KoMarketing Associates

MAY 5, 2014

The basics of a content marketing strategy revolve around when and where – what day and time to publish blogs and on which social networks to share them – to increase brand awareness and drive traffic. Kristen Ciccolini is a freelance writer and online marketing consultant. The how is just as important, too.

Social Networks 120

Social Networks Search Engine Marketing Network Marketing Social Media 120

EMagine B2B Blog

JANUARY 24, 2014

PPC campaigns allow your company to instantly generate targeted traffic and quickly increase online visibility. The key to driving valuable traffic is to properly structure your account, implement an aggressive bid strategy, and continuously optimize your ads/keywords based on performance. Pay Per Click (PPC) Campaigning.

Work Management 40

Work Management Online Marketing Marketing Management CMS Development 40

KoMarketing Associates

MAY 21, 2013

When we think of SEO, we think about the big three search engines (Google, Yahoo, and Bing) and how well our website(s) perform in the results of these search engines. After all, the goal of any good SEO program is to drive qualified traffic from search engines, to your site in order to generate leads and sales.

Marketing Websites 120

Marketing Websites Sales Qualified Leads Ideal Customer Profiles Search Engine Marketing 120

KoMarketing Associates

DECEMBER 30, 2013

All of our clients and prospects know the importance content plays in our B2B online marketing initiatives. This goes for our company’s marketing tactics as well. Here is a look at some of our top performing columns, blog posts, and content marketing assets of the past year. 10 of the Best B2B Facebook Pages.

Paid Content 120

Paid Content Mobile Advertising Paid Search Agency Content Marketing 120

Online Marketing Institute

JUNE 27, 2009

Recently Written 4 Popular Tools For AdSense Be an eBay Consultant- A New Way to Earn Money Online How To Make B2B Search Engine Marketing Better? Archives June 2009 May 2009 April 2009 March 2009 February 2009 January 2009 December 2008 Blogcatalog Jun 24 How To Make B2B Search Engine Marketing Better?

Search Engine Marketing 40

Search Engine Marketing Paid Search Agency Search Marketing Adsense 40

KoMarketing Associates

AUGUST 29, 2013

B2B industrial companies are increasing their online marketing budgets in 2013 and into next year, with an emphasis on search engine optimization and content creation. Nearly 83% of those surveyed are spending as much (51%) or more (32%) on marketing in 2013. B2B Search Engine Marketing Blog'

Internet Marketing 120

Internet Marketing B2B Marketing B2B Thought Leadership Marketing Budget Creation 120

KoMarketing Associates

OCTOBER 25, 2013

Link building campaigns are the #1 cause for search marketer balding in the U.S . B2B marketers enjoy link building campaigns not only because of the referral traffic and positive brand awareness generated, but also the ultimate gratification which accompanies acquiring a spectacular link.

Link Building 120

Link Building Ad Building B2B Trade Show 120

Webbiquity

MAY 27, 2015

What this means for marketers is that it is no longer necessary to research and pitch thousands of publications, hoping and praying that some of them stick and make news. By creating your own news, you gain an opportunity to earn greater PR for your organization as well as win over higher traffic and more inbound links.

Viral Marketing 100

Viral Marketing PPC PR Content 100

KoMarketing Associates

APRIL 24, 2014

Creative Social Strategies: More Than Just Facebook (via The Dallas Digital Summit ). And late last year I wrote a column discussing ways B2B SEO initiatives help augment the entire event marketing initiative, from event preparation to post-event performance benchmarking through web traffic reporting. Mobile Marketing.

Paid Content 120

Paid Content Budget Programs Marketing Budget Marketing Budget Creation 120

Webbiquity

MAY 3, 2012

57% of Facebook users “like” a business because they want to receive special offers and promotions, according to Mashable.com. Consumers are engaging with their favorite companies on Facebook, says Mashable.com. Consumers are engaging with their favorite companies on Facebook, says Mashable.com.

Positioning 100

Positioning Business Mobile Marketing Stats 100

Atomic Reach

MARCH 18, 2019

While conducting their search, about half of users cannot differentiate between PPC links and organic links in search engines. Also, PPC has shown at least 50% more conversions than organic web traffic. Matt Van Wagner is a founder of search engine marketing firm called Find Me Faster.

Paid Content 102

Paid Content PPC Paid Search Agency SEM 102

KoMarketing Associates

JUNE 13, 2013

Based on multiple user surveys and research studies, it has been determined that the “big 3” of social media platforms include Facebook, Twitter, and LinkedIn. Digital Marketing – 349,268 members. SEO SEM Social Media (Digital Search & Internet Marketing) – 61,435 members. Search Engine Marketing Blog'

Linkedin 120

Linkedin B2B Marketing Marketing Analytics Tools SEM 120

Sprout Social

JUNE 24, 2019

Clicmark is a digital agency that integrates social media, website and digital tools to help their customers generate traffic, leads and clients through digital media. Social Czars is a reputation management agency that helps to restore, protect and enhance the online reputations. Kirvin Doak Communications. Thin Pig Media. Idea Grove.

