Sprout Social

MARCH 24, 2020

If you’re a marketer today, anything that helps you refine your social media goals is a plus. Simply put, social media marketing today is about creating goals that solve challenges, not simply investing in social “just because.” Why do a SWOT analysis on social media? Set SMART-er social media goals.

SWOT 88

SWOT Paid Content Analysis Social Media 88

Conductor

DECEMBER 21, 2021

You can’t get traffic to your eCommerce website without finding new ways to increase your site’s rankings and visibility. Ulta’s virtual try-on GLAMLab —which allows shoppers to sample makeup options—saw a seven-fold increase in engagement during the COVID-19 pandemic. Social commerce. Website optimization.

eCommerce 111

eCommerce Trends Enterprise Management Marketing AI 111

NuSpark Consulting

AUGUST 9, 2012

A re your social media efforts working? A few months ago, I wrote a popular post on the right way to measure social media ROI, and now I want to take social media measurement to the next level. There really is no “right” way to measure social media. Remember, no one went to college to master in social media.

Social Media 100

Social Media Lead Ranking Lead Scoring Media 100

NuSpark Consulting

AUGUST 9, 2012

A re your social media efforts working? A few months ago, I wrote a popular post on the right way to measure social media ROI, and now I want to take social media measurement to the next level. There really is no “right” way to measure social media. Remember, no one went to college to master in social media.

Social Media 100

Social Media Lead Ranking Lead Scoring Media 100

Sprout Social

MAY 8, 2019

The numbers don’t lie: YouTube’s growth is unparalleled when it comes to traffic, revenue and a rabid user-base that just can’t get enough of video content. Just as you have a dedicated icon and banner for the likes of Facebook or Twitter, YouTube is no different. The good news? Hey, not too shabby!

Youtube 111

Youtube Business Banners Ideal Customer Profiles 111

Convince & Convert

JANUARY 6, 2016

highlight to tweet) Don’t just stick to regular social media tactics or blogging. Promoting businesses on social media such as Facebook and Twitter is huge these days. This could mean dismissing more popular methods such as Facebook ads. User-Generated Content. So what do you do? Partnerships.

Marketing Strategy 113

Marketing Strategy Marketing & Strategy Advertising Agencies Business 113

Optinmonster

NOVEMBER 20, 2023

First-Time Buyer Discounts If you have a ton of traffic to your eCommerce store but lower conversions, there’s probably a break in your website experience that you need to fix. It either implies that your website isn’t optimized for conversions and is attracting a lot of junk traffic, or buyers don’t like your product’s pricing.

Examples 59

Examples Urgency Marketing Loyalty Mobile Advertising 59

Webbiquity

NOVEMBER 2, 2010

With Social Media Marketing: Strategies for Engaging in Facebook, Twitter & Other Social Media , the inimitable Liana “Li&# Evans has provided the definitive handbook for social media marketers. Don’t automatically assume they use the most popular social networks.

Social Media 100

Social Media Social Marketing Media Planning 100

Content Marketing Institute

NOVEMBER 6, 2018

Editor’s note: Given the ongoing need for brands to use social media strategically, we are sharing this article updated from its original publication last year. Concerned about how Facebook’s latest algorithm updates might affect your brand’s performance on the platform? You’re not alone. joderama Click To Tweet. Think precision.

Planning 111

Planning Social Media Template Marketing Plans 111

Hubspot

OCTOBER 28, 2012

Search engines and social networks will roll out a new feature one week, then BOO! Twitter Launches Gender Targeting For Advertisers, From Marketing Land. You might recall Twitter’s previous update for advertisers in the beginning of September, when they launched their targeting by interest and username for promoted tweets.

Twitter 28

Twitter Paid Search Agency Ad Frequency Mobile Advertising 28

B2B Marketing Savvy

AUGUST 25, 2009

The good news, unlike most previous evolutions of outbound channel alternatives, Twitter doesn’t come with budget requirements. Still, content… management… and metrics drive the accountability and Twitter, Facebook and the like can be no different. Traffic generator. If you like the read, please subscribe to my RSS feed.

PR 40

PR Twitter Paid Search Agency Advertising Agencies 40

Adobe Experience Cloud Blog

DECEMBER 15, 2009

Twitter Starts Testing Features for Businesses. MySpace and Facebook sign real-time search deals with Google. Facebook Pushes People to Go Public. Time spent on Facebook by 18-24 year olds declines. Top word of 2009: Twitter. Google Announces New Offerings in Real-Time, Mobile and Social Search.

Paid Content 48

Paid Content Online Marketing Paid Search Agency Web 2.0 48

Webbiquity

JANUARY 24, 2017

While Facebook is far and away the largest social network, when it comes to driving B2B website traffic and brand visibility, Twitter and LinkedIn are tops. Twitter’s key strength is in driving traffic to informative online content including news and blogs. (It’s ” — ViralBlog.

