B2B Marketing Traction

DECEMBER 12, 2012

Watch this video to learn how endorsements and skills work on your LinkedIn profile! You will also learn how to assess and manage skills to best fit your capabilities and experience as well as a few other helpful LinkedIn features. I’ve had many questions on how to use LinkedIn endorsements.

Linkedin 100

Linkedin Work Management Video Marketing Profiling 100

B2B Marketing Traction

MAY 5, 2015

I did not do an exhaustive review of this feature across all email programs. Just make sure you test your email by sending it to yourself and some people you work with and make sure the responsive template is working. What Marketing Content Works Best for B2B eNewletters? Contact New Incite today.

Email Marketing 100

Email Marketing Template Paid Search Agency Mobile Marketing 100

B2B Marketing Traction

AUGUST 28, 2015

A recent marketing stunt by Burger King reinforced what works in marketing today: value-add and transparent content, NOT opportunistic gimmicks. ” They even proposed that they create a store in Atlanta to feature the new sandwich. ” They even proposed that they create a store in Atlanta to feature the new sandwich.

Planning 100

Planning Transparency Paid Search Agency Marketing Proposals 100

B2B Marketing Traction

DECEMBER 12, 2014

I try to acknowledge the work and effort that has gone into marketing design in the past. I once had a technology company owner tell me he wanted to run a $26,000 ad in Time magazine, with regional distribution (to save money), featuring his black box. The ad he intended was a diagram of the product and its features.

Consulting 100

Consulting Planning Paid Search Agency Validation 100

B2B Marketing Traction

NOVEMBER 14, 2012

This blog post is about how endorsements work and how to use this new feature in a practical and professional manner. So, LinkedIn decided to help us out by providing the new Endorsements feature. How Do Endorsements Work on LinkedIn? I’ll write about my opinion that it’s too easy in another post.

Linkedin 100

Linkedin B2B Marketing Ideal Customer Profiles Opinions 100

B2B Marketing Traction

OCTOBER 30, 2015

I’ve been working on and around WordPress sites since 2000, and I’ve seen some great successes and real nightmares with this particular technology. We’d love to work with you on yours! The advent of open source, templated WordPress websites that non-programmers can create and maintain has been revolutionary.

Template 100

Template Marketing Websites Design Google 100

B2B Marketing Traction

MAY 31, 2012

The old way of marketing features and benefits no longer works for B2B marketing success. Yet so many marketers only talk about their features and benefits.” According to analyst Jeff Ernst at Forrester Research , in order to break through and dominate your industry, you need to position your company as a thought leader.

B2B Thought Leadership 100

B2B Thought Leadership Thought Leadership B2B Marketing B2B 100

B2B Marketing Traction

FEBRUARY 5, 2016

What kind of content, graphics, images, forms or other features will each page have? Because SEO was not planned in advance, there were major technical issues that seriously hampered SEO efforts, requiring additional time to perform costly re-work on the site for the business. What is the objective of each page on the site?

Planning 100

Planning Work Management Budget Programs Marketing Management 100

B2B Marketing Traction

JULY 9, 2014

Your audiences want it, your competitors are probably not doing it, and, there’s proof that digital marketing works for B2B companies. …to digital marketing, that is. The digital marketing success stories keep getting told as more and more B2B companies are getting on board.

B2B Marketing 100

B2B Marketing Planning B2B Eloqua 100

B2B Marketing Traction

DECEMBER 10, 2014

None of these will work if you don’t figure out the number one most important thing. Once you understand your customers’ pain and have the solution ( and validate that your solutions works ), you need to tell your audience you understand their pain. Content marketing. Digital marketing. Inbound marketing.

Tactics 100

Tactics B2B Marketing Planning B2B 100

B2B Marketing Traction

JANUARY 14, 2014

How well your website works also affects search engine performance. Here are __ critical factors beyond making sure everything on your website works and there are no broken links (that should be a given). It’s important to make sure that this first impression is positive, and doesn’t drive your prospects to your competitor.

Marketing Websites 100

Marketing Websites Landing Pages Mobile Marketing Display 100

B2B Marketing Traction

JUNE 17, 2014

WordPress is open source and extremely cost-effective, but if a site calls for custom features and designs it may be more cost-effective to code the site from scratch. You’re best off working with a web developer who can develop using an open source platform or from scratch.

