Sprout Social

SEPTEMBER 13, 2016

Facebook has become an integral part of the marketing process. Every business has at least contemplated establishing a Facebook presence. But unless you’re tracking what you’re doing, how much money you’re spending and what results you’re getting, it’s difficult to determine whether or not your Facebook ROI is actually working.

ROI 102

ROI Facebook Paid Search Agency Social Networks 102

Navigate the Channel

JULY 17, 2023

Facebook, being one of the most popular social media platforms, offers a powerful analytics tool called Facebook Insights. In this article, we will explore three potential benefits of Facebook Insights for building products marketers and how they can leverage this tool to enhance their marketing strategies.

Allocation 65

Allocation Facebook Cost Per Click Product 65

ActiveDEMAND

MAY 18, 2022

A measurement plan is a marketing document created to help define how marketing KPIs will be measured. The document should be created after KPIs are already established but you might just stumble across some new ones as you build the measurement plan. Sample Senior Living Measurement Plan. Facebook Remarketing.

Planning 80

Planning Sample PPC Marketing & Strategy 80

Sprout Social

APRIL 12, 2022

When was the last time you looked at your Facebook Page’s settings? Facebook is constantly adding and removing features for businesses. Spending half an hour or less to complete an annual Facebook audit will ensure you’re still on-brand despite all the changes happening on the platform. Facebook profile and branding audit.

Paid Content 123

Paid Content Facebook Ideal Customer Profiles Work Management 123

Oktopost

JUNE 30, 2021

Long before anyone was learning TikTok choreography or saying regrettable things on Twitter, there was Facebook. It’s easy to dismiss Facebook as a place for sharing memes and getting into arguments with your least favorite uncle when LinkedIn is right there, ready to get down to business. What Are Facebook Ads?

Top of Funnel 118

Top of Funnel Paid Search Agency Facebook Ads 118

Valasys

MARCH 17, 2023

Introduction Are you struggling to evaluate the performance of your Facebook Ads? If you’re an advertiser on Facebook, you’ll know that it can be challenging to assess the effectiveness of your ad campaigns. Facebook’s vast array of ad formats and targeting options allows you to reach your desired audience with ease.

Cost per Acquisition 52

Cost per Acquisition Advertising Benchmark Cost Per Click Facebook 52

Sprout Social

MAY 15, 2020

Our Sprout Social Index: Above and Beyond found that only 56% of marketers are using social data to understand their audience, despite the fact that many of their key goals can be informed by social data. Facebook benchmarks. Across all industries, brands publish an average of 7 Facebook posts per day.

Advertising Benchmark 123

Advertising Benchmark Social Media Media Work Management 123

ClickZ

AUGUST 19, 2019

When Trevor Testwuide and his co-founder Madan Bharadwaj set out to launch Measured in 2017, their mission was to “inform the true causal influence of media tactics” for DTC retailers. Advertisers want insights to be reliable to inform high-value decisions, not guesswork. . Prior to Measured, he co-founded Conversion Logic.

Multi-Touch Attribution 83

Multi-Touch Attribution Advertising Channels Marketing Attribution Multi-Channel 83

Stevens & Tate

OCTOBER 5, 2021

But, in order for your program to be successful, your goals should be attainable , measurable , and most importantly, a reflection of your overall business goals. For example, increasing Facebook likes by 10 percent over the previous year. Measurable – Establish concrete criteria for measuring your progress.

Social Media 79

Social Media Media Paper Sales Qualified Leads 79

ClearVoice

NOVEMBER 8, 2021

Social media is constantly evolving, and platforms like Facebook are the biggest contenders for spearheading the shifts that impact consumers, content creators, and advertisers alike. Facebook can modify its platform and update its features frequently and without notice to anyone. Facebook Billing. It’s no secret.

Advertising Agencies 118

Advertising Agencies Facebook Planning Advertisements 118

Oktopost

SEPTEMBER 14, 2020

Perhaps the biggest gain any marketing team can receive is learning how to measure success. This discussion is perfect for anyone looking to learn how to coach their marketing teams to measure success! It’s become easier to track marketing efforts and measure success. But can numbers alone predict success?

Work Management 100

Work Management Aggregators Public Relations Sales Cycle 100

Webbiquity

MAY 9, 2023

What are the potential benefits, and how will they be measured? These tips will help you identify tactics for achieving your social media marketing efforts, while the tools will help you gain valuable insights into your audience and measure the effectiveness of your campaigns. What’s the best approach for creating that strategic plan?

Social Media 310

Social Media Social Marketing Planning Tips 310

Sprout Social

OCTOBER 4, 2021

Whether you’re measuring brand health, benchmarking against competitors, or assessing market opportunities, social data provides real-time consumer insights that no other data source can provide. Owned data measures the performance of content you publish across your brand’s social profiles. How to measure owned data.

