Liveintent

JANUARY 11, 2021

And Facebook acquired Kustomer, a CRM platform. Facebook may be investing in chat apps like WhatsApp and Messenger. But its acquisition of Kustomer proves how much the social media platform understands the power of email in building customer loyalty and engagement. hours checking their work email and 2.4

Acquisitions 71

Acquisitions Facebook Lock-In Emarketing 71

Metadata

MAY 5, 2021

Why aren’t more B2B marketers advertising on Facebook? Why aren’t more B2B marketers advertising on Facebook? Yet, according to Social Media Examiner, only 65% of B2B marketers use Facebook ads. This past year, we made Facebook a priority, and it’s been one of our best-performing channels. Why so few?

CPL 98

CPL Cost per Lead Lead Ranking Facebook 98

Outbrain

OCTOBER 6, 2021

What the Facebook Outage Teaches Us About Today’s Online Media Landscape. Yesterday Facebook was offline for 6 hours. According to Cloudflare it came down to a likely human error and a faulty code update that locked Facebook out of its own data centers. Some publishers rely heavily on social referral traffic.

Facebook 49

Facebook Lock-In Traffic Click Rate 49

Sprout Social

NOVEMBER 21, 2016

Set up Your Facebook Page for Success. Before we even get started on psychology, make sure your Facebook Business Page has been set up with all the necessary basics. Here are a few key items you should check on: Are your products or services easily purchasable on your Facebook Page? Are your virtual stores linked?

Facebook 103

Facebook Tips Lock-In Work Management 103

Metadata

SEPTEMBER 28, 2023

Like almost every B2B company on the planet, I knew my success would hinge largely on paid social advertising. After a few months, still nothing, and at that point, I was convinced our audience either wasn’t on social media or they didn’t want to hear from us. Facebook: $102.02 Facebook: $102.02 Let me tell you a story.

Paid Content 52

Paid Content Paid Social Agency Cost per Lead Advertising Agencies 52

Sprout Social

DECEMBER 7, 2018

Businesses just can’t seem to catch a break from Facebook, can they? Kicking off 2018 with a reach-rocking algorithm shift , the social giant is now throwing some business owners for a loop with some recent changes to their Pages platform. And no, Facebook is not punishing you or your Page. Don’t panic.

Facebook 98

Facebook Banners Lock-In Transparency 98

Sprout Social

NOVEMBER 10, 2022

In a nutshell, your social media bio is your brand’s most basic elevator pitch—a snapshot of what you do, who you are and how you meet customers’ needs. While he died before the turn of the 20th century (so the timing’s a little off), he could have easily been describing the perfect social media bio. Grow your audience.

Social Media 93

Social Media Brand Identity Branding Media 93

Optinmonster

NOVEMBER 18, 2019

Are you searching for the best Facebook feed plugins for your website? In this article, we’ve picked a variety of the best free and paid Facebook feed plugins that you can get started with today. With Flow-Flow , you can display your Facebook feed on your blog with beautiful and responsive walls or galleries.

Facebook 56

Facebook Marketing Websites Best Practices Lock-In 56

SmartBug Media

MARCH 27, 2019

If you’re not already running Facebook and/or Instagram ads for your business, there are probably six different people who have encouraged you to move some of your advertising dollars to paid social. Facebook and Instagram advertising is both an art and a science. Back to Basics: What Inbound and Facebook Ads Have in Common.

Advertising Funnels 76

Advertising Funnels Top of Funnel Template Facebook 76

Buffer

NOVEMBER 27, 2018

The News Feed is one of Facebook’s marque innovations. Not to mention, it also played a pivotal role in Facebook’s march to advertising dominance. And just as popular culture, music, and fashion move on, Facebook should too. For nearly a decade, the News Feed was the jewel in Facebook’s crown.

Facebook 111

Facebook Business Paid Search Agency Mobile Advertising 111

flux.la

APRIL 23, 2020

Facebook is, without doubt, the most popular social networking website on the internet. With the current locked-down situation across many places in the world, people are going to the social media giant to communicate with friends and to stay entertained. How to save Facebook videos.

Facebook 52

Facebook Software Video Marketing Lock-In 52

Optinmonster

DECEMBER 16, 2020

By adding a content locker to your website, you can grow your social shares and email signups. So, once you add a content locker to your website, people first need to complete an action, like signing up for an email list or sharing the post on social media before they can access the content. Using a WordPress Content Locker Plugin.

Lock-In 100

Lock-In Conversion Best Practices Work Management 100

Sprout Social

SEPTEMBER 20, 2018

Racking your brain trying to choose between an organic or paid social media strategy? ” Sure, the main appeal of social media is that it offers a totally free avenue for brands to grow and connect with customers. Social media is becoming more and more of a pay-to-play channel. Why organic social media still matters.