Advertising Agencies 72

Advertising Agencies Paid Social Agency Paid Search Agency Ad Agencies 72

KoMarketing Associates

MAY 15, 2014

I soon realized all the journalism skills I had acquired in college could be applied to the SEO-side of marketing. In other words, I had an opportunity, along with my colleagues, to put my skills to good use and bring a news-room feel to B2B online marketing. Finally, draft a news story (make sure it’s relevant!)

Process 120

Process B2B Guidelines Paid Search Agency 120

Hubspot

JULY 29, 2010

Here are the abbreviated 10 steps to effective marketing online : The Importance of Google – with approximately 80% of all searches being conducted via Google, it is critical to primarily focus SEO effort on this search engine. Free Download: 2010 Online Marketing Blueprint.

Small Business Marketing 28

Small Business Marketing Online Marketing Effectiveness SMB 28

Launch Marketing

NOVEMBER 21, 2018

Pay-per-click (PPC) marketing is a form of online marketing in which advertisers pays a fee each time a user clicks one of their ads and is one of the most effective methods for businesses to amplify their brand’s reach and find new customers.

Paid Content 54

Paid Content PPC Cost per Lead Paid Search Agency 54

Marketing Insider Group

JUNE 9, 2010

Now like many marketers currently experiencing a similar situation, you probably immediately thought “why me?” and then quickly thereafter “ how do I get started? ” First off, it is important to note that social media is not synonymous with Twitter or Facebook. Follow Me: Twitter LinkedIn Facebook Recent Tweets Have any B2B examples?

Social Media 100

Social Media Media Co-Registration Paid Search Agency 100

KoMarketing Associates

MARCH 7, 2013

While the report reveals that, in 2012, social media as a whole brought in a smaller fraction (5%) of traffic and leads to B2B websites, it shows great potential. Optify’s data shows that Twitter contributed to 82% of social media generated leads, beating out Facebook and LinkedIn 9 to 1. Lee Odden (@leeodden).

Social Media 120

Social Media Ideal Customer Profiles Twitter Profiling 120

Webbiquity

OCTOBER 25, 2010

Over time, the top source of traffic for most blogs is search. The two keys to search success are great content and links. Not only do they provide valuable links, they can also supply direct traffic and help build your RSS subscriber list. Share this on Facebook. charging for inclusion). Weblogalot.

RSS 100

RSS Promotion PR PageRank 100

Webbiquity

SEPTEMBER 30, 2014

Search engine marketing (SEM) accounts for roughly three out of every eight dollars spent on digital advertising , with Google alone commanding 31% of the market. So how can search engine marketers maximize their click-through rate (CTR) and conversions from paid search? by WordStream.

Search Engine Marketing 100

Search Engine Marketing Search Marketing Adwords PPC 100

Marketing Insider Group

JUNE 2, 2010

However, the pressing need to show immediate return on efforts often forces you to place higher hurdles to content in exchange for more “qualified&# traffic. Business Owners & Marketers need to understand their target audience before creating content. Follow Me: Twitter LinkedIn Facebook Recent Tweets Have any B2B examples?

B2B Marketing 100

B2B Marketing Top of Funnel Paid Search Agency Content Marketing 100

Hinge Marketing

MARCH 23, 2015

In fact, Google will begin ranking websites that are responsive , or “mobile-friendly,” higher in search results soon, making responsiveness a necessity for firms. 4) Search Engine Optimization (SEO) As we alluded to in the previous item, your target audience has to be able to find your site for it to be effective.

Work Management 48

Work Management Marketing Automation Services Marketing Management Marketing Strategy 48

Online Marketing Institute

JANUARY 4, 2011

› Home › Column › Search › SEO Why Host a Blog on Your Corporate Website? People dont want to get too caught up in building content for “onesy twosy” search traffic. Users like a website to be resourceful, and the search engines like whatever is good for the user.

Paid Content 40

Paid Content Paid Search Agency Marketing Websites B2B Thought Leadership 40

Online Marketing Institute

NOVEMBER 2, 2009

unemployment rate still near 10%, and uncertain prospects for a quick recovery , marketers need to keep two things in mind. Based on my own anecdotal research, natural search typically drives at least 40% and average more than half of all unpaid traffic to b2b websites. Conversations Re: Sales | Marketing | Social Media | Etc.

