Opt Intelligence

JANUARY 29, 2023

Facebook continues to be the 800 pound gorilla of social media. Post to Stories Facebook loves to incentivize its new products, and Stories are it. Whether you cross-post from Instagram or keep it exclusive to Facebook, the site is known to reward consistent Story uploads with greater reach. Ready to get started?

Facebook 62

Facebook User-Generated Content Opt-in Click Rate 62

Biznology

FEBRUARY 5, 2019

Facebook is having a terrible week. It’s opt-in, but Facebook seems aware that it’s invading privacy — and appears to be preying on young people. 2:05 Facebook’s in App Jail. The post SearchChat Podcast: How Facebook Got Sent to App Jail appeared first on Biznology. Facebook is having a terrible week.

Facebook 144

Facebook CMO Opt-in Privacy 144

ClearVoice

NOVEMBER 8, 2021

Social media is constantly evolving, and platforms like Facebook are the biggest contenders for spearheading the shifts that impact consumers, content creators, and advertisers alike. Facebook can modify its platform and update its features frequently and without notice to anyone. Facebook Billing. It’s no secret.

Advertising Agencies 118

Advertising Agencies Facebook Planning Advertisements 118

Opt Intelligence

JUNE 13, 2019

We believe that opt-in lead generation should be the backbone of most advertising plans. But opt-in advertising doesn’t stop with lead generation. Here are three quick ways to activate opt-in advertising across channels and develop a full-funnel, multi-channel approach to opt-in advertising.

Multi-Channel 41

Multi-Channel Opt-in Advertising Channels Advertisements 41

Opt Intelligence

NOVEMBER 28, 2022

Facebook ads are a versatile marketing tool. That’s why we often recommend Facebook Lead Ads for in-platform lead generation without landing pages. That’s why we often recommend Facebook Lead Ads for in-platform lead generation without landing pages. Why Facebook Ads? Why Facebook Lead Ads? Get started today!

Facebook 69

Facebook Ads Landing Pages Product 69

Contently

SEPTEMBER 27, 2018

Facebook’s relationship with some of its users has gone downhill since the 2016 presidential election. In March of 2018, Facebook messed up again. These percentages increase in younger users, who are more likely to be over Facebook altogether. When they don’t, you have two choices: give them a second chance or leave.

Facebook 140

Facebook Brand Identity Branding Social Networks 140

Webbiquity

OCTOBER 11, 2022

Use social media platforms like Twitter and LinkedIn (B2B), and Facebook, Instagram, and Pinterest (B2C) to provide news about your company and products, engage with prospects and customers on these sites, and answer their questions. Build an Opt-in Email List. Keep Your Website Updated. Improve Your SEO.

Digital Asset Management 272

Digital Asset Management Product Brand Identity Branding 272

Digital B2B Marketing

AUGUST 11, 2011

What would happen to your marketing programs if every channel required explicit opt-in and opting out or unsubscribing was just a click away? More importantly, social media is much closer to an opt-in channel than email. On Facebook, it is the only option. Be Uniquely Valuable. About Eric Wittlake.

Opt-in 100

Opt-in Social Media Social Marketing Media 100

Sprout Social

MAY 27, 2021

Sure, it’s awesome that marketers have so many choices when it comes to our Facebook advertising strategy and who we serve our ads to. That’s where Facebook Lookalike Audiences are a game-changer. In this guide, we’ll break down the basics of Facebook Lookalike Audiences and what marketers need to know to get started.

Facebook 119

Facebook Paid Search Agency Ads Optimization 119

Convince & Convert

AUGUST 3, 2017

Back in March 2017, Facebook reported 1.94 Yet, too many small businesses do not understand how to utilize the platform properly: In May 2017, a study of over 4,700 US small businesses found that only 24 percent were seeing positive ROI on Facebook. Here are eight steps to walk you through the Facebook page optimization process.

Facebook 162

Facebook Optimization Work Management Marketing Management 162

Hubspot

AUGUST 24, 2020

According to a recent study from Statista , Facebook has an estimated 2.7 A well-maintained Facebook presence is central to many — if not most — companies' social media strategies. A well-maintained Facebook presence is central to many — if not most — companies' social media strategies. The History of Facebook Ads.

Paid Search Agency 101

Paid Search Agency Facebook Ads Mobile Advertising 101

Hubspot

JUNE 23, 2021

That’s why many marketers were caught off-guard when Facebook announced that it will be sunsetting its free Facebook Analytics tool on June 30th. But, while Facebook’s announcement might seem a bit scary, it might only impact a small number of businesses. Why Facebook is Sunsetting Analytics. Image Source.

