The Point

OCTOBER 7, 2014

Foremost amongst the competition are the big three social networks: Twitter, LinkedIn, and Facebook, all of which, to varying degrees, rely on advertising to monetize their huge user bases. However, it also drives much higher conversion rates (up to 7x, in our experience) compared to Twitter and Facebook.

Paid Content 100

Paid Content PPC Twitter Linkedin 100

Ambal's Amusings

DECEMBER 8, 2009

What impact does this have on the readers of our white papers? How do we ensure that our white paper is not only read but also acted upon? Jonathan Kantor addresses this question and more in his new book Crafting White Paper 2.0: Crafting White Paper 2.0 Tell us about The White Paper Company.

Paper 100

Paper Enterprise Management Work Management Marketing Management 100

Navigate the Channel

DECEMBER 7, 2023

Users love watching live video, so you could engage them up to three times longer by producing a show on Facebook Live or YouTube. Target Through LinkedIn LinkedIn has been proven to be the most effective of all the major social platforms, including Facebook, Twitter, Instagram, and more.

Social Media 122

Social Media Social Marketing B2B Marketing Marketing Attribution 122

Customer Experience Matrix

MAY 27, 2009

In honor of the event, they sponsored a white paper by Yours Truly on the general topic of, um, why it’s important to make it easier for salespeople to review prospect behaviors that are captured by the demand generation system. These are already assembled by various vendors, so all that’s needed is a relatively simple integration.

Eloqua 120

Eloqua Paper Profiling Marketing Automation Services 120

The Point

SEPTEMBER 11, 2017

What we see is actually an image of the offer, but rather than use some boring white paper cover, Salesforce created a desktop vignette that represents various elements of the “guide” being consumed – on a tablet, a clipboard, and a smartphone (the video at upper right).

Paid Search Agency 187

Paid Search Agency Linkedin Demand Generation Agencies Ads 187

Convince & Convert

AUGUST 3, 2012

Facebook, Twitter (or other similar properties), blogs, user forums, reviews, [and/or] company websites? These might be the places where brands can have the most impact over time, rather than Twitter and Facebook. White paper summary, including actionable recommendations and insights for companies.

Twitter 114

Twitter Facebook Webinar Metrics Brand Identity 114

Top Rank Marketing

SEPTEMBER 22, 2023

percent using Twitter/X having — an 18.6 percent decrease, while the leading content types being promoted were blogs, social media, video, white papers, and case studies — three of numerous findings of interest to B2B marketers contained in newly-published report data. percent from 2022, with 67.4

B2B Marketing 121

B2B Marketing B2B Planning Brand Identity 121

Convince & Convert

DECEMBER 18, 2013

If you pay attention to digital advertising, you’ve probably heard the big news: Twitter is diving headfirst into retargeting with the launch of a new program called Tailored Audiences. With Tailored Audiences, it’s now possible to target Twitter users based on their actions across the Web. The possibilities are almost endless.

Paid Content 133

Paid Content Twitter Advertising Agencies Banners 133

Onalytica B2B

APRIL 3, 2018

I started from small gigs like facebook post sharing, social media account setup and management as a Campus Ambassador at Nurture Talent Academy and thus ending up with a paid internship with the same company. Slowly, I started using LinkedIn for content posting and networking and Facebook page for content development and marketing.

Startups 231

Startups Work Management Social Media Marketing Management 231

Launch Marketing

OCTOBER 20, 2021

Anyone can create a white paper, but if the information is not accurate or not well presented, audiences members consuming the content will not be impressed and most likely not deem you a credible source or thought leader. White papers: Similar to a research report, white papers are a complete guide to a complex topic or focus area.

B2B Thought Leadership 83

B2B Thought Leadership Thought Leadership Marketing & Strategy B2B 83

KoMarketing Associates

JANUARY 21, 2014

Ask any marketer their first thought when someone says “social media advertising” and Facebook is bound to be the most popular response. That should be no surprise, as Facebook held 7.4% With a wide range of advertising options, and the announcement of Facebook video ads, 2014 looks to be another huge year for the site.

Paid Content 120

Paid Content Social Media Paid Search Agency Facebook 120

Onalytica B2B

DECEMBER 8, 2016

Onalytica’s new Discovery platform mines over 200 billion posts a year into a curated database of over 150K global social media influencers, including data from Twitter, Blogs, Instagram, YouTube, Facebook, LinkedIn Profile Links + Demographic Data. These influencers are then ranked by Reach, Resonance, Relevance and Reference.

Curation 192

Curation Ideal Customer Profiles Demographics Validation 192

SocialPilot

FEBRUARY 9, 2024

Author of 3 books on white paper writing and growth hacks for businesses Why should you follow him? His post covers everything from Facebook ads to internet marketing. You can also find Neal on Twitter, where he shares thoughts and news on digital and social media marketing strategies for every platform.