Advertising Agencies 124

Advertising Agencies Business Ideal Customer Profiles Advertising Benchmark 124

Hubspot

FEBRUARY 3, 2021

of contest shares are done on Facebook ? Additionally, Facebook has over 2.7 Today, let's review everything you need to know about running a Facebook giveaway. Then, we'll discuss how to get started with your own Facebook giveaway. Facebook Giveaway Rules. The rules on Facebook giveaways are pretty simple.

Facebook 101

Facebook Rules Barriers Tagging 101

Martech

AUGUST 9, 2021

Ad measurement and authentication platform DoubleVerify has introduced new enhancements to its CTV brand safety offering, reflecting the growth of CTV and the hurdles marketers face when adding the channel to their mix. Facebook bans researchers looking into the misinformation problem . Read more here. Tackling CTV brand safety .

Facebook 111

Facebook Ad Exchange Advertising Agencies Mobile Advertising 111

Hubspot

JUNE 23, 2021

Each day, our analytics platforms help us define who our audience is, measure how well we’re tracking them, and determine what strategies we should take on next. That’s why many marketers were caught off-guard when Facebook announced that it will be sunsetting its free Facebook Analytics tool on June 30th. Image Source.

Analytics 98

Analytics Facebook Marketing Analytics Tools Work Management 98

Valasys

APRIL 19, 2023

Facebook Ads and Google Ads are two of the most popular forms of digital advertising. Facebook Ads allow businesses to advertise on the Facebook platform and its associated apps, while Google Ads allows businesses to advertise on Google’s search engine results pages and other Google-owned platforms.

Paid Search Agency 52

Paid Search Agency Ads Facebook Google 52

Adobe Experience Cloud Blog

DECEMBER 7, 2017

And after all of your hard work creating the campaign, you as a marketer are tasked with measuring the metrics and return on investment (ROI) of your campaigns. But measuring your digital campaigns’ ROI can be difficult if you don’t know what you’re looking for. These are the usual metrics for measuring your financial ROI.

ROI 134

ROI Top of Funnel Planning Click Rate 134

Webbiquity

APRIL 4, 2023

Our research among 4,000 US respondents ages 18-75 reveals that out of 10 social media platforms, only Facebook is primarily associated with serving social connection. Social connection: Facebook is about connecting and bonding; it is the only platform primarily associated with the ostensible purpose of “social” media.

Social Media 259

Social Media Media Youtube Advertising Mediums 259

BenchmarkONE

NOVEMBER 17, 2021

Every business needs a way to generate leads (and sales) consistently, and there’s no better platform to do that than Facebook. Whether you love or hate it, there’s no getting away from the fact that Facebook offers an incredible opportunity for business owners. . Using Facebook Conversion Ads . With over 2.89

Facebook 83

Facebook Lead Ranking Lead Scoring Generation 83

Adobe Experience Cloud Blog

JULY 3, 2017

When measuring the effectiveness of paid advertising , you’re often presented with an overwhelming array of choices. These metrics are the most commonly measured by marketers. If you want to understand the health and performance of your paid ads, these are the metrics to measure. What is your true north?

Lead Ranking 134

Lead Ranking Cost Per Click Lead Scoring CPC 134

Sales Engine

FEBRUARY 2, 2016

Many B2B marketing leaders have resisted Facebook and other social media platforms, believing that they can’t be successful in getting leads there. He asked, “How many of you [CEOs in the audience] are on Facebook?” How many of those with their hands up, and be honest, said just 5 years ago that you would never get on Facebook?”

Lead Generation 120

Lead Generation Facebook Lead Ranking Lead Scoring 120

Marketing Insider Group

AUGUST 11, 2023

From brand visibility to sales, platforms like Facebook and LinkedIn offer varied advantages that can contribute to success. Evaluate Platform Features Explore the features of each social network to make informed decisions. Utilizing SMART goals (Specific, Measurable, Achievable, Relevant, Time-bound) can provide clarity and direction.

Social Networks 179

Social Networks Business Work Management Social Media 179

Hubspot

AUGUST 24, 2020

According to a recent study from Statista , Facebook has an estimated 2.7 A well-maintained Facebook presence is central to many — if not most — companies' social media strategies. The History of Facebook Ads. 2004: Facebook first starts generating ad revenue with its "Flyers" project. Image Source: Business 2 Community.

Paid Search Agency 101

Paid Search Agency Facebook Ads Mobile Advertising 101

Content Marketing Institute

SEPTEMBER 3, 2018

When putting your measurement program in place, start by deciding how frequently you’ll collect your data. A good schedule to start with is measuring marketing effectiveness on a monthly basis. When putting a measurement program in place, start by deciding how frequently you’ll collect data. How to track basic KPIs.