Analytics 98

Analytics Facebook Marketing Analytics Tools Work Management 98

ConvertKit

DECEMBER 16, 2021

Which is why promoting your business using Facebook ads might feel intimidating at first. Because while advertising on Facebook can help grow your biz, it’s difficult to know for sure whether your ads will turn a profit. Enter Facebook Custom Audiences. What is a Facebook Custom Audience? I spoke to Charley T. ,

Facebook 84

Facebook Landing Pages Ad Frequency Mobile Advertising 84

ConvertKit

DECEMBER 4, 2019

I implemented a Small but Mighty Offer (some call this a Tripwire), so that I could run Facebook and Instagram ads to my lead magnet without having to carve out a large advertising budget. Where it made sense, or naturally came up in the article, I linked to the opt-in form for my lead magnet. You must build your list! ” Contact form.

Opt-in 52

Opt-in Opt-out Burn Rate Sales Qualified Leads 52

Digital B2B Marketing

AUGUST 11, 2011

What would happen to your marketing programs if every channel required explicit opt-in and opting out or unsubscribing was just a click away? Although it may seem absurd, this question is relevant today, and valuable to consider. Here are two ways it might change your marketing.

Opt-in 100

Opt-in Social Media Opt-out Social Marketing 100

Hubspot

APRIL 6, 2021

Develop your Facebook marketing strategy. Having a social media strategy for your Facebook Business Page is the first step in attracting followers to your brand. What tactics are our competitors using on Facebook? If you post something on Facebook but no one's around to see it, does it make an impact? Post often.

Facebook 91

Facebook Social Media Viral Marketing Custom Publishing 91

Liveintent

JANUARY 11, 2021

And Facebook acquired Kustomer, a CRM platform. ” With Slack promising to handle many of the workday interactions, there’ll be more room in the inbox for customers to engage with their opt-in content and consume messaging from their favorite brands. Facebook may be investing in chat apps like WhatsApp and Messenger.

Acquisitions 71

Acquisitions Facebook Lock-In Emarketing 71

Liveintent

MARCH 31, 2020

Ad costs on Facebook are skyrocketing, and marketers are (understandably) getting antsy. According to AdStage, Facebook CPMs have grown 90% year over year. And as LiveIntent found, 85% of marketers spending over $100K on Facebook are concerned about that cost, while 47% fear they might get priced out of the platform altogether.

Advertising Channels 90

Advertising Channels Facebook ROAS Advertising Agencies 90

Biznology

MARCH 23, 2018

Here’s another: Google and Facebook are leading the digital marketing revolution. Did you know that both Google and Facebook use dear old direct mail for cold prospecting in their ad sales businesses? I’ve been noticing some ironies in the world of B2B marketing lately; you know what I mean. Here’s an interesting one. Kudos to them.

B2B Marketing 190

B2B Marketing Work Management Marketing Management Opt-out 190

CoSchedule

JULY 1, 2022

When is the best time to post on Facebook? According to new proprietary research on the best times to post on social media conducted in mid-2022, the pandemic has changed the best times to post on Facebook. Read the full report to see how often and when people are most engaged on Facebook. table of contents]. Download Now.

Analysis 52

Analysis Facebook Research Best Practices 52

Anyword

JANUARY 8, 2020

We launched The Keywee Facebook CPC Tracker to help storytellers understand how changes to the Facebook platform affect their daily work. Some brands opted to expand on their own, like Bustle Digital Group did when it launched a new tech-focused digital publication called Input. You can read past months’ updates here.

CPC 52

CPC Cost Per Click Paid Content Facebook 52

Webbiquity

FEBRUARY 6, 2024

For a few years now, Google has shown image thumbnails in mobile search results. In addition, there are image search results blended within general organic search results – both on mobile and desktop devices. To top it off, Bing’s search results have always been even more visual, showing carousels, video thumbnails and more.

SEO 161

SEO SERP Conversion Eye-Tracking 161

Salesforce Marketing Cloud

JANUARY 29, 2024

The people on your list have opted in, which means they decided they want to hear more from you via email. or the GDPR in the European Union dictate rules for obtaining consent, providing opt-out options, and safeguarding user data. It sure can. According to our research , email remains the best way to connect with customers.

Ad Building 124

Ad Building Opt-out Opt-in Click Rate 124

Valasys

DECEMBER 5, 2022

Facebook , which started as a social media app, has now become a marketer’s archive with its own Facebook Ads Library. . From likes and stories to ads, Facebook has continued to consistently evolve. This forged to be the perfect opportunity for Facebook to create an indispensable advertising platform. .

Facebook 40

Facebook Paid Search Agency Ads API 40

Huptech Web

OCTOBER 21, 2022

Google Ads, Facebook Ads, and LinkedIn Ads: What’s The Difference? What Are Facebook Ads? Advantages & Strengths of Facebook Ads. While various platforms allow you to use PPC ads, some of the most popular platforms that businesses use are Google Ads, Facebook Ads, and LinkedIn Ads. Table Of Contents. Introduction.

