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The Founder Interview Series #33: Matt Frederick, eCapital Advisors

Webbiquity

Businesses have been trying for eons to gain competitive advantage by better understanding their customers. Customers today expect businesses to personalize both messages and product offers, the way Netflix and Amazon do. That often means revamping or creating innovative business processes using leading edge technologies.

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Top 50 B2B Thought Leaders, Analysts & Influencers You Should Work With In 2024 (EMEA)

Thinkers360

Top 50 B2B Thought Leaders, Analysts & Influencers You Should Work With In 2024 (EMEA) Thought Leader (Alphabetical) Thought Leader Profile & Portfolio Top Ranking Thinkers360 Leaderboards Nick Ayton Solarix-Ventures Ltd Contact Nick Ayton Quantum Computing, Cryptocurrency, Blockchain Nicolas Babin Babin Business Consulting Contact Nicolas (..)

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How the Nuances of Vertical vs. Niche Market Approaches Impact Your Growth Strategy

Vision Edge Marketing

Being strategic means carefully seeking and selecting only those opportunities that support your business outcomes and vision. To achieve their vision and planned business outcomes, many of our customers employ a combination of target market strategies. Vertical markets are a category of business.

Verticals 224
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Why the Future of Marketing Depends on a C-suite Partnership for Long-term Growth

Marketing Insider Group

Siloed from other major departments, such as finance, technology, and HR, there was little collaboration or visualized long-term data to report on. Plan a campaign. Successful CMOs collaborate with key C-suite stakeholders in finance, tech, and HR to drive results. So, how can CMOs become the factor that drives business growth?

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Top 50 B2B Thought Leaders, Analysts & Influencers You Should Work With In 2024 (North America)

Thinkers360

Nadia Vincent, MBA Innovation, Digital Transformation, Business Continuity Mike Walker Microsoft Contact Mike Walker Digital Disruption, Ecosystems, Emerging Technology Jonathan H. McKenna McKenna Associates Inc Contact Patrick J. Nadia Vincent, MBA Digital Transformation Leaders Contact M.

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Harnessing martech insights: A roadmap to customer-centric business strategies

Martech

The challenge for modern businesses is to fully recognize and leverage this potential by integrating martech teams into strategic planning discussions from the onset, unlocking opportunities for innovation, growth and competitive advantage. Here are ways it can help other business functions.

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Are You Falling for These 6 Customer-Centricity Myths?

Vision Edge Marketing

Here we’ll debunk six common myths that often act as roadblocks, preventing businesses from fully embracing a customer-centric approach to reap its rewards. Facts: Not just for large companies, embracing, and successfully implementing, customer-centricity at any scale can help businesses grow into larger companies. There are solutions.