Martech

SEPTEMBER 6, 2022

This impacts major social platforms like Facebook , Instagram, and Snap which rely on tracking across other apps and websites to operate. Another vital tool is to take another pass at your CRM segmentation, focusing on audiences that yield long-term value rather than short-term profit. Unlock more data with UTM tracking.

Privacy 117

Privacy Advertisements Advertising Tips 117

Only B2B

NOVEMBER 1, 2020

If you want to go for detailed buyer persona about your product, you can simply check into the Facebook Audience Insight in Facebook Ads Manager this will help you get closer to your ideal customer. Long Tail Keyword. A buyer’s persona should contain the details as much as possible to narrow the content making process.

Lead Scoring 126

Lead Scoring Lead Ranking Generation Long Tail Marketing 126

Hubspot

APRIL 23, 2018

Facebook CEO Mark Zuckerberg's testimony before U.S. internet users, only 12% of people trust Facebook more than they did before Zuckerberg's congressional hearings. Less than half of the respondents (43%) report that their trust in Facebook has stayed the same. According to a HubSpot survey of 300 U.S.

Facebook 73

Facebook Long Tail Marketing Amazon Lead Scoring 73

Contently

MARCH 30, 2020

While the long-term returns fizzle out faster than with evergreen content, the initial traffic spike is often larger, and you still see compounding returns over time. Play the long game and reallocate those funds towards content, which is designed to build relationships and nurture leads. There are a few reasons for this: 1.

Paid Content 194

Paid Content Paid Search Agency Content Marketing Planning 194

KoMarketing Associates

APRIL 1, 2020

This includes Facebook, Twitter, and LinkedIn in particular but there are plenty of examples of other popular social media sites appearing in branded results as well. Blog Posts supporting long-tail keyword opportunities. A Professional Social Media Presence. Final Thoughts. Where can you start?

Trust Marketing 180

Trust Marketing Marketing Management B2B Marketing Ad Building 180

Contently

MARCH 1, 2022

And they’ve been around since long before the Internet. Facebook recently released a list of its top 20 most-viewed posts. It combines news content with profiles, fashion shoots, affiliate content on sneakers and other clothing, and original, long-tailed interviews. million (at the time of writing). One was deleted.

Thought Leadership 172

Thought Leadership Aggregators Paid Content Ethics 172

Biznology

OCTOBER 17, 2017

As the number of social networking platforms increases, we have found that connecting with influencers is the most powerful way of accessing their entire network, including their social media channels such as Facebook, Twitter, Instagram, YouTube and even Reddit and SnapChat. So we focus on reaching the long-tail.

Advertising Agencies 150

Advertising Agencies Paid Search Agency Long Tail Marketing Blogger 150

Sharpspring

AUGUST 10, 2021

Think about how many times you’ve typed “Amazon” or “Facebook” into the browser address bar, knowing that if the URL doesn’t autocomplete, the site you’re looking for will be in the first few results. Words like “cheapest,” “best” and “reviews” are typically in these search queries, so build content that includes long-tailed keywords.

Intent 115

Intent Planning Tips Long Tail Marketing 115

KoMarketing Associates

AUGUST 22, 2017

For new sites, the days of simply optimizing HTML title tags and meta descriptions, then anticipating significant and immediate improvements for competitive keywords, are long gone. Twitter, Facebook, and LinkedIn all offer ways to list and organize social networks and track conversations more specifically based on business goals as well.

SEO 121

SEO Long Tail Marketing B2B Marketing & Strategy 121

Metadata

JULY 31, 2019

In 2015, the average Facebook ad cost per click across all industries was $0.27. If you’ve found that your Facebook ROI no longer makes it a viable platform, what should you do? This article will look at 4 alternatives to traditional Facebook ads. . This year, it is $1.86 – a 588 percent increase. This is not an anomaly.

Pricing 45

Pricing Price Facebook Paid Search Agency 45

KoMarketing Associates

MAY 14, 2019

Consider the longer tail terms that are most relevant to the post. Ranking for the shorter tail, super competitive terms may be a long shot right now, but if you can build visibility around the longer tail targets first – you’re on the right track. Key questions to consider: How long has the post been live?

Optimization 121

Optimization Tactics Lead Scoring Lead Ranking 121

SmartBug Media

AUGUST 12, 2020

For example, with Moz Local, you can update your information in one place and have that information disseminated to several different directory listings, such as Google My Business, Yelp, and Facebook. Target niche keywords: Keyword research is often bucketed into short-tail keywords and long-tail keywords.

Lead Ranking 105

Lead Ranking Paid Search Agency SEO Lead Scoring 105

Biznology

MARCH 13, 2018

From my early days playing D&D as a tween to ordering Harry Potter and the Philosopher’s Stone from the UK not long after it was released, I’ve resented being a Muggle. According to the podcast, reality isn’t real, it’s merely and simply a very fragile, consensual, group fiction. Guess what!