Twitter 100

Twitter Marketing Automation Services Tools Best Practices 100

SnapApp

SEPTEMBER 12, 2011

Before we created the SnapApp marketing platform for our customers, Pangea Media operated a network of quiz and sweepstakes sites of our own. Our business was centered on building great interactive content, driving traffic to that content, and generating advertising revenue from that traffic. viral marketing.?? viral lift?

Viral Marketing 48

Viral Marketing Clickthrough Word of Mouth Planning 48

Hubspot

AUGUST 21, 2023

SEO Proposal Image Source For search engine optimization, clients want to hear key phrases like increased visibility and traffic. It includes sample content and walks you through the essential elements of an SEO proposal. With advertising on social networks projected to reach $82.23 Image Source 7.

Template 69

Template CMS Development Examples Marketing Proposals 69

Convince & Convert

FEBRUARY 23, 2010

Skip to content Skip to navigation Skip to footer Convince and Convert Blog: Social Media Strategy and Social Media Consulting Social Media Strategy Blog Social Media Consulting Blog Social Media Consulting Speaking Newsletter Free Social Media Tools Twitter Interviews About Lijit Search Is Your Social Strategy Proactive or Reactive?

Social Media 118

Social Media Webinar Metrics Media Marketing & Strategy 118

Marketing Insider Group

MARCH 7, 2021

BuzzSumo is a great, if not a must-have, tool for content marketers to identify what content and keywords are working well, which platforms and channels are driving social sharing and engagement, and who the key competitors and influencers are in your space. Hootsuite is still my top choice for social media scheduling and sharing.

Budget Programs 363

Budget Programs Content Marketing Planning Tools 363

Hubspot

DECEMBER 11, 2013

Well, it is, meaning it''s that time of year again to start planning for the year ahead and thinking about everything you want your marketing to achieve -- more leads, more website traffic, you name it. One aspect of marketing (and my personal favorite topic) that saw tremendous strides for marketers was social media.

Paid Content 28

Paid Content Social Media Media Buyer Personas 28

Hubspot

JUNE 15, 2012

As more and more marketers have championed (or begrudgingly admitted) the importance of social media as part of a well-rounded marketing strategy , lots of cool tricks and tips have been published across the interwebs to help turn social media into a traffic- and lead-generating channel. Things You Might Have Missed on Twitter.

Social Media 28

Social Media Social Marketing Media Social Networks 28

Hubspot

DECEMBER 9, 2011

With so many great social media marketing tips getting shared in the blogosphere, we wanted to pass along some of the best tips and ideas that came up in 2011. These are tips that, if you haven't benefitted from them yet, are evergreen enough that you can continue to leverage them well into 2012 to make your social media marketing rock.

Social Media 28

Social Media Social Marketing Tips Media 28

Webbiquity

APRIL 4, 2017

According to networking giant Cisco , online video accounted for 63% of all Internet traffic in 2015, and is projected to consume 79% of all web traffic by 2020. Sample review: “You no longer need to be a video geek to create awesome videos. Share your Flipagrams on other social media networks. 1) Animoto.

Marketing Automation Services 223

Marketing Automation Services Budget Programs Enterprise Management Video Marketing 223

Hubspot

JUNE 7, 2012

Here, we’ve created a segment of contacts who have Twitter follower counts of more than 1,000. As more of our contacts’ Twitter follower counts grow and cross that 1,000-follower threshold, the list will also grow. Let's say you’re promoting your summer sale across email, social media, and in person.

Email Marketing 28

Email Marketing Tips Ad Frequency Planning 28

Webbiquity

MARCH 23, 2017

You need an active social media network, possibly some influencer outreach, and perhaps even paid promotion, in order to get noticed. These 15 tools can help you distribute your content more broadly, share it socially, repurpose it for different audiences, and amplify it using paid channels. Content Publishing Tools.

Marketing Automation Services 239

Marketing Automation Services Distribution Budget Programs Tools 239

Online Marketing Institute

JANUARY 4, 2011

AdSense/CPC Blogging & RSS Design Getting Started Making Money Traffic / Promotion The Step-by-Step Guide to Guest Blogging June 14, 2010 · 33 comments This is a guest post by Ann Smarty of MyBlogGuest.com. Ann blogs on search marketing and social media. Do you have any tricks for getting your guest post approved?

Blogger 40

Blogger Adsense Twitter Buzz 40

Hubspot

JUNE 24, 2014

By writing at least a blog post a week, you''ll start to bring in traffic and leads to your site in the short term -- and it''ll keep working while you''re on vacation, too. 4) Schedule Social Media Updates. It''s important that your social media presence doesn''t suffer in your absence. After all, Google doesn''t take holidays!