Social Media 98

Social Media Organization Webinar Metrics Paid Social Agency 98

Sprout Social

MAY 8, 2017

Social media goals operate in the same way. Social media marketing spending in the US is expected to more than double from $7.52 A key to justifying your social media work is setting up measurable goals that can showcase improvements in your digital presence. We’ll follow that up with some of the most common social media goals.

Social Media 108

Social Media Media Lock-In Ideal Customer Profiles 108

Liveintent

DECEMBER 20, 2021

” Even on Facebook, email is at the center of identity because people use their email address to log into the social media site. “It’s what makes social- and people-based platforms so powerful — they have email as an identifier.” Because Facebook locks its data inside a walled garden.

Cost per Acquisition 126

Cost per Acquisition CPA Lock-In Opt-out 126

Marketing Insider Group

SEPTEMBER 2, 2020

And when a customer starts to trust your brand, they are likely locked in. List-based retargeting involves uploading a list of email addresses to a retargeting campaign – generally on a social media platform like Facebook – and serving ads only to those on that list. Without retargeting, bounced users would be lost forever.

Cost per Lead 346

Cost per Lead Urgency Marketing CPL Landing Pages 346

Digilant

APRIL 10, 2020

” Any normal week, I don’t think twice about these messages, removing the notification from my lock screen. Some of my screen-time was spent talking on the phone, texting, checking my email and using Slack; a lot of my time was spent on social media; and – surprisingly very little time was spent streaming shows or movies.

Social Media 52

Social Media Media Cost Per Thousand CPM 52

Digilant

APRIL 10, 2020

” Any normal week, I don’t think twice about these messages, removing the notification from my lock screen. Some of my screen-time was spent talking on the phone, texting, checking my email and using Slack; a lot of my time was spent on social media; and – surprisingly very little time was spent streaming shows or movies.

Social Media 52

Social Media Media Cost Per Thousand CPM 52

Content Marketing Institute

SEPTEMBER 12, 2018

The great thing about social media is you can become anyone you want to be. And, even if you aren’t paying popular social stars to help drive interest and increase reach, your content marketing activities still may not be immune to fraud and other influencer marketing pitfalls – as you’ll see from some recent news stories.

Social Media 109

Social Media Social Marketing Media Paid Search Agency 109

Buzz Marketing for Technology

OCTOBER 6, 2010

I am just putting the finishing touches on the 2nd Edition of Facebook Marketing for Dummies (Wiley) with my co-author Rich Krueger (and BTW we have sold over 20,000 copies in less than a year!). We also just completed Facebook Advertising for Dummies (Wiley) which is due to ship in November.

Facebook 100

Facebook Social Networks BtoB Digg 100

Optinmonster

MAY 13, 2020

For example, you may have an ebook on social media marketing that you offer across your entire site. With OptinMonster’s content lock feature, you can strengthen your email marketing strategy by using existing posts as lead magnets. All you need is OptinMonster’s Content Lock feature. Emphasis on the word “usually.”

Lock-In 116

Lock-In Top of Funnel Conversion Content 116

Hubspot

JUNE 20, 2018

A Big Departure and New Ads From Facebook. Last week, Facebook's now former head of public policy and communications, Elliot Schrage, announced that he would be leaving the social media giant. The changes provide another means of ad revenue for Facebook, but how well-received they are by all users remains to be seen.

Facebook 64

Facebook Lock-In API Ideal Customer Profiles 64

Customer Experience Matrix

APRIL 1, 2020

As marketers finish their initial emergency adjustments to coronavirus lockdowns, they are starting to think about longer-term plans. While the shape of things to come is impossible to guess, reporting on industry changes has become a marketing trend of its own. Here are a dozen-plus studies I’ve seen in the past week, most of which are on-going.

Paid Search Agency 240

Paid Search Agency Companies Advertising Agencies Business 240

Contently

AUGUST 17, 2020

The social video analytics team Tubular Labs released a 22-page report earlier this year that found the number of minutes spent watching livestreams increased 19 percent on YouTube and 16 percent on Twitch. A Facebook employee told Bloomberg that streams on Facebook Live increased by 50 percent from January to March.

Video Marketing 218

Video Marketing Class Lock-In Ad Exchange 218

Martech

AUGUST 23, 2021

Is some of it locked in an old CRM or DMP, or languishing on ancient sales spreadsheets? Facebook launches its “Widely Viewed Content Report”. Last week, Facebook published the first edition of its “ Widely Viewed Content Report ,” a quarterly report that provides statistics on the content users are viewing in their News Feeds.

