ClickZ

JULY 29, 2020

Focus groups, surveys, and even brain scans can return meaningful insights, but all have important shortcomings. Interaction data are reliant upon overt interactions, valid for interactive experiences, not so for non-interactive ones. Surveys and focus groups: Crude, less actionable. So what is attention, really?

Mobile Advertising 133

Mobile Advertising Marketing Management Click Rate Lead Ranking 133

Heinz Marketing

MAY 29, 2021

When we acknowledge emotions, we humanize and validate the person being acknowledged. If that’s true, then focus groups, surveys, or any other market research won’t make a difference since people can’t tell you what they want—except for specific features of already-developed products.

B2B 120

B2B Digital Transformation B2B Sales Customer Satisfaction 120

ClearVoice

JANUARY 11, 2024

Validate and quantify. Conduct surveys and focus groups, and consider using AI-powered tools to confirm the research you’ve conducted. Why does your target audience need your product or service? Who are the individual people you’re creating content for? What do they do for a living? Where do they live?

Marketing Budget 52

Marketing Budget Buyer Personas Work Management Marketing Budget Creation 52

Hinge Marketing

NOVEMBER 18, 2020

In primary research, you are collecting data directly from your clients, prospects, and other stakeholders by way of interviews, surveys, and focus groups. Survey designers – Designing valid, insightful surveys and interview questions is critical to the success of a research project.

Research 160

Research Process Training Customer Surveys 160

Hubspot

JANUARY 11, 2023

For instance, you can offer a voucher to someone and say it's only valid if they take a ride to the location where your event is being held. The cost and convenience of certain modes of transportation are valid reasons to be hesitant about attending a business event. Looking forward to seeing you there!".

Planning 81

Planning Business Validation Paid Search Agency 81

B2B Marketing Traction

MARCH 20, 2015

Validate the need for your product or service. The first and foremost thing to do is validate the need for your product or service with the people you think will be using it. Test the market by doing research, including interviews, surveys and maybe even focus groups. Here’s what you need to do first.

Analysis 100

Analysis Tactics B2B Marketing Planning 100

Sprout Social

SEPTEMBER 15, 2021

With social, the world’s largest and most open focus group, brands can see innovation differently. Starbucks and Dunkin’ are poised and ready to sell their seasonal drinks each fall, but if your brand is thinking about creating new seasonal products or menu items, the process can take anywhere from 12 to 18 months.

Marketing & Strategy 126

Marketing & Strategy Buzz Trigger Marketing Validation 126

Marketing Insider Group

AUGUST 30, 2021

Too many marketers rely on survey data or focus groups to tell them how customer’s think and feel, but that’s not enough. Survey customers on your email list to validate what you’ve learned intuitively from listening/observing. That’s empathetic listening. And’s it’s a deeper level than active listening. Use empathy maps.

Paid Search Agency 291

Paid Search Agency B2B Sales Marketing & Strategy CMO 291

Sprout Social

FEBRUARY 19, 2024

The results are validated against the testing data, and the cycle is repeated until the results are optimal. Companies today have access to innovative market research methods that can bring key insights within minutes, compared to traditional time-consuming approaches like written surveys and focus groups.

Marketing AI 105

Marketing AI Work Management Automation Marketing Management 105

Sprout Social

FEBRUARY 8, 2021

Not valid in AK & HI. Focus groups : When developing a new product and service, focus groups help inform the product development team if they’re on the right track. you guys asked, and we heard… pretty clearly. BK app download and registration required. qual’g plan req’d.

Customer Satisfaction 125

Customer Satisfaction Work Management Marketing Management Paid Search Agency 125

Valasys

MARCH 7, 2023

This involves various methods such as surveys, focus groups, interviews, and observational studies. Focus groups: This is data from a small group of people who represent the target market. Focus groups provide market data on customer attitudes, opinions, and preferences. Clean Data Data is everything!

Research 52

Research Paid Search Agency Business Analysis 52

Contify

OCTOBER 19, 2020

Result-oriented competitive intelligence teams discover these signals from secondary monitoring and then validate their credibility using primary research. One of the challenges in using primary data is that it is often difficult to validate the information from multiple sources. These could also be your internal employees.

Work Management 52

Work Management Marketing AI Marketing Management Research 52

Hubspot

APRIL 7, 2023

Then, you can use market research (which we cover below) to give some early validation to your product choice. Conduct market research Validate your product ideas by conducting market research, which will help you determine what to sell. You can gather information through surveys, focus groups, and interviews.