Public Relations 0

Public Relations Long Tail Marketing Work Management PR 0

Webbiquity

JULY 19, 2016

And of course, keyword stuffing, as an SEO tactic, is long dead. 9) Long Tail Platinum. It provides specific long tail keywords relevant to your audience. 3: The Nine Best Facebook Marketing Tools. #4: But keywords (more precisely, keyword phrases) still matter in the sense they reveal searcher intent.

Paid Content 100

Paid Content Keywords SEM Marketing Automation Services 100

Sharpspring

NOVEMBER 10, 2020

Also, don’t be afraid to use long-tail keywords. Keeping with the lipstick example, a long-tail keyword phrase might be something along the lines of “cruelty-free organic vegan lipstick.” Long-tail keyword phrases like this are easy to dominate and can narrow down search results. #2

Internet Marketing 108

Internet Marketing Paid Content Marketing Automation Services Planning 108

Metadata

JULY 31, 2019

In 2015, the average Facebook ad cost per click across all industries was $0.27. If you’ve found that your Facebook ROI no longer makes it a viable platform, what should you do? This article will look at 4 alternatives to traditional Facebook ads. . This year, it is $1.86 – a 588 percent increase. This is not an anomaly.

Pricing 40

Pricing Price Facebook Paid Search Agency 40

Hubspot

APRIL 2, 2018

By optimizing a web page around topics first, you can rank well for long-tail keywords related to that topic. You are associating these topics with popular short-tail keywords, as you can tell, but you're not dedicating individual blog posts to these keywords. Step 2: Make a List of Long-Tail Keywords Based on These Topics.

SEO 101

SEO Long Tail Marketing Template Lead Ranking 101

Biznology

JULY 28, 2015

A few of my offerings include online influencer outreach , long-tail blogger outreach , and social media marketing so a major part of my services include sifting through the entire Internet ( The Internet is big. If you want to know more in advance, watch this: long tail blogger outreach and influencer outreach.].

Research 80

Research Process Long Tail Marketing Blogger 80

Valasys

MAY 18, 2023

Google Ads, formerly known as Google AdWords, is the most popular PPC platform, but other major players include Bing Ads and Facebook Ads. Here are some factors to consider when choosing the right strategy: Goals: Are you looking to generate leads quickly, or are you focused on long-term growth and brand awareness?

Paid Content 52

Paid Content PPC Comparison SEO 52

Webbiquity

MARCH 31, 2022

Therefore, include long-tail keywords—keywords that contain three or more words—along with shorter ones. Here are some ways to get started: Voice searches tend to be more sentence-based than text searches.

Marketing Budget 289

Marketing Budget Enterprise Management Sales Management Work Management 289

Navigate the Channel

FEBRUARY 6, 2018

This is even when Quora is compared to industry giants, Facebook and Google. Quora question pages receive only the people who are looking for a very specific answer–Google and Facebook ads both suffer greatly from casual viewer runoff. The type of content on Quora (long, detailed questions) does favor long tail keywords.

Paid Search Agency 62

Paid Search Agency Budget Programs B2B Marketing Ads 62

seo.co

OCTOBER 25, 2023

For example, people often type in the service they need, followed by their city, like this: bankruptcy lawyer Denver San Francisco bankruptcy law firms But then there are also “long-tail” keywords you should consider. A good XML sitemap will help your pages get discovered faster, which means more traffic in the long run.

SEO 52

SEO Marketing & Strategy Lead Scoring Lead Ranking 52

Martech Advisor

AUGUST 22, 2019

Ubersuggest - A free long-tail keywords creator. Coming up with long-tail keywords (words and phrases that are related to your primary keyword) can be difficult. LSI Graph - A feature-rich long-tail keyword generator. Tell us on LinkedIn , Facebook , or Twitter. We’d love to learn from you.

SEO 85

SEO Long Tail Marketing Tools SERP 85

ClearVoice

MARCH 9, 2023

This strategy then changed to the use of short- and long-tail keywords. Go beyond Facebook or Twitter posts. The B2B audience has a long chain of command, as well as a longer buying cycle than that of a B2C audience. Encouragement for the audience to take positive action. Boosting your social media efforts.

Marketing & Strategy 81

Marketing & Strategy Marketing Strategy Planning Content Marketing 81

SmartBug Media

AUGUST 27, 2021

Inbound marketing is more of a long game that takes a bit more time and effort to get rolling. Connecting your Google Ads, LinkedIn, and Facebook business accounts is easy and makes reporting a dream. Use HubSpot Ads Software to make reporting easy. Use updated content to add value to your customers.

