Trade Press Services Newsletter

APRIL 4, 2024

Podcasts offer a Swiss army knife of benefits,” says Dr. Jeremy Weisz, co-founder of Rise25 , an organization that helps businesses connect to their dream clients through podcasting. Be prepared to discuss how you or your work relates to the podcast theme and audience interests. It’s hard work to create a successful podcast.

Impressions 297

Impressions Practices Best Practices Thought Leadership 297

Trade Press Services

FEBRUARY 19, 2024

Additionally, applicants must convince officials that they will continue to work in their field and that their work will substantially benefit the United States. Further, they must show that they possess “achievements that have been recognized in their field of expertise.” Do leverage press and media exposure.

Marketing AI 99

Marketing AI Press Peer-to-peer Paid Search Agency 99

Webbiquity

OCTOBER 17, 2023

Social media managers are actually (slightly) happier working in the office rather than hybrid or remote. 66% of social media managers say they have too many responsibilities, and two out of three work more than 40 hours per week. And lead gen campaigns on Facebook and Instagram are 10X more expensive than brand awareness advertising.

Social Media 309

Social Media Stats Marketing Report Paid Search Agency 309

Marketing Insider Group

JANUARY 4, 2021

Nearly three years ago, while working in SAP Global Marketing, I wrote a BLOG that has stood the test of time – “T he Geeks Won: The Rise of Marketing Analytics, Performance Management and Data Science ”. Our most recent Dresner Advisory Services Luncheon Learning monthly webinar was focused upon data science.

Work Management 362

Work Management Marketing Management Analytics Webinar Metrics 362

Scoop.it

JULY 7, 2020

In this guide, you’ll learn how well-organized curated content benefits your business, the structure that works best, and some ways you can achieve it with Scoop.it. Why organizing your curated content is essential. What is the right way to set up and organize your curated content so you can always find what you need quickly?

Curation 89

Curation Top of Funnel Organization Marketing Analytics Tools 89

Salesforce Marketing Cloud

JANUARY 23, 2024

Consider the value your most experienced, high-performing agents and field service technicians bring to your organization. They’re also your go-to for information when your knowledge management system isn’t organized in an effective way. Without their knowledge and expertise, you put customer satisfaction at risk.

Work Management 104

Work Management Customer Satisfaction Knowledge Base FAQ 104

Webbiquity

APRIL 24, 2024

Creating, implementing, and continually tuning your marketing plan based on what works enables you to figure out the most effective tactics to help drive your business growth. While you’re an expert in your field of practice, you may not be the best with recordkeeping. Developing a marketing strategy is a core step.

Practices 143

Practices Tips Work Management Marketing Management 143

Golden Spiral

APRIL 18, 2019

Thankfully, there are many reputable research firms, associations, and other outlets doing the hard work for you. If you’re a healthcare technology solution provider, you need to understand the top pain points for key stakeholders in provider and payer organizations. Not sure where to start looking? That’s why we’re here. Virtual Lab.

Work Management 102

Work Management Marketing Management Research Organization 102

Webbiquity

FEBRUARY 16, 2023

By future-proofing through mobilization, B2B marketers will be able to develop more efficient and effective ways of working. More Digital Content To choose the right partners, businesses seek to work with firms that are knowledgeable about their industries and can cater to their needs.

Trends 308

Trends B2B Marketing B2B Thought Leadership B2B 308

Martech

JANUARY 24, 2024

With the wave of AI tools and vendors crashing at our doors, it can be easy to forget that there may be much more raw material available to us, right inside our own organization. What manual work is involved in training your genAI? Most organizations have not had the time or the inclination to properly attach metadata.

Digital Asset Management 117

Digital Asset Management Work Management Marketing AI Marketing Management 117

Vision Edge Marketing

FEBRUARY 13, 2024

The concept of iteration is much like a masterful sculptor chiseling away at a block of stone to reveal a magnificent work of art. Adaptability : The ability to iterate allows organizations to adapt to evolving market conditions and customer preferences, ensuring your organization stays relevant and competitive.

Work Management 229

Work Management Terms and Conditions Marketing Management Lead Scoring 229

Martech

NOVEMBER 21, 2023

Building a flexible data model A flexible data model requires clear definitions and field types. Here is an example of what the data and metadata look like in their fields. Example of metadata fields in a DAM. In the column “field name” the asset name is related to the brand to which the asset belongs. Image: Salt Flats.

Digital Asset Management 103

Digital Asset Management Work Management Marketing Management Tagging 103

Marketing Insider Group

MARCH 9, 2023

If you work at a SaaS company, you might hit the content jackpot by turning customer usage data into an annual report that attracts media coverage and leads, for example, Zuora’s Subscription Economy Index or Marketing Insider Group’s blog post frequency research. It’s a beautiful thing when our employer is the data source.

