Vidyard

JANUARY 24, 2022

In this article, we’ll take a look at some of the top sales podcasts, newsletters, YouTube channels, and blogs to educate, inspire, and hopefully entertain you along your journey. Top Sales YouTube Channels 3.1 LinkedIn Sales Solutions 3.4 LinkedIn Sales Solutions 4.6 HubSpot Sales 4.10 LinkedIn Sales Solutions 4.6

Sales Management 124

Sales Management Top of Funnel B2B Thought Leadership Youtube 124

Go Beyond SEO

MAY 31, 2018

What can you accomplish by using LinkedIn to market your business? LinkedIn is the only social media networking site of its kind which targets business professionals. Additionally, 4 out of 5 of LinkedIn members are decision-makers in their company and according to a LinkedIn study, it is the number one platform for lead generation.

Paid Content 60

Paid Content Linkedin Paid Search Agency Advertising Agencies 60

Hubspot

DECEMBER 12, 2019

In 2019, Google began rolling out what is arguably one of the most significant changes to its search engine since the introduction of dedicated video carousels in June 2018, or the introduction of featured snippets in October 2017: Google has begun to ad podcasts to search results. Optimizing HubSpot's Podcast for SEO.

Hubspot 99

Hubspot SEO Design SERP 99

Navigate the Channel

JUNE 21, 2023

Unlock the potential of social media by defining your purpose and crafting content that informs, persuades, and connects with your audience.” ” The two basic reasons for social media posts are to inform and to persuade. You can get even more specific than “to inform” and “to persuade.” Where did they go?

Business 65

Business Social Media Youtube Facebook 65

Hubspot

MARCH 21, 2019

LinkedIn is undeniably an important platform for distributing content. 94% of B2B marketers use LinkedIn as a content distribution channel, compared to just 89% on Twitter and 77% on Facebook and YouTube. However, LinkedIn's popularity among marketers means its a crowded space. LinkedIn ad examples.

Linkedin 77

Linkedin Paid Search Agency Examples Ads 77

EveryoneSocial

JULY 20, 2020

LinkedIn has proven to be one of the strongest social platforms for B2B companies and without question the network-website is a place where all professionals and organizations should be present. LinkedIn Company Pages. 80% of B2B leads come from LinkedIn vs. 13% on Twitter & 7% on Facebook. Influencer Marketing Hub ).

Linkedin 69

Linkedin Paid Search Agency Companies Best Practices 69

SocialPilot

FEBRUARY 9, 2024

Be it inspiration for your next campaign or leveraging the latest features of social media, they’ve got your back. Follow this digital marketing expert to get insights into buzzing topics like influencer marketing, the state of social media, as well as B2B marketing topics such as LinkedIn. Why should you follow him?

Paid Content 93

Paid Content Paid Search Agency Social Media Social Marketing 93

Outgrow

SEPTEMBER 12, 2022

Podcast – HubSpot. HubSpot is one such brand. Their goal is to build a community where they can engage with entrepreneurs and possible HubSpot customers through their podcasts by providing highly relevant business content. LinkedIn- Refine Labs. They have an outstanding LinkedIn strategy. Do give it a read!

Demand Generation Agencies 52

Demand Generation Agencies Demand Generation Demand Outgrow 52

Vidyard

APRIL 21, 2020

Global organizations, including Ceridian , HubSpot , and Zycus , have turned to video to power marketing campaigns, accelerate sales deals, support customer communications, and disseminate vital company information quickly and securely. HubSpot: Drives Global Sales Performance by Embracing Personal Video .

Enterprise Management 71

Enterprise Management Organization Work Management Video Marketing 71

The Lead Agency

APRIL 14, 2024

Finding the right information is tricky. You’re researching, comparing, and have just now landed on the relevant, tangible information that will actually help you get better B2B marketing results. The more informative content you have, the more attractive you look to your prospects. The sky is the limit.

Work Management 62

Work Management Paid Content B2B Marketing Trends 62

Tiecas

JANUARY 27, 2024

HubSpot ) Industrial blogs are essential in a content marketing strategy for several reasons: Thought leadership : Blogs provide a way to establish the company as a thought leader. They help build awareness of the company’s capabilities and expertise while offering industry knowledge and informative content.

Top of Funnel 59

Top of Funnel Planning Content Marketing B2B Thought Leadership 59

Vidyard

APRIL 21, 2020

Global organizations, including Ceridian , HubSpot , and Zycus , have turned to video to power marketing campaigns, accelerate sales deals, support customer communications, and disseminate vital company information quickly and securely. Today, the HubSpot team relies extensively on video to power their entire business.

