Tony Zambito

JULY 6, 2011

About a dozen years ago, I became involved with personas through fate by meeting Alan Cooper , at the time he just finished his landmark book The Inmates Are Running The Asylum , and becoming enamored with personas as a process to build more user friendly products. 

Buyer Personas 100

Buyer Personas Peer-to-peer Ideal Customer Profiles Psychographics 100

Content Standard

FEBRUARY 15, 2019

Marketers develop buyer personas to better understand the brand’s audience intimately, and then build a content strategy around the information needs of those personas. Developing Buyer Personas Based on Audience Insights. What’s the first thing we all say about the best content strategies?

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Buyer Personas Branding Brand Identity Work Management 67

BenchmarkONE

APRIL 18, 2019

But in order to get to that point, you absolutely must perform in-depth market research. This is what will ultimately help you understand exactly where your buyers are and the best way to target them with your product or service. Define your buyer persona. This is where creating a buyer persona comes into play.

Research 85

Research Marketing & Strategy Marketing Strategy Buyer Personas 85

Tony Zambito

AUGUST 3, 2011

This is the fifth and final part of a series of reflective articles on the future of buyer personas in the social age.    In this final reflection, I offer 6 essentials to embedding buyer personas into your organization.     Then a third-party option should be explored. 

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Buyer Personas Organization Viral Marketing Ideal Customer Profiles 100

Martech Advisor

DECEMBER 6, 2019

Having a website means putting in the work to attract more clients online and market research can help to increase your sales. Check out the guide to find how does market research work, how it can increase your traffic and more, shares, Emily Andrews, Marketing Communications Specialist, RecordsFinder. What is Market Research?

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Research Marketing Websites Buyer Personas Tips 95

Heinz Marketing

APRIL 12, 2022

From personalization to buyer personas to hyper-targeting, understanding these psychological strategies is more prevalent than ever in crafting your next B2B marketing campaign. Buyer Personas / Ideal Customer Profiles. Crafting a buyer persona and/or ideal customer profile is no easy task.

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Hubspot

JULY 13, 2018

In some circles, market research is a catch-all term for asking the industry what it wants. "Do Let me do some market research to find out," someone might say. Market research can answer various questions about the state of an industry, but it's hardly a crystal ball that marketers can rely on for insights on their customers.

Research 75

Research Buyer Personas Focus Group Customer Satisfaction 75

Convert

DECEMBER 8, 2020

Marketers can easily make informed guesses and calculated assumptions based on insights and industry best practices , but there might be another way to get extremely valuable insights for your next optimization campaign: conducting user research. But jumping into user research requires knowing how to conduct said research in the first place.

Research 98

Research Optimization Eye-Tracking Customer Satisfaction 98

ClearVoice

MAY 29, 2023

What is a marketing persona? Marketing personas are sometimes also called buyer personas. These characters are created based on research, data, and insights from actual customers. Buyer personas can inform a wide range of marketing activities. As well as the development of data-driven personas.

Work Management 52

Work Management Marketing Management Buyer Personas Marketing Analytics Tools 52

ConvertKit

DECEMBER 19, 2018

Only then can you create a market research plan that will help you craft a comprehensive sales strategy. How to increase sales with some competitive market research. It can be easy to bypass market research for the sake of getting our product out into the world, but we can’t miss this crucial step. We’ve all done it!

Research 83

Research Planning Buyer Personas Marketing & Strategy 83

ConvertKit

DECEMBER 19, 2018

Only then can you create a market research plan that will help you craft a comprehensive sales strategy. How to increase sales with some competitive market research. It can be easy to bypass market research for the sake of getting our product out into the world, but we can’t miss this crucial step. We’ve all done it!

Research 65

Research Planning Buyer Personas Marketing & Strategy 65

Circle Studio

NOVEMBER 23, 2021

It makes the client an integral (or even primary) influence in the firm’s planning, processes, products, services, marketing and sales activities. Research from Cisco estimates that by 2022, online videos will make up more than 82% of all consumer internet traffic—15 times higher than it was in 2017. Moving beyond buyer personas.

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Hubspot

APRIL 7, 2023

If you want to launch a new product, the process is far easier and the possibilities are endless. Then, you can use market research (which we cover below) to give some early validation to your product choice. Conduct market research Validate your product ideas by conducting market research, which will help you determine what to sell.

