We already know that LinkedIn is more effective at generating leads than Facebook or Twitter. The companies that turn these possibilities into realities are those who leverage all the little hidden marketing gems LinkedIn has to offer -- and there are a lot of them. Here, we examine 11 features of LinkedIn functionality that many marketers either overlook, or just plain didn't know about, and explain how they can bolster your inbound marketing. LinkedIn Answers. LinkedIn Answers is a forum for people to ask and answer questions. LinkedIn Apps. MORE >>

Last Thursday, we announced that LinkedIn Company Pages were getting a nice, refreshing makeover, and provided a brief overview of the changes. While we wait for LinkedIn to apply these new changes to all Company Pages (which LinkedIn indicates will happen over the next few months), and because HubSpot's Company Page was lucky enough to be a part of the initial roll-out, we thought we'd do a deeper investigation into the aesthetic changes coming soon so you can be fully prepared to optimize your page once the new design is available to you. Overview Page. MORE >>

But, it can be hard sorting through the tweets to find that shiny gold nugget of information. The challenge is serving diverse contact and information needs. Two good examples of non boring – hubspot and Kinaxis. My site’s HubSpot WebGrader said it’s written for Graduate degree level and above. like sites to feature people! B2B Mktrs want to be as thorough as possible in addressing their products/services features/benefits that they are wordy. Content goes out to outposts – Youtube, Facebook, Linkedin, Slideshare, etc. MORE >>

Earlier this year, a HubSpot study found that when it comes to generating leads, LinkedIn is 277% more effective than Twitter and Facebook. The tricky thing with LinkedIn is that there isn't just one single place to attract leads. There's LinkedIn Company Pages, LinkedIn Answers, LinkedIn Today, and so on. But the leader of the pack -- if done right, of course -- is LinkedIn Groups. If you've never heard of LinkedIn Announcements, think of it kind of like a social media and email marketing mashup. What are LinkedIn Announcements? MORE >>

The following article is an excerpt from our new ebook, How to Use LinkedIn for Business. Last month, LinkedIn launched company updates , making LinkedIn Company Pages more important than ever for businesses. Utilizing a company page can help increase your company reach, increase your business' product awareness, and generate leads on LinkedIn. That's why it's critically important to create a page that is blanketed with great information. LinkedIn company page is the one page amidst those on your various social networks that calls for the most professionalism. MORE >>