Marketing Websites 100

Marketing Websites Paid Search Agency B2B Guidelines 100

B2B Marketing Traction

JANUARY 15, 2015

At the two-hour workshop, you will learn how to improve your LinkedIn profile to get found and get business, how to use the new, free, blogging feature on LinkedIn, how to join groups and participate in discussions and much more. For more details, please visit the workshop page on our website. Who Should Attend?

Linkedin 100

Linkedin Ideal Customer Profiles CAN-SPAM Work Management 100

B2B Marketing Traction

OCTOBER 28, 2014

Knowing this you can work to compete on the same keywords or variations of the words and phrases that can give you a competitive advantage. Build keyword intelligence for Search Engine Optimization (SEO). Identify opportunities for a merger or acquisition. Contact New Incite today to start your competitive analysis and marketing plan.

Analysis 100

Analysis B2B Marketing Planning B2B 100

B2B Marketing Traction

APRIL 5, 2011

In working with my clients on their presence on LinkedIn, I have found there is some confusion when evaluating how they perform in the LinkedIn search results. The reason for this is that the LinkedIn search feature defaults to what is relevant to the person searching.

Linkedin 100

Linkedin Ideal Customer Profiles Keywords Profiling 100

B2B Marketing Traction

JUNE 15, 2011

Executive and managers are asking questions of their peers about which products and services they prefer in LinkedIn Groups and the Questions and Answers feature. Make it clear that your company will be working with employees to create guidelines for use while in your employ. Train your sales team on how to use LinkedIn features.

B2B Sales 100

B2B Sales Linkedin Peer-to-peer Work Management 100

B2B Marketing Traction

SEPTEMBER 18, 2012

Provide tips and help about their industry, their work? ” Do you also feature partners, clients or customers, distributors and others? Does your marketing add value? Or, is it all about you? Does your marketing help your clients and customers? Give them information they don’t have? Is your marketing innovative?

Paid Search Agency 100

Paid Search Agency Advertising Agencies Companies Ideal Customer Profiles 100

B2B Marketing Traction

APRIL 17, 2015

It’s something to consider – the extra work is not for everyone. Send important updates via the LinkedIn messaging feature such as an annual update, new product or service announcement. Post content and updates about what you do. Provide links to your and others’ content about your products, services and industry.

Social Media 100

Social Media Linkedin Social Marketing B2B Marketing 100

B2B Marketing Traction

NOVEMBER 16, 2012

Now it’s easier to recommend your connections on LinkedIn, using a new feature called endorsements. To learn how endorsements work, read my blog post, B2B Marketers: How To Use LinkedIn Endorsements. Endorsements allow you to endorse one or more skills that your connection claims to have on their profile.

Linkedin 100

Linkedin Ad brokers Work Management Opinions 100

B2B Marketing Traction

APRIL 14, 2014

I also suspect that if a company had the pages, LinkedIn users rarely drilled down to view products and services, so the feature wasn’t used much. Contact us today – we’ve worked with many clients to drive results from LinkedIn and other online marketing platforms. A sample page appears below. LinkedIn marketing'

Linkedin 100

Linkedin Service Product Sample 100

B2B Marketing Traction

JANUARY 19, 2015

I know Terry from my work on the board of the Association for Strategic Planning. A featured article related to your work, product or services. But how can you produce an interesting eLetter with fresh and compelling content with minimum time and effort? He’s smart and creative, and I enjoy reading his news.

Process 100

Process Product Newsletter Template 100

B2B Marketing Traction

APRIL 29, 2013

LinkedIn has a lot of features, and it’s not easy to understand how to use them and what to do to get results. This allows searchers to view what companies you’ve worked with in the past and quickly see what they do. Do you want a practical approach to using LinkedIn? Make sure your profile is 100% complete.

Linkedin 100

Linkedin Practices Ideal Customer Profiles Ad Frequency 100

B2B Marketing Traction

DECEMBER 26, 2011

Many social media profiles feature thumbnail graphics, and if you want to display your brand to its best advantage, a horizontal or vertical logo doesn’t show as well as a square logo. This works especially well if you are a known brand. As a result, the company name in the logo may not be legible.

Online Marketing 100

Online Marketing Verticals Display Paid Search Agency 100

B2B Marketing Traction

OCTOBER 12, 2012

Now, a buyer can go on manufacturer websites and create 3-D images of what his or her car will look like, with the feature that person wants and in their color choice! If you think paying someone to optimize your website still works, I have a bridge to sell you. What Does Work in Marketing?