Enterprise Management 65

Enterprise Management Organization Work Management Video Marketing 65

SmartBug Media

MARCH 19, 2020

In order for people to find your video online, Google must be able to extract information to understand what your video is about. Follow these tips to improve your video search results: Make your videos crawlable : If Google can crawl your video, they can provide a thumbnail and other features. Make It Social. Tubular Insights.

Video Marketing 115

Video Marketing Practices Top of Funnel Work Management 115

Hubspot

JANUARY 5, 2021

See what HubSpot marketing experts are saying, below. Brandon Sanders , a digital marketer for HubSpot Academy, highlights that what's considered short-form can also depend on the platform. So, when you’re thinking of short-form video, Youtube is the exception, whereas TikTok and other growing short-form videos are the rule.

Trends 101

Trends Marketing AI Video Marketing Work Management 101

Valasys

AUGUST 1, 2019

Users sign up to LinkedIn but then have no clear plan in mind how they will use it.”. Steve Phillip, Leading Coach, and Expert on LinkedIn best practices. According to a survey conducted by oktopost.com, more than 80% of the total leads generated via diverse social media platforms come from LinkedIn.

Paid Content 45

Paid Content Advertising Agencies Linkedin Advertisements 45

Hubspot

AUGUST 2, 2018

Here’s a summary of Facebook, LinkedIn, Instagram, and Twitter’s advertising capabilities. Lead Generation Ads generate leads by pre-populating forms with people’s information that they entered on Facebook for your brand’s email subscription, free trials, and registrations. With almost 1.5

Paid Content 101

Paid Content Advertisements Advertising Lead Scoring 101

Sprout Social

AUGUST 25, 2022

For example, you will invest more resources into video content for platforms like YouTube and Instagram. The price is influenced by the number of profiles you manage, the volume of inbound messages and mentions you receive, the size of your community and the features you use. Creator compensation: $100-$425 per post or video.

Paid Content 125

Paid Content Social Media Work Management Marketing Management 125

Navigate the Channel

JUNE 19, 2023

Your content writers are good, fast and know what they’re doing, so why shouldn’t you expect hundreds of views and requests for further information or engagement? If your content is not in the first few search engine results pages (SERPs) people will go to other sources for the same or similar information. WHY IS IT NOT HAPPENING?

Traffic 65

Traffic Marketing & Strategy Marketing Strategy Paid Search Agency 65

Hubspot

NOVEMBER 5, 2019

Throughout the past few years, social media channels have embraced their new role as product research platforms, devoting certain areas or features of their platforms to brands and products. Facebook is the second-most used social platform globally , followed by YouTube. YouTube will be a natural fit for your brand.

Paid Content 94

Paid Content Research Product Youtube 94

chiefmartech

JUNE 20, 2016

Last week, Microsoft announced that it was acquiring LinkedIn for a whopping $26.2 If you skeptically raised one eyebrow with that last statement, you might be thinking, “Umm, LinkedIn isn’t really a marketing technology company.” LinkedIn Sales Navigator is a great example of the company marketing this capability.

Work Management 52

Work Management Marketing Management Marketing Automation Services Acquisitions 52

SmartBug Media

FEBRUARY 4, 2020

Information Architecture: How are your competitors structuring their product or editorial content? Some example of other channels that frequently come up in organic search listings that you could take advantage of include LinkedIn, YouTube, Pinterest, and Reddit. You can pull this analysis from SEMRush, Moz, or HubSpot.

SEO 96

SEO SERP Domain Analysis 96

Hubspot

JANUARY 30, 2020

Note how the title of the post contains information that might pull a foodie in — "5 minutes," and "plant-based". Oftentimes, businesses will look for an influencers' blog or website to find out more information on them (as well as contact information) if they're interested in cultivating a partnership. Image Source.

Amazon 99

Amazon B2B Thought Leadership Youtube Lead Ranking 99

Hubspot

JULY 18, 2019

This would mean all of your information and data would live in a central location with no manual entry required, even if those applications don’t actually come with the software itself … sound nice? This is because your software may not have every feature and function your customers need to run their business. Well, good news!

Work Management 77

Work Management Enterprise Management Marketing Management Cable 77

Webbiquity

MAY 17, 2016

Users can add checklists, labels, and due dates, and project information is kept in sync across devices. On top of providing easy-to-use editorial calendar management, CoSchedule also provides a feature to promote our content on our social channels (Facebook, LinkedIn, Twitter and G+). Showcase reviews: HubSpot, SnapApp.

Planning 145

Planning Research Tools Best Practices 145

Valasys

JULY 9, 2020

It has seamless features to keep the users engaged and allows brands to form and interact with a community, to tap into the world of millions of people. What’s distinctive about HubSpot is its rich and all-encompassing content strategy? It’s a beast. It is the current social network.”

