Sprout Social

MARCH 7, 2022

Brand survey functionality across social networks. Brand surveys on social are typically used to gauge ad effectiveness. If your team often relies on paid social, use any of the following in-network survey tools to get more out of your budget. Brand Health Social Listening Topics.

Customer Surveys 91

Customer Surveys Branding Brand Identity Paid Search Agency 91

readwrite

SEPTEMBER 25, 2019

A worryingly common pitfall in the world of advertising stems from decision-makers acting as their focus group. These potential customers can take the form of surveys or focus groups , depending on the size of your ambitions. You must find a platform that compliments your target audience.

Budget Programs 91

Budget Programs Advertisements Advertising Landing Pages 91

EveryoneSocial

DECEMBER 26, 2018

Check out these 10 easy ways you can humanize your brand by empowering and inspiring your employees to share their business happenings and life on the social networks. This will help minimize much fear many people feel when being asked to advocate for their brand or share their lives more publicly via the social network.

Social Media 63

Social Media Branding Brand Identity Media 63

Convince & Convert

FEBRUARY 11, 2015

It creates a virtual dialogue with other designers and marketers, and provides a focus group ready to share their insights and ideas for improvement. Social sharing – Extend your reach to new visitors by harnessing the power of your social network. Keywords – You’re constantly optimizing these already, right?

Landing Pages 153

Landing Pages Best Practices Design Lead Capture 153

BenchmarkONE

SEPTEMBER 13, 2018

Focus groups. If you already have a solid mailing list and online social network, FocusGroupIt makes it easy to put together online focus groups. The downside is that you’ll need to provide your own focus group members, since the tool doesn’t aggregate these for you. A/B Testing.

Paid Content 71

Paid Content Research Enterprise Management Tools 71

Sprout Social

JUNE 12, 2016

This week, two major social networks launched some exciting new features. That’s why we’ve decided to just jump right in and explain what they mean for social media managers. Introducing Twitter Insiders. On Twitter, your resource squad just got bigger. Gemma Proctor Research Manager at Twitter UK @gemmaproc.

Social Media 52

Social Media Twitter Facebook Media 52

Webbiquity

JUNE 20, 2011

Amid all of the hype, conferences, and rapid adoption of social media marketing by organizations from sole proprietors to the Fortune 100, there remains an undercurrent of skepticism. This surfaces in posts like Social Media Skepticism , 5 reasons why social media skeptics maybe right and Business social networking: where’s the ROI?

Social Media 100

Social Media Peer-to-peer Media PR 100

Sprout Social

AUGUST 23, 2016

Just in case you’re not completely sold on social–or have to convince higher-ups it’s worth it–here are some statistics that make it more than evident that social media is the way to go: 63% of millennials say they stay updated on brands through social networks. billion on social media advertising in 2015.

Social Media 111

Social Media Paid Content Media Business 111

Convince & Convert

AUGUST 27, 2015

Read More Than Just Social Media. While the media loves Twitter, the story is bigger than any one social network. Don’t get me wrong, I still believe there is a place for focus groups. Or even a “what you missed” update on Monday.

Television marketing 160

Television marketing Broadcasting Cable SMS 160

SmartBrief - Marketing

JULY 31, 2023

These in-person events work well for brands because customers value social networking. To make customers feel that they are important, valued stakeholders, the brand seeks their active feedback, conducts surveys, and runs focus groups to understand consumers‘ preferences and needs.

Communities 52

Communities Branding Brand Identity Work Management 52

Lake One

OCTOBER 19, 2023

This engagement offers myriad benefits compared to a traditional social media strategy, including: Humanization : Individual employees often have important insights into the day-to-day use of a company’s products or services— insights that you might not know to ask about in a poll or focus group.

Social Media 52

Social Media Media Ideal Customer Profiles Work Management 52

EveryoneSocial

APRIL 1, 2021

Benefits of Social Listening. Marketers and sales professionals use a variety of methods to understand their customers better, such as surveys and focus groups. Social listening is both faster and more efficient for marketers to track trends and consumer sentiment in real-time. We’ll explain how next! billion in 2025.

Statistics 77

Statistics Paid Search Agency Companies Eye-Tracking 77

Biznology

DECEMBER 6, 2016

About today’s panel: Chris Abraham , digital strategist and technologist, is a leading expert in digital: search engine optimization (SEO), online relationship management (ORM), Internet privacy, and online public relations with a focus on blogger outreach, blogger engagement, and Internet crisis response.