Top of Funnel 28

Top of Funnel Marketing Automation Services Work Management Marketing Management 28

Parse.ly

FEBRUARY 20, 2019

If you’re arriving here for the first time, I strongly encourage you to check out Part I of this study, “ Predicting sources of traffic to content in 2019 “, in which we explore traffic and the reliability of growth for each of the platforms featured here. Flipboard has been a growing source of referral traffic since 2017.

Aggregators 107

Aggregators Traffic Stats Case Studies 107

Unbounce

MARCH 30, 2021

Assuming that most folks will choose to keep their data private, these people will essentially become ghosts when it comes to PPC campaigns on platforms like Facebook and Instagram. But first, let’s kick-off with the basics: How the iOS Update Will Affect Facebook (+ Most Other Apps). Why all the fuss about Facebook then?

Advertising Agencies 142

Advertising Agencies Advertisements Advertising Opt-out 142

Hubspot

FEBRUARY 2, 2017

LinkedIn is a highly valuable tool to network with like-minded professionals. If you're already using pay-per-click (PPC) techniques to power your presence on Facebook, Twitter, or Google, consider yourself lucky -- you can add LinkedIn to that list, too. It might seem a little bit intimidating. Actually, yes.

Linkedin 28

Linkedin Paid Search Agency Ads Cost Per Click 28

Sprout Social

JANUARY 20, 2022

Social media campaigns are never as simple as they seem. That’s why it’s so important to have a defined game plan for your social media campaigns before you’re in too deep. 5 steps to creating a social media campaign from scratch. Some sample goals include: Increasing your social engagement rate.

Social Media 134

Social Media Planning Campaigns Effectiveness 134

Hubspot

JANUARY 30, 2014

If your organization has a website, is on social media, and has ever sent an email, you''re ready for inbound marketing. This means optimizing your website, blogging consistently, producing other high-quality content, maintaining a presence on social, and personalizing emails, among other inbound tasks.

Inbound Marketing 28

Inbound Marketing Planning Paid Search Agency Marketing & Strategy 28

Hubspot

FEBRUARY 17, 2012

Take a look at your closed-loop analytics to determine which keywords have driven the most traffic, leads, and customers for your business. This will give you a sense of which keywords people are already using to find you, and which keywords are actually sending you qualified traffic (i.e. Let analytics be your guide.

Lead Ranking 28

Lead Ranking Marketing Qualified Leads Analytics Lead Scoring 28

ClickDimensions

MARCH 30, 2022

Use of Company Social Accounts. Use of Social Media for Employee Advocacy. You’re in charge of your companies’ social media program. Controversial posts, employee leaks of sensitive information, and defamatory social media messages are all examples of threats that could harm your brand’s online reputation.

Social Media 52

Social Media Media Sample Paid Search Agency 52

ClickDimensions

MARCH 30, 2022

You’re in charge of your companies’ social media program. Controversial posts, employee leaks of sensitive information, and defamatory social media messages are all examples of threats that could harm your brand’s online reputation. Next, detail all active social channels. Photo-sharing networks such as Pinterest and Instagram.

Social Media 52

Social Media Media Sample Paid Search Agency 52

Hubspot

APRIL 17, 2013

Main Line Family Law reached a #1 rank for dozens of keywords, saw a 30% quarterly growth in web traffic, and because she used calls-to-action and landing pages to convert all that traffic, she saw a quarterly 30% lead growth, too. When the Oprah Winfrey Network (Oprah, you guys!) The wins didn’t stop there, either.

Paid Search Agency 28

Paid Search Agency Inbound Marketing Enterprise Management Marketing Budget 28

Hubspot

JANUARY 14, 2013

1) Social Media Manager. According to the 2012 State of Inbound Marketing , 43% of B2B companies and 77% of B2C companies have acquired a customer Facebook, and 40% of B2B companies and 55% of B2C companies have acquired a customer through Twitter. Job Description: Do you tweet, share, and post to social media in your sleep?

Paid Search Agency 28

Paid Search Agency Work Management Marketing Management Planning 28

Zoominfo

SEPTEMBER 20, 2018

Instead of saying, “I improved organic traffic to the company’s business website through different SEO initiatives,” say, “My SEO initiatives led to a 70% growth in organic traffic to the company’s business website, year over year.”. We also recommend including one or two writing samples—even if they aren’t required.

Work Management 193

Work Management Marketing Automation Services Marketing Management Zoominfo 193

Oktopost

JUNE 9, 2020

By sharing company-related content to their personal social media profiles, employees amplify a company’s message. And your own corporate accounts on LinkedIn, Twitter, Facebook and Instagram may not be able to do all the heavy lifting alone. Employee advocacy is the promotion of a company by its employees. Brand Amplification.

Sales Management 144

Sales Management Practices Best Practices B2B 144