CMS Development 72

CMS Development Product Buyer Personas Industry CMS 72

Eric Mower + Associates

JUNE 18, 2019

Stakeholders often have very valid concerns about the scope of a project and the intentions of the project sponsor. Don’t start off on the wrong foot by neglecting to identify and engage with these groups early, because the old saying is true: “You never get a second chance to make a first impression.”

Outreach 44

Outreach Validation Focus Group Impressions 44

The Customer

AUGUST 17, 2020

If you hear it in a focus group, it’s too late. We use a combination of validated psychological research and some really neat higher-order statistical analyses, which fuses emotional and rational aspects of the category. They move faster than traditional research keeps up with them. They change faster than brands keep up too.

Loyalty 52

Loyalty Merchandising Validation Customer Satisfaction 52

Marketing Insider Group

AUGUST 30, 2021

Too many marketers rely on survey data or focus groups to tell them how customer’s think and feel, but that’s not enough. Survey customers on your email list to validate what you’ve learned intuitively from listening/observing. That’s empathetic listening. And’s it’s a deeper level than active listening. Use empathy maps.

Paid Search Agency 175

Paid Search Agency B2B Sales Marketing & Strategy CMO 175

ANNUITAS

MARCH 19, 2013

Validate The last step is to validate your proposed personas and process with the buyer themselves. Phone interviews and focus groups can be used to show them what you’ve developed and to gain feedback on how accurate your understanding is. Take the time to look for it and compare to what you developed in step one.

Buyer Personas 100

Buyer Personas Buying Cycle Forrester Buyer's Journey 100

Launch Marketing

JANUARY 8, 2020

To supplement or validate your personas, meet with different customer-facing groups in your organization, such as Sales and Support, for firsthand insight on the messages that resonate and intrigue buyers the most.

Buyer Personas 79

Buyer Personas Differentiation Paid Search Agency Webinar Metrics 79

Content Standard

MAY 22, 2019

Or, if you’re targeting millennial moms in the Midwest, three focus groups held in Chicago won’t be representative of the entire audience. Let’s say you decide on a survey, a series of focus groups, and individual interviews. Or can you reach your audience on your own?

Research 98

Research Sample Planning Brand Identity 98

Tony Zambito

MAY 22, 2011

  This includes the severely hindering structured methods typically associated with focus groups and surveys.    Such situational as well as social settings involve group participation, networking, and decision-making.    These new methods augmenting sound core qualitative approaches and methods.

Research 100

Research Buyer Personas Multi-Channel Validation 100

ClickZ

JULY 22, 2019

Historically, we’d get our insights from quantitative surveys and qualitative focus groups, often analyzed and interpreted by research companies. But rather than passively researching, we should be actively generating and testing hypotheses about our personas that we can validate with real data.

Paid Content 98

Paid Content Paid Search Agency Cost per Acquisition Ideal Customer Profiles 98

SmartBug Media

AUGUST 1, 2019

This might take the form of a focus group or one-on-one interviews. When collecting data, make sure it's valid and unbiased. To help you develop the research plan, let’s review a few techniques for conducting research: Interview prospects and customers. Conduct a survey using SurveyMonkey or another tool.

Research 81

Research Process Planning Marketing Budget Creation 81

Brandwatch Marketing

NOVEMBER 19, 2018

The most common ways to perform market research are surveys, user tests, focus groups, and interviews. Like an on-demand focus group composed of billions of consumers, social media data can help brands of all types better understand what their market is actually looking for. Who are the main personas within this category?

Analysis 65

Analysis Enterprise Management Paid Search Agency Work Management 65

FMG Suite

NOVEMBER 23, 2020

These focus groups meet at a regular cadence, ideally quarterly, to discuss what is going right and what could be improved in the firm. This is a valid concern, however we find that folks enjoy having their opinion asked and are happy to contribute to help the firm serve them better. We’ll review both types below.

Opinions 52

Opinions Customer Surveys Validation Transparency 52

Varicent

DECEMBER 7, 2021

This could be a focus group-based piece of market research or a limited product release for a designated area for a time-limited period. An alternative is to carry out classic market research and speak with the potential consumers who may buy a product and understand how likely they are to do so.