Internet Marketing 100

Internet Marketing Pricing Price Consulting 100

B2B Marketing Traction

MAY 3, 2011

” The old approach to product development and launch – develop the product and then work on the launch in a linear fashion – isn’t effective in today’s fast-paced technology world. “We haven’t done much – we’ve been very busy with product development.”

Social Networks 100

Social Networks Planning Product Social Media 100

B2B Marketing Traction

NOVEMBER 11, 2009

Do they want to read about the history of the company or the bios of the people who work there first? and “Does it have new features that offer me benefits I haven’t even thought about?” Can I relate to the people who work here?” What is first and foremost on their mind? Do I want to do business with this company?” “Can

Trust Marketing 100

Trust Marketing Marketing Prospects Positioning Design 100

B2B Marketing Traction

NOVEMBER 11, 2009

Do they want to read about the history of the company or the bios of the people who work there first? and “Does it have new features that offer me benefits I haven’t even thought about?” Can I relate to the people who work here?” What is first and foremost on their mind? Do I want to do business with this company?” “Can

Trust Marketing 100

Trust Marketing Marketing Prospects Positioning Design 100

B2B Marketing Traction

MARCH 26, 2010

You can set up a private list of prospects using Twitter’s list feature to make it easier to spend more quality time with prospects. Show up and post tweets regularly, respond directly to as many followers as possible, retweet your prospects’ tweets, engage with them! Inbound marketer Beth Dunn calls this the Self-Serving Ratio.

Trust Marketing 100

Trust Marketing Twitter Buying Cycle Paid Search Agency 100

B2B Marketing Traction

MARCH 10, 2010

Don’t push your features and benefits out, but do tell a story that has some emotional context. ” (In my opinion, you could let loose a 4th dimension on Facebook, but set up your privacy settings so that your work connections don’t see that). Be Interesting in Your Social Networks. Save the 4th dimension for Facebook.”

B2B Marketing 100

B2B Marketing B2B Social Networks Opinions 100

B2B Marketing Traction

MARCH 10, 2010

Don’t push your features and benefits out, but do tell a story that has some emotional context. ” (In my opinion, you could let loose a 4th dimension on Facebook, but set up your privacy settings so that your work connections don’t see that). Be Interesting in Your Social Networks. Save the 4th dimension for Facebook.”

B2B Marketing 100

B2B Marketing B2B Social Networks Opinions 100

B2B Marketing Traction

DECEMBER 16, 2010

Your current and future customers are on Facebook connected to millions of friends, family and work colleagues. Facebook has features that make it easy to report and block spam. According to Facebook’s statistics page today, 500 million people spend 700 billion minutes on Facebook every month.

Facebook 100

Facebook Paid Search Agency Companies Ideal Customer Profiles 100

B2B Marketing Traction

NOVEMBER 23, 2010

Marketing technology has changed and is changing so fast that about the time you learn how to use a certain technology, a new version or an update comes out and you have to learn new features! As marketers, we need to understand the changes, learn the technologies and adapt their marketing strategies and tactics to succeed.

Paid Search Agency 100

Paid Search Agency Trends Work Management Marketing Management 100

B2B Marketing Traction

JUNE 4, 2015

Create a video in which you feature the number of jobs you’ve created and other benefits to the community. It’s also a great way to help prospective employees understand the type of people they’ll be working with. Video one of your customers talking about the benefits of your product and how it works for them.

Creativity 100

Creativity Video Marketing B2B Marketing Paid Search Agency 100

B2B Marketing Traction

JULY 8, 2015

” The short answer is that, yes, LinkedIn made some changes to how Groups and Group Discussions work. With these new changes, LinkedIn is trying to embed anti-spam measures into its Groups features. ” It seems that features like Top Contributor – which may have led to more spam – are the ones that were removed.

Linkedin 100

Linkedin Work Management Marketing Management Planning 100

B2B Marketing Traction

JANUARY 20, 2011

It has actually increased the number of privacy features available to users, and it seems to acknowledge the rights of its members. And, a lot of them work in business. For example, you can have your work colleagues see only your posts but not your friends’ and family members’ posts on your wall.

Facebook 100

Facebook Privacy Policies Ideal Customer Profiles Privacy 100