CMS Development 79

CMS Development Product Buyer Personas Industry CMS 79

Hubspot

JUNE 2, 2015

Building buyer personas can be tricky -- you need a delicate balance between quantitative and qualitative data to get something that's accurate and useful. How can you be sure that you’re focusing on the right data to build out your buyer personas? What other data do you use in your customer persona research?

Buyer Personas 28

Buyer Personas Ad Building Marketing Automation Services Work Management 28

Tony Zambito

JANUARY 29, 2017

In my article Rethinking Buyer Personas In An Era Of Digital Transformation , I presented four trends impacting the state of buyer persona development. Whereby, rethinking buyer persona development and insight gathering in a digital-centric world becomes a necessity. And, why it necessitates a rethinking.

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Digital Transformation Buyer Personas Ideal Customer Profiles B2B Thought Leadership 100

Valasys

JULY 15, 2021

Do your Research. Here’s what your email marketing research should include: Your primary objectives of email marketing. All this research will help you increase engagement and brand awareness, which is one of the main marketing objectives for 67% and 59% of marketers. “To Define your buyer personas.

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Email Marketing B2B Marketing Marketing Strategy Marketing & Strategy 83

Hubspot

MARCH 24, 2015

At first, creating buyer personas seems simple. One of the biggest challenges you are likely to encounter revolves around actually gathering the information you need to construct your personas. This will ensure that you avoid any glitches or unexpected question interpretations when you send your survey to the larger group.

Buyer Personas 28

Buyer Personas Resources Tools Skype 28

Launch Marketing

JANUARY 8, 2020

Consider interviewing key execs to build a cohesive understanding of the process and vision that went into creating the company. To do so, complete thorough research of your competitors’ messaging and offerings to benchmark crucial details. To develop effective persona messages, you must first have well-developed buyer personas.

Buyer Personas 79

Buyer Personas Differentiation Paid Search Agency Webinar Metrics 79

Televerde

FEBRUARY 2, 2021

Customer journey mapping is the process of creating a map that outlines several key actions, events, and motivations. Understand the differences between your buyer personas and attract a new customer base. Analyze experience gaps and improve your current process flow. Build Buyer Personas and Highlight Goals.

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Buyer Personas Touchpoints Buying Cycle Paid Search Agency 61

ANNUITAS

MARCH 19, 2013

If Si Robertson , one of the the “Duck Commanders” on A&E’s hit show “Duck Dynasty” , were to assess today’s B2B Marketer on how well they know their buyer, I can imagine he’s sum it up by saying, “Hey! You don’t know the buyer JACK”! What steps does the buyer take when purchasing my product or service?

Buyer Personas 100

Buyer Personas Buying Cycle Forrester Buyer's Journey 100

Content Marketing Institute

APRIL 10, 2018

“A poorly constructed persona can seem a lot like a stereotype, such as all millennials want information delivered via mobile devices,” says Kevin Smith of Kevin W. The key to powerful buyer persona development comes down to three important factors: grounded in fact, functional, and more than demographic data.”. Click To Tweet.

Buyer Personas 108

Buyer Personas Ideal Customer Profiles Work Management Marketing Management 108

NuSpark Consulting

MAY 22, 2011

Lost in all the buzz on social media and lead generation is the importance of market research as the seeds to a content marketing strategy. Below is an interview I recently conducted with our Research Strategist, Carolyn Frith. Paul: Why is it important to conduct market research before developing a content marketing strategy?

Lead Generation 100

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Tony Zambito

MAY 11, 2010

Distinguishing a set of motivations, needs, and wants from a buyer’s goal orientation can make a significant difference in not only innovation but in aligning customer strategy with buyer goals.    All can offer helpful information and insight into how to better meet the needs of customers. . 

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ClearVoice

APRIL 19, 2021

While lead generation starts the process to attract prospects, it essentially passes that process off to the sales team. Reduce your customer acquisition costs: A streamlined process for acquiring customers results when sales and marketing are not duplicating each other’s efforts. Best practices for demand generation success.

Demand Generation Agencies 94

Demand Generation Agencies Demand Generation Demand CMS Development 94

Televerde

DECEMBER 13, 2019

Don’t they have ‘focus groups’ for this sort of thing? Peloton would have benefitted from some customer research and market insights to cater their messaging to their target personas. Become familiar with your potential buyers. In the age of the buyer’s journey, B2B marketers know that ‘content is king’.

