Content Standard

MARCH 23, 2015

Last fall, I met with a political campaign manager who told me about a recent focus group he held to figure out which of his candidates’ TV ads people liked best—and the answer was none of them. Political candidates now understand that a successful campaign relies on a tight, strategic social online and content plan.

Social Media 40

Social Media Media Television marketing Word of Mouth 40

Outbrain

NOVEMBER 29, 2020

Aided brand awareness is measured with the help of surveys and questionnaires via social media, email marketing, or focus groups. When brands can’t rely on social networks, word-of-mouth, or Google search, then native advertising is an excellent choice. How to create brand awareness in a new market.

Brand Identity 49

Brand Identity Branding Paid Search Agency High Quality Lead 49

Convince & Convert

JULY 28, 2010

This is the strategy of creating a Social FAQ. Website surveys, email surveys, Facebook inquiries, focus groups, telephone calls to 25 customers each month. When you find a pattern, create content to address it. Ask your customers directly.

Social Media 151

Social Media Media Webinar Metrics Marketing & Strategy 151

Buzz Marketing for Technology

JULY 7, 2008

I think the same is true for the bevy of social tools. Social networking has hit a tipping point, but the channels will continue to ebb and flow. I’m not convinced there is a lot of evidence in BUSINESS communities that people come to those communities for social networking (like Facebook / MySpace).

Social Media 100

Social Media Communities Wiki Work Management 100

Convince & Convert

APRIL 1, 2010

I totally agree that repurposing content across social networking platforms is a necessity, and that saying what you mean and meaning what you say across every channel is very important. But I wasn’t the only person doing this, and by no means was I doing it any more than anybody else in the community.

Social Media 121

Social Media Paid Search Agency Media Advertising Agencies 121

Convince & Convert

MARCH 3, 2010

Agencies should also be working with clients on using social media as a market research tool, by surveying fans or creating dedicated, invite-only brand communities that serve as a living focus group. Allowing clients to treat number of Facebook fans as the core success metric is a dereliction of duty.

Social Media 122

Social Media Paid Search Agency Media Advertising Agencies 122

Brandwatch Marketing

OCTOBER 25, 2023

Surveys and focus groups can form an important part of any strategy in measuring and improving brand perception. One of the easiest ways to research what people are saying about your brand is to use social listening to find relevant brand mentions within the billions of unedited online conversations.

Word of Mouth 111

Word of Mouth Brand Identity Branding Opinions 111