Trending Sources

3 Ways To Use Video To Get Tactical On Facebook

It's All About Revenue

Here's 3 ways to use video to get tactical on Facebook. 1. Post videos directly to Facebook rather than via YouTube, Vimeo, etc. The results, while not from a large sampling, are pretty telling. 2. Adding a featured video is easy and provides the video with a prominent spot as it appears above the about section of your Facebook page and is larger on your videos tab.

How Does a Business Generate Traffic from Social Media?

WindMill Networking

Websites live and die by the amount of traffic that they get. Until recently SEO seemed the only way a business could get traffic and the SEO company that could get a front page listing for a highly competitive term could write their own paycheck. So how does a business generate traffic from social media and use it to their advantage? Until now. Sound interesting?

15 Call to Action Samples for Rocking Blog Posts that Convert

Writtent

Blog posts without a call to action are like Facebook posts without images. Example: Are you wondering how you can increase website traffic with smarter usage of social media? Check out How to Start a Blog: 8 Hacks to Skyrocket Traffic 1000% a Month. 6. Inviting your readers to share your blog posts on Twitter or Facebook can provide valuable exposure and an SEO boost.

7 Ways to Optimize Your SlideShare Presentations for More Traffic & Leads

Hubspot

And whether those presentations are meant for industry speaking gigs or educational webinars, all those slides can have some great traffic and lead gen potential beyond their originally intended use. So today, we're going to patch up all those holes in your SlideShare strategy with 7 easy tips to ensure that your slideshow content is primed to generate more traffic and conversions.

Content Methodology: A Best Practices Report

improvements.”2 For a set of sample goals, content objectives, and KPIs, see the chart to the right3: 2 From Altimeter Group’s “A Culture of Content” report, by. lead score • Sales-qualified leads (SQLs) • Opportunities • Search traffic • Return visitor rate Lead nurturing: Move leads. Use publicly available traffic and referral data. See a sample template below: Category % of.

Photos on Facebook Generate 53% More Likes Than the Average Post [NEW DATA]

Hubspot

In fact, Facebook users are uploading approximately 300 million photos to Facebook per day, up 20% from earlier this year. Even u sage of the photo-sharing tool Instagram, purchased by Facebook in April of 2012, has increased 1,179% in six months. The Impact of Photos on Generating Facebook Engagement. It's no wonder photo posts garner more attention from Facebook users!

4 Advanced Targeting Techniques Every Facebook Advertiser Should Master

Hubspot

Not everyone “Likes” the Facebook ads platform (pun intended). And if you’re not already using Facebook Ads (or you’ve tried in the past and failed), you may have noticed there’s not a whole ton of advice out there that helps to explain why Facebook ad campaigns flatline. How the Facebook Ad Platform Differs. But as a PPC ad platform, Facebook is fundamentally different.

What are the Best Social Networks for B2B Marketing? (Research)

Webbiquity

According to recent research , more than 80% of b2b marketers now use the “big 3″ social networks—LinkedIn, Twitter and Facebook—to distribute content. But are these efforts paying off in terms of website traffic and leads? The figures here are based on a small, but presumably representative sample of 10 B2B technology websites.

The Limitations of Facebook Insights For Websites

PWB Marketing Blog

Facebook Insights for Websites provides Facebook Page owners data around who is sharing their website content on Facebook. If someone links to your website in their Facebook status message or shares your content, you can get data on this. If you have implemented Facebook’s “Like” button on your website, you can get data on this, too. No, not at this point.

Facebook Apps for Business: Post Planner Adds New Killer Content Curation Feature

WindMill Networking

Lure your readers back to your Facebook Page with new content curation features from Post Planner. When I present on Facebook as part of my social media workshops , I introduce a number of Facebook tools for business that I would divide into the following categories: Application platforms (for Facebook contests , etc.). FacebookPhoto credit: Wikipedia).

The Ultimate Guide to Marketing With Facebook's Social Plugins

Hubspot

Facebook's social what? In simplest terms, a Facebook Social Plugin is basically a widget you can add to your website to extend the benefits of your Facebook marketing efforts beyond Facebook. Facebook currently boasts 11 of these Social Plugins. Note: Installation of Facebook's Social Plugins may require some help from your development team.). Like Button.

