Hubspot

MARCH 6, 2018

million Facebook followers, is well-known for getting creative with their from names. Caps lock text? Experiment with clever, related text, like how Chubbies does in the example above, or try using just a few words to create more white space. 9 Email Marketing Habits It Pays to Break. You Treat Your Subject Line Too Literally.

Email Marketing 78

Email Marketing Paid Search Agency Click Rate CAN-SPAM 78

Optinmonster

APRIL 22, 2020

To say that Steve Jobs was a little bit of a perfectionist would be like saying Shakespeare was a little bit of a writer. Jobs is legendary for coming in, cranking things up to 11, and not letting any details past his sights. That’s what made him a legend. For this post we’ll be covering: What is a transactional email?

Examples 89

Examples CAN-SPAM Trigger Marketing Work Management 89

Convince & Convert

MAY 4, 2010

Or, paradoxically, they claim to embrace social media while forbidding their employees from being on Facebook or Twitter. Some organizations merely want IT to play cop: guard against threats, lock down data, etc. As you know better than I, we are in the early innings of social media. IT projects.

Social Media 116

Social Media Enterprise Management Media Webinar Metrics 116

Convince & Convert

JULY 21, 2010

In other words put a copyright, all rights reserved on your content or the bottom of your blog. Have you read the Terms link provided by Facebook, Twitter or YouTube? Did your content creator (photographer, writer, designer) give you permission to post their work on Facebook or YouTube and hand over their control to Mark Zuckerberg?

Social Media 153

Social Media Paid Content Media Advertising Agencies 153

Optinmonster

OCTOBER 11, 2019

Making money on Instagram can seem like a challenge if you don’t have at least 10,000 followers already. But did you know that Instagram has more than 1 billion monthly users? That’s a lot of people, just waiting to find out about you, and what you have to offer! Why Having 10,000 Followers Is Important. Let’s dive in!

eCommerce 42

eCommerce Advertising Agencies Social Media Advertorials 42

Convince & Convert

SEPTEMBER 8, 2010

MySpace last week declared what amounts to a post-modern armistice, announcing that they will integrate status updates with Facebook (and Twitter). We easily forget that Facebook was one of the first social networks that insisted that we use REAL names, and policed personal profiles accordingly. Coincidental timing too, as Yahoo !

Paid Content 136

Paid Content Facebook Paid Search Agency Advertising Agencies 136

Optinmonster

SEPTEMBER 23, 2021

Are you looking for the BEST eCommerce marketing strategies to generate new leads and drive more sales? Digital marketing can be one of the toughest aspects of running an online business. But the good news is that once you master the marketing strategies in this post, everything gets infinitely easier. Ready to see for yourself?

eCommerce 126

eCommerce Marketing & Strategy Marketing Strategy Top of Funnel 126

Convince & Convert

AUGUST 3, 2010

Facebook, of course. Ironically, Facebook itself started as humble website. But, for all its foibles and fairytales, its growth and groan-inducing missteps, Facebook and its leadership have known for a long time that websites are yesterday’s technology – they are just now getting around to twisting the knife.

Facebook 167

Facebook Marketing Websites Paid Content Social Media 167

Convince & Convert

AUGUST 3, 2010

Facebook, of course. Ironically, Facebook itself started as humble website. But, for all its foibles and fairytales, its growth and groan-inducing missteps, Facebook and its leadership have known for a long time that websites are yesterday’s technology – they are just now getting around to twisting the knife.

Social Media 167

Social Media Facebook Paid Content Marketing Websites 167

Convince & Convert

JUNE 11, 2010

We’ll be rolling out a Facebook page so that as many folks as possible can begin interacting around the issues covered in the book. We’ve worked on this a lot, and since the book is about 1/3 written (here’s a picture of Amber when all the ideas for the outline have been wrung out of her), we need to lock it down soon.

Webinar Metrics 124

Webinar Metrics Paid Search Agency Social Media Ad Exchange 124

PureB2B

JANUARY 31, 2019

Case in point: Finance and trade website Trading Strategy Guides added almost 11,000 targeted subscribers to their email list in just one month by using a content locking script. You can start a Facebook group where you can have regular discussions on pressing issues relevant in your industry. Gate Your Content Strategically.

Lead Generation 62

Lead Generation Lead Scoring Lead Ranking Generation 62

PureB2B

JANUARY 31, 2019

Case in point: Finance and trade website Trading Strategy Guides added almost 11,000 targeted subscribers to their email list in just one month by using a content locking script. You can start a Facebook group where you can have regular discussions on pressing issues relevant in your industry. Gate Your Content Strategically.

Lead Generation 59

Lead Generation Lead Scoring Lead Ranking Generation 59

PureB2B

JANUARY 23, 2019

Case in point: Finance and trade website Trading Strategy Guides added almost 11,000 targeted subscribers to their email list in just one month by using a content locking script. You can start a Facebook group where you can have regular discussions on pressing issues relevant in your industry. 10 B2B Lead Generation Strategies.

Lead Generation 48

Lead Generation Lead Scoring Lead Ranking Generation 48

Convince & Convert

AUGUST 31, 2010

Facebook has some great banter with the wall posts and status updates, but it’s more chatty than conversational and it’s not an open/public environment. The increasing prevalence of social media is creating a lock step increase in uni-directional social media chest thumping. That’s not a conversation.

Conversion 116

Conversion Paid Search Agency Social Media Advertising Agencies 116

Directive Agency

JULY 26, 2017

Digital marketing has been run in silos since the beginning of time. The SEO people “do SEO.” The PPC people “do PPC.”. And there’s never a whole lot of overlap between the two, despite them being only a few pixels from each other on a Search Engine Result Page. That approach is continuing to fail today, however. How Do Your Customers Shop Today?