Demand Generation Agencies 80

Demand Generation Agencies Advertising Agencies Paid Search Agency Public Relations 80

readwrite

SEPTEMBER 25, 2019

A worryingly common pitfall in the world of advertising stems from decision-makers acting as their focus group. These potential customers can take the form of surveys or focus groups , depending on the size of your ambitions. You must find a platform that compliments your target audience.

Budget Programs 52

Budget Programs Advertisements Advertising Landing Pages 52

Contently

MAY 3, 2017

Much has been said about the political undertones of Mark Zuckerberg’s public appearances of late but, in the words of Nitasha Tiku at Buzzfeed, “Zuckerberg’s listening tour is less a presidential gambit than a focus group with Facebook users.” The Ringer: Are Chat-Fiction Apps the New YA Novels?

Storytelling 65

Storytelling Youtube Advertising Agencies Mobile Advertising 65

Sprout Social

FEBRUARY 5, 2020

Social media is the world’s largest and most transparent focus group. Social listening lets you tap into that focus group, their conversations and the trends happening not just around your brand, but around your industry as a whole. What power!

Tools 91

Tools Work Management Marketing Management Business 91

Content Standard

JANUARY 25, 2018

When Facebook was introduced back in 2004, it was a college “social network.” ” Users could connect with other users, join chat groups, organize events, and post photos. Social was becoming a real-time focus group, customer service channel, and e-commerce store all in one.

Social Media 79

Social Media Social Marketing Work Management Marketing Management 79

Contently

JUNE 13, 2016

But perhaps a bigger part of the problem is that Genius wasn’t a typical social network. Compared to the major social platforms, Genius is unique. Brands are already active on every major social network, and this could just be another place to connect with consumers.

Paid Search Agency 60

Paid Search Agency Ads Ad Building Ad Exchange 60

ANNUITAS

MARCH 19, 2013

What social networks are they leveraging? Phone interviews and focus groups can be used to show them what you’ve developed and to gain feedback on how accurate your understanding is. Use prospects, customers, internal groups that were not part of steps 1 and 2, and even former customers.

Buyer Personas 100

Buyer Personas Buying Cycle Forrester Buyer's Journey 100

Webbiquity

NOVEMBER 23, 2010

Social media makes it easy to connect with new people who share your interests…anywhere on earth. Before social networks (and even more so before email became widespread), it was difficult to make and maintain acquaintances with professional peers or people with similar interests in other parts of the country, much less the world.

Social Media 100

Social Media Media Peer-to-peer B2B Thought Leadership 100

Buzz Marketing for Technology

JUNE 5, 2013

Shoppers love to send videos to each other via email, post them to social networks or embed them in their blogs or personal websites, so make sure your videos are easy for customers to share. Try adding a YouTube channel to your social media arsenal. Increase the reach of your TV advertisements by posting them online.

Mobile Advertising 100

Mobile Advertising Mobile Marketing User-Generated Content Internet Marketing 100

Tony Zambito

MARCH 25, 2011

Thus, gaining insight must come from distilling volumes of reports, quantitative data, surveys, focus groups, and every imaginable new way to look at a customer that has been created in the past 20 years. The second challenge can be termed "proliferation" in the sense that market research has become big business.

Research 100

Research Psychographics Buyer Personas Marketing Management 100

Tony Zambito

MAY 22, 2011

What we do know today is that traditional methods of structured customer, buyer, and market research that are quantitative based cannot address the social and cultural changes taking place in our business society.    This includes the severely hindering structured methods typically associated with focus groups and surveys. 

Research 100

Research Buyer Personas Multi-Channel Validation 100

Hubspot

JANUARY 18, 2012

We looked back on all the creative ways we've used social media over the years to problem solve and help us meet our marketing and business goals, and some of them have proved to be really helpful. Here are some of the ways you can leverage social networks beyond your typical posts and updates. Host a Focus Group.

Social Media 28

Social Media Media Marketing Management Social Networks 28

Content Standard

MARCH 23, 2015

Last fall, I met with a political campaign manager who told me about a recent focus group he held to figure out which of his candidates’ TV ads people liked best—and the answer was none of them. Attendees hadn’t seen any of the commercials because they either don’t watch TV or they fast forward through ads.

