Parse.ly

DECEMBER 28, 2020

There’s a big blind spot in the world of content analytics: direct traffic. Marketers often don’t know the source(s) of their direct traffic, which leaves them a bit powerless. They can’t determine how to attract more of the traffic or whether it’s even meaningful without knowing where it comes from. What Is Direct Traffic?

Traffic 52

Traffic Marketing Analytics Tools API Analytics 52

Valasys

JULY 26, 2021

You should drive more B2B traffic to your content, which can increase your subscriber’s list. To acquire this, you should implement effective and relevant content to get more B2B traffic. This post will find various tactics to get more B2B traffic and generate leads across multiple platforms.

Paid Content 59

Paid Content Relevance Traffic Top of Funnel 59

Marketing Insider Group

AUGUST 25, 2020

She’s posted photos and links to these accessories on her Instagram and Facebook profiles. Collaborating with the engineering team, the marketing team can repurpose parts of its white paper about the cushions’ ergonomic benefits. Get started today – and generate more traffic and leads for your business.

Automation 270

Automation Sales Qualified Leads Lead Scoring Lead Ranking 270

Top Rank Marketing

SEPTEMBER 22, 2023

percent decrease, while the leading content types being promoted were blogs, social media, video, white papers, and case studies — three of numerous findings of interest to B2B marketers contained in newly-published report data. B2B Content Promotion in 2023: Channel and Format Trends [Report] 97.7 percent from 2022, with 67.4

B2B Marketing 121

B2B Marketing B2B Planning Brand Identity 121

The Point

OCTOBER 7, 2014

Foremost amongst the competition are the big three social networks: Twitter, LinkedIn, and Facebook, all of which, to varying degrees, rely on advertising to monetize their huge user bases. However, it also drives much higher conversion rates (up to 7x, in our experience) compared to Twitter and Facebook.

Paid Content 100

Paid Content PPC Twitter Linkedin 100

Trade Press Services

MARCH 11, 2024

What people sometimes call native advertising, such as writing white papers, native articles, blogs, and things like that. Davide Savenije: B2B has seen a lot of volatility in search and social media traffic, particularly in the last couple of years. I’ve also seen a lot of B2B freelance writers go into content marketing.

B2B Thought Leadership 109

B2B Thought Leadership Conversion B2B Thought Leadership 109

Webbiquity

MARCH 7, 2023

This burst onto the scene like nothing before it, reaching one million users in just five days (for comparison, it took Facebook 10 months, and Twitter two years, to reach that milestone). What does the outline (of the eBook, or white paper, or video script, or whatever) look like?

Consulting 347

Consulting Marketing AI Paid Search Agency Ad Building 347

DAGMAR Marketing

FEBRUARY 8, 2021

Main View: The web is full of bots, spam and plain old junk traffic. This is the view you will use to apply filters to exclude bot traffic or remove referral spam or any other data sources that are not relevant to the goals of your website. For instance, apply your referral spam filters here to remove unwanted traffic.

Marketing Analytics Tools 98

Marketing Analytics Tools Analytics Practices Google 98

Contently

JANUARY 30, 2017

At one point, I explained that experimenting with paid Facebook distribution could be a cost-efficient way to grow its target audience. “We don’t think anyone’s looking for our content on Facebook. They also believe users won’t be interested in work-related content on other social networks—particularly Facebook.

Distribution 60

Distribution Linkedin Facebook Allocation 60

Stevens & Tate

OCTOBER 5, 2021

Your goals could be anything from attracting new followers and audience interactions, to an increase in white paper downloads and qualified leads. For example, increasing Facebook likes by 10 percent over the previous year. Referral traffic? – How many white paper downloads? What You Got Out Of It –.

Social Media 79

Social Media Media Paper Sales Qualified Leads 79

Contently

MARCH 30, 2020

Spend $500 on a helpful blog post optimized for search, and it’ll drive continuous traffic and leads while building trust with your audience. Take, for instance, this piece on how to write a white paper. Traffic to business, finance, and education sub-reddits is surging.

Paid Content 194

Paid Content Paid Search Agency Content Marketing Planning 194

The Point

SEPTEMBER 23, 2015

If you’re not generating leads – as in: a lot of leads – from your company’s blog, you’re missing out on what is perhaps not only your best opportunity to convert organic Web traffic into actionable, measurable sales inquiries, but also the best way to actually show real ROI from your social media investment. Optimize post titles for search.

Business Blogging 100

Business Blogging Lead Scoring Lead Ranking Generation 100

Contently

SEPTEMBER 20, 2022

Social copying happens across all social platforms: Facebook, LinkedIn, Instagram, Twitter, TikTok, and the like. A 2018 report by Jeff Allen, Facebook’s senior data scientist, noted that: “About 40 percent of the traffic to Facebook pages…went to pages that stole or repurposed most of their content.”

