Hubspot

MAY 13, 2020

According to HubSpot research, Facebook is the top distribution channel for content, and provides the biggest ROI for marketers. In fact, over half of marketers agree that Facebook is where they see the most ROI, and Facebook Advertising is one of the top features for hitting those goals. A/B Testing Facebook Ads.

Facebook 101

Facebook Budget Programs Advertisements Advertising 101

Hubspot

MAY 17, 2021

Focusing on selling products rather than helping your audience. While YouTube might have been a place for entertainment before, it's now also a place for people to learn new skills and conduct research. Nelson Chacon, the principal marketing manager of YouTube at HubSpot, says, "Don't sell, help. Not optimizing your videos.

Youtube 99

Youtube Hubspot Tactics Video Marketing 99

Webbiquity

JUNE 21, 2022

For example, a customer might: Discover a product while browsing videos on YouTube. Use their work desktop PC to search for more information about a product on Google. Order the product on their home laptop. Image credit: HubSpot. Check their Amazon app or social media sites for reviews from other customers.

Privacy Policies 340

Privacy Policies Brand Identity Branding Multi-Channel 340

Hubspot

SEPTEMBER 17, 2020

This post is a part of Made @ HubSpot, an internal thought leadership series through which we extract lessons from experiments conducted by our very own HubSpotters. How do customers discover new products nowadays? Despite there being many ways of becoming aware of a product, there is a simple route to considering it for purchase.

Hubspot 101

Hubspot Marketing & Strategy Marketing Strategy SERP 101

Hubspot

JULY 14, 2017

In the 2017 State of Inbound report , more marketers said they planned to add social channels like Facebook, Instagram, and YouTube to their marketing efforts than in the previous year's survey. If we wouldn’t want to see a piece of content in our Facebook News Feeds, why would our audience? 1) Different Video Topics.

Facebook 0

Facebook Hubspot Video Marketing Generation 0

Valasys

JULY 31, 2023

By harnessing the power of Content Automation, businesses can stay competitive, enhance productivity, and drive growth in an increasingly digital world. Fewer resources required for content production and distribution, leading to cost savings. Teams can collaborate more effectively, leading to faster content production.

Marketing Automation Services 98

Marketing Automation Services Automation Budget Programs Tools 98

Hubspot

JANUARY 22, 2020

According to a recent survey from Lawless Research and Factual , marketers are spending an average of 43% of their ad budget on Google and Facebook, with Amazon not far behind. These programs also include ad offerings on sites owned by the oligopoly, such as YouTube (owned by Google) and Instagram (owned by Facebook).

Paid Content 94

Paid Content Amazon Paid Search Agency Facebook 94

Hubspot

APRIL 23, 2020

At HubSpot, we run these campaigns quarterly. As we brainstormed how to start our research, we had a few inputs to work with. First, we knew our target audience consisted of marketing managers, as we were re-launching our Marketing Hub Enterprise product that month. Running the Surveys and Creating the Report Content.

Acquisitions 94

Acquisitions Hubspot Lead Scoring Lead Ranking 94

Hubspot

JANUARY 30, 2024

Salespeople say that a change in the sales field that has had the biggest impact on their role is that selling has become more focused on presenting a solution than pitching a product or service. They prefer to gather information themselves before speaking to a human when researching a brand or product. Why the change?

Trends 62

Trends Cold Calling Peer-to-peer Lead Scoring 62

Hubspot

OCTOBER 4, 2019

Whether you’re interested in where to begin the buyer’s journey on Facebook or the cost of paying for ads, find the Facebook statistics you need to know for 2019. Our Facebook stats are organized into five categories: 1. Facebook ad statistics. Facebook user statistics. Facebook demographics. 43% of U.S.

Statistics 78

Statistics Facebook Cost Per Click Mobile Advertising 78

Lead Forensics

APRIL 16, 2024

In fact, research by Accenture indicates that customers are 5x more likely to convert when they feel a company understands their individual needs. This empowers you to make data-driven decisions, optimize resource allocation, and anticipate potential roadblocks before they arise.

Ideal Customer Profiles 52

Ideal Customer Profiles Cross-Selling Budget Programs High Quality Lead 52

Hubspot

DECEMBER 23, 2019

In recent years, Facebook has become a powerful platform for posting, sharing, and watching videos. In fact, nowadays, people watch more than 100 million hours of Facebook videos on a daily basis. This is creating an environment where content creators and brands must compete in a soundless, auto-play Facebook environment.

