Online Marketing Institute. Demand Gen Courses To Complete.

Training 48

Training Demand Demand Generation Agencies Planning 48

Webbiquity

DECEMBER 11, 2013

Content marketing is a hot topic, primarily in the B2B world but increasingly in consumer marketing as well. The number of Google searches for the phrase have increased 400% since January 2011. The first step toward content marketing success begins with (or at least should begin with) creation of a content marketing strategy.

Marketing Strategy 100

Marketing Strategy Marketing & Strategy Content Marketing Planning 100

Paul Gillin

JANUARY 25, 2012

Most small businesses are terrible at marketing in general and online marketing in particular. But with Facebook becoming the place you just have to be for businesses of all sizes, a little marketing know-how comes in handy. and Google URL Builder to track the popularity of links you post on Facebook.

Small Business Marketing 50

Small Business Marketing Facebook Tips A/B testing 50

Hubspot

DECEMBER 12, 2013

Retargeting is a paid search marketing strategy whereby website visitors are identified and remarketed to using search or social media ads. As online marketing methods converge and we find new and creative ways to stay connected with our audience, retargeting is something every content marketer should do.

Paid Content 28

Paid Content Paid Search Agency Allocation Adwords 28

Online Marketing Institute

NOVEMBER 2, 2009

unemployment rate still near 10%, and uncertain prospects for a quick recovery , marketers need to keep two things in mind. Social Media – according to a study early this year by Forrester Research, 91% of technology b2b decision makers use social media in some form (blogs, video, customer reviews, social networking sites, Twitter, etc.).

Marketing Budget 40

Marketing Budget Budget Programs Marketing Budget Creation Paid Search Agency 40

Online Marketing Institute

JULY 31, 2009

When you are ready to start researching something before making a purchase, you read a blog, you search Google, you ask friends for recommendations, you post questions in forums, etc. Forrester® is a registered trademark belonging to Forrester Research, Inc. You don’t wait for a cold call to talk to an annoying sales person.

Enterprise Management 40

Enterprise Management Work Management DemandBase Marketing Management 40

The Effective Marketer

MARCH 9, 2010

What I Don’t Like: The ‘download’ button with the Forrester logo on top and right next to the image looks a bit out-of-place, maybe it’s just me? Design #7 Email Sender: Omniture Email Title: A Recipe for Relevance What I Like: Clean, nice looking header containing image of the whitepaper and download button.

Marketing Budget Creation 100

Marketing Budget Creation Design Email Marketing Planning 100

Online Marketing Institute

DECEMBER 1, 2010

If you sell tickets, Eventbrite charges a fee, plus you will need to link to a Paypal or Google Checkout account to accept payment. You can even track your registration page in Google Analytics. Eventbrite provides everything you need including custom page templates and the ability to sell tickets.

Social Media 40

Social Media Event Marketing Social Marketing B2B Marketing 40

The ROI Guy

SEPTEMBER 3, 2010

Frugalnomics Changes Everything According to Forrester analyst Scott Santucci, "Go-to-market models always change during periods of disruption, and this economic downturn has been deep, long, and might not even be over. According Mr Ogden, “7 out of 10 buyers say they start their buying process at vendor sites, not Google.”

Demand Generation Agencies 40

Demand Generation Agencies Demand Generation Peer-to-peer Demand 40

Ambal's Amusings

DECEMBER 17, 2009

I have invited our Panel of B2B Marketing Experts to reflect on 2009 and answer the following question: What was your aha moment in 2009 ? Recommended Resources from B2B Marketing Experts. Forrester Blog for Interactive Marketing Professionals. Ardath Albee's blog Marketing Interactions. " Tom Pick's Bio.

Marketing Automation Services 100

Marketing Automation Services Work Management Marketing Management B2B Thought Leadership 100

Online Marketing Institute

DECEMBER 23, 2010

On the surface it seems there are more successful B2C social media examples than B2B, but online seems to be where its at if youre looking to market to those B2B decision makers. Nearly 85 percent of B2B decision makers are online and using social media to help in their decision making, according to Forrester Research estimates.

Work Management 40

Work Management Social Media Social Marketing B2B Marketing 40

KoMarketing Associates

JANUARY 28, 2020

When thinking about B2B marketing, it can be easy to forget that you’re communicating with the same people that use Google (or other search engines) to discover news on a given topic, check the score of their favorite team’s game, find the lyrics to a song, or locate the nearest location of a specific store.

Marketing Automation Services 162

Marketing Automation Services Software B2B Marketing Content Marketing 162

Marketing Insider Group

SEPTEMBER 14, 2020

An estimated 72% of online marketers describe content creation as their most efficient Search Engine Optimization method. On average, Google receives more than 77,000 searches per second. About 90% of website pages acquire zero organic traffic from Google. Think with Google ). Think with Google). Sparktoro).