Paid Content 93

Paid Content Paid Search Agency Social Media Social Marketing 93

Webbiquity

MARCH 7, 2023

This burst onto the scene like nothing before it, reaching one million users in just five days (for comparison, it took Facebook 10 months, and Twitter two years, to reach that milestone). What does the outline (of the eBook, or white paper, or video script, or whatever) look like?

Consulting 347

Consulting Marketing AI Paid Search Agency Ad Building 347

Scoop.it

OCTOBER 6, 2022

Look around you- if people aren’t glued to their Facebook, Instagram, and Twitter handles, they are engaged in fervent discussions regarding what’s trending over there. Open your Twitter account and locate the “Find people you know” link on the left sidebar. Facebook, not so much. You can follow them now.

Social Media 84

Social Media Media Marketing & Strategy Business 84

KoMarketing Associates

MARCH 7, 2013

Twitter in particular proved to be the strongest performing platform for generating leads through social media. Optify’s data shows that Twitter contributed to 82% of social media generated leads, beating out Facebook and LinkedIn 9 to 1. Twitter is one solution. Write case studies, eBooks, white papers, etc.

Social Media 120

Social Media Ideal Customer Profiles Twitter Profiling 120

Webbiquity

MARCH 31, 2022

Make sure that your brand has a presence on social media platforms like Facebook, Twitter, Instagram, and YouTube as well as video sharing sites so businesses can find you when they conduct voice searches through those channels, too. You can connect with him via LinkedIn and Twitter. Account-based marketing is here to stay.

Marketing Budget 289

Marketing Budget Enterprise Management Sales Management Work Management 289

Contently

SEPTEMBER 20, 2022

Social copying happens across all social platforms: Facebook, LinkedIn, Instagram, Twitter, TikTok, and the like. A 2018 report by Jeff Allen, Facebook’s senior data scientist, noted that: “About 40 percent of the traffic to Facebook pages…went to pages that stole or repurposed most of their content.”

Ethics 121

Ethics Social Media Trends Copyright 121

Webbiquity

AUGUST 1, 2019

At the top of the funnel, offer a white paper, ebook, checklist, or a free industry guide. AdEspresso : An optimization tool for Instagram, Facebook, and Google Ads, AdEspresso enables you to create and test multiple ad variants with a few clicks, and run different ads for various audiences.

Marketing Automation Services 203

Marketing Automation Services Lead Generation Top of Funnel Lead Scoring 203

Webbiquity

AUGUST 22, 2017

Many marketers believe that brand building is only for B2C companies like Nike, Coke, and Facebook. For example, you can create a business blog that regularly publishes latest industry news and trends in different ways by: Creating White papers you promote through email marketing campaigns. Image credit: Nick Youngson.

Ad Building 273

Ad Building Brand Identity Branding Enterprise Management 273

Marketing Insider Group

SEPTEMBER 1, 2015

Nothing is more infuriating than reading a white paper from a company you think will be informative about a topic and it ends up being a “How To” on using their product. Create the content – whether it be blog posts, white papers, etc. Facebook – 1-2 posts a day, ask questions your fans have to answer.

Small Business Marketing 100

Small Business Marketing Social Media PR Automation 100

NuSpark Consulting

MARCH 29, 2015

Here are some examples: Retarget white paper A (top funnel content) for visitors of landing page B who did not convert. Retarget white paper C (mid funnel content) for visitors of landing page B who did convert. Retarget converters of white paper E with case study A for 30 days, then a free demo for 30-60 days later.

Advertising Agencies 100

Advertising Agencies Linkedin Advertisements Advertising 100

Pam Didner

AUGUST 16, 2020

If you create a white paper and share it with your customers or use it as part of an e-mail campaign, you are doing content marketing. For example: if a white paper is used for e-mail campaign and event collateral, you need to know the number of downloads as well as the number of business cards collected at the event.

Content Marketing 118

Content Marketing Enterprise Management Work Management Resource Management 118

Hubspot

JULY 31, 2018

Facebook announced today that it has found evidence of another coordinated election interference campaign on its site -- a likely effort to influence the 2018 U.S. This is the second instance of a high-profile effort to weaponize Facebook with the goal of influencing a U.S. Facebook Uncovered Another Election Interference Campaign.

Facebook 47

Facebook Campaigns Paper Paid Search Agency 47

Marketing Insider Group

JANUARY 24, 2013

Who are the top B2B Marketing influencers on twitter? To answer this question, I looked at a variety of factors including twitter followers, profiles that included “B2B marketing,” the focus of their tweets including the hashtag # B2BMarketing , as well as a variety of social scoring tools using the keyword. New York, NY.