Work Management 117

Work Management Content Marketing Management Lock-In 117

KoMarketing Associates

SEPTEMBER 8, 2020

This is not a platform you’ll do well on if you just repost whatever you’ve just published on Facebook or Instagram. Smile and look like you want to meet people, but avoid the open mouth gasp some social media pros use on other platforms. It evaluates photos for different conditions: business, dating, or social media.

Linkedin 165

Linkedin B2B Marketing Ideal Customer Profiles B2B 165

Buffer

AUGUST 19, 2019

Websites, advertisements, blog posts, and especially on social media. We want to give you the tools to write exceptional copy for even the tiniest of things on social: captions, tweets, Stories, and more. Consider this a crash course in copywriting for all the little things you write on social media everyday.

Social Media 74

Social Media Course Copywriting Media 74

Hubspot

MARCH 22, 2019

Two-factor authentication (or 2FA) is a safety process you can enable on any of your devices, including your iPhone, Mac, Gmail account, or social media accounts like Facebook. Imagine you live in a dangerous neighborhood, and you only have one lock on your door. Facebook two-factor authentication. Who's safer?

Lock-In 76

Lock-In Facebook Google Social Media 76

Optinmonster

APRIL 11, 2024

Do you want to get more email leads from your social media platforms? Want to know how to convert your social media following into potential leads? Social media is a great tool to attract an online following. In this post, I’ll share 9 ways that you can use social media to grow your email list. But the worst part?

Social Media 93

Social Media Media Ideal Customer Profiles Lock-In 93

Schubert B2B

JANUARY 2, 2018

Social media has been around for some time now. Twitter launched 11 years ago, LinkedIn 14 years ago, Facebook 13 years ago — and you know what? Companies across the globe continue to use social media as a vital part of their marketing strategy — creating content to connect and engage their audience. Augmented Reality.

Social Media 67

Social Media Trends Media B2B 67

ClearVoice

JULY 15, 2022

Marketing to boomers on social media is more profitable than ever. According to statistics, Baby Boomers spend an average of one hour and 48 minutes daily on Facebook and Instagram. But with their population size, social media activity, and roughly $2.6 Baby Boomer demographics: Who are boomers? Image Source: PewResearch.org.

Planning 118

Planning Content Marketing & Strategy Youtube 118

Tony Zambito

MAY 18, 2011

The pendulum has been swinging rapidly during the past two years with respect to understanding buyer behavior and interactions in the social age.   We are also witnessing the phenomenon of buyers in B2B marketplaces becoming more social in their interactions. 

Peer-to-peer 100

Peer-to-peer Buyer Personas B2B Thought Leadership Lead Ranking 100

Hubspot

JULY 18, 2018

Facebook Privacy Loophole Discovered in "Closed" Groups. CNBC reported last week that Facebook has closed a loophole that allowed the identities of members of closed, private groups on the platform to be scraped with the use of a Chrome browser plug-in. A Facebook spokesperson told CNBC that the extension has been shut down.

Facebook 47

Facebook Lock-In Privacy Twitter 47

Biznology

AUGUST 28, 2017

You will never win by competing with Google , Facebook , and the advertising tech industry. Here’s a quick list of the key transitions in the new Media 2025 paradigm: From competing in Google’s, Facebook’s, and ad tech’s markets to changing the paradigm to an uncontested business and model. Lesson for leaders. Why do most fail?

Marketing Automation Services 168

Marketing Automation Services Lead Ranking Custom Publishing Amazon 168

Webbiquity

MARCH 8, 2018

As social media has become more fundamental to marketing, it’s forged new ways to attract, reach and influence an increasingly broad customer base. This higher engagement is extremely valuable across social media, especially if you want to convert a lead into a buying customer. Guest post by Steve Hill.

Top of Funnel 224

Top of Funnel Blogger Multi-Channel Marketing Funnels 224

Liveintent

JUNE 15, 2021

With changing media costs and increased competition in the digital space – especially on oversaturated channels like Facebook – brands have to be extra smart about their investments and find more innovative solutions for driving engagement. It takes you beyond Facebook’s walled gardens. ROAS is going to go down.

ROAS 62

ROAS Paid Search Agency Cost Per Thousand CPM 62

Optinmonster

MAY 10, 2023

It stems from the innate desire to participate in social activities, events, or opportunities others enjoy. It stems from the innate desire to participate in social activities, events, or opportunities others enjoy. According to other data , more than half of people using social networks suffer from FOMO.

Examples 109

Examples Urgency Marketing Planning Trigger Marketing 109