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Discover.google.com gone as a referring URL in latest referral traffic trends

Parse.ly

It appears that any traffic from the Google Discover feed comes through as a Googleapis.com referral url now, whereas in November it appeared as discover.google.com. Facebook and Direct traffic are neck and neck in volume. The amount of people coming from direct sources continues to stay very close to the number coming from Facebook.

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8 Ways to Optimize Your Facebook Page

Convince & Convert

Back in March 2017, Facebook reported 1.94 Yet, too many small businesses do not understand how to utilize the platform properly: In May 2017, a study of over 4,700 US small businesses found that only 24 percent were seeing positive ROI on Facebook. Here are eight steps to walk you through the Facebook page optimization process.

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7 Effective Ways to Promote an Event on Facebook

Hubspot

Consider, for instance, how I first came across Southcoast Open Air Market — a local, Massachusetts-based market featuring handmade goods, fresh produce and meats, and live music — by searching "Events near me" on Facebook. Here, we'll explore some creative opportunities you can use to promote an upcoming event on Facebook.

Promotion 101
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How to Create a Newsletter Landing Page

ConvertKit

The best way to keep your brand top-of-mind is to start an email newsletter. By starting an email newsletter, you’ll have an opportunity to connect with your subscribers on a consistent basis with personalized, educational content. The benefits of creating a newsletter landing page.

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What Is A Tracking URL and Why It Is Important?

LeadSquared

Also referred to as a URL, a link is a gateway to your marketing campaigns. It is what your prospects/customers click on to see and interact with your offerings – in search engines, social media pages, blog posts, email newsletters, and so on. Let’s just say digital marketing would be largely impossible without URLs to click.

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The 6 Sweetest Facebook Advertising Features Right Now

Convince & Convert

With new platform updates being rolled out seemingly everyday, a common question among online marketers is, “So what’s the one thing that’s totally crushing it on Facebook ads right now?” With Facebook ads, drilling down to one thing that suits all advertisers is nearly impossible. Here’s an important note for non-U.S.

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All The Digital Marketing Tools You Need To Get The Job Done

Marketing Insider Group

My favorite part of Mailchimp is the ability to send automated RSS newsletters like the one we send out to our 10,000+ subscribers nearly every day! My favorite part of Hootsuite, like Mailchimp, is the ability to automate the sharing of new posts to your audiences on LinkedIn, Facebook and Instagram via RSS feeds.