B2B Marketing 80

B2B Marketing Examples B2B Storytelling 80

SmartBug Media

MARCH 19, 2021

As early pioneers of the inbound marketing movement, it should come as no surprise that the HubSpot blog is one of the most comprehensive resources for inbound marketers out there. In addition to blog articles and content, HubSpot also offers an amazing inbound marketing training curriculum —and it’s free! What Is Clubhouse?

Paid Content 105

Paid Content Inbound Marketing Resources B2B Marketing 105

Vidyard

JANUARY 7, 2020

Hubspot: The Event Invitation 7.3 Consider featuring promo videos in places like: Website and Landing Pages: Wherever your product, event, or asset lives. Whether you’re targeting YouTube, LinkedIn, Facebook, Instagram, promo videos should be short and sweet (30 seconds is ideal). Hubspot: The Event Invitation.

Video Marketing 102

Video Marketing Ad Building Top of Funnel Advertising Funnels 102

Hubspot

MARCH 18, 2020

The Clicks report displays how many clicks you get on your social posts published through HubSpot. The Impressions report shows the number of views that posts on your LinkedIn, Facebook, and Instagram pages received. HubSpot Social Media Software. Try HubSpot's social media tools free for 30 days. Shares Analytics Report.

Social Media 100

Social Media Analytics Media Work Management 100

Hubspot

MAY 3, 2017

That's not to say I don't learn a lot on the job here at HubSpot -- because I absolutely do. I've taken a few awesome courses and certifications through HubSpot Academy , including an inbound marketing certification and a content marketing certification. Inbound Marketing Certification " by HubSpot Academy. HubSpot Academy.

Class 101

Class Enterprise Management Online Marketing Work Management 101

Hubspot

FEBRUARY 24, 2020

This profile should spell out key information about who your buyer personas are. For companies that sell to consumers, your ideal customer profile should include information such as how old your buyers are, what their interests are, and what problem they are turning to your product to solve. Use social media when prospecting.

Social Media 86

Social Media Ideal Customer Profiles Media Marketing & Strategy 86

Optinmonster

DECEMBER 21, 2023

Publish Relevant Content to Generate Buzz If the product or feature that you are launching is the hero of your business, publishing supporting content is the hype man it needs. That’s because studies suggest 68% of buyers follow brands on social media to stay informed about new products or services. 69%) and Facebook (.77%).

Campaigns 88

Campaigns Ad Building Planning Paid Search Agency 88

Hubspot

AUGUST 21, 2023

Follow Along With HubSpot's Business Proposal Template Download the Template for Free Types of Business Proposals There are two types of business proposals: unsolicited and solicited. You have to convey some basic information here. After sharing the above information, simplify it all into one final section.

Template 69

Template CMS Development Examples Marketing Proposals 69

Hubspot

APRIL 9, 2020

Third-party cookies are different from first-party cookies, which can only give brand information about the sessions a user has on its own site. For those in the B2B industry, targeted ads could be incredibly beneficial on professional networks like LinkedIn. Test out contact list retargeting.

Paid Content 100

Paid Content CMS Development Paid Search Agency Advertising Agencies 100

Outgrow

JUNE 26, 2022

This method of marketing your product or service provides valuable information to the customer before convincing them to buy your product. That’s why Apple’s ads don’t show product features like memory, speed, or device weight. Define Product Features. What Is Attraction Marketing? Value Proposition.

Paid Search Agency 52

Paid Search Agency Outgrow Planning Advertising Agencies 52

Scoop.it

MARCH 18, 2021

Do you agree, disagree, or have additional information that will make it more valuable? Click on Add more+ to connect any social channels you want: Twitter, LinkedIn, Facebook Page, LinkedIn Company Page, Buffer, Pinterest, Yammer, or Tumblr. In this search engine, you can set this up by excluding HubSpot’s domain.

Process 53

Process Optimization Curation RSS 53

SpotMe Blog

SEPTEMBER 15, 2022

Your default choice if you want to repurpose your event recording after your event may be YouTube. But do you have a YouTube channel? How will you then share it on LinkedIn, for example? You can share slides or highlight videos on LinkedIn after your event to spread awareness. Does it make sense for your business?

Enterprise Management 59

Enterprise Management Planning Content Marketing Webinar Metrics 59

Marketing Graham

SEPTEMBER 1, 2021

Hubspot and SalesForce are more sophisticated, but speed is the essence in a start-up and Pipedrive gets you up and running fast. Email marketing (Mailshake) – Again, there are more feature-filled email platforms, but as a start-up, you want a platform that is easy to use and fast. LinkedIn is also a great source of sales data.

Marketing Analytics Tools 52

Marketing Analytics Tools Marketing Budget Marketing & Strategy Marketing Strategy 52