Planning 40

Planning Top of Funnel Marketing Plans Paid Search Agency 40

Single Grain

JULY 14, 2020

In other words, the prospect list will consist of qualified leads who have downloaded something or taken certain actions that fit the buyer persona. Use third-party authentication services: Third-party authentication services like Google, Facebook or Twitter authentication make it easier for your prospects to register on your site.

Marketing Budget 145

Marketing Budget Paid Search Agency Paid Content Work Management 145

Content Standard

OCTOBER 2, 2020

” — David Ogilvy “Word of mouth can be as important, if not more important, for neighborhood businesses as traditional advertising.” ” — Ekaterina Walter “Advertising brings in customers, but word-of-mouth brings in the best customers.” If it is not news it is worthless.”

Paid Content 118

Paid Content Top of Funnel Planning Paid Search Agency 118

Convince & Convert

AUGUST 4, 2010

Because you’re not on the other end of the phone. If you listened in, you’d be just as angry about that as you are about negative tweets. The public and immediate nature of getting slammed via social is what stings. Ultimately, this will make for stronger companies. And the Ford trucks have the pee on Chevy sticker.

Social Media 130

Social Media Media Webinar Metrics Marketing & Strategy 130

Ontraport

FEBRUARY 20, 2020

You begin to consider tossing it all and moving to a more robust platform. So you start asking around in your communities about possible options. It’s right around here that you discover that many entrepreneurs have strong opinions on the subject. Obviously, at Ontraport, we come down pretty clearly on the side of all-in-one platforms.

Enterprise Management 81

Enterprise Management Work Management Marketing Management Ad Building 81

Marketing Insider Group

DECEMBER 8, 2020

Case in point: Finance and trade website Trading Strategy Guides added almost 11,000 targeted subscribers to their email list in just one month by using a content locking script. The beginning of the final quarter of the year always signals a re-evaluation of old strategies and the hunt for newer ones to stay competitive in your industry.

Lead Ranking 356

Lead Ranking Lead Generation Paid Content Lead Scoring 356

Directive Agency

JUNE 18, 2019

Blake Emal : Welcome to the Yours in Marketing podcast. On this episode, we interview Joel Klettke, who is the founder of Business Casual Copywriting and Case Study Buddy. He has a simple, yet really elegant, way of connecting with people on a human level that comes through, even on website copy. That’s why we hired him.

Copywriting 40

Copywriting Paid Search Agency Planning Advertising Agencies 40

Directive Agency

JUNE 18, 2019

Blake Emal : Welcome to the Yours in Marketing podcast. On this episode, we interview Joel Klettke, who is the founder of Business Casual Copywriting and Case Study Buddy. He has a simple, yet really elegant, way of connecting with people on a human level that comes through, even on website copy. That’s why we hired him.

Copywriting 40

Copywriting Paid Search Agency Planning Advertising Agencies 40

Tomorrow People

SEPTEMBER 24, 2020

Covid-19 has understandably seen a huge growth in ecommerce, with locked down consumers unable to hit the High Street and instead choosing to order online. In addition, Amazon, along with other giants such as Facebook and Google, has been accused of tax avoidance schemes. So why would brands do this too? But why should anyone care?

Brand Identity 156

Brand Identity Branding Amazon Paid Search Agency 156

ConvertKit

JANUARY 18, 2021

Rebecca,’ she said, her eyes locked with mine. Rebecca just wanted the hospital staff to like her. Her only birth plan for her first child was “Don’t make a fuss. Be a good girl. Do whatever they say.”. I just didn't want to be seen as difficult. After her water broke late one evening she and her husband went to the hospital. Be a good girl.”

Class 105

Class Peer-to-peer Research Education 105

Single Grain

NOVEMBER 8, 2019

Imagine if every new visitor to your website bought a product. Not some day in the future after navigating your complex purchase funnel, but right then on their first visit. How much easier (and more profitable) would your life as a marketer be? The thing is, selling isn’t that easy. How often should I be tweeting every day? Click To Tweet.

Top of Funnel 112

Top of Funnel Sales Management Marketing Funnels Paid Content 112

Convince & Convert

NOVEMBER 12, 2013

Seventy percent of questions from Facebook fans go unanswered. It’s not about hitting people over the head anymore; it’s about drawing them in. It’s about convincing them to want your messages, to habitually train them to trust what you have to say. And then there are those bad habits the internet has actually made worse for us. All of them.

Internet Marketing 163

Internet Marketing Paid Search Agency Lock-In Advertising Agencies 163

Convince & Convert

SEPTEMBER 21, 2010

There was no shatteringly impactful takeaway from SXSW 2010, as it seems we’ve entered a (sure to be brief) innovation lull. But, I absorbed many smaller lessons that will help guide my thinking about the conference, technology, and social business in the coming months. More so than any other event I attend, SXSW is conference roulette. .&#

Social Media 126

Social Media Media Paid Content Conference 126

Convince & Convert

SEPTEMBER 20, 2010

Skip to content Skip to navigation Skip to footer Convince and Convert Blog: Social Media Strategy and Social Media Consulting Social Media Strategy Blog Social Media Consulting Blog Social Media Consulting Speaking Newsletter Free Social Media Tools Twitter Interviews About Lijit Search Are You Slow Enough to Succeed in Social Media?

Social Media 159

Social Media Media Webinar Metrics Marketing & Strategy 159

Hubspot

FEBRUARY 11, 2013

Just assume you know which social networks your audience populates, even if they're actually way more active in an industry specialized social network than, say, Facebook. Just assume you know which social networks your audience populates, even if they're actually way more active in an industry specialized social network than, say, Facebook.

Paid Content 28

Paid Content Work Management Marketing Management Marketing Budget 28