Marketing Budget 40

Marketing Budget Budget Programs Marketing Budget Creation Paid Search Agency 40

Zoominfo

SEPTEMBER 17, 2018

Online Marketing Made Easy. Hosted by Amy Porterfield, Online Marketing Made Easy covers a variety of important marketing topics. Here’s the iTunes rundown: How do I start an online business? Thinking about creating an online course? Need help with your Facebook ads? Duct Tape Marketing.

Paid Content 252

Paid Content Paid Search Agency Advertising Agencies Enterprise Management 252

Online Marketing Institute

APRIL 4, 2011

Ideas and recommendations for developing content informational blog posts: Review keyword referral data from web traffic reports (filter to show keyword queries with "how" or "what"). Blog Post Examples The team at aimClear consistently publishes high quality coverage of conferences in the search engine marketing space.

B2B Thought Leadership 40

B2B Thought Leadership SEM Peer-to-peer Enterprise Management 40

Salesforce Marketing Cloud

APRIL 16, 2024

Say you’re a local bakery hoping to increase foot traffic and online orders. You can use social media platforms like Instagram and Facebook to showcase your baked goods. Back to top ) How can small businesses use SEO to help with marketing? Your aim is for people to follow you and engage with your content and promotions.

Small Business Marketing 104

Small Business Marketing SMB Planning Enterprise Management 104

Adobe Experience Cloud Blog

SEPTEMBER 19, 2010

First, you need to decide which terms you want driving traffic to your site. If not, you may end of with lots of traffic, but no new business. This meant lots of extra traffic to my site, but very high bounce rates and zero closed deals. . First, traffic to your blog is often to a sub domain of your website.

Sales Management 48

Sales Management Paid Content Inbound Marketing Work Management 48

Marketing Insider Group

MAY 12, 2010

The article also refers to: The CMO Council ’s “State of Marketing” survey did not ask about click-throughs specifically, but found marketers worldwide were most likely to measure their campaigns through page views, registrations, and the volume and origin of site traffic. Augmented Reality For B2B Marketing in 2011?"

Lead Generation 100

Lead Generation Sales Management Lead Ranking ROI 100

QuanticMind

JULY 11, 2017

Thought leaders in PPC, social and mobile marketing explain in this in-depth survey. Are disciplines such as search engine marketing, social and mobile marketing all trending towards a fully automated world where artificial intelligence (AI) robots take over our jobs? Facebook Messenger). Not necessarily.

Paid Content 40

Paid Content Marketing AI Work Management Marketing Management 40

Spiralytics

NOVEMBER 20, 2022

Since most activities are conducted online, digital marketing has become a space for businesses to expand and maximize their reach to target audiences. With tested and proven strategies, such as email and social media marketing, digital marketing is a vital asset that can enhance your online marketing efforts.

Course 118

Course Training Paid Content Paid Search Agency 118

Industrial Marketing Today

OCTOBER 2, 2010

Results achieved: The company has seen a 26% increase in engine and automotive shipping customers since the campaign began in 2009 FreightCenter.com exceeded its original goal of a 50/50 split in only 18 months.

Email Marketing 60

Email Marketing Planning Web 2.0 BtoB 60

WebMarketCentral

MAY 18, 2009

How can you create effective online video content on a budget? Of the hundreds of Facebook applications available, which ones are best for business? Discover these answers and others here in more of the best posts from the past year on social media marketing and PR.

Social Media 20

Social Media Web 2.0 iCrossing Optimization 20

Online Marketing Institute

DECEMBER 23, 2010

This can provide both the sales person and the marketing team with information that can improve communications with prospects and customers. Buyer Hubs: Cheaper – Often hubs can provide a cheaper Cost/Lead than other marketing channels.

Paid Content 40

Paid Content PPC Sales Qualified Leads Allocation 40

WebMarketCentral

DECEMBER 31, 2009

Traditional ROI measures fail to take into account the search value of social media engagement, as well as the value of the customer service and product enhancements that social listening and interaction can provide. Is Your Online Marketing Strategy All Tweet and No Meat?

Social Media 20

Social Media Social Marketing Burn Rate Web 2.0 20

ClearVoice

JANUARY 2, 2024

Content Marketing and SEO: Why They’re Better Together SEO , in a nutshell, is the practice of optimizing website content to improve search engine visibility, with the goal of increasing organic traffic. It’s different from search engine marketing (SEM) in that the latter involves both organic and paid search.

Paid Content 52

Paid Content CMS Development Tactics Content Marketing 52

Outgrow

JULY 14, 2022

Affiliate marketing is a type of performance-based marketing in which a business pays a commission to a third-party website for the traffic or sales earned through its referrals. Over 80% of brands have affiliate programs, and 94% of publishers use several affiliate marketing networks. Is affiliate marketing dead? –

Paid Content 59

Paid Content Paid Search Agency Planning Outgrow 59