Forecasting 98

Forecasting Analytics Work Management Marketing Management 98

Webbiquity

DECEMBER 21, 2010

Marketers no longer have to rely on expensive, contrived focus groups; social media provides a vastly larger, richer, more real-world source of information. Third-party validation has always been more valuable than advertising or other types of self-promotion. Provide customer support. Develop relationships with influencers.

Social Media 100

Social Media Media Business Paid Search Agency 100

TrustRadius Marketing

MARCH 1, 2021

This type of research can be more easily compared to a control group. It can also have statistical significance, a measure of data validity. Focus groups are another common qualitative approach. Quantitative research generally has a higher experimental value. This type has high reliability.

Sample 52

Sample Burn Rate Statistics Analysis 52

Launch Marketing

APRIL 18, 2018

Are you leveraging data to unlock and validate the voice of the customer? Also, actively ask your customers for feedback on a regular basis via simple surveys, focus groups and, when appropriate, by calling them for insights into their experiences (as well as to thanking them for their business).

Brand Identity 48

Brand Identity Branding Work Management Marketing Management 48

Markempa

AUGUST 12, 2021

Too many marketers rely on survey data or focus groups to tell them how customer’s think and feel, but that’s not enough. Survey customers on your email list to validate what you’ve learned intuitively from listening/observing. That’s empathetic listening. And’s it’s a deeper level than active listening.

Paid Search Agency 130

Paid Search Agency B2B Sales Account Based Marketing CMO 130

Bluetext

MARCH 15, 2023

When you take chances, you can create massive results and use data to build validation and confirmation, and confidence with the client that your strategic vision is going to win. Which is the most challenging to bring to that strategic vision? The more strategic, the bigger the results.

Creativity 31

Creativity Marketing AI Curation Paid Search Agency 31

Convince & Convert

JANUARY 8, 2016

Step 4: Design a Valid Experiment to Test This Hypothesis. We were able to cater to this need without drastically affecting the validity of the test, and now the Control will receive 35% of traffic and each treatment will receive 16.25% of traffic,” Baker added. and exclusivity (Can anyone else credibly claim to have what is offered?)

Copywriting 86

Copywriting Clickthrough Marketing Report Advertising Agencies 86

Tony Zambito

AUGUST 3, 2011

  However, the mistake often made is that these are then used as the real thing without having been validated through research.    Budgeting to do the real thing and with the right amount of time is usually somewhere between what typical focus groups costs and a large scale national study for example. 

Buyer Personas 100

Buyer Personas Organization Viral Marketing Ideal Customer Profiles 100

Convert

MARCH 22, 2022

They may be misleading, biased, and ultimately seeking to validate an existing opinion, rather than probing a problem brought to light by the quantitative data. It’ll contain data gathered from focus groups, interviews, email surveys, analytics analysis as well as data-backed ideal customer profiles and demographic info.

Ad Agencies 52

Ad Agencies Work Management Ideal Customer Profiles Budget Programs 52

Content Standard

SEPTEMBER 10, 2018

Simple surveys delivered and validated online can give you a lot of insight into the changing interests or needs of your current audience or new audiences that may be receptive to your brand. Focus Groups: Focus groups are a great follow-up on “being the audience” exploration.

Paid Search Agency 40

Paid Search Agency Demographics Segmentation Focus Group 40

Conductor

JUNE 4, 2020

Read surveys, respond to reviews, do focus groups. When you make a recommendation, use outside examples on a competitor’s site to validate it. . #1 Duane Forrester , VP Industry Insights at Yext. Let’s talk about audience. You have to engage with your audience where they are, and that means being where they are.

SEO 64

SEO Tips SERP Forrester 64

Velocity Partners

JANUARY 10, 2024

A good decision-making unit is a small and focused group which includes representatives from each of the businesses in the merger. All too often, a roll-up will be attempted by working with a ‘focus group’ of people who ultimately have no authority when it comes to the direction.

Paid Search Agency 90

Paid Search Agency Companies Advertising Agencies Positioning 90

Hinge Marketing

AUGUST 23, 2017

Phone interviews, face-to-face interviews and focus groups are the most common ways businesses conduct qualitative research. First of all, designing a valid and insightful survey questionnaire takes skill. Quantitative. Benchmark your business against competitors in your industry. Can I Do the Research Myself? Three reasons.

Research 94

Research B2B Marketing Sample Planning 94