Recent research shows that only 37% of the Inc. Search engine optimization (SEO). Twitter gives you only 140 characters, LinkedIn limits you to a corporate profile and product descriptions, Facebook limits you to whatever Mark Zuckerberg decided this morning. According to research from HubSpot , “Businesses with websites that have 401-1000 web pages get six times more leads than those with 51-100 pages. ” Unless your company or product line is very large, blogging is the most practical and valuable way to expand your website content. Leads. MORE >>

Optimize: How to Attract and Engage More Customers by Integrating SEO, Social Media and Content Marketing is must reading for any marketer (joining these content marketing must reads ). But adapting to change within the SEO world is no different than what’s been true in the 14 years I’ve been optimizing websites. Professional SEOs adapt because that is the spirit of optimization: continual improvement. