Martech

MARCH 13, 2024

Surveys and focus groups are the go-to methods for gathering customer insights to drive marketing strategy. Today, AI-powered tools like data mining and sentiment analysis offer a powerful way to augment and improve customer research. There are many more use cases for AI in market research. Get MarTech! In your inbox.

Marketing AI 112

Marketing AI Research Paid Search Agency Customer Surveys 112

Optinmonster

OCTOBER 17, 2023

Do you want to learn about the types of qualitative research and some examples of methodologies? Qualitative studies are vital to the market research process. If you’re new to this kind of market research, you’re in the right place. In this guide, you’ll learn the basics of qualitative market research.

Research 98

Research Case Studies Case Study Skype 98

Hubspot

NOVEMBER 6, 2020

Sadly, you'll never know exactly how what you're selling will be received by your target audience, which is why companies conduct market research. This is where a focus group comes in. So, what is a focus group, and how can it help you navigate your market research? What is a focus group?

Focus Group 78

Focus Group Opinions Template Customer Surveys 78

Hubspot

SEPTEMBER 20, 2019

Typically, this is done through extensive market research -- and one key component of the market research process is running a focus group. A focus group is a small group of people, typically representative of your target market, that you run ideas and questions about your product, service, or business by.

Focus Group 75

Focus Group Business Work Management Template 75

ClearVoice

JUNE 15, 2020

For the businesses that are focused on building, launching, or improving their products in 2020, the way in which their teams work with focus groups has changed. Many businesses are figuring out how to best work with focus groups that are now remote to build and improve their products. 3 ways to run remote focus groups.

Focus Group 59

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Webbiquity

NOVEMBER 10, 2020

The way B2B technology buyers conduct research make buying decisions is changing. As TrustRadius notes, “Buying decisions are largely still collaborative, but buying committees are likely to be composed of more focused groups of between 2-5 individuals.” ” Are technology analyst firms in trouble?

Enterprise Management 297

Enterprise Management Sales Management Work Management Marketing Management 297

SmartBug Media

AUGUST 1, 2019

With constant change being the norm in marketing and business, one thing remains the same: the need for marketing research. Marketing research is a helpful tool for organizations to better identify marketing strategies and evaluate business decisions using data. Develop Your Marketing Research Plan.

Research 81

Research Process Planning Marketing Budget Creation 81

Vision Edge Marketing

FEBRUARY 27, 2024

Confirmation bias, often unintentionally, can significantly impact the quality of research and decision-making. Confirmation bias can occur at the outset in how we develop and field surveys, conduct interviews or focus groups , and analyze the competition. They rely on research to understand economic and industry trends.

Marketing AI 227

Marketing AI Practices Lead Ranking Tips 227

SmartBug Media

MARCH 17, 2023

Market research is a valuable tool that can help you understand the needs and preferences of your potential customers. By researching the existing market, understanding consumer buying trends, and recognizing the competition’s strengths and weaknesses, businesses can succeed when developing a strong marketing plan.

Research 98

Research Service Product Planning 98

Excelsior Research

JANUARY 3, 2022

Market Research Guide. A step-by-step guide to completing your own market research. Also, companies have realized the importance of market research for the business. A snippet from Statista , Research plays a pivotal role in the product line and audience segmentation. Why Market Research? Types of Market Research.

Research 52

Research Demand Generation Agencies Advertising Agencies Paid Search Agency 52

Salesforce Marketing Cloud

JULY 26, 2023

Tim Smyth, Trailblazer and #DreamDesigner , understands how traditional research methods tend to leave out people who identify as neurodivergent. Focus groups can misinterpret behavioral sentiment such as eye contact aversion associated with autism. It even improved the quality of the research results. Made for people.

Research 52

Research Design Peer-to-peer Ethics 52

Heinz Marketing

JUNE 8, 2022

While picking the right tech stack is an exercise in evolution, one thing has remained constant throughout time: Primary research is the best way to understand your customers. 3 rd party data certainly has gotten more powerful, and so has our ability to do primary research. I have some ways we do primary research to share.

Research 98

Research B2B Marketing Tips B2B 98

ClickZ

MAY 4, 2020

30-second summary: Natural Language Processing (NLP) are helping improve workplace efficiency and decrease human capital costs. This cuts down time agents would have spent researching answers, and allows for faster and better service. . Natural Language Processing or NLP is a branch of artificial intelligence. What is NLP.

