Hubspot

APRIL 21, 2020

billion Facebook users and over 500 million Tweets shared per day on Twitter — and that's only two of the several popular social platforms. Because, in content, there's a strong relationship between virality and emotion. This is what the "Related Articles" section at the bottom of HubSpot's Blog posts look like: Source.

Tips 69

Tips Content SERP Custom Publishing 69

Hubspot

MAY 11, 2018

It also fuels the virality of bad news on social media and Google , so it’s crucial for PR professionals to quickly react to any negative claims about their brand and mitigate the damage. These stories can also pique journalists’ interest on their own, like a press release about a major company merger. Careers in Public Relations.

Public Relations 76

Public Relations PR Press Conference 76

Hubspot

AUGUST 1, 2014

Facebook ran tests to see if they could affect users'' emotions, and OkCupid ran tests mismatching users to see if they would interact with each other differently. Facebook''s experiment was to figure out whether human emotion was contagious in online social networks. None of us] use the ''real'' Facebook. Or Twitter.

Ethics 28

Ethics Facebook Case Studies Social Networks 28

Hubspot

AUGUST 26, 2019

When I offered up a few TikTok-related post ideas at a HubSpot Blog pitch session, colleagues who knew of the app were also as surprised as I was about this marketing trend. One brand that creatively and virally highlighted a product line naturally on the app was Guess. Press Next to enter post settings. Publish it!

Planning 78

Planning Paid Search Agency Creativity Marketing & Strategy 78

Hubspot

JUNE 23, 2013

Earlier this week, we heard that Facebook was going to be announcing a new product. all before Thursday''s big press event. To help us all keep track of these lightning-fast changes, we decided to dedicate our weekly Sunday roundup to Facebook. Here''s what you may have missed this week about all things Facebook.

Facebook 28

Facebook Video Marketing Paid Search Agency Planning 28

Hubspot

MAY 24, 2017

This exposure could stem from your own SEO efforts, high-quality content you publish that goes viral, great customer experience delivered, or pretty much anything else your brand does that compels individual users to create content with your brand's name on it. Think about companies like Uber, Airbnb, Facebook, and Alibaba.

User-Generated Content 78

User-Generated Content Marketing & Strategy Marketing Strategy Marketing Budget 78

The Effective Marketer

MAY 3, 2011

With markeeting budgets still being threatened due to economic uncertainty, marketers are pressed to justify their purchases and show ROI. As part of the adoption issues, the research found out that the top three barriers for using marketing technology are: 49% Cost 47% Uncertain ROI 40% No Budget This makes sense. United States License.

Work Management 100

Work Management Marketing Management Planning Marketing Automation Services 100

The Effective Marketer

JUNE 13, 2009

I am enrolled in a free course called Inbound Marketing University , created by HubSpot. It is a free week long online training program featuring some great speakers on topic such as blogging, SEO, viral marketing, email marketing, lead nurturing… all the tools online marketers need to know. Back to the free marketing stuff.

Work Management 100

Work Management Marketing Automation Services Budget Programs Marketing Management 100

Hubspot

NOVEMBER 9, 2011

To give your company a head-start on Google+, download our newest guide, hot off the press -- How to Use Google+ for Business -- and be sure to add HubSpot's Google+ Page to your Circles! This is slightly different from Facebook, where users might upload an entire album of images at one time. Connect with HubSpot :

Google 28

Google Optimization Business Viral Marketing 28

Hubspot

AUGUST 20, 2018

Anger and passion make us stubborn … and stubbornness leads to viral content and loyal followers. Think about that Facebook video about a local tragedy or political issue that has tons of likes and thousands more comments. Great marketing explains how a certain product or service can solve for a pressing problem.

Paid Search Agency 78

Paid Search Agency Viral Marketing Marketing & Strategy Loyalty 78

Hubspot

MAY 28, 2020

Quickly I pressed "play." Polygon's article about a viral character is a wonderful example of clickbait. For example, this ad from Goodful on Facebook asks viewers a question, implying that they’ll provide the answer in the video: Clickbait ads are made to bring web browsers to a website or to introduce someone to a brand.

Traffic 96

Traffic Work Management Ethics Youtube 96

Hubspot

NOVEMBER 24, 2011

They are also helping small business owners capitalize on their social media success by providing stores with Facebook ads, scripts, for tweets and Facebook posts, and even signage to attract attention to them. JibJab also makes it simple to share the videos on Twitter, Facebook, YouTube, and via email. Connect with HubSpot :

Campaigns 28

Campaigns Examples Viral Marketing Paid Search Agency 28

Hubspot

MAY 16, 2012

1) The 'Party Planner' Stereotype: Real marketers know that marketing isn't about planning parties and sending out press releases; they see event marketing and PR as two parts of a larger inbound marketing strategy. HubSpot Pet Peeve: People who stereotype marketers as people who plan parties and send out press releases.