Paid Content 100

Paid Content Facebook Video Marketing Paid Search Agency 100

Hubspot

APRIL 6, 2023

Mobile Optimization Will Be Vital Source The target audience for online retailers are using smartphones on a daily basis, so it's prudent for online retailers to optimize their ecommerce sites for mobile use. By optimizing your website for mobile use, you can meet consumers where they are. In a similar study by HubSpot.

eCommerce 69

eCommerce Trends B2B Budget Programs 69

Marketing Insider Group

APRIL 6, 2021

Not only will this group be more likely to buy from you again (or continue buying from you), but they’ll help you spread the word about your products or services. Source: HubSpot. Another option is building a web browser extension or plug-in to make websites, products, or services more easily accessible. This one’s a given.

Top of Funnel 336

Top of Funnel Work Management Marketing Management Content Marketing 336

Hubspot

SEPTEMBER 5, 2018

I love the funnel so much that my team at HubSpot was literally called the Funnel team, and the opening slide of my global team kickoff this year was a photo of about 25 funnels. Trust is at an all time low, it’s harder to get distribution on Google and Facebook, and prospects are doing far more independent research than they ever have.

Top of Funnel 78

Top of Funnel Hubspot Lead Ranking Word of Mouth 78

Only B2B

DECEMBER 29, 2022

For instance, unpaid media like as blogs, emails, and information that has been optimized for search engines are becoming more popular. Through promoting interaction with your brand and product. Search Engine Optimization (SEO). Make sure to optimize the content you write for your website for search engines.

B2B Marketing 127

B2B Marketing Trends Planning Paid Search Agency 127

ClearVoice

OCTOBER 14, 2022

Here’s what the current landscape looks like: 82% of marketers have a content marketing strategy ( Hubspot ). When it comes to content marketing usage, the majority of your audience is online with 85% of adults going online on a daily basis ( Pew Research ). 69% of marketers invest in SEO ( Hubspot). Out of the 1.9

Kentico 98

Kentico Statistics Paid Search Agency Content Marketing 98

SalesGrape

NOVEMBER 3, 2023

Platforms like Facebook and LinkedIn offer advanced targeting options based on demographics, interests, behaviors, and more. By leveraging these tools effectively, businesses can ensure their content reaches individuals who are most likely interested in their products or services.

Lead Generation 52

Lead Generation Social Media Generation Media 52

Zoominfo

DECEMBER 19, 2018

The company covers everything from branding to entrepreneurship to product reviews. Featured Video: Landing Pages That Convert- 10 Optimization Hacks. Jon Loomer’s YouTube channel focuses only on advanced Facebook marketing tactics that help experienced marketers. Featured Video: 9 Reasons Instagram Will Overtake Facebook.

Youtube 220

Youtube Advertising Channels Work Management Marketing Attribution 220

Hubspot

MARCH 14, 2021

So to help you up your social selling game, we reached out to a few HubSpot experts for some key tips and tricks you can apply to better leverage your social media presence to connect with prospects and make hard sales. He says, "Twitter, Instagram, Facebook, and Linkedin are my jam. Let's dive in.

Tips 95

Tips Demonstrating Intent Hubspot Social Media 95

Hubspot

OCTOBER 26, 2021

Then, there are the processes and associated costs of ordering inventory and managing other facets of your online business such as shipping, payment collection, search engine optimization (SEO) , communication management, and security. Facebook and Instagram take 5% per transaction or a flat fee of $0.40 Online Storefront Software.

Budget Programs 68

Budget Programs Work Management Marketing Management Hubspot 68

Hubspot

APRIL 18, 2018

Just as Facebook is starting to recover from last week's Congressional hearings with its CEO and releases statements on how it uses offsite user data, a new research report has emerged that may indicate another case of misused data. But it doesn't stop there -- Freedom to Tinker discovered a second vulnerability.

Facebook 60

Facebook Privacy Hubspot Opt-out 60

Hubspot

APRIL 9, 2018

According to HubSpot Research , 54% of consumers want to see more video from businesses and brands. So now that this "pivot to video" buzz has largely subsided (at least until the next major Facebook algorithm change, am I right?), Here on the HubSpot content team, we wanted to take on the shift, responsibly.

Hubspot 69

Hubspot Video Marketing Lead Ranking Budget Programs 69

SmartBug Media

JANUARY 5, 2024

Need to base your messaging around research? By assessing the contents of your email, AI tools can segment campaigns to align to your audiences and optimize elements such as send time. But AI can assist with SEO by automating data analysis and providing content optimization suggestions. Campaign optimization?

Marketing AI 59

Marketing AI CMS Development Paid Search Agency Advertising Agencies 59

ClearVoice

JANUARY 8, 2024

Performance optimization: Understand what works best. Then, optimize your content marketing and other strategies to improve overall results. Use it to measure KPIs such as website visits, pageviews, bounce rates , and conversion rates HubSpot Analytics: Provides analytics for inbound marketing, sales, and customer service.