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Process Work Management Marketing Management Marketing AI 142

Modern B2B

SEPTEMBER 28, 2023

Quantitative research: Unveiling insights from numbers Quantitative research involves the collection and analysis of numerical data. Surveys, social media monitoring, and data analytics are the most common methods used in quantitative research. If you need to identify patterns, quantitative research is appropriate.

Research 52

Research B2B Marketing B2B Thought Leadership B2B 52

Valasys

MARCH 7, 2023

Market research is essential for businesses to make informed decisions and achieve growth. Often, this process can be complex and overwhelming. Often, this process can be complex and overwhelming. So let’s dive in and unlock the power of market research data. What Is Market Research?

Research 52

Research Paid Search Agency Business Analysis 52

PureB2B

JUNE 8, 2021

It might go without saying, but strategic audience research is one of the most important foundations of any marketing strategy and campaign. Often, these data points are important, accurate, and even give interesting insights on trends that the company should watch out for - i.e. Original Research. What is Original Research?

Research 62

Research Campaigns Work Management Marketing Management 62

PureB2B

JUNE 8, 2021

It might go without saying, but strategic audience research is one of the most important foundations of any marketing strategy and campaign. Often, these data points are important, accurate, and even give interesting insights on trends that the company should watch out for – i.e. Original Research. What is Original Research?

Research 62

Research Campaigns Work Management Marketing Management 62

SendX

JULY 1, 2021

It’s the process of gathering data — on customer needs, expectations, and feedback — analyzing it, and improving the customer experience in a tangible way. Research shows that 88% of U.S. COLLECTION The collection processes information gathering information, from both existing customers and potential ones.

Business 360

Business Template Customer Satisfaction Analysis 360

Content Standard

APRIL 2, 2019

However, when faced with the pressure of launch timelines, budget constraints, and performance expectations, marketers can easily overlook the foundational phase of content strategy development: audience research. Original research for content marketing takes the guesswork out of audience development. Image attribution: Omar Lopez.

Research 105

Research Content Marketing Paid Search Agency Content 105

Martech

OCTOBER 17, 2022

Big data should have replaced the focus group by now. Now focus groups meet up in a zoom call, not in a conference room. Blame the COVID pandemic for changing the focus group. You could do a focus group tonight with people across the country.”. Dig deeper: You need a market research mind-set.

Focus Group 135

Focus Group Research Sample Ad Frequency 135

Convert

DECEMBER 8, 2020

Marketers can easily make informed guesses and calculated assumptions based on insights and industry best practices , but there might be another way to get extremely valuable insights for your next optimization campaign: conducting user research. But jumping into user research requires knowing how to conduct said research in the first place.

Research 98

Research Optimization Eye-Tracking Customer Satisfaction 98

BenchmarkONE

APRIL 18, 2019

But in order to get to that point, you absolutely must perform in-depth market research. Ideally, you should focus on people who have recently interacted with your brand, whether it was making a purchase or purposefully deciding not to buy. Performing market research is an essential part of running a successful business.

Research 85

Research Marketing & Strategy Marketing Strategy Buyer Personas 85

Marketing Insider Group

JANUARY 30, 2024

Adapting content strategy to align with the buyer’s decision-making process is essential for effective marketing and sales alignment. Lack of a documented ideal customer profile is an indication of low maturity, or lack of process discipline in this work. By definition, there is no formal buying decision process to start!

Ideal Customer Profiles 236

Ideal Customer Profiles Marketing & Strategy Work Management Marketing Management 236

BenchmarkONE

SEPTEMBER 13, 2018

With the growing demand for personalization, it’s never been more important to leverage market research in your marketing efforts. But where do you start with your research process? The good news is that the harrowing process of conducting market research is about to get way easier for you. Focus groups.

Paid Content 71

Paid Content Research Enterprise Management Tools 71

Savanta

SEPTEMBER 11, 2014

When Big Data finally becomes a reality, does that mean market research will become surplus to requirements? Will surveys, focus groups and interviews become relics of a bygone age? But it’s a complement to, not replacement for, market research. Big Data and market research are complementary to each other.

