Webbiquity

JULY 26, 2022

Between product design to staffing to fundraising, finance, and marketing your startup , it can feel overwhelming. Image credit: Slidebean on Unsplash. If you are considered a contractor, freelancer, or consultant, you can qualify for low-cost coverage or sometimes free coverage using premium tax credits.

Startups 253

Startups B2B Business Budget Programs 253

Webbiquity

JULY 7, 2021

Eliminating business debt should be your priority to prevent future problems with payment and credit if you’re faced with a dip in revenue. Having a plan for your company’s finances can help you navigate difficult periods, ensuring your business can stay afloat if you encounter problems.

Planning 259

Planning Business Paid Search Agency Small Business Marketing 259

Sword and the Script | B2B

NOVEMBER 21, 2023

The “Brand Finance Investment Analyst Survey” polled more than 200 financial analysts who “cover publicly listed companies in the United States and United Kingdom.” The full report is freely available online – and worth your time perusing – there is no registration form: Brand Finance Investment Analyst Survey. The purpose?

Cost 93

Cost B2B Thought Leadership Paid Search Agency Customer Surveys 93

Webbiquity

APRIL 23, 2020

Image credit: Nick Bolton on Unsplash. A digital banking platform that easily organizes expenses, invoicing and budgets, and is accessible 24/7, is a great first step to help owners get control of their finances. Meredith Young is a finance blogger who spends her days writing for small business and startup focused sites.

Small Business Marketing 166

Small Business Marketing Allocation Business Blogger 166

Contently

JULY 27, 2021

In 2006, a small company called Mint came on the scene with a plan to make personal finance easier for everyone. They started the MintLife blog before the app even launched, offering straightforward advice to young professionals who wanted guidance on everything from taxes to credit scores. But their secret sauce was content.

Brand Identity 124

Brand Identity Branding Content Education 124

Hubspot

MARCH 5, 2024

Conversations in the community showed that these youths aren’t savvy with investing, saving, or improving credit, and feel anxious about their financial role in the family. Beatriz had no background in finance. Food is a big theme in SUMA’s financial education. Source: LinkedIn The only issue that remained?

Companies 61

Companies Startups Communities Newsletter 61

ClearVoice

AUGUST 14, 2023

Given these advances, can credit unions and community banks still produce content that markets themselves effectively? Let’s take a closer look at the benefits of content marketing for community banks and credit unions. We’ll also examine the most effective content marketing strategies in finance. Absolutely.

Marketing AI 52

Marketing AI Communities Content Marketing Paid Search Agency 52

Valasys

FEBRUARY 19, 2024

Fintech’s Revolution in Finance Personal Finance Management Fintech platforms have allowed people to keep track of personal finances more successfully.

Marketing AI 45

Marketing AI Peer-to-peer Marketing Management Best Practices 45

ClearVoice

JULY 17, 2023

Then you need to know what mistakes to avoid in content marketing for finance. Too often, finance blog posts and videos provide only general information that doesn’t address client pain points. To avoid this, let’s examine six common mistakes in finance content marketing, and how to avoid them. Other marketers agree.

Top of Funnel 52

Top of Funnel Content Marketing Planning Marketing Analytics Tools 52

Biznology

OCTOBER 21, 2019

Many business people don’t give a lot of thought to how their personal credit score affect their success in business. The truth is that your personal credit can mean the different between getting the funding you need and dying on the vine. Simply put, credit matters. Here are some benefits of having good credit.

Business 99

Business Marketing Budget Aggregators High Quality Lead 99

Martech

AUGUST 31, 2023

Here are this week’s AI-powered marketing technology releases: OpenAI ‘s ChatGPT Enterprise is a business-grade AI chatbot that offers enterprise-grade security and privacy, unlimited higher-speed GPT-4 access, longer context windows and free credits to use the API.

Enterprise Management 119

Enterprise Management Advertising Agencies API Multi-Channel 119

Webbiquity

FEBRUARY 27, 2021

Your company’s credit is at risk. In industries such as finance, payments, and cryptocurrency, much of the risk lies in cybersecurity. Financial loss can occur as a consequence of many factors, such as: Your investment will be worth much less in the case of inflation. Interest rates change.

Business 201

Business Ethics Course Consulting 201

Contently

DECEMBER 2, 2021

To see where finserv marketers should be investing their time, we recently analyzed 2,848 pieces of content from 26 of the biggest finance companies in the world. Focus educational content on emerging fields like cryptocurrency, not just personal finance. Personal finance guides popped up on lifestyle sites.