Stats 284

Stats Advertising Agencies Paid Search Agency Work Management 284

Zoominfo

DECEMBER 11, 2020

Throw into the mix the lack of in-person interviews and continued work-from-home arrangements, and it’s clear candidates will deal with new disruptions perhaps not seen since internet job postings replaced help-wanted ads in the newspaper. Want to work from home or have greater flexibility? Want to work for a startup?

Enterprise Management 246

Enterprise Management Work Management Paid Search Agency Zoominfo 246

ANNUITAS

MARCH 10, 2023

In our new content series, Behind the Buzzwords , ANNUITAS will break down the complex jargon you see trending in go-to-market thought-leadership and help you cut through the noise to contextualize it for your organization. Thought leadership marketing allows you to position yourself as an authority in your field. What does it mean?

Thought Leadership 147

Thought Leadership Top of Funnel Advertising Funnels Trust Marketing 147

Salesforce Marketing Cloud

NOVEMBER 21, 2023

Field service can help drive revenue growth by selling to your existing customers, also called upselling or cross-selling. Let’s dig into each of these best practices for upselling and cross-selling in field service. After all, your mobile team is in the field every day building trust with customers by solving problems for them.

Work Management 105

Work Management Service Cross-Selling Training 105

Salesforce Marketing Cloud

FEBRUARY 22, 2024

Working in field service is both rewarding and challenging. While you may find your current work to be fulfilling, it’s worth taking time to consider how you’ll prepare for growth throughout your field service career. Here are five practical tips to help you advance in your field service career.

Work Management 52

Work Management Service Practices Tips 52

Albacross

SEPTEMBER 13, 2019

Organic Quora marketing will not just bring you more website visitors, but it can ultimately help you to achieve more conversions, build better brand awareness and get social proof that could be necessary for your future campaigns. Description - I quickly outlined a couple of other fields where I have experience.

Organization 49

Organization Wiki AIDA Lead Scoring 49

chiefmartech

JANUARY 2, 2020

I interviewed Jon to learn more about how he approached this project and glean insights into the way he organized the table. This is a work of art. If you extend that analogy, there are atoms (tools), molecules (platforms/suites), and organisms (stacks). Are we really ready for this as an organization?

Organization 77

Organization Enterprise Management Marketing Automation Services Work Management 77

Biznology

APRIL 6, 2022

There are very few real accreditations for professionals in this field. So the talent pool for senior-level, well-versed experts is limited, and most of them work at big companies. Another even bigger issue is that the clients who are doing the hiring are also not experts in the field. Actual experts are hard to come by.

Paid Social Agency 197

Paid Social Agency Paid Search Agency Advertising Agencies Social Media 197

SmartBug Media

OCTOBER 13, 2023

The Importance of Data Hygiene for Integration Success Integrating systems or introducing new technologies into your organization's infrastructure can be a game changer, but it's crucial to lay the groundwork for a seamless transition. This is where data hygiene comes into play.

Data Hygiene 105

Data Hygiene Practices Best Practices Allocation 105

Martech

JUNE 15, 2023

This article explores why you should avoid having too many metadata fields and how to streamline metadata management in your DAM. Your chosen DAM system likely comes with a standard set of out-of-the-box metadata fields covering the basics — title, description, file type, etc. Be very selective with designating fields as required.

Digital Asset Management 102

Digital Asset Management Tagging Lock-In Work Management 102

Seismic

FEBRUARY 29, 2024

We also spotlighted Seismic team members and asked them to share some of their favorite works/inspirations. To close out BHM 2024, we wanted to take a moment to highlight some great youth music organizations, starting with one in Seismic’s very own backyard of San Diego, CA! And yes, there was also the playlist. But enough about us.

Communities 105

Communities Education Conference Analysis 105

Martech

APRIL 9, 2024

When managed well, DAM removes the content silos in your organization to provide a more meaningful sales, communications and marketing operation process and hence, a better customer experience. Taxonomy is vital in recognizing the organization’s vocabulary and enhancing the search process. Hence, get your metadata in order.

Digital Asset Management 112

Digital Asset Management Industry CMS Transparency Work Management 112

Salesforce Marketing Cloud

MARCH 19, 2024

6 reasons to join the Serviceblazer Community Get actionable customer service insights High-performing service organizations are using data and AI to improve efficiency without sacrificing the customer experience. You might be saying to yourself: “I’m in field service. Table of contents What is a Serviceblazer? The answer is yes!

