Hubspot

JANUARY 21, 2020

You can segment your audience into groups or define them further using categories such as: Purchase intention — Groups of people who are looking for a specific product and want to collect more information before doing so. Is it when you post a funny meme on Instagram or create a poll on Twitter? Use Facebook Insights.

Buyer Personas 100

Buyer Personas Marketing Analytics Tools Demographics Social Media 100

Pam Didner

JUNE 2, 2022

Another option is to gauge the purchase intent of potential leads. Sequoia Capital presented a 52-page memo, “ Adapting to Endure ”, to its portfolio companies at May’s Founders All Hands meeting. To manage a business, you should always have plans to prepare yourself for uncertainties. The post Recession Ahead?

Paid Search Agency 83

Paid Search Agency Work Management Planning Marketing Management 83

Aberdeen

JUNE 19, 2019

From Facebook to Google, LinkedIn, Instagram, Twitter, YouTube, and beyond, being able to run digital ads effectively is essential to getting in front of the right audience and driving content marketing ROI. How Intent Data Shapes Timing for Digital Ads.

Advertisements 40

Advertisements Advertising Top of Funnel Purchase Intent 40

Convince & Convert

MAY 16, 2014

Some people are just “Facebook people,” and they’re going to keep using Facebook exclusively, but a lot of people are willing to branch out if you show them how. Google+ needs a longer post than Facebook, and both need a good image, for example. Bad recommendations, conversely, lowered purchase intent by 11%.

Social Media 152

Social Media Media Skype Storytelling 152

Exo B2B

MAY 25, 2021

Here we are usually talking about Facebook, LinkedIn, Twitter and YouTube. In this case, LinkedIn is the most used network in B2B marketing and by far ahead of Twitter and Facebook (95% versus 82%) and above all, the most reliable (trust) according to Business Insider. Source : Content Marketing Institute.

Social Networks 52

Social Networks Network Marketing Linkedin Peer-to-peer 52

Convince & Convert

OCTOBER 28, 2010

A 2009 study by MarketingProfs found that all companies, regardless of model and size, are predominately using Twitter, Facebook, YouTube, Blogs, and Linkedin. Further, the core ingredients of social media success : storytelling, humanization, kinship, and purchase intent are not B2B or B2C items.

Social Media 154

Social Media Media B2B Paid Search Agency 154

Buffer

AUGUST 10, 2020

Platforms like Instagram and Facebook are constantly evolving, and as a result, the needs of marketers are always changing. It’s qualified traffic with purchase intent, ” explains Tim. How Buffer helps Huel to connect with customers across platforms Finding the right software is a challenge for marketers.

Social Media 97

Social Media Media Multi-Channel Work Management 97

Contently

JANUARY 4, 2017

Native advertising has come a long way since The Atlantic was shilling for Scientology and giving Jeff Jarvis a panic attack on Twitter. Yet, it was the native ad consumers were most interested in, and the one that had the biggest positive impact on purchase intent. The reason why became clear in our focus groups. “I

Advertising Agencies 97

Advertising Agencies Advertisements Advertising Effectiveness 97

Content Marketing Institute

FEBRUARY 2, 2018

We try to listen to every signal regarding interesting topics we might cover in our blog: Twitter, Facebook, Quora, emails and, most of all, our customer support , which is usually the source with the better pulse on the situation when it comes to what users are looking for. We also compare search volume to purchase intent.

Process 111

Process Lead Ranking Content Marketing Planning 111

Hubspot

OCTOBER 3, 2012

Today, Twitter announced an exciting new partnership with media measurement and analysis company Nielsen. But here's what we can tell you about Twitter Surveys before it rolls out on a larger scale -- that way you're prepared, and know what the heck you're looking at if one of those surveys pops up in your own Twitter feed.

Customer Surveys 28

Customer Surveys Twitter Mobile Advertising Purchase Intent 28

QuanticMind

OCTOBER 9, 2023

For example, let’s say you’re running a promotion for your new whitepaper on Facebook, LinkedIn, and Google. Social Media Today, in the US alone, there are approximately 178 million monthly users on Facebook, 133.5 million on TikTok—with the likes of Pinterest, Snapchat, LinkedIn, Twitter, and Reddit all close behind.

Advertising Agencies 74

Advertising Agencies Planning Paid Search Agency SMS 74

illumin

DECEMBER 14, 2023

These include (but are not limited to): demand-side platforms (DSP) or sell-side platforms (SSP), data platforms (like Google, Amazon, and Facebook), game streaming broadcasters (like Twitch, Facebook Gaming, and YouTube Gaming), video game creators and publishers, and other digital content publishers like (like YouTube or Spotify).