B2B Thought Leadership 90

B2B Thought Leadership Thought Leadership Paid Search Agency Work Management 90

Martech

SEPTEMBER 14, 2021

It will add the customer engagement platform to its portfolio of accounting and financial solutions — Turbo Tax, Credit Karma, QuickBooks and Mint. Intuit expects to finance the acquisition through cash on hand and approximately $4.5 billion in new debt. Read next: Mailchimp brings AI to the SMB market. Why we care.

Acquisitions 133

Acquisitions SMB Enterprise Management Marketing Management 133

Webbiquity

JANUARY 12, 2022

Image credit: cottonbro from Pexels. Kforce, a professional staffing agency specializing in technology and finance, is one example of a brand that focuses on corporate social responsibility. Being a charitable B2B company can benefit your brand, your customers, partners, and most importantly, your community.

Paid Search Agency 299

Paid Search Agency Companies Advertising Agencies B2B 299

Zoominfo

APRIL 20, 2022

Marketers have spent years making sure they get credit for the leads generated by their hardworking teams. For example, if a prospect downloads a whitepaper and six months later sales runs an outbound motion to re-engage them — who gets the credit? Otherwise, they risk finance cutting their spending.

Multi-Touch Attribution 130

Multi-Touch Attribution Zoominfo Account Based Marketing Lead Ranking 130

Contently

FEBRUARY 28, 2023

Creating your own branded podcast Whether you are in finance, healthcare, insurance, or entertainment, podcasts can be a great place to focus on thought leadership and brand awareness. This makes sense for their business model since they have an app that helps their users track their money and make smart personal finance decisions.

Marketing Strategy 138

Marketing Strategy Marketing & Strategy Content Marketing B2B Thought Leadership 138

Sword and the Script | B2B

MAY 17, 2022

Deals in B2B are increasingly complicated and more likely to be scrutinized by top executives and the finance department. Leaders and finance more likely to scrutinize buying decisions. 51% of finance shops were buying decision-makers in 2021 – up from 35% in 2017. Image credit: Unsplash.

Sales Cycle 75

Sales Cycle B2B Sales Studies Marketing Management 75

Biznology

JULY 8, 2021

Examples include video editing software Kapwing, personalized video app Cameo, and creator credit card startup Karat — companies spanning use cases like content creation, fan interaction monetization, and financing solutions.”

Startups 104

Startups Content Paid Search Agency Interactive Marketing 104

Contently

FEBRUARY 19, 2020

She discussed the biggest industry mistakes, advice for finance marketers, and why brands need to hire journalists. The companies that are going to win are the ones that truly embrace customer advocacy and help regular everyday humans solve the problems that they have with managing their finances.

Work Management 142

Work Management Marketing Management Advertising Agencies Storytelling 142

Sprout Social

SEPTEMBER 21, 2022

The retail app currently ships to 240+ countries around the world and supports popular payment methods like PayPal, Apple Pay, Google Pay, Klarna, and major credit and debit cards. When an item gets sold, the seller gets paid in cash or credit. These rewards can then be redeemed for online gift cards or PayPal credit.

Best Practices 127

Best Practices Amazon Youtube Ad Exchange 127

Webbiquity

JUNE 11, 2022

Image credit: stevepb on Pixabay. These end-to-end accounting and finance tools can record all transactions and control spending before it causes problems. Image credit: geralt on Pixabay. A talented and engaged workforce is one of the most valuable assets any company can possess. Contradictory actions.

Work Management 136

Work Management Marketing Management Phishing Terms and Conditions 136

Contently

JUNE 24, 2021

To see where finserv marketers should be investing their time, we recently analyzed 2,848 pieces of content from 26 of the biggest finance companies in the world. Focus educational content on emerging fields like cryptocurrency, not just personal finance. Personal finance guides popped up on lifestyle sites.

B2B Thought Leadership 84

B2B Thought Leadership Thought Leadership Paid Search Agency Work Management 84

Martech

SEPTEMBER 25, 2023

Finance departments have widely adopted this “leaked” funding approach in start-ups and established companies. Although most companies consider marketing an essential component of overall success, it is often overlooked or not given the credit it deserves for various reasons. Should marketing take credit for the uptick in visitors?

Marketing AI 119

Marketing AI Marketing Attribution Work Management Marketing Management 119

Biznology

JUNE 10, 2019

Monitoring, comparing, and managing your credit score. This means that individuals can apply for loans faster by expediting the credit check process, and also leverage this information to improve their credit score and increase their borrowing potential down the road.