Research 120

Research Barriers Focus Group Paid Search Agency 120

Martech Advisor

DECEMBER 6, 2019

Having a website means putting in the work to attract more clients online and market research can help to increase your sales. Check out the guide to find how does market research work, how it can increase your traffic and more, shares, Emily Andrews, Marketing Communications Specialist, RecordsFinder. What is Market Research?

Research 95

Research Marketing Websites Buyer Personas Tips 95

Hubspot

JULY 13, 2018

In some circles, market research is a catch-all term for asking the industry what it wants. "Do Let me do some market research to find out," someone might say. Market research can answer various questions about the state of an industry, but it's hardly a crystal ball that marketers can rely on for insights on their customers.

Research 72

Research Buyer Personas Focus Group Customer Satisfaction 72

Albacross

JUNE 5, 2019

Doing a thorough research of the market can help you come up with better products and services, decide the pricing plan, and come up with marketing strategies that can help boost your revenue. Before we take a look at the various market research techniques, let us understand what is market research and what are its benefits in brief.

Research 84

Research Marketing Strategy Marketing & Strategy SWOT 84

Martech

JANUARY 9, 2024

Research data before the event Digital events are a great way to engage existing customers and build a sense of community in your industry. During the planning phase, research your customers and prospects to inform the kind of sessions and experiences to include in your event. Business email address Subscribe Processing.

Optimization 109

Optimization Ideal Customer Profiles Customer Surveys Communities 109

Tomorrow People

NOVEMBER 25, 2021

Voice of the customer (often abbreviated as VoC) is a broad term used to describe the process of capturing customer-generated data. It’s a research strategy that gives you insight into what your customers’ preferences and aversions are, which then should be used to inform your business activities. Focus groups.

Opinions 156

Opinions Sample Focus Group Customer Satisfaction 156

ANNUITAS

SEPTEMBER 7, 2021

Salespeople today spend, on average, one full workday per week researching their prospects. To get to this level, start by focusing on the sales experience the same way you would focus on the user experience. The process of finding the most meaningful behavior is collaborative, but at the end of the day it should be owned by marketing.

Conversion 234

Conversion Sales Qualified Leads Ideal Customer Profiles Opinions 234

Hinge Marketing

AUGUST 23, 2017

There’s a lot of interest these days in marketing research. And nowhere is research a hotter topic than in the business-to-business world, where it’s a substantial factor in many firms’ prosperity. What Is B2B Marketing Research, Anyway? Typically, the research process consists of two parts: data collection and analysis.

Research 94

Research B2B Marketing Sample Planning 94

ANNUITAS

SEPTEMBER 7, 2021

Salespeople today spend, on average, one full workday per week researching their prospects. To get to this level, start by focusing on the sales experience the same way you would focus on the user experience. The process of finding the most meaningful behavior is collaborative, but at the end of the day it should be owned by marketing.

Sales Qualified Leads 228

Sales Qualified Leads Ideal Customer Profiles Opinions Work Management 228

Rain: The Growth Agency

JANUARY 11, 2021

Mark Yesayian has been promoted to Chief Digital Officer, while Dan Gallagher has been appointed to Executive Vice President of Brand Strategy and Research. Gallagher’s accomplishments include building the Brand Strategy and Research department from the ground up, including a proprietary online survey platform called MindReader™.

Paid Social Agency 40

Paid Social Agency Advertising Agencies Ad Agencies Promotion 40

Martech Advisor

JANUARY 10, 2020

There is a wide opportunity for research professionals to strategically support marketing initiatives by providing data and insights that inform customer experience strategies, allowing them to truly resonate and uncover the key information: feeling, says Zoe Dowling, SVP of Research at FocusVision. Prioritize Authenticity.

Customer Satisfaction 59

Customer Satisfaction Research Paid Search Agency Forrester 59

Contify

OCTOBER 19, 2020

In our experience, effective competitive intelligence integrates information from both primary research and secondary monitoring. Result-oriented competitive intelligence teams discover these signals from secondary monitoring and then validate their credibility using primary research. Information from Primary Research.

Work Management 52

Work Management Marketing AI Marketing Management Research 52

ConvertKit

DECEMBER 19, 2018

Only then can you create a market research plan that will help you craft a comprehensive sales strategy. How to increase sales with some competitive market research. It can be easy to bypass market research for the sake of getting our product out into the world, but we can’t miss this crucial step. Research your competitors.

Research 83

Research Planning Buyer Personas Marketing & Strategy 83