Advertisements 52

Advertisements Advertising Mobile Advertising Banners 52

illumin

DECEMBER 14, 2023

These include (but are not limited to): demand-side platforms (DSP) or sell-side platforms (SSP), data platforms (like Google, Amazon, and Facebook), game streaming broadcasters (like Twitch, Facebook Gaming, and YouTube Gaming), video game creators and publishers, and other digital content publishers like (like YouTube or Spotify).

Advertisements 52

Advertisements Advertising Mobile Advertising Banners 52

The Point

APRIL 30, 2013

Josh’s argument is that search engines are no longer the only channels to offer keyword advertising, and that Twitter and Facebook in particular are now enabling advertisers to reach buyers in the act of expressing interest in a particular topic, trend or product.

Demand Generation Agencies 100

Demand Generation Agencies Demand Generation Demand Top of Funnel 100

Martech Advisor

DECEMBER 19, 2019

Understand Search Intent. For instance, a Google search for marketing automation doesn’t reveal much about the purchase intent, and therefore, Google often returns informative content in SERPs. Tell us on LinkedIn , Facebook , or Twitter. Which of the tactics are you going to implement in 2020?

Top of Funnel 66

Top of Funnel Google Dwell SERP 66

Sprout Social

OCTOBER 23, 2018

Experimenting with story ads increases your marketing recall, improves purchasing intent and enhances click-through rate all at the same time. One campaign by DiGiorno accomplished an incredible 6 point lift in purchase intent, an improved reach of 20 million and an 8 point rise in ad recall.

Buy 111

Buy Tagging Peer-to-peer Eye-Tracking 111

Hubspot

APRIL 28, 2013

On top of that, HubSpot came out with its annual research report about the state of inbound marketing , and we''ve been seeing some helpful new feature updates from the likes of Twitter, LinkedIn, and Foursquare. Twitter Is Reportedly Testing Two-Factor Authentication Following Multiple Hacks on User Accounts, From The Next Web.

Marketing Report 28

Marketing Report Twitter Marketing Management Planning 28

Hubspot

SEPTEMBER 17, 2020

Note: I’m borrowing this idea from Tim Ferriss when he talks about product launches : “Especially on the first few days of your launch, you want people to see your project everywhere – on blogs, Facebook, Twitter…everywhere.”. As it turns out, frequency of messaging leads to higher levels of awareness and purchase intent.

Hubspot 101

Hubspot Marketing & Strategy Marketing Strategy SERP 101

Convince & Convert

OCTOBER 20, 2010

Customer service issues can be resolved in 140 characters on Twitter. That means not trying to build a social services department that solely sets up Twitter accounts and Facebook pages for businesses. Help clients humanize their brands and in so doing drive kinship and purchase intent. Firefighter.

Paid Search Agency 119

Paid Search Agency Advertising Agencies Ad Agencies PR 119

Marketing Insider Group

OCTOBER 5, 2010

What we really want is to “manage&# demand from awareness to consideration to purchase intent. Follow Me: Twitter LinkedIn Facebook Recent Tweets Have any B2B examples? See in a “campaign world&# marketers think we have way more control over the prospect situation than we really do.

Paid Search Agency 100

Paid Search Agency Planning Lead Qualification Lead Ranking 100

EveryoneSocial

OCTOBER 15, 2019

More than half of women made purchases due to influencer posts with Facebook and Instagram being the preferred platforms. Influencers are now rivaling friends in terms of building trust with 49% of Twitter users saying they relied on influencers compared to 56% listening to friends. MediaKix ). eMarketer ). Social Media Today ).

Statistics 59

Statistics Paid Search Agency Word of Mouth Companies 59

Convince & Convert

APRIL 28, 2010

million followers on Twitter? Look to Facebook Somewhat surprising (at least to me) was the finding in the Forrester study that 62% of influential impressions from Mass Influencers took place on Facebook, with Twitter just 10%. Also, perhaps your potential Mass Influencers aren’t already fans of yours on Facebook.

Social Media 149

Social Media Media Webinar Metrics Marketing & Strategy 149

Porch Group Media

MAY 21, 2019

Facebook usage has dropped considerably among teens. Facebook is the second favorite platform for consuming videos after YouTube. 40% of consumers said that they watch the most videos on Facebook. Native advertising increases purchase intent by 18%. Pew Research). Sprout Social). SproutSocial). billion in 2019.

Statistics 45

Statistics Mobile Advertising Emarketing Mobile Marketing 45

Webbiquity

MARCH 27, 2018

Social media marketing is sometimes viewed as Facebook —and then there’s the other guys. As noted in a previous post here on social networking statistics , Instagram is now the third-largest social network (with 800 million users), behind only Facebook and YouTube. Eight Twitter Marketing Stats. Pew Research Center ).