B2B Marketing 52

B2B Marketing B2B Paid Search Agency Buyer Personas 52

EveryoneSocial

APRIL 1, 2021

Whether you call them buyer personas, customer avatars, or target audiences – the more detail that you have about the people that want your product, the better your messaging and positioning of your products and services will be. World Economic Forum) 54% of social browsers use social media to research products.

Statistics 77

Statistics Paid Search Agency Companies Eye-Tracking 77

SmartBug Media

NOVEMBER 30, 2018

Take a look at your database to inform your insights as to where your prospects live, their age group, and their stage of life. Once clear patterns emerge, hold a focus group to gain a clear understanding of customer pain points. A successful content marketing strategy framework requires research and hard work.

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Top of Funnel Marketing & Strategy Digital Marketing Funnels Content 88

Outreach

APRIL 6, 2021

Customer engagement doesn't start and end with the purchase, and consumers often have questions throughout the process. With detailed insights into your account and sales activity, you can easily retarget potential customers and shorten the buying process. Regular communication with customers across platforms helps build rapport.

Work Management 88

Work Management Customer Satisfaction Marketing & Strategy Marketing Management 88

SendinBlue

MARCH 16, 2021

According to one survey, 61% of companies said they found the process of implementing marketing automation difficult. The best way to do this is to first come up with buyer personas for your business. Automate internal processes not just campaigns.

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Marketing Automation Services Marketing Automation Automation Practices 98

Hubspot

JUNE 8, 2020

Well, content has become more important than ever for B2B buyers and decision-makers. According to Demand Gen’s 2020 Content Preferences Study , 67% of B2B companies said they’re leaning more on content to research and inform decisions. Buyer expectations have also risen for content quality and experience. But that’s not all.

Work Management 75

Work Management Marketing Management Case Studies Case Study 75

LeadSquared

DECEMBER 7, 2020

The next crucial thing to do is to develop the buyer persona. While what was wrong with that campaign is clear as day, sometimes preemptive research and sentiment analysis can help brands avoid such a blunder with seemingly innocuous campaigns as well. The channel selection depends a lot on the buyer persona.

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Top of Funnel Promotion Enterprise Management Examples 52

Hubspot

APRIL 26, 2016

You're also probably aware that they're doing some of their research online. Consider these recent statistics about B2B buyers from a 2015 study by Think With Google : 89% of buyers use the internet during the B2B research process. That is where research comes into play. Step 1: Define Your Personas.

Buyer's Journey 28

Buyer's Journey Research Planning Buyer Personas 28

Hubspot

JANUARY 11, 2021

Discovered in our research, The Psychology of Inclusion and the Effects in Advertising at Microsoft Advertising, we uncovered the following fifty language-based cues that signal inclusion, as well as three metaphors of inclusion which are inextricably tied to emotions. Authentic representation in advertising is important.

Advertisements 101

Advertisements Advertising Tips Paid Search Agency 101

SnapApp

OCTOBER 17, 2017

In this post, we’ll dive into how B2B companies can pin down the right audience, tools that help this discovery process, and building out profiles that help inform smarter marketing and sales materials. . Research Tips: Looking for Trends in Your Customer Base. . Let’s start by talking about research. . You can do this by:

Ideal Customer Profiles 48

Ideal Customer Profiles Top of Funnel Work Management Marketing Management 48

Hubspot

MARCH 17, 2021

To learn more about your target audience and narrow down who they are, you can conduct buyer persona research , analyze your competitors, practice social listening , and invite people to participate in focus groups or interviews. Understand your audience’s pain points.

Marketing Management 68

Marketing Management Lead Ranking Marketing & Strategy Paid Search Agency 68

Hubspot

APRIL 13, 2012

Conducting market research is often the starting point for key components of businesses' marketing and sales strategies. It's what helps you draft personas , clarify your marketing messaging, set product marketing direction, and build your sales playbook. Isn't that what the big guns do when they conduct market research?

Enterprise Management 28

Enterprise Management Research Marketing Management Customer Surveys 28

Cintell

MARCH 20, 2015

In 2016 B2B marketers predict that understanding buyers will be their #1 job responsibility – and for good reason. As buyers change, organizations are working to stay on top of shifting trends and customer preferences. Understand the difference between a well-developed, well-researched persona, and a sketch.

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