Advertising Agencies 28

Advertising Agencies Paid Search Agency Planning Viral Marketing 28

Hubspot

APRIL 1, 2018

Big brands are often hard-pressed to do something ground-breaking when they're already so big. It became a viral success practically overnight: That video has over 51 million views as of this writing. By hitting on that core issue in all of your messaging, you'll connect with consumers on an emotional level that is hard to ignore.

Advertisements 101

Advertisements Advertising Best Practices Paid Search Agency 101

Hubspot

DECEMBER 15, 2011

The Final Product: Should I put a Facebook Share or a Facebook "Like" on a page? — HubSpot (@HubSpot) December 13, 2011. Conduct a Social Poll - Want to get feedback on an issue and do it in a way that leverages the virality of social networks? Connect with HubSpot : your tweet is now embedded!

Twitter 28

Twitter Features Trade Show Hubspot 28

Hubspot

MAY 10, 2016

You’ve worked your socks off to get as much press coverage as possible. It’s very easy to call a close on proceedings once the press grab hold of your campaign, but there are a still a few things you can do to turn your PR campaign from 90% to 100% effective. 5) Experiment with Facebook Ads. Now it’s back to business.

PR 28

PR Campaigns PPC Budget Programs 28

Online Marketing Institute

JUNE 30, 2009

Blog HubSpot TV Contributors Marketing Kit Internet Marketing Blog The HubSpot Inbound Internet Marketing blog covers all of inbound marketing - SEO, Blogging, Social Media, Landing Pages, Lead Generation and Analytics. Submit guest post ideas to rburnes[at]hubspot[dot]com.

Blogger 40

Blogger RSS Inbound Marketing Internet Marketing 40

Hubspot

JANUARY 23, 2017

In fact, 85% of videos on Facebook are watched without sound. Videos on Facebook autoplay without sound until users click to turn up volume, and Instagram videos only autoplay with sound if the phone’s ringer is turned on. billion of which came from Facebook. billion video views -- 1.2 5) Business Insider.

Video Marketing 28

Video Marketing Social Media Youtube Facebook 28

The Effective Marketer

JULY 21, 2009

Choosing the right social media strategy While some may say that since your employees are already using social media (facebook pages, tweeter accounts, linkedin posts, etc.) It’s like saying everyone should do email marketing, everyone should do podcasts, print ads and TV spots. Do we need to create rules or procedures for using it?

Social Media 100

Social Media Planning Work Management Social Marketing 100

Content Standard

SEPTEMBER 7, 2017

With a press release? Jay Acunzo—former digital media strategist at Google and head of content at HubSpot—agrees. ” He gives the example of LEGO and the new media companies: Google, Amazon, Apple, and Facebook. The video went viral, and this was before the YouTube era. But how do you make that statement?

Advertising Agencies 43

Advertising Agencies Content Marketing Paid Search Agency Merchandising 43

Hubspot

SEPTEMBER 23, 2020

As the HubSpot Blog's Audience Growth Manager, one of my duties involves developing highly shareable blog posts that pull in non-organic traffic from sources like email, social media, and other websites. Marketing Manager of Product Awareness -- and HubSpot's resident backlink expert -- to develop the blog's link-building playbook.

Link Building 101

Link Building Hubspot Thought Leadership Ad Building 101

Outbrain

JULY 24, 2019

In these circumstances, there is a way to receive maximum traction from your content, and that is to make it go viral. Going viral is key to minimizing the effects of content shock. What Is Viral Content? Viral content is an article, image or video that rapidly surges in popularity by receiving lots of re-shares and links.

Viral Marketing 45

Viral Marketing Rules Work Management Case Studies 45

Hubspot

JUNE 7, 2012

That makes it a little bit more obvious why a marketer might want to leverage these already viral pieces of creative for their own marketing -- especially in social media -- doesn't it? A bunch of media coverage (and quite a bit of admiration from us folks at HubSpot -- and likely elsewhere). And the truly successful memes?

Campaigns 28

Campaigns Internet Marketing Paid Search Agency Youtube 28

Hubspot

FEBRUARY 6, 2014

Getting some early press and publicity via Kickstarter before we launched fully online is something we think will be helpful for the product in the long term. Facebook, Twitter, and LinkedIn profiles were created. Develop a newsworthy angle and press release for the first few days of your campaign. Social Media and Blogging.

Campaigns 28

Campaigns Outreach Press Communities 28

Hubspot

DECEMBER 17, 2012

HubSpot customer, the Rodon Group launched a campaign to promote its plastic injection molding services as more affordable than using overseas companies in China. Before they knew it, they were getting press in Bloomberg Businessweek , CNBC , and The Today Show. Rodon Group: Cheaper Than China. General Electric: Experts.