Stats 242

Stats Twitter Linkedin Planning 242

Hubspot

DECEMBER 19, 2017

million public submissions , Lay’s brand’s ad awareness increased by 2%, and purchase intent increased by 1%. Open a forum, Slack group, or regular Twitter chat that gives your customers a sense of community. The “Do Us A Flavor” contest drove over 14.4 Turn Your Customers into Evangelists.

Content 75

Content Word of Mouth Case Studies Paid Search Agency 75

Convince & Convert

MAY 13, 2010

Social media creates kinship between companies and customers, and kinship equals purchase intent. Facebook Fan Pages are email newsletters with smaller pictures. Facebook is for people you used to know. Twitter is for people you want to know. (I Social media allows big companies to act small again.

Social Media 153

Social Media Media Webinar Metrics Marketing & Strategy 153

Unbounce

SEPTEMBER 16, 2021

Across social platforms like Facebook, Instagram, Twitter, LinkedIn, and Youtube, standard placements for display ads are: Stories Timelines Video feeds Right column (Facebook) Marketplace (Instagram) Explore section Messenger inbox and sponsored messages. Google, Facebook, Youtube, Bing, LinkedIn). Retargeting.

Landing Pages 145

Landing Pages PPC Paid Content Optimization 145

Content Standard

MARCH 30, 2015

On Twitter, there are daily chats focused on uncovering the secrets to reaching this mythical audience. According to the report, Facebook, Instagram, and Snapchat command Millennials’ attention on their mobile devices. A more recent Nielsen study , commissioned by Facebook, may back this theory up.

Paid Search Agency 40

Paid Search Agency Storytelling Youtube Mobile Marketing 40

Valasys

SEPTEMBER 26, 2019

In the previous sections of the blog, we have unraveled how brands can define, measure & optimize their social media KPIs for channels such as Facebook , Twitter , Instagram & LinkedIn. And KPIs influence management behavior as well as business culture.”. The Important Social Media KPIs for YouTube.

Social Media 49

Social Media Media Youtube Multi-Channel 49

Directive Agency

MAY 20, 2020

These audiences can be built out in almost any ad platform: LinkedIn, Google, Bing, Facebook, and more. Users who visit platforms like Capterra and G2 have purchase-intent already. Paid social encompasses advertising on platforms such as Instagram, LinkedIn, and Twitter. Our recommendation? Paid social.

Paid Search Agency 52

Paid Search Agency Paid Social Agency Enterprise Management Ad Building 52

Valasys

APRIL 3, 2023

Tools to find the site guests Leadfeeder and Google Examination Kickfire Leadforensics Leadlab and Echobot Interface Identify the buying intention The third level of intent data tools takes things a step further by assisting you in identifying specific purchase intentions.

Intent Data 52

Intent Data Intent Marketing AI Marketing Analytics Tools 52

readwrite

MAY 11, 2009

SocialMedia.com has raised millions of dollars in financing and says it’s seen excellent results in previous campaigns on Facebook and other social networks. Now it’s going to bring its strategy to Twitter, dedicated microsites and elsewhere around the web.

Social Media 40

Social Media Microsite Product Media 40

Sprout Social

MARCH 13, 2017

Influencer marketing is particularly effective on social media: Twitter users have a 5.2 times increase in purchase intent after seeing promotional content from influencers. 49% of of users rely on recommendations from Influencers on Twitter. Most of the content had less than five Facebook shares.

Paid Content 111

Paid Content Conversion Work Management Paid Search Agency 111

Hubspot

SEPTEMBER 29, 2015

Not to mention, audiences will often find content through feed-style engines on Facebook and Twitter or through search engines when they’re looking for information, in-the-moment. Look for purchase intent in all of your content assets, from newsletters to webinars and articles on your website.

Top of Funnel 28

Top of Funnel Funnel Advertising Purchase Intent Advertising Funnels 28

readwrite

JULY 19, 2010

Has your company spent seemingly countless hours tweeting on Twitter , networking on Facebook and writing the company blog? Have you found yourself wondering if it’s all a waste of time? Many marketers can draw a straight line between investments in social media marketing and financial results, but many more cannot.

Forrester 40

Forrester Social Media Social Marketing Media 40

Outbrain

MARCH 19, 2019

Purchase Intent Lift. Here are a few social tips: Facebook has the largest audience of any network, making its audience targeting options incredibly robust. Instagram is owned by Facebook, so the ad platform UI is the same, but the audience here skews younger and they are more visually attentive. Delight Past Customers.

Paid Search Agency 35

Paid Search Agency Optimization Ads Video Marketing 35

Convince & Convert

MARCH 3, 2010

Consumers are using social media (especially Twitter) as a 1-800 line, and agencies should be helping their clients answer the social telephone by setting up listening posts and protocols, and trying marketing to customer service in real-time. There’s a way to get your Facebook update seen in more news feeds. Between bit.ly

Social Media 122

Social Media Paid Search Agency Media Advertising Agencies 122