Paid Content 52

Paid Content Process Allocation Cost per Lead 52

Contently

MARCH 26, 2021

Precision would ensure that data-driven marketers could easily optimize their way to hypergrowth. A few years ago, Hubspot did a survey on which types of digital ads people disliked the most. You can also use Facebook ads, if funding an incredibly dangerous disinformation cesspool is your cup of tea.).

Top of Funnel 141

Top of Funnel Display Paid Search Agency Ads 141

SmarkLabs

JUNE 13, 2022

An ideal client profile (ICP) describes characteristics of a business that make it an optimal fit for your products and services. Graphic: HubSpot. Read more on how to Optimize Your Sales Funnel by Aligning it with the Buyer’s Journey. Define Buyer Personas & Ideal Client Profiles.

Paid Search Agency 97

Paid Search Agency Paid Content Ideal Customer Profiles Sales Management 97

SmartBug Media

MARCH 19, 2021

As early pioneers of the inbound marketing movement, it should come as no surprise that the HubSpot blog is one of the most comprehensive resources for inbound marketers out there. In addition to blog articles and content, HubSpot also offers an amazing inbound marketing training curriculum —and it’s free! What Is Clubhouse?

Paid Content 105

Paid Content Inbound Marketing Resources B2B Marketing 105

EveryoneSocial

JANUARY 4, 2021

With so many products and platforms available, how do you decide which tools to use and integrate into your sales process? Hubspot is a great CRM tool to track, organize, and engage with leads from social selling efforts. It’s really about relationship building – not just pitching products.

Tools 121

Tools Peer-to-peer Outreach Social Networks 121

Hubspot

MARCH 10, 2020

Every time I think about making a big purchase, want to learn about new Twitter or Facebook updates, or even plan a trip, I do research. For instance, when you write product roundups, are you including all of the necessary information? Source: Pew Research ). Source: HubSpot ). Source: HubSpot ).

eCommerce 86

eCommerce Peer-to-peer Statistics Thought Leadership 86

Optinmonster

DECEMBER 28, 2023

In fact, 43% of people use social media to research before buying. According to HubSpot’s findings, 28% of consumers subscribe to a brand’s email list to receive promotional messages. 68% of customers say that they follow brands on social media to stay informed about new products. This is great news for social media marketers!

Social Media 111

Social Media Email Marketing Social Marketing Marketing Budget 111

ClearVoice

NOVEMBER 25, 2022

That’s why B2B marketers should shift their focus to content pieces that accelerate the self-guided buyer’s journey, especially for products and services requiring much research. For example, create and optimize top-of-the-funnel content for a wider audience. Research reports and short articles come in second.

Top of Funnel 115

Top of Funnel Marketing AI Trends Enterprise Management 115

Hubspot

MARCH 25, 2020

When I started doing some research, like typing in local colleges and looking at courses, I took a break periodically to check social media. Surprisingly, as I was perusing Facebook, I noticed I had a brand new Reach Ad on my news feed: I knew this was a Reach Ad by the way it's designed. Tips for local awareness ads.

Facebook 69

Facebook Paid Search Agency Ads Marketing Management 69

Hubspot

NOVEMBER 23, 2020

They are habits and routines that consumers establish through the products and services they buy. The price of the product or service they're interested in (and any active sales or discounts). Any product displays. The necessity of the product or service. Who in your household decided to purchase [product or service]?

Buy 101

Buy Work Management Marketing Management Marketing Analytics Tools 101

Sprout Social

OCTOBER 25, 2022

Brand awareness is the extent to which audiences are familiar with your brand and its product or services. Brands with high levels of consumer recognition can even become synonymous with their product. Brand awareness creates a community that generates word of mouth buzz, ‘I love this product, and I know you will too.’

Brand Identity 131

Brand Identity Branding Marketing & Strategy Eye-Tracking 131

Outbrain

MAY 4, 2022

Of course, for that fantastic long game to work, you need to first collect the leads, which is where lead capture optimization comes in. After you’ve created that framework, you can get serious about lead capture optimization. Optimize forms for high-traffic pages. Search engine optimization meets lead generation.

Sales Qualified Leads 37

Sales Qualified Leads High Quality Lead Optimization Marketing Websites 37

Adobe Experience Cloud Blog

JANUARY 22, 2020

It can be tempting to pick one platform in order to optimize your investments. They don’t want to spend the time necessarily doing a ton of research, but if you can provide something upfront that gives them a glimpse that’s a little more human, it can go a long way.”. Television spawned the rise of video marketing on social media.

Top of Funnel 161

Top of Funnel Lead Scoring Lead Ranking Leads 161