Twitter 100

Twitter Demand Generation Agencies Paid Search Agency B2B Marketing 100

NuSpark Consulting

MARCH 30, 2015

Here are some examples: Retarget white paper A (top funnel content) for visitors of landing page B who did not convert. Retarget white paper C (mid funnel content) for visitors of landing page B who did convert. Retarget converters of white paper E with case study A for 30 days, then a free demo for 30-60 days later.

Advertising Agencies 100

Advertising Agencies Linkedin Advertisements Advertising 100

ANNUITAS

SEPTEMBER 29, 2016

For example, that article I mentioned was called Facebook ranks ahead of Twitter and LinkedIn for B2B decision makers , and the title alone was enough to surprise me. Why Facebook over Twitter and LinkedIn, you may ask? Like most complicated questions, the answer is going to be different for every company.

Social Media 164

Social Media Social Marketing Demand Generation Agencies B2B Marketing 164

Biznology

MARCH 1, 2019

It’s not that they’re uninterested or negligent — they may spend more time doing research, but they’re less likely to read your white paper or visit your website. Social-feeds-wise, it’s worth noting that this group uses LinkedIn for business much more than Facebook, Twitter, or YouTube.

Video Marketing 112

Video Marketing Youtube Vendors Stats 112

Anyword

APRIL 4, 2019

In the wake of ongoing Facebook changes, we launched The Keywee Facebook CPC Tracker to provide publishers with monthly updates on Facebook CPCs and industry trends, based on analysis of data from over 500 publishers. Even Twitter joined the club, launching its own podcast this month. March Data.

CPC 40

CPC Cost Per Click Facebook Budget Programs 40

The Point

SEPTEMBER 23, 2015

That’s why it’s important to offer as many subscription options as possible, including RSS, Email, Twitter, Facebook, LinkedIn, and aggregation services like Flipboard. As in: “For a more detailed discussion of [Topic A], download our free white paper on [Insert Title Here].” Sell subscription options prominently.

Business Blogging 100

Business Blogging Lead Scoring Lead Ranking Generation 100

Hinge Marketing

MAY 23, 2016

While the style of interaction may vary greatly from Twitter to LinkedIn to Facebook, it is still about making the right connections with the right people. 8) White Papers or e-Books. One of the most common online lead generating techniques, white papers can establish credibility and generate qualified leads.

Online Lead Generation 118

Online Lead Generation Lead Generation Lead Ranking Sales Qualified Leads 118

Navigate the Channel

OCTOBER 5, 2022

Check out a few of our favorite tips to get the most out of your event through crisp and thorough social media event marketing: Customize Twitter and Instagram Hashtags, Livestream to Engage Trade Show Attendees, and Follow Up with LinkedIn Connections. Social media is a critical tool for your event marketing. What about Tik-Tok?

Social Media 65

Social Media Event Marketing Social Marketing Trade Show 65

Trade Press Services

MARCH 11, 2024

What people sometimes call native advertising, such as writing white papers, native articles, blogs, and things like that. Then there have been controversies around social, particularly with Facebook and Twitter. I’ve also seen a lot of B2B freelance writers go into content marketing.

B2B Thought Leadership 109

B2B Thought Leadership Conversion B2B Thought Leadership 109

The Point

JUNE 27, 2012

And they can be a refreshing change in what otherwise might be a steady stream of white paper offers and Webinar invites. Especially in the context of lead nurturing , the more ways a prospective customer is connected to your company – by email, Facebook, Twitter, LinkedIn, Pinterest, Google+, etc. Drive subscriptions.

Campaigns 100

Campaigns Peer-to-peer Lead Nurturing Paper 100

The Point

JUNE 8, 2016

Paid Social Media – all three leading B2B social media channels (LinkedIn, Twitter, Facebook) offer variations on “custom audience” programs that enable you to upload lists of customers, prospects, or target accounts and deliver ads exclusively to that audience, or so-called “lookalike” prospects that meet the same criteria.

Lead Nurturing 100

Lead Nurturing Sales Qualified Leads Account Based Marketing Leads 100

Porch Group Media

APRIL 22, 2021

By 2006, Facebook and Twitter both became available to users throughout the world and other sites rapidly began to be introduced. Just take a look at some of these interesting facts from Sprout Social about social media usage: 97% of social advertisers chose Facebook as their most used and most useful social media platform.

Social Media 52

Social Media Lead Generation Social Marketing Lead Scoring 52

Content Standard

OCTOBER 9, 2015

Amid a marketing season that has been largely dominated by news of improvements and expansion from Facebook and Instagram, Twitter marketing seems to ever so slowly be slipping out of the public light. First, on the large scale, Twitter is trying to keep up with in an increasingly mobile-saturated market.

Twitter 40

Twitter Planning Paid Search Agency Social Media 40