Webinar Metrics 109

Webinar Metrics Peer-to-peer Effectiveness Content Marketing 109

Contently

APRIL 18, 2017

” Facebook VP Nicola Mendelsohn predicted that the social network would be “all video” by 2021. But no matter how creative brands get, ambiguous measurement tactics may be preventing the reality from matching the hype. “In On Facebook and Instagram, it’s three seconds. You see a commercial.

Video Marketing 119

Video Marketing Youtube Ad Exchange Click Fraud 119

Anyword

MARCH 18, 2022

As any publisher or marketer promoting commerce content on Facebook knows, the end goal is turning a passive view into an active buyer. Naturally, the words and messaging that we use impact performance, so if we write passive Facebook ad copy, then our audience is more likely to remain passive as well.

Activities 75

Activities Facebook ROAS Copywriting 75

SmartBrief - Marketing

MARCH 7, 2024

Dark social media refers to the private sharing of content through channels such as Facebook groups, Instagram DMs and WhatsApp messages. Despite the growing popularity of social media platforms like TikTok, these marketers believe most dark social activity takes place on mainstay apps like Facebook and Instagram.

Social Media 104

Social Media Social Marketing Peer-to-peer Media 104

LeadsRX

NOVEMBER 9, 2021

Capability solves decades-old problem advertisers experience of not being able to accurately measure complex national TV spotIT has full data governance over consumer data within standard SaaS architecture Solution leads to greater accuracy in multi-touch attribution results for the types of feeds and the times commercials air nationally.

Cable 93

Cable Television marketing Budget Programs Broadcasting 93

Optinmonster

APRIL 6, 2021

Do you want to learn how to create a Facebook landing page to drive more conversions from your social posts or paid ads? Facebook is one of the most popular resources for any new marketer or business owner. Plus, Facebook has become one of the best paid advertising platforms at your disposal.

Landing Pages 72

Landing Pages Paid Content Facebook Optimization 72

Adobe Experience Cloud Blog

JUNE 6, 2018

But knowing that content marketing is effective and measuring it are two very different things. Determine the right metrics to measure; set goals for email marketing , blog posts, and social media marketing ; and work from those goals to determine KPIs. Choosing the right digital marketing metrics to measure is a four-step process: 1.

Paid Search Agency 134

Paid Search Agency Top of Funnel Planning Content Marketing 134

EveryoneSocial

FEBRUARY 8, 2021

But to truly understand the business value and showcase to your team, managers, or executives the results — you have to actively measure important KPIs that prove the true value. So how do you choose which social media KPIs are right for you and what types of measurements your company should be tracking? Ambassador ).

Social Media 106

Social Media Media Top of Funnel Work Management 106

Launch Marketing

SEPTEMBER 16, 2020

With the introduction of the digital age, we have seen a rise in the number of marketing channels, tactics and strategies you can use to target your audience and an increase in the tools we use to measure the success of campaigns. If you and your team are not analyzing your efforts, you may be losing out on valuable information and new sales.

Analysis 71

Analysis Marketing Automation Services Marketing Qualified Leads Work Management 71

Navigate the Channel

NOVEMBER 6, 2023

Because it’s a relatively slow process, traditional branding is often overlooked in favor of the instant-gratification of PPC campaigns, Facebook ads, and AdWords. As a critical marketing strategy that creates measurable results over time, downplaying the importance of your business’s brand is a big mistake.

Branding 123

Branding Brand Identity Tips ROAS 123

Sprout Social

FEBRUARY 6, 2017

Because measuring the effectiveness of social media marketing efforts isn’t as clear cut as, say, running a Google AdWords campaign. A separate study gives some insight as to why companies aren’t measuring their social media ROI. With that being said, measuring the ROI of your social media marketing efforts isn’t impossible.

Social Media 110

Social Media ROI Media Marketing Analytics Tools 110

Content Marketing Institute

JUNE 14, 2018

However, Facebook is one of the most powerful. Promoting your content on Facebook doesn’t have to break the bank. HANDPICKED RELATED CONTENT: Don’t Be Overwhelmed by Facebook Advertising: 10 Tips to Use Any Time. Facebook’s vice president of product management, says a feed’s intent is to inform and/or entertain.

Distribution 110

Distribution Facebook Ads Top of Funnel 110

Webbiquity

DECEMBER 22, 2015

Since Facebook unveiled its advertising options for businesses, the ads have grown substantially. Looking for the next big thing in Facebook advertising ? Looking for the next big thing in Facebook advertising ? Here are five Facebook advertising features you haven’t tried yet. Image credit: Revinate. Carousel ads.

Advertising Agencies 100

Advertising Agencies Facebook Features Advertisements 100