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Why Your Twitter Marketing Strategy Is All Wrong

Content Standard

As a digital marketing aficionado, you’re used to rocking your social media plan. Facebook is solid, and Instagram is going gangbusters. Twitter has evolved since its inception in 2006, and you can’t market on Twitter the same way you do on Facebook, Instagram, or any of the other social platforms.

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10 Reasons Your Editorial Calendar Sucks (and How to Make It the Best)

Convince & Convert

You might have to actually plan to change to get past some uneasiness to make an editorial calendar that really rocks. Plan All Of Your Content Using An Editorial Calendar You can’t afford to waste any more time on a bunch of one-off editorial calendars. We had a blogging editorial calendar in an online tool. It was bad.

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Social Media Lawsuits Protect Yourself From Them | Guest Posts.

Convince & Convert

Have you read the Terms link provided by Facebook, Twitter or YouTube? Did your content creator (photographer, writer, designer) give you permission to post their work on Facebook or YouTube and hand over their control to Mark Zuckerberg? The FTC encourages social media policies be in place and reviewed. All that stuff?

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Convince and Convert Blog: Social Media Strategy and Social Media.

Convince & Convert

Or, paradoxically, they claim to embrace social media while forbidding their employees from being on Facebook or Twitter. As you know better than I, we are in the early innings of social media. My hunch is that, as more organizations are able to successfully utilize social media, the dominoes will start to fall.

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6 Lessons Learned From the Demise of MySpace | facebook | Social.

Convince & Convert

MySpace last week declared what amounts to a post-modern armistice, announcing that they will integrate status updates with Facebook (and Twitter). We easily forget that Facebook was one of the first social networks that insisted that we use REAL names, and policed personal profiles accordingly. Coincidental timing too, as Yahoo !

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How Lack of Marketing Content Can Derail Your Website Redesign Project

Industrial Marketing Today

Situation turns dire until someone within the company gets an epiphany, “Our site is not optimized” > Quick, call in that SEO expert who guarantees first page ranking in Google > Before you know it, you are locked in a 6-month search engine optimization contract. Design in the absence of content is not design, it’s decoration.”

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RIP 3 Ways Facebook is Killing Your Website

Convince & Convert

Facebook, of course. Ironically, Facebook itself started as humble website. But, for all its foibles and fairytales, its growth and groan-inducing missteps, Facebook and its leadership have known for a long time that websites are yesterday’s technology – they are just now getting around to twisting the knife.

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