The Six Best Google+ Marketing Tools

Webbiquity

For most websites, Google+ doesn’t drive the volume of social traffic that Facebook, LinkedIn, and Twitter do. As with Facebook , Twitter, and other popular networks, Google+ has also inspired its own ecosystem of tools. Sample review: The Google+ tool “I find really useful is CircleCount. But it can still be interesting place to hang out, and it may help with SEO.

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Top 30 Most Useful Facebook Blog Posts of 2010

WindMill Networking

Since Facebook is where Americans spend more time than anywhere else on the Internet , our needs as social media marketers as well as professionals to stay on top of the latest trends in 2010 regarding the social media gorilla are as important as ever.  10 Cool Facebook Status Tips and Tricks by Amy-Mae Elliott [4,225]. 20 Facebook Tips/Tricks You Might Not Know from Hongkiat [3,302].

The 24 Best Online Writing Tools and Apps

Webbiquity

Sample review:  “Create beautiful word clouds in just a few clicks.” — BuzzBlogger. Sample review:  “After the Deadline checks spelling, style, and grammar wherever you go on the web.” — BuzzBlogger. Sample review:  “Originally designed to help novelists manage their manuscripts, Scrivener is an excellent organizational tool, especially if you blog for multiple clients and outlets.

Best Social Media Stats, Facts and Marketing Research of 2010

Webbiquity

Facebook is the world’s most visited social media brand with 54% of the worlds internet population visiting the brand. More than 700,000 local businesses have active Pages on Facebook. According to MarketingSherpa research, marketers working in social media report an average 27% conversion rate for organic search traffic, while those not using social media reported a 17% rate.

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Why are America’s fastest-growing companies killing their blogs?

grow - Practical Marketing Solutions

have a theory that would conclude “no,” but before I explain my rational, let’s look at a few more interesting trends from this study: Facebook and LinkedIn lead the way. 500 is Facebook with 74% of companies using it. The researchers theorized that companies are spending more time on Facebook at the expense of blogs and video. Measurement is inconsistent.

Finding profitable marketing niches in unexpected places

grow - Practical Marketing Solutions

created a book of samples similar to the paint chip books you might find in a hardware store and went on a world tour. Marketing is not all about Facebook. Web traffic. Facebook will still be here tomorrow. created a book of samples similar to the paint chip books you might find in a hardware store and went on a world tour. Finding profitable marketing niches.

REPORTS: LinkedIn is the Most Effective B2B Social Network

Social Media B2B

LinkedIn Drives More Traffic. In this recent post, Webbiquity looks at the top social networks and analyzes how they drive traffic to B2B blogs and websites. On average, social media drove 5% of traffic to all B2B sites, however, it drove 17% of traffic to blogs and only 1.1% of traffic to commercial B2B websites. LinkedIn Drives More Leads.

Social Media Marketing becoming Mainstream in BtoB, though most still can’t measure it

Fearless Competitor

Facebook (75%) and Twitter (74%) are almost as commonly used, with YouTube (59%), blogging (48%), Google+ (32%), customer communities (24%), Pinterest (19%) and LinkedIn’s SlideShare (13%) also represented. Here, LinkedIn (34%) bested Facebook (19%) by far, with blogging (17%), Twitter (12%), customer communities (10%) and YouTube (5%) following. Twitter is too low too.).

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The Anatomy of a Shareable, Linkable & Popular Post: A Study of Our Marketing Blog

Hubspot

So when I recently joined HubSpot, I decided to use my love of data to help us understand what our "winning formula" is for content that is heavily shared on social media, earns lots of links, and brings in tons of organic traffic. The number of Tweets, Google +1s, Facebook Likes, LinkedIn shares, Pinterest pins, and total social shares. The Effect of Word Count on Organic Traffic.

Agency: Bottom-Line Boosters for Marketing Agencies to Adopt in the New Year

Act-On

Social Media Marketing – Whether you’re looking to increase brand awareness, augment inbound traffic, encourage loyalty or just keep up with the competition, social media marketing can improve your business. You can integrate Facebook, Twitter, and LinkedIn into a single publishing interface, easily schedule and share your content, and measure the results. So why do it now?

Content Marketing ROI Starts With A Strong Business Case

B2B Marketing Insider

You need to conduct a content audit, or at least a sample of the content you produce. Unbranded Search traffic on your website – how many of your early-stage prospects are finding your company website. Cost of advertising / search landing pages with low organic and social traffic – same as above but here you want to look for places to fund your content marketing.