Ethics 121

Ethics Social Media Trends Copyright 121

SendX

MAY 18, 2020

According to one study it’s the fourth highest source of traffic for affiliate marketers. These emails are also a great time to invite your subscribers to connect with you on Facebook, Twitter, or LinkedIn for more useful content. It should answer the question “What problems does the customer have that my product can solve?”

Promotion 313

Promotion Email Marketing Urgency Marketing Paid Search Agency 313

Marketing Insider Group

SEPTEMBER 1, 2015

Nothing is more infuriating than reading a white paper from a company you think will be informative about a topic and it ends up being a “How To” on using their product. Create the content – whether it be blog posts, white papers, etc. Facebook – 1-2 posts a day, ask questions your fans have to answer.

Small Business Marketing 100

Small Business Marketing Social Media PR Automation 100

Webbiquity

JUNE 15, 2021

Checklists, videos, or highly visual data-rich report downloads tend to work better than long whitepapers or eBooks for that reason (though longer white papers can still work well in highly technical B2B sales). Hosting a giveaway on Facebook or Instagram is a great way to encourage your followers to engage with your brand.

Paid Content 284

Paid Content Lead Ranking Lead Scoring Sales Qualified Leads 284

Anyword

APRIL 4, 2019

In the wake of ongoing Facebook changes, we launched The Keywee Facebook CPC Tracker to provide publishers with monthly updates on Facebook CPCs and industry trends, based on analysis of data from over 500 publishers. In March, we saw a 13% increase in CPCs on Facebook. March Data.

CPC 40

CPC Cost Per Click Facebook Budget Programs 40

Marketing Insider Group

JANUARY 27, 2020

Keep informed about new posts, as well as exclusive offers, such as e-books or white papers, that you offer only to subscribers. If they’re mostly on Pinterest but your main focus has been Facebook, you need to pour more effort into optimizing your Pinterest posts. We tricked you! But don’t despair.

Startups 336

Startups Marketing & Strategy Marketing Strategy Content Marketing 336

KoMarketing Associates

APRIL 7, 2021

White papers: 55% (compared to 60% in 2020). This is different than lead generation, where the goal is converting traffic. This is the classic lead generation setup: You drive traffic to a landing page, offer a high-value piece of content, and make people fill out a lead generation form in order to get that content.

Demand Generation Agencies 236

Demand Generation Agencies Demand Generation Demand Marketing Budget 236

Anyword

MARCH 6, 2019

We launched The Keywee Facebook CPC Tracker , based on analysis of data from hundreds of publishers, to help publishing leaders understand how changes to the Facebook platform affect their work. showed that internal referrals make up 35% of publisher traffic. Research by Parse.ly Beware of Holidays.

CPC 40

CPC Cost Per Click Facebook Storytelling 40

Scoop.it

OCTOBER 6, 2022

Look around you- if people aren’t glued to their Facebook, Instagram, and Twitter handles, they are engaged in fervent discussions regarding what’s trending over there. Facebook, not so much. Using Facebook you can create a “Custom Audience” and send targeted ads their way. Open your Facebook profile and go to “Ads Manager”.

Social Media 84

Social Media Media Marketing & Strategy Business 84

Pam Didner

AUGUST 16, 2020

If you create a white paper and share it with your customers or use it as part of an e-mail campaign, you are doing content marketing. You can’t write 15 blog posts and expect your website traffic to increase 10X. When I speak, I always encourage attendees to reach out and ask me questions. Do you agree with this? I am ready!

Content Marketing 118

Content Marketing Enterprise Management Work Management Resource Management 118

Porch Group Media

MAY 27, 2021

Facebook continues to dominate the social media space, with 2.7 While Facebook may have the largest numbers of users, YouTube by far has the most number of visits. For example, 85% of TikTok users aged 16 to 64 use Facebook, and almost 95% of Instagram users in the same age group also use YouTube. billion users.

Social Media 80

Social Media Social Marketing Webinar Metrics Optimization 80

KoMarketing Associates

MAY 22, 2018

Over the next few years mobile traffic will continue to rise significantly. Cisco predicts mobile traffic to increase seven-fold between 2016 and 2021. From there, they can create an audience segmenting any user who has a “source” of a social media platform (such as Facebook or LinkedIn). Device Targeting.

Adwords 151

Adwords Marketing Analytics Tools Mobile Advertising Funnel Advertising 151

ClearVoice

NOVEMBER 25, 2022

A typical use case is in promotional content, like white papers , industry reports, and eBooks, that require users to provide basic contact information. Some platforms like Instagram and Facebook also allow brands to facilitate transactions in-app. Brand humanization. Shoppable social media feeds. Conversational marketing.