Work Management 91

Work Management Marketing Management Service Forecasting 91

Marketing Insider Group

OCTOBER 15, 2020

Your social media policy should include guidelines on how to credit sources or imagery and procedures around disclosing confidential information on social media. If you’re in an industry like healthcare or finance, you may also need to include information surrounding lawful regulations.

Social Media 363

Social Media Media Guidelines PR 363

Sword and the Script | B2B

SEPTEMBER 12, 2023

While the software consolidated expense information for finance, which was beneficial, it was painfully difficult for the end user. Millennials, the first “digital natives” are largely credited with forcing the consumerization of technology. It was hard to use. Everything required extra clicks.

B2B Marketing 105

B2B Marketing Peer-to-peer B2B Paid Search Agency 105

SmartBug Media

OCTOBER 1, 2020

Should you give credit to the channel that a lead first came in from, or should the credit go to the channel they came in from prior to converting? Depending on the attribution tool you are using, choosing either a linear or U-shaped attribution model allows you to give credit to multiple touchpoints throughout your Buyers Journey.

Marketing Budget Creation 82

Marketing Budget Creation Marketing Budget Budget Programs Cost per Lead 82

Sword and the Script | B2B

JULY 25, 2023

When asked how CMOs could better align with finance, CFOs suggested the following: 1. (click image for higher resolution) How CMOs can make the case for brand building So, how can CMOs make the case? There isn’t a quick and simple answer, but buried in the report is a solution that CFOs themselves suggest.

B2B Marketing 62

B2B Marketing Paid Search Agency Brand Identity Branding 62

Zoominfo

JULY 13, 2023

For example, you might notice that an existing customer is running low on seats or credits within your platform. This is a simple upsell opportunity to get the customer to purchase additional seats or credits. You need to connect with every cohort at the business — users, sales leaders, operations, finance, and marketing.

Marketing & Strategy 130

Marketing & Strategy Cross-Selling Marketing Analytics Tools Work Management 130

SmartBug Media

SEPTEMBER 24, 2020

What do the distributor’s finances look like? Performing due diligence on a company’s finances is important when your business is selecting a manufacturing distributor.

Work Management 105

Work Management Marketing Management Distribution Advertising Agencies 105

Webbiquity

DECEMBER 13, 2022

Image credit: Scott Webb on Pexels. You’re experiencing cash flow issues: Growing too quickly can put a strain on a company’s finances, leaving your business cash-strapped and increasing the risk of insolvency. If they’re not happy, they’ll let you know about it. Or just take their business elsewhere.

Work Management 259

Work Management Marketing Management B2B Terms and Conditions 259

Hubspot

OCTOBER 27, 2021

For one, separating your business and personal finances can protect your personal assets. But depending on the bank, you can also access important services for your company, such as business credit cards and loans. Credit Unions. Credit unions may also offer lower loan interest rates and better dividends for members.

Small Business Marketing 52

Small Business Marketing Best Practices Business Opt-out 52

Hubspot

JANUARY 24, 2019

Whether it’s marketing, human resources, or finance, here’s how the technology can help you work smarter, not harder. By allowing you to build forms, design workflows, and track processes, finance process automation software can streamline all your travel requests, reimbursements, and budget approvals. Image Credit: Nintex.

Enterprise Management 94

Enterprise Management Marketing Automation Services Budget Programs Work Management 94

Bionic

NOVEMBER 23, 2021

It enables your media and finance teams to increase productivity and to work in perfect harmony. The bill reconciliation process involves gathering information from the media, analytics, and finance teams – none of whom individually have all the information required to reconcile an invoice. The Hunt Begins. Where’s My Money?

Advertising Agencies 52

Advertising Agencies Paid Search Agency Ad Agencies Advertisements 52

Webbiquity

JUNE 19, 2019

Image credit: Akil Mazumder from Pexels. There are two basic things that every business owner needs from corporate finance. To that end, having one in-house finance person is always a good thing. This is particularly true for businesses in the finance or healthcare sectors. Of course, that’s easier said than done.

Paid Search Agency 164

Paid Search Agency Enterprise Management Marketing AI Work Management 164

Martech

MARCH 2, 2023

Who gets credit for the sale? Measurement for each channel could triple count credit for the sale, while revealing no insights around relative channel contributions. Marketing mix, since it looks holistically at the ecosystem, can partition credit for the sale across the channels. Email, paid search or retargeting?

Marketing Mix 112

Marketing Mix Marketing Attribution Lead Ranking Planning 112