Paid Content 105

Paid Content Top of Funnel Inbound Marketing Lead Ranking 105

KoMarketing Associates

OCTOBER 20, 2015

44% of Facebook users only access the site by a mobile device – this accounts for more than 650 million users. And even though Facebook is not often considered a viable option in the B2B space, its worth noting at least as a signal for how user behavior is evolving. Half of LinkedIn’s visitors access the site via mobile device.

Mobile Advertising 120

Mobile Advertising Mobile Marketing Paid Search Agency Advertisements 120

Unbounce

JUNE 1, 2021

Your curiosity got the best of you for one second , and now that cringe-worthy tee is following you around, cozying up next to your cousin’s baby announcement on Facebook, and squeezing in between your friend’s selfies on IG. The text mentions three long-tail keywords: Portfolio management Property listings Property pipeline.

Cost per Acquisition 138

Cost per Acquisition Paid Search Agency Ads Examples 138

KoMarketing Associates

NOVEMBER 16, 2017

Once the keyword list has been finalized (including long-tail varieties), start grouping them into themes. You may come to find out that certain themes perform well on Facebook, while others are best-suited to be shared on LinkedIn. Note: These themes may be your core business offerings and alignment is encouraged.

Marketing & Strategy 179

Marketing & Strategy Long Tail Marketing Content Keywords 179

Webbiquity

OCTOBER 9, 2018

When someone hears their own name, that triggers a unique reaction in those parts of the brain associated with long-term memory. Later, they see an ad like the one at right on Facebook. Image credit: e-tailing. While a lot of information gets ignored, personalized content tends to hit home. Image credit: Autopilot. Conclusion.

Paid Content 253

Paid Content Personalization Lead Ranking Marketing Analytics Tools 253

Single Grain

AUGUST 20, 2019

In SEO, there are two types of keywords: “head” keywords and “long-tail” keywords. Over 70% of search queries are made up of long-tail keywords while the other 30% consist of head keywords, as shown in the below graph: If you are ignoring long-tail keywords then you are ignoring 70% of the search traffic.

Long Tail Marketing 92

Long Tail Marketing Keywords SEO Campaigns 92

Optinmonster

FEBRUARY 21, 2024

Put in the work today, and your posts will bring you tons of traffic for a long time to come. Then, he made this long listicle even better by splitting the ideas up into 7 different sections. Then, he hoped to get long-term search engine traffic as a result. The beauty of organic traffic is that it virtually never dies.

Paid Content 77

Paid Content Traffic Webinar Metrics Marketing & Strategy 77

Oktopost

MAY 23, 2023

If your social posting strategy includes plenty of repurposed content, you’re enabling the business to extract far more long-term value out of each new piece of content created. Twitter, LinkedIn, TikTok, Facebook – they’re all unique, and different types of content will find better success on some channels more than others.

Social Media 91

Social Media Social Marketing Media Content 91

KEO Marketing

JUNE 15, 2017

Not only should you optimize your content for the basic keywords your targets search for, but include long tail keywords. Include relevant keywords and long tail keywords in your title, content, meta title, and meta description for the best impact. SEO practices help you rank higher and have a better search volume.

Lead Generation 78

Lead Generation Lead Scoring Lead Ranking Sales Qualified Leads 78

Martech Advisor

DECEMBER 17, 2019

Here’s your way into a super successful 2020–2025: D2C Companies Will Move Away From Facebook Advertising. A ton has been written this past year about how D2C companies were leaving Facebook because of rising prices to advertise on the platform. Kerel Cooper , SVP Global Marketing, LiveIntent.

Advertising Agencies 143

Advertising Agencies Trends Paid Search Agency Budget Programs 143

QuanticMind

DECEMBER 5, 2019

Say a previous guest spent every day of their week-long stay on the golf course. Airlines, hotels, and other travel businesses can target Facebook ads based on specific dates, destinations, and other trip details: . People using voice search are much more likely to use long-tail keyword phrases in their queries.

Paid Content 52

Paid Content Paid Search Agency Advertising Agencies Work Management 52

Martech Advisor

NOVEMBER 7, 2019

Google Search will be able to better understand the context of conversational (or long) queries (by factoring in words like ‘to’, ’for’, etc.) Danny Sullivan said in a tweet , " BERT doesn't change the fundamentals of what we've long said: write content for users.". Long Tail Terms or Short Phrases.

Long Tail Marketing 46

Long Tail Marketing Google Keywords Content 46

Sharpspring

JANUARY 28, 2020

Think about how many times you’ve typed “Amazon” or “Facebook” into the browser address bar, knowing that if the URL doesn’t autocomplete, the site you’re looking for will be in the first few results. Words like “cheapest,” “best” and “reviews” are typically in these search queries, so build content that includes long-tailed keywords.

Intent 66

Intent Planning Long Tail Marketing Tips 66