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Social Media Features in Marketing Automation Systems: Who Does What?

Customer Experience Matrix

I recently took a quick tour of vendor sites to see what social features they’re offering. I need to stress that I’ve only credited vendors for features they list on their site. I strongly suspect that the data is incomplete , especially for basic features that are so common the vendors simply don’t bother to mention them.

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7 Social Selling Tools Your Team Should Utilize This Year

EveryoneSocial

Hubspot is a great CRM tool to track, organize, and engage with leads from social selling efforts. And the LinkedIn Sales Navigator feature is very useful for sales teams for prospecting and gaining insights about buyers. This is a great feature to track progress on social selling efforts.

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7 Best Nonprofit Email Marketing Software (Compared)

Optinmonster

Right set of features. It’s widely known for its beginner-friendly design and autoresponder email features. Other noteworthy features include: Email list segmentation. Some notable features of Sendinblue are: Readymade email templates. SMS marketing features. Double-optins feature to prevent spammy bots.

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How to optimize your content publication process in Scoop.it

Scoop.it

Click on Add more+ to connect any social channels you want: Twitter, LinkedIn, Facebook Page, LinkedIn Company Page, Buffer, Pinterest, Yammer, or Tumblr. Let’s say your target audience uses HubSpot’s sales and marketing platform, and you want to find content about HubSpot that didn’t come from HubSpot. Tag your content.

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10 Helpful Uses of RSS Feeds for Marketing

Hubspot

By now, most members of the inbound marketing community are probably aware that RSS exists (and if you don't, this blog post will help ). While this may be true, my guess is that many still aren't aware of just how versatile RSS can be. The good old RSS feed can be a lot more powerful than you might think. feature=mhee.

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20 Online Marketing Tools That Boost Campaign Results

KoMarketing Associates

The “copy and paste shell” feature is especially useful, as it serves as an easy way to implement ad schedule settings for all campaigns (rather than doing it manually). How we use it : While the tool as a whole is extremely helpful to our social media team, we especially enjoy using the profile analysis feature.

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Social Media Monitoring: The B2B Process

Envy

Power tools such as Keyhole , a search engine focused on real-time services such as Twitter and Instagram, go even further. Use it to subscribe to just about any content source that has an RSS feed as well as real-time keyword updates through integration with Google Alerts. It is perfect for data and knowledge-hungry marketers.