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Five Strategies You Can Use Right Now for Better Email Marketing Personalization

Webbiquity

Generic “spray and pray” messages are, usually, quickly deleted (and possibly sent to spam). But highly relevant, personalized messages are much more likely to be read and acted on. Personalized email is much more than simply auto-inserting the recipient’s first name. What Exactly is Email Personalization?

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12 Reasons Why Your Emails Go in the Spam Box (and How to Make Sure They Don’t)

Optinmonster

Because your emails are winding up in spam folders. So today, in this guide, we’ll share 12 reasons why your emails go to spam, and how to make sure they don’t. Then, we’ll give you 6 concrete tips to make sure you can avoid your emails winding up in the spam folder. Spam Filter Testing and Spam Checkers.

CAN-SPAM 140
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How To Write the Perfect Welcome Email Series (+ 5 Examples To Steal)

Optinmonster

Personalize Your Emails Personalization is key to building a connection with your subscribers. Use their name and any other information about them to make your emails more personalized and relevant. Show off your personality and start building a connection. This can increase open and click-through rates.

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What is Conversational Marketing?

Zoominfo

Whether it’s a business deal or a personal connection, they are a driving force to solidify a foundation of trust. It is a marketing channel that enables two-way communication between buyers and sellers to provide critical buying information that accelerates their path to purchase. What is conversational marketing?

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How To Build the Email List of Your Dreams

Salesforce Marketing Cloud

Your email list will allow you to send targeted messages with promotional and informative messages to subscribers. With access to email addresses, you can segment your audiences and create personalized experiences that make your prospects feel special. Why is building an email list important?

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Email Marketing Best Practices for 2019: Putting a Stamp on Personalization

Content Standard

We’re looking at you, drip-feed campaigns—the ones that send consumers down the nurture path without sparking genuine conversations or relaying important information. It’s all about telling stories and building empathy, which is probably why social media platforms like Facebook are deprioritizing brands in newsfeeds.

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20 Reasons Why Email Marketing Is a Channel You Should Not Be Ignoring

SendX

Here you can segment your audience and create personalized offers. You can also nudge a person to place an order. Even though some emails do go to spam ,there are quite a few ways to prevent it. For comparison, Facebook is 45 times less. They are often included in email newsletter services.