Facebook RSS Traffic White Paper 
The Point
SEPTEMBER 23, 2015
If you’re not generating leads – as in: a lot of leads – from your company’s blog, you’re missing out on what is perhaps not only your best opportunity to convert organic Web traffic into actionable, measurable sales inquiries, but also the best way to actually show real ROI from your social media investment. Optimize post titles for search.
The Point
MARCH 29, 2012
Just be sure to offer the reader as many subscription options as possible, and at a minimum: Email, RSS, and Twitter. If you post blog content to your Facebook or LinkedIn or Google Plus page, add those also. These days, however, it’s not enough to simply display a row of icons (RSS, Tweet, Email) and expect the reader to act.
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Webbiquity
JUNE 25, 2012
Blogging: for any new business blog, traffic typically starts out modest but grows over time. One reason is that reader subscriptions (when via email or RSS feed) tend to grow over time as the blog establishes its voice and readership. Well-written white papers can also serve as effective long-term lead-generation assets.
MLT Creative
FEBRUARY 1, 2011
Just like sitting at a stop sign at the mall, watching all the inbound traffic flow in, B2B marketers can yield to traffic using inbound marketing tactics. Try some of these methods to drive repeat traffic to your B2B website: Be consistent with your company’s brand. white papers, eBooks, books and reports).
Buzz Marketing for Technology
JUNE 15, 2009
- I detailed a few ways that companies used to track lead generation such as: a unique 800 number in their white papers or a unique hotlink or email address embedded in their white papers. Same goes for Video or Podcasts – have a strong call to action and send them to a unique URL.
Ambal's Amusings
AUGUST 19, 2009
Traffic Is only One Variable. Measuring and monitoring traffic is the most common (and overrated) aspect of web analytics. Your traffic statistics might tell you that your site or blog is popular but unfortunately it doesn't say anything about engagement, your type of visitors nor conversion rates. Brand Monitoring.
The Point
NOVEMBER 28, 2011
At minimum, a well-crafted newsletter serves to break up what would otherwise be an unending sequence of more offer-oriented emails peddling white papers, Webinars and the like. It allows for greater flexibility in how people choose to subscribe: via email, Twitter, RSS, or Facebook. Make it look good.
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