Paid Content 52

Paid Content Paid Search Agency Linkedin Facebook 52

Litmus

MARCH 8, 2021

Get consent from a positive opt-in, not pre-ticked boxes. For consent to be valid under GDPR, a customer must actively confirm their consent, such as ticking an unchecked opt-in box. In the screenshot above, we show an example of how we use unchecked, opt-in boxes at Litmus to get consent.

Opt-in 136

Opt-in Terms and Conditions Opt-out CAN-SPAM 136

Martech

JANUARY 4, 2023

Meta’s offense, the board concluded, was to incorporate user consent to use data for targeted advertising purposes within its terms of service, effectively forcing anyone using Facebook or Instagram, for example, to give up their data as a condition of using the platform. Why we care. Of course, the U.S. CCPA is much less constraining.

Advertisements 142

Advertisements Advertising Practices Terms and Conditions 142

illumin

JANUARY 12, 2024

On Facebook specifically, programmatic ads are popular among programmatic advertisers. According to Media Radar , of the 17,400 companies that advertised on Facebook in April of 2021, only 543 purchased direct digital ad space; the remainder opted for a programmatic approach. In 2019 , 56.3% of total programmatic ad spend.

Paid Search Agency 105

Paid Search Agency Ads Marketing & Strategy Funnel Advertising 105

Vidyard

JULY 11, 2019

And these numbers are only going up as businesses use Facebook Live for their demand generation strategies. The Power of Facebook Live Video Aside from sharing video published on their website to their social media accounts, businesses are now creating videos specifically designed for social platforms.

Facebook 96

Facebook Video Marketing Broadcasting Demand Generation Agencies 96

The Point

NOVEMBER 15, 2022

Such tactics are rarely effective, they can damage your brand, and they’re a sure-fire way to run afoul of data privacy laws (especially outside the US) or MAP license agreements, which generally prohibit marketing to anything but opt-in names. Curious as to your opinion?”. My response is a definitive: yes. Click To Tweet.

Purchase 162

Purchase Paid Search Agency Paid Social Agency Outreach 162

Outbound Engine

OCTOBER 17, 2018

Many of our clients come to us with the same question — what’s the difference between a Personal Profile and a Business Page on Facebook? Important: You must have a personal Facebook profile to create and manage a Facebook Business Page, but they function very differently. Get It Now.

Facebook 91

Facebook Personalization Ideal Customer Profiles Business 91

Martech

NOVEMBER 2, 2023

As it stands, the ban cripples the company’s ability to sell personalized ads to the 258 million Europeans who use Facebook and Instagram each month. Ad-free subscription On Monday, Meta announced it was rolling out ad-free subscriptions for Facebook and Instagram users in Europe and putting a “temporary” ban on ads to those under 18.

Advertisements 127

Advertisements Advertising Personalization Terms and Conditions 127

Webbiquity

JUNE 15, 2021

To attract more email opt-ins, you need to offer an incentive that’s valuable and unique. No wonder building an email list remains a priority for businesses of every type and industry. This is where lead magnets come in, as an integral part of email marketing. What is a lead magnet? What makes a good lead magnet? Easy-to-digest.

Paid Content 284

Paid Content Lead Ranking Lead Scoring Sales Qualified Leads 284

Convince & Convert

NOVEMBER 13, 2011

Killer integration of Facebook and Email. The notion that Facebook is a tool to create new customers is massively flawed. Research from DDB shows that 84% of fans of company Facebook pages are current customers. Think about how you use Facebook. Strategic Integration of Facebook and Email Marketing.

Facebook 160

Facebook Email Marketing Paid Search Agency Advertising Agencies 160

Opt Intelligence

MAY 22, 2018

The General Data Protection Regulation refers to legal guidelines that govern how companies can and cannot use data gathered directly from customers and other sources, including Facebook Lead Ads. So, what does this mean for Facebook Lead Ads? Bottom line? You’ll also need to take a look at your privacy policy.

Privacy Policies 40

Privacy Policies Facebook Paid Search Agency Ads 40

Hubspot

APRIL 18, 2018

At 1:00 AM Eastern Standard Time on Wednesday, Facebook published an announcement outlining some of the ways it plans to advance toward the General Data Privacy Regulation (GDPR), which comes into force next month. version would be far from "an exact replica" of European regulations. based users since.

Facebook 70

Facebook Privacy Advertising Agencies Rules 70

Convince & Convert

JUNE 19, 2012

One of the questions causing a fair amount of debate around digital marketing circles revolves around whether or not Facebook page “Likes” carry any measurable business value. In my opinion, the insights that support the cost per acquisition of a Facebook Like seems to be a bit less of a stretch.

Facebook 158

Facebook Lead Scoring Lead Ranking Paid Search Agency 158