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No More Geek-Speak: SEO for Smart Bloggers

Writing on the Web

Here is a sample analysis… As you can see, each post or page is graded on search engine standards. Share this on Facebook. Smart Blogging + Smart Traffic = How to Avoid Blog Oblivion. How can you learn basic search marketing for blogging in 5 minutes or less? Scribe SEO Copywriting is a practical tool you install and use for each blog or web pages you want to publish.

A Social Media Measurement Dashboard; One Approach

NuSpark

This post includes a sample dashboard based on our real world approach to social media clients. In social media, there are three major categories of measurement: Reach, Engagement and Website TrafficFacebook. Likewise on Facebook, audiences can comment, like, and share of course, but it’s ideal that you participate in the conversation as well on your business page. .

A Social Media Measurement Dashboard; One Approach

NuSpark

This post includes a sample dashboard based on our real world approach to social media clients. In social media, there are three major categories of measurement: Reach, Engagement and Website Traffic.  For the social media measurement dashboard below, you’ll note 4 columns: Previous Period Number, Current Period Number, Percent Change, and Weight.  We’ll focus on Twitter, Google+, Facebook and YouTube. Facebook. Facebook. EdgeRank is an algorithm that ranks objects in the Facebook News Feed. WEBSITE TRAFFIC. Below is the sample dashboard.

Content Marketing Seen As Important But Brands Slow To Act [Survey]

B2B Marketing Insider

While the report costs $400, Econsultancy and Outbrain are offering this sample content marketing survey report  at no charge. But the main objectives of content marketing efforts across the board are still mainly reach (traffic and pageviews), engagement and conversion (sales). The survey was representative of 1,300 respondents from both the brand and the agency worlds.

Content Marketing: Slow, steady pays off for manufacturer

B2B Lead Generation Blog

Always ask for samples,” she advises. Content Marketing: Mindjet’s infographic strategy boosts blog traffic 420%, Facebook views 313.4%. Communicating Value Helps Double Inbound Leads and Increase Revenue, Site Traffic and More. As a result, he fears marketers are sacrificing quantity for quality. You’re not going to go far; one doesn’t work without the other.

26 Outstanding LinkedIn Tips and Tactics

Webbiquity

Furthermore, due to its multiple sharing options including buttons, apps, personal updates, company updates, and industry-focused group discussions, LinkedIn is often among the top three or four traffic sources for B2B blogs. As a key driver of both traffic and online visibility, LinkedIn is a key component in any B2B firm’s web presence optimization framework. ’”.

48 Instagram Stats That'll Help You Improve Your Posting Strategy

Hubspot

Image Credit: eMarketer. 6) In 2016, 9.5% of Facebook's global mobile ad revenues (20.1% in the U.S.) Source ). 7) Instagram and Snapchat are tied for the second-highest used messaging app (behind Facebook Messenger) for millennials at 47%. 15) In September 2015, the greatest share of traffic to Instagram (23.94%) was from the U.S. But how do they know what's "smart"? Source ).

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20 More of the Best Social Media Marketing Guides and Tips of 2013

Webbiquity

He even provides sample outreach email text that’s been proven to drive significant response. While every company wants lots of Twitter followers and Facebook “Likes,” Shelly Kramer (again) provides a helpful reminder that it matters who is doing that following and liking. How to Optimize Your YouTube Video for Maximum Traffic by jeffbullas.com.

Copywriting Lessons From BuzzFeed's Worst Headlines [New Data]

Hubspot

great headline is one of the most effective ways to break through the noise -- it has the potential to increase a post's traffic by 500%. The sample was narrowed down further by those that had at least 10 records, leaving us with more than 5,000 titles and their corresponding social shares. Without Facebook, 8 of the 10 lowest-performing headlines earned ~90% fewer shares.

20 Amazing Examples Of Brand Content Marketing Hubs

B2B Marketing Insider

That post has 23,000 shares and more than 210,000 likes on Facebook! Lesson for brands: You can separate e-commerce and content while creating value for the brand and traffic back to your stores. The Birchbox Magazine and Men’s Guide provides original content that helps their customers get the most out of samples. Now I know there are more great examples out there. So

The new guide to minimizing legal risks in Social Media Marketing

grow - Practical Marketing Solutions

This eliminates the need to get permission (you’re linking, not copying), and helps drive traffic to the creator’s website. Facebook : Don’t use personal timelines or friend connections to administer promotions (e.g. “share Include an acknowledgement that the promotion is in no way endorsed by or associated with Facebook. This section of the original article holds up.

