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74 Articles match "Facebook","White Paper"
The Latest from the B2B Marketing Community
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Thursday, March 11, 2010
As such, they're beginning to slice and dice thought leadership content into blog posts, tweets, videos, and the like -- and use Twitter , LinkedIn , Facebook , YouTube , SlideShare and other platforms to promote that content as widely as possible in the social sphere. Ponder big thoughts, maybe do some research, put together a presentation or white paper, and then release it to the world and wait for the acclaim and customer inquiries to come rolling in. "Going social" with content gives it a better chance of being seen, but a more collaborative approach to understanding customer
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Tuesday, March 9, 2010
Take for example your classic white paper. healthy piece of my SMBR is devoted to listening which will be the topic of the next blog post.
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Stumble upon something good? Tags: Advertising Blogging Content Marketing Facebook Inbound Marketing Interactive Marketing Online Advertising Social Media Social Networkin In my new advisory role for the member s of MENG I have been getting a bunch of questions from the members that are making great fodder for blog posts.
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Thursday, March 4, 2010
There is no dedicated staff, no editorial calendar for content production, and a heavy reliance on subject matter experts "volunteering" their nights and weekends to bang out a few white papers, articles, and blog posts.
And it's not just a matter of blogging more and getting more content onto Facebook, Twitter, and YouTube -- although social media clearly IS critical for thought leadership dissemination and engagement. B2B marketers know that thought leadership is essential, especially when selling high-value solutions. Business buyers tune out most traditional marketing,
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The Best from the B2B Marketing Community
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Monday, March 23, 2009
Would you ever have imagined that your relationship status determines whether or not you're likely to use a Facebook app? And, the common belief is that the more wall activity a person has on Facebook, the more likely they are to send virtual gifts. BLiNQ Media just released an unprecedented white paper that debunks common assumptions about social media behavior indicating branders may be missing the mark on their "sweet spot" of target users. Me neither! Nope.
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Thursday, August 6, 2009
Brian makes sharing easy through Facebook, Twitter, Delicious and StumbleUpon. Most microsites, eBooks and white papers are created, spread around and slowly die. The new white paper or eBook needs to live and evolve. So if you are thinking about that next white paper or eBook, think twice about Copyblogger's Brian Clark just released a fantastic free report entitled Authority Rules . I'm just digging into this now, and urge you to really think about what Brian is teaching regarding the importance of your reputation in online marketing.
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Monday, June 29, 2009
Seems basic enough, but is this really common practice with white papers? Jonathan Kantor provides a list of white papers each Friday in his blog, The White Paper Pundit. This is a somewhat random sampling of white papers; Jonathan describes the list as a list of white papers posted on Twitter that week that do not require registration. One tenant of marketing is that all content should have a call to action. I
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Tuesday, December 8, 2009
What impact does this have on the readers of our white papers? How do we ensure that our white paper is not only read but also acted upon? Jonathan Kantor addresses this question and more in his new book Crafting White Paper 2.0: Crafting White Paper 2.0 Table of Contents and FREE Sample Chapter .
We have grown accustomed to short, quick messaging methodologies and unable to read detailed information for a substantial period of time before becoming distracted by events that require our immediate attention. Designing Information for Today’s
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Wednesday, May 27, 2009
In honor of the event, they sponsored a white paper by Yours Truly on the general topic of, um, why it’s important to make it easier for salespeople to review prospect behaviors that are captured by the demand generation system. The paper, Restoring the Balance: Why Marketing Holds the Key to Effective Selling in a Changed Business World , is available for free on the Raab Guide site and will eventually show up on the Eloqua site as well. Eloqua yesterday announced Eloqua Prospect Profiler , which makes it easier for salespeople to review prospect behaviors that are captured by the demand generation system.
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Tuesday, March 9, 2010
Take for example your classic white paper. healthy piece of my SMBR is devoted to listening which will be the topic of the next blog post.
Tweet This!
Share this on Facebook
Share this on Linkedin
Share this on del.icio.us
Digg this!
Share this on Reddit
Stumble upon something good? Tags: Advertising Blogging Content Marketing Facebook Inbound Marketing Interactive Marketing Online Advertising Social Media Social Networkin In my new advisory role for the member s of MENG I have been getting a bunch of questions from the members that are making great fodder for blog posts.
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Monday, August 10, 2009
Today we're pleased to feature a guest post from Jonathan Kantor , white paper expert and author of the The White Paper Pundit blog. As we grow accustomed to the short, quick messaging methods commonly associated with Twitter, Facebook and LinkedIn, our ability to read detailed white papers will eventually decline. quot; Clearly, the size of the typical online article is much shorter We like Jonathan's approach of writing and designing for the short attention span reader, and here he shares some tips with us. Social Media has been heralded as the great new frontier in B2B marketing.
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Monday, August 10, 2009
Today we're pleased to feature a guest post from Jonathan Kantor , white paper expert and author of the The White Paper Pundit blog. As we grow accustomed to the short, quick messaging methods commonly associated with Twitter, Facebook and LinkedIn, our ability to read detailed white papers will eventually decline. quot; Clearly, the size of the typical online article is much shorter We like Jonathan's approach of writing and designing for the short attention span reader, and here he shares some tips with us. Social Media has been heralded as the great new frontier in B2B marketing.
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Monday, November 23, 2009
I recently learned that Spiceworks surveyed 800,000 SMB IT pros to get their thoughts about registering for white papers. Vendors can tap into this community of 800,000 IT pros in a number of ways , including posting their white papers for download. I got in touch with Jay Hallberg, one of Spiceworks' four founders and its VP of Marketing, to understand what prompted Spiceworks to conduct the survey about white papers, what the survey revealed, Spiceworks offers free networking monitoring software aimed at the SMB market. What's unique is the social-media
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Monday, June 29, 2009
Seems basic enough, but is this really common practice with white papers? Jonathan Kantor provides a list of white papers each Friday in his blog, The White Paper Pundit. This is a somewhat random sampling of white papers; Jonathan describes the list as a list of white papers posted on Twitter that week that do not require registration. One tenant of marketing is that all content should have a call to action. I
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