Top of Funnel 115

Top of Funnel Marketing AI Trends Enterprise Management 115

SocialPilot

FEBRUARY 9, 2024

Author of 3 books on white paper writing and growth hacks for businesses Why should you follow him? His post covers everything from Facebook ads to internet marketing. Mari Smith Mari Smith is known as “the Queen of Facebook.” ” She is the premier Facebook marketing expert and has been since 2007.

Paid Content 93

Paid Content Paid Search Agency Social Media Social Marketing 93

Circle Studio

JUNE 23, 2022

Simply promoting a blog post or white paper on your social channels once isn’t sufficient. In fact, failing to optimize your blog posts and landing pages for search engines could cost you a lot of traffic and missed opportunities with potential clients. The truth is, even the best content still needs to be marketed and promoted.

B2B Marketing 60

B2B Marketing Content Marketing Planning B2B Thought Leadership 60

Crimson Marketing

OCTOBER 8, 2013

Companies that blog 15 times or more a month get 5 times more traffic that non-blogging companies. Publishing infgraphics leads to an average 12% in traffic growth . White Papers. White Papers. Facebook posts. 185% traffic increase when companies have 1,000+ Likes. Newsletter . Case Studies.

Landing Pages 100

Landing Pages Case Study Case Studies Lead Scoring 100

Sprout Social

JANUARY 13, 2021

It breaks down which social media platform it was, what type of content like a post, video or white paper and how often the customer had to interact before the conversion. On Monday, her friend posts on Facebook about some new shoes that they bought with a link to the shoes’ product page.

Marketing Attribution 97

Marketing Attribution Multi-Touch Attribution Lead Ranking Social Media 97

Stevens & Tate

FEBRUARY 8, 2022

Inbound methods include creating blog posts, articles, ebooks, white papers, social media posts, and podcasts. By creating pages on the social channels (such as Facebook or Twitter) your audience uses, you set up another platform to help spread awareness of your brand.

Inbound Marketing 130

Inbound Marketing Planning Lead Scoring Lead Ranking 130

Mass Analytics

DECEMBER 16, 2022

These channels include: Online variants (Facebook, Search, Clicks, Website traffic, Twitter, etc.). Feel free to download our latest white paper “ Marketing Mix Modeling in the Wake of a Pandemic – Insights from Industry Experts ”. Also Read: Marketing Mix Modeling In Simple Words.

Marketing Mix 52

Marketing Mix Allocation Planning Marketing Budget Creation 52

Single Grain

JULY 13, 2023

With concerted effort and dedication to producing high-quality informational content, tactics like webinars and white papers can still contribute beneficially to your brand’s lead generation strategy. Webinar: In contrast to white papers, webinars offer a more interactive and dynamic experience for both presenters and attendees.

Webinar Metrics 52

Webinar Metrics Paper Effectiveness Work Management 52

Only B2B

NOVEMBER 23, 2021

They are well-aware of their requirements and join your email list with a clear goal in mind, such as gaining access to fenced information such as white papers, ebooks, and high-level publications. Ought to Drive Target Audience Traffic to Adaptive Content. Most leads are looking for a resolution to a particular challenge.

Marketing Qualified Leads 118

Marketing Qualified Leads Lead Ranking Top of Funnel Sales Qualified Leads 118

The Point

MARCH 29, 2012

If you post blog content to your Facebook or LinkedIn or Google Plus page, add those also. You can also be notified of new posts by following us on LinkedIn or Facebook.”. A simple text link will do the trick: White Paper: 5 Keys to. Offer downloadable content. Increased Developer Productivity. Download Now.

RSS 100

RSS Paper Case Study Case Studies 100

SmartBug Media

MAY 27, 2020

You can leverage the Google Ads display network or Facebook Ads to do this. If you’re using a visual platform like Facebook Ads to promote your business, look at the click-through rates, conversion rates, and post engagement for your creative. Test Creative Elements. Use Marketing Automation. They’re already in your pipeline.

Acquisitions 98

Acquisitions Cost Landing Pages Advertising Funnels 98

SmartBug Media

OCTOBER 31, 2019

From another perspective, pay per click (PPC) advertising campaigns may draw a lot of traffic, but those short ads cannot demonstrate much credibility. That is why it is important the visitor traffic you are paying for is met with engaging content. There are a lot of Facebook targeting options. Learn from Your Keyword Results.

Paid Content 65

Paid Content PPC Advertisements Advertising 65

Adobe Experience Cloud Blog

AUGUST 22, 2018

A user searching on Google has a different intent than a user who’s just looking through their Facebook feed. Here is how you can differentiate between the three types of channel audiences: Search traffic: These prospects are actively looking for solutions to their problems or products they want to buy.

PPC 107

PPC Advertisements Advertising Campaigns 107