Campaigns 28

Campaigns Work Management Marketing Management Planning 28

Hubspot

JUNE 23, 2010

F Facebook - Facebook is a social utility that connects people with friends and others who work, study and live around them. Facebook is the largest social network in the world with more than 500 million users. Like - A “Like” is an action that can be made by a Facebook user.

Paid Content 28

Paid Content Social Media Social Marketing Work Management 28

Hubspot

NOVEMBER 11, 2015

Since then, Blendtec has expanded the tremendous success of these videos to other channels, enabling viewers to suggest things to blend on Facebook. has been named as the number one viral marketing campaign of all time [by Ad Age].". Here's Tom blending a Facebook request: Justin Bieber. The video earned 2.8

Marketing Budget 28

Marketing Budget Promotion Video Marketing Buy 28

Hubspot

FEBRUARY 19, 2018

The video of his speech went viral, encouraging McRaven to write a book based on those same principles, as well as additional stories from his naval career. I bet you’d be hard-pressed to find someone who hasn’t heard of this book. How to Win Friends & Influence People by Dale Carnegie (1936).

Positioning 78

Positioning Work Management Viral Marketing Fulfillment 78

Hubspot

AUGUST 19, 2019

Here, I sat down with Larry Kim to discuss one of his campaigns for WordStream, which went viral and resulted in millions of links back to WordStream's website. Keep reading to learn Kim's ten tips for effectively creating viral content -- but first, let's dive into the backstory of the campaign itself.

Viral Marketing 77

Viral Marketing Paid Content Campaigns Tips 77

Hubspot

OCTOBER 10, 2018

Facebook has changed quite a bit since I first signed up for an account in 2008. Back then, Facebook was still called “The Facebook”, and my bio literally said, “Check out my MySpace, it’s waaaay better than my Facebook.”. Signing Up for a Facebook Account. Visit Facebook’s website. Press "Sign Up".

Facebook 77

Facebook Press Broadcasting Ideal Customer Profiles 77

Hubspot

APRIL 18, 2019

Growth Strategy: Viral Loops. Viral loops. The basic premise of a viral loop is straightforward: Someone tries your product. As its best, a viral loop is a self-perpetuating acquisition machine that operates 24/7/365. Source: Inside Viral Loops. Growth Strategy Examples. How did they do it? The result?

Word of Mouth 100

Word of Mouth Paid Search Agency Companies Viral Marketing 100

Albacross

AUGUST 28, 2018

Don’t worry - I’m not saying that you need to spend the bulk of your day posting on Facebook, Twitter, LinkedIn, Instagram, Pinterest and Snapchat. According to HubSpot, companies that published 16+ blog posts per month got almost 3.5 This case study from Hubspot , for example, pitted AdWords against LinkedIn ads. Image source.

Paid Content 70

Paid Content Ideal Customer Profiles Tactics Adwords 70

Hubspot

SEPTEMBER 26, 2013

Since then, Blendtec has expanded the tremendous success of these videos to other channels, enabling viewers to suggest things to blend on Facebook. has been named as the number one viral marketing campaign of all time [by Ad Age].". Here''s Tom blending a recent Facebook request: Justin Bieber. The video earned 2.8

Video Marketing 28

Video Marketing Buy Product Best Practices 28

Hubspot

NOVEMBER 6, 2018

You might answer this with “email open rates,” “new Facebook Page likes,” “product pre-orders,” or all of the above. For increasing brand awareness: Sentiment, social mentions, press mentions. For what purpose do they use Instagram, Facebook, and other networks? How Will You Measure Your Campaign? What magazines do they read?

Paid Content 101

Paid Content Campaigns Paid Search Agency Planning 101

Albacross

AUGUST 28, 2018

Don’t worry - I’m not saying that you need to spend the bulk of your day posting on Facebook, Twitter, LinkedIn, Instagram, Pinterest and Snapchat. According to HubSpot, companies that published 16+ blog posts per month got almost 3.5 This case study from Hubspot , for example, pitted AdWords against LinkedIn ads. Image source.

Paid Content 40

Paid Content Ideal Customer Profiles Tactics Adwords 40

Martech Advisor

OCTOBER 18, 2019

You must have heard phrases such as, “The brand sold exclusively through word of mouth ” or “The brand’s latest campaign went viral.” ” So, what do word of mouth (WoM) and going viral mean in this context? News Coverage/Press Mentions. interviews, and press coverage.

Practices 43

Practices Examples WOM Media 43

Single Grain

FEBRUARY 23, 2022

They offer multiple services, including crypto SEO, social media marketing, influencer marketing, press releases, email marketing, and affiliate marketing. They help you acquire guaranteed press releases to build a network of cryptocurrency users. Crypto marketing agencies help crypto startups gain buyer attention. Top clients: Amazon.

Advertising Agencies 52

Advertising Agencies Paid Search Agency Marketing Agencies 1 Paid Content 52