Stats 266

Stats Webinar Metrics Marketing Strategy Marketing & Strategy 266

Hubspot

NOVEMBER 16, 2012

Karen Rubin , a HubSpotter in a marketing operations role adds: "We focus on helping our marketers get the analytics they need, running monthly reports, and understanding why data and results are looking the way they do at any given point.". In 2011, Forrester released a report called " The Rise of the Chief Customer Officer."

Planning 28

Planning Paid Search Agency Advertising Agencies Top of Funnel 28

Convince & Convert

SEPTEMBER 21, 2010

Using the Forrester Social Technographics Ladder, understand how your target audience (as defined by gender, age, and geography) uses social media. Love the slides, worksheet and Forrester tool. Love the slides, worksheet and Forrester tool. Love the slides, worksheet and Forrester tool. Thanks for sharing this stuff Jay.

Social Media 168

Social Media Media Webinar Metrics Marketing & Strategy 168

Convince & Convert

FEBRUARY 23, 2010

People coming from Google don’t know who you are yet, so you can’t treat them like a Facebook audience that’s already drinking your Kool-aid. I’m constantly referring back to Forrester’s POST methodology when planning campaigns. Of course, this isn’t entirely an either/or scenario.

Social Media 118

Social Media Webinar Metrics Media Marketing & Strategy 118

KoMarketing Associates

MARCH 15, 2013

Duane Forrester ( @duaneforrester ) of Bing suggested you assign a value to each of your URLs. There’s a lot that goes into an online marketing strategy but make sure you have the fundamentals covered. Set Up Google Authorship. Use Google authorship. Use Google authorship. Use Google authorship.

Tools 120

Tools Tips CAN-SPAM Lead Scoring 120

KoMarketing Associates

JANUARY 18, 2018

B2B buyers have become even more demanding; a 2017 study by Forrester Consulting and FPX found that 70 percent of B2B firms say their customers have higher expectations. While encouraging in some respects, this stat means more than half of marketers are behind the curve when it comes to optimizing for mobile. Customer Experience.

Paid Content 236

Paid Content Statistics B2B Marketing Planning 236

Buzz Marketing for Technology

MARCH 13, 2014

The urgency to identify high-value customers online is being fueled by a number of factors. First, the online channel represents the biggest growth opportunity for most brands. Related posts: 3 Secrets To Having A Two-Way Conversation With Your Brand’s Customers Online No matter where you look, brands are all trying to.

Sales Qualified Leads 100

Sales Qualified Leads Lead Ranking Lead Scoring Ideal Customer Profiles 100

Conductor

JULY 6, 2022

But a Forrester survey found that 90% of respondents wanted relevant content at each step of the buying journey. These two unique result types appear on Page 1 of Google, establish authority for your brand, and can influence search behaviors. Buyers want you to meet their needs at each stage of the buying journey. People also ask.

Enterprise Management 59

Enterprise Management SEO Lead Scoring Lead Ranking 59

Contently

FEBRUARY 9, 2017

That claim, attributed to Dr. James McQuivey of Forrester Research, gets cited by marketers all over the globe. A Google search on the topic returns an ocean of articles, listicles, and infographics, all proudly pointing toward this fantastical figure highlighting the power of video marketing. million words.

Stats 60

Stats Video Marketing Paid Search Agency Forrester 60

KoMarketing Associates

MAY 19, 2014

I’ve been on the receiving end of this skepticism myself and one can’t really be surprised when industry leaders / search engine spokes people like Matt Cutts and Duane Forrester call out abused SEO tactics and misguided outreach. If so, and they’re not showing up in search results, can you diagnose a reason and offer a solution?

Ideal Customer Profiles 120

Ideal Customer Profiles Outreach Search Engine Marketing High Quality Lead 120

Adobe Experience Cloud Blog

DECEMBER 1, 2017

Marketing automation is no longer just an industry buzzword. In fact, 91% of marketing automation users agree it is very important to the overall success of their online marketing activities. So, what does the intersection of consumer data and marketing strategy look like?

Marketing Automation Services 134

Marketing Automation Services Marketing Automation Automation Marketing Management 134

Convince & Convert

MARCH 3, 2010

An Enormous Opportunity The huge (and expanding) reach of social media, and its relatively low cost (at least from a production fees perspective) makes it an incredibly attractive proposition for marketers. Forrester Research shows that from 2009-2014, U.S. Remember, the most important customer of EVERY company is Google.

Social Media 122

Social Media Paid Search Agency Media Advertising Agencies 122