Communities 135

Communities Peer-to-peer Work Management Thought Leadership 135

Biznology

DECEMBER 16, 2020

Every professional knows that as you build your career, you’re looking toward becoming a leader in your field. At the end of the day, your responsibility is to your organization. To that end, focus on initiatives that align with the industry in question and, of course, the specific organization’s priorities.

Peer-to-peer 197

Peer-to-peer Work Management Distribution Course 197

B2B Marketing Directions

APRIL 20, 2024

The study defined "thought leadership" as "content that offers expertise, guidance or a unique point of view on a topic or in a field." Producers of Thought Leadership - "Managers (and higher) who both consume thought leadership and work for an organization that produces free thought leadership."

B2B Thought Leadership 63

B2B Thought Leadership Thought Leadership Studies Research 63

Martech

DECEMBER 18, 2023

The secret to launching an operations framework to drive AI-enablement within your organization is not so secret. Below is an actionable blueprint to lay the foundation for using AI within your organization so that you can start benefiting from its value appropriately and scalably. First, what is AIOps?

Marketing AI 117

Marketing AI Digital Asset Management Enterprise Management Work Management 117

Martech

APRIL 10, 2024

Known for his expertise in the SaaS field, he is a regular conference speaker. He has a background in entrepreneurship and has been involved in various ventures, including serving as the first COO of DreaMed Diabetes and working on Value Creation at OurCrowd. LinkedIn: SalesforceBen (68K followers) X/Twitter: SalesforceBen (15.5K

CRM 110

CRM Work Management Marketing Management Marketing Automation Services 110

Salesforce Marketing Cloud

JANUARY 31, 2023

Prioritizing proactive field service can help you not only reduce operating costs but also keep your customers happier — and coming back. Save money by planning ahead The right field service strategy delivers more revenue, productivity, and cost savings. All of this works toward a global goal of sustainability. That’s a win-win.

Work Management 98

Work Management Service Customer Satisfaction Terms and Conditions 98

SmartBug Media

FEBRUARY 10, 2021

Ultimately, a revenue operations team works to bring together your sales, marketing, and customer-facing departments to collaborate and integrate. Setting one definition for each data point ensures each team works from the same understanding. Work to integrate your technology to gather key insights.

Lead Ranking 72

Lead Ranking Marketing Qualified Leads Work Management High Quality Lead 72

Heinz Marketing

MAY 18, 2023

I say properly because some organizations use lead sources in different ways. I know there’s likely a need to track this, which is fine and I agree with but, it shouldn’t be done in the lead source field. Or at least it shouldn’t be done within the same field used to track sources and report on attribution.

Marketing Attribution 103

Marketing Attribution Lead Ranking Paid Search Agency Marketing Automation Services 103

Salesforce Marketing Cloud

NOVEMBER 15, 2021

As a field service leader you have your work cut out for you these days. Field service management has grown in scope and complexity. Field service leaders must navigate changes in customer behavior and digital technologies to improve employee engagement and customer service. The reason? So what does that look like?

Work Management 98

Work Management Service SME Automation 98

Martech

NOVEMBER 4, 2022

Marketo’s Dynamic Chat updates were aimed at improving user experience — from minor updates like automating meeting links within calendar invites to more major updates like allowing new data types to use more fields. Why it helps: An organization may use the Boolean logic to ask questions that more accurately route customer calls.

Lead Scoring 129

Lead Scoring Lead Ranking Marketo Paid Search Agency 129

Bionic

SEPTEMBER 27, 2023

Here’s how it works. In digital advertising, campaign naming conventions are systematic ways of naming campaigns so they’re easily identifiable, organized, and trackable. Goor naming conventions will also help you stay organized. Bionic gives the flexibility you need through Custom Fields Everywhere.

Automation 86

Automation Campaigns Paid Search Agency Advertising Agencies 86

Thinkers360

APRIL 7, 2024

Thought Leader and Influencer Interview Thinkers360 thought leader interviews profile prominent members of the Thinkers360 community who embody the power of ideas in their work. In this edition, we speak with Paul Mehraban , CEO and Founder, Mehraban Advisory Group, LLC.

B2B Thought Leadership 52

B2B Thought Leadership Thought Leadership Work Management Advertising Agencies 52

Salesforce Marketing Cloud

JANUARY 17, 2024

6 reasons to join the Service Trailblazer Community Get actionable customer service insights High-performing service organizations are using data and AI to improve efficiency without sacrificing the customer experience. You might be saying to yourself: “I’m in field service. Table of contents What is a customer Service Star?

Work Management 132

Work Management Peer-to-peer Service Communities 132