6 Tips For Building a High Quality Blog Following

Sazbean

The beauty sample delivery service – and its blog – exploded in popularity. According to compete.com, Birchbox.com traffic grew 6,500% in 2011, to over 110,000 monthly unique visitors at last count. But raw traffic data doesn’t tell the whole story about the value of a publication. At last count, the company had 44,000 Facebook Likes, 14,000 Twitter followers, and 9,400 Youtube subscribers. It’s easy to get excited when the occasional “viral” post brings in a spike of traffic. But often that traffic melts away as quickly as it arrived. News & Note

Content Marketing Strategy: A Comprehensive Guide for Modern Marketers

Hubspot

You create a few sample infographics and share them on social media so people see what the tool is capable of doing, and between that and the traffic coming from organic search, you start to get a few hundred people using it every month. A few of them like it so much they provide their name and email address so they can continue using it. mean, where do I start? And more importantly.

Two questions to help you find the value of marketing

grow - Practical Marketing Solutions

If you market to specific account lists, either through email and direct mail, or through one of the newer company-targeted advertising offering, leave a few target companies out of your marketing and compare win rates or even traffic to your site from each group. We were thrilled. Life was good! But during the presentation, we received a shock. We were counting, not causing. Market share.

7 Ways to Spot Amazing Freelance Writers

Writtent

Another thing you’ll want to look for is a meaty portfolio with quality samples and contactable references. 2. If the stuff your potential freelancer writes tends to get shared a lot on Facebook, Twitter, and other popular social media sites, it indicates that he or she knows  how to engage readers. Image source. There are ways around this, though, that can save you time and money.

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4 Ways to Use Social Media to Beat the Big Boys

grow - Practical Marketing Solutions

They beat larger fashion houses by giving their audience access to high-end fashion in real time via twitter and their Facebook presence.  Their appreciative fan’s spread their unique slant on fashion far and wide. 2) Responding to customer feedback in real-time :  Small brands view Twitter, Facebook, and their blog as canaries in the mine that indicate danger or opportunity. 

Which Social Networking Sites Really Drive Business Traffic?

WebMarketCentral

While clearly not a statistical sampling, LinkedIn and Facebook were mentioned prominently by nearly all respondents. I've written previously about which social networking/tagging/bookmarking sites seemed to work well at driving B2B traffic, but have collected significantly more data since then. StumbleUpon and del.icio.us were common second choices.

What Web Analytics Don’t Tell You

It's All About Revenue

With that in mind, I’ve drawn up a sampling of analytics we have today and where they fall short. Fire up Google Analytics and it’s easy to find how much of your traffic comes from repeat visitors. Analytics will tell us the percentage of the people coming from Facebook or LinkedIn, but marketers want to use that knowledge to present buyers coming from specific channels tailored-made messaging. by Nick Dennis | Tweet this Marketers love web analytics. What’s not to love? Page Depth. Page depth is a lovely metric to have. Repeat Visitors. Referral Source.

6 Tips For Building a High Quality Blog Following

Fearless Competitor

The beauty sample delivery service – and its blog – exploded in popularity. According to compete.com, Birchbox.com traffic grew 6,500% in 2011, to over 110,000 monthly unique visitors at last count. But raw traffic data doesn’t tell the whole story about the value of a publication. It’s easy to get excited when the occasional “viral” post brings in a spike of traffic.

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Social Media: Marketing Leaders, Proceed with Enthusiastic Caution

CMO Essentials

Don’t laugh.  I have seen time and time again, for example, marketers who are targeting vice presidents of manufacturing, expend significant resources on Facebook to reach these leaders when the research indicates that this persona is not active on this channel. Facebook and Twitter users, for example, are extremely receptive to photos and videos – users of these sites consume lots of them.

Why SEO Is The Key To Successful Marketing

B2B Marketing Insider

This is about driving real business results in the form of traffic to your website, getting more consumers of your content and ultimately to obtaining more paying customers… Keyword Research Is Important To The Whole Business! would be honored if you follow along on  Twitter ,  LinkedIn ,  Facebook  or  Subscribe  to the  B2B Marketing Insider   Blog. They own the need.

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