Social Media 40

Social Media Media Television marketing Word of Mouth 40

Hubspot

DECEMBER 28, 2011

Here's how you can step up your social media game and leverage all social media has to offer your business in 2012. 15 Ways to Step Up Your Business' Social Media Game. Leverage All Features of Social Networks: We don't just mean filling out your business' social media profile and adding a photo.

Social Media 28

Social Media Media Social Networks Paid Search Agency 28

Buzz Marketing for Technology

DECEMBER 15, 2011

The fan page becomes a focus group that can be mined for consumer insights, which can feed back to content creation, stage gate development and campaign tracking. It isn’t the “like” that matters; what matters is creating conversations to understand the consumer.

Branding 100

Branding Brand Identity Analysis CMO 100

Hubspot

JULY 7, 2011

It was a big news week for Google last week, and the announcement of its new Google+ social network had a lot of us wondering, "How will Facebook respond?". In addition to video calling, the social network also revealed its new design for chat as well as a new group chat feature.

Skype 28

Skype Facebook Features Video Marketing 28

Hubspot

DECEMBER 14, 2011

Because of the weight of the Google brand, the impact activity on Google+ has on search engine optimization , and the large user base that's joining at a record rate, it is important for marketers to claim their brand and represent themselves on this new social network. In what other ways are you leveraging the new social network?

Google 28

Google Tactics Peer-to-peer Business 28

Buzz Marketing for Technology

JULY 7, 2008

I think the same is true for the bevy of social tools. Social networking has hit a tipping point, but the channels will continue to ebb and flow. I’m not convinced there is a lot of evidence in BUSINESS communities that people come to those communities for social networking (like Facebook / MySpace).

Social Media 100

Social Media Communities Wiki Work Management 100

Outbrain

NOVEMBER 29, 2020

Aided brand awareness is measured with the help of surveys and questionnaires via social media, email marketing, or focus groups. When brands can’t rely on social networks, word-of-mouth, or Google search, then native advertising is an excellent choice. How to create brand awareness in a new market.

Branding 49

Branding Brand Identity Paid Search Agency High Quality Lead 49

Hubspot

NOVEMBER 16, 2011

Promote Your Presence in Other Social Networks: Once your page is ready for prime time, use the other weapons in your social media arsenal to promote your new Google+ presence. Like Facebook, Google+ is a social network that lends itself well to visual content. Where's the value?

Google 28

Google Social Networks Stats User-Generated Content 28

Hubspot

OCTOBER 28, 2013

So, if you know who your buyer is, turn to social networks to see what you can find. People tend to be more honest and open when unprovoked, and the social profiles of your buyers might give you some insight into their likes and dislikes. Focus Groups or Group Interviews.

Psychographics 28

Psychographics FAQ Buyer Personas Demographics 28

B2B Marketing Savvy

AUGUST 13, 2009

Read time = 3-4 minutes) Before the message matrix; before focus groups and A/B testing… there were campfires and crowdsourcing… trusted networks and “business-critical peer communities. Other Popular Posts: Digital DeTox Tools PR Relationships Analog Bridges Email The Scoopdog Team.

Peer-to-peer 40

Peer-to-peer Advertising Agencies RSS Paid Search Agency 40

Hubspot

SEPTEMBER 7, 2011

Facebook's social network domination may frequently get challenged by emerging social media platforms like Google+, but the facts remain. With more than 750 million members in its user base, it's still the most popular social network around. 30 Tips and Tricks for Mastering Facebook Marketing.

Facebook 28

Facebook Work Management Marketing Management Paid Search Agency 28

Webbiquity

MARCH 29, 2022

Quora is, of course, a social question-and-answer website launched in 2010. It’s a part search engine and part social networking site that can help you build a dedicated and loyal online following. This is much more effective than trying to guess what people want, and far less expensive than running focus groups.

Promotion 292

Promotion Marketing AI Work Management Marketing Management 292

Sprout Social

JULY 6, 2023

Track conversations around your brand Social is like a 24/7 focus group. You can set up specific reports to see how much traffic comes to your website from each social network, or use UTM parameters to track specific social media campaigns. They even share unfiltered thoughts about you and your competitors.

Social Media 132

Social Media Media Ideal Customer Profiles Analytics 132