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LeadsRx Announces Privacy Studio Software for IT Teams to Build a Data Clean Room

LeadsRX

October 05, 2021 – Marketing analytics company LeadsRx announced today a Privacy Studio for large enterprises to implement a privacy-first analytics platform for assessing marketing performance. . LeadsRx Marketing Technology Privacy Standard. For more details on LeadsRx security and privacy please click here .

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Facebook bans academics looking at misinformation: Monday’s Daily Brief

Martech

When big brands step into the CTV space, many of them do so with a traditional insertion order (IO), as they would with linear TV placements. Facebook bans researchers looking into the misinformation problem . Facebook discloses some ad information in its Ad Library , but not all the data the plugin collects for research purposes.

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Bart De Pauw of GroupM and Marcel van der Kooi of ScanmarQED discuss Triangulation

ScanmarQED

Mainly because of the various restrictions put in place to measure properly; notably, privacy and consent restrictions, the walled gardens of FB and others which prevent advertisers from independently verifying the true performance of ads they run on them. We can take Facebook as an example. Is triangulation at risk?

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What is call analytics and how does it deliver key insights to marketers?

Martech

Dynamic number insertion (DNI) is used to enable marketers to assign unique phone numbers to different digital marketing campaigns in order to track the source of an inbound call. Most vendors offer Facebook and Instagram call tracking to attribute calls back to social media ads. Data privacy compliance.

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The pros and cons of social media

Sprout Social

What you can do: When it comes to your audience, insert reminders for your audience to unplug. Facebook and Instagram allow you to adjust your newsfeed settings from algorithmic to chronological. Lack of privacy. In 2022, 81% of people are more concerned about their social privacy than they were the previous year.

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Feds finally file anti-monopoly suit over Google’s adtech

Martech

Having inserted itself into all aspects of the digital advertising marketplace, Google has used anticompetitive, exclusionary, and unlawful means to eliminate or severely diminish any threat to its dominance over digital advertising technologies,” the lawsuit says. In 2021, several states also sued over Google’s app store practices.

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The Power of Unsubscribe

ANNUITAS

Here are some ways “not” to insert the unsubscribe link: -Placing the unsubscribe link in an image. Inserting the unsubscribe link in white text on white background to completely hide the text. Inserting the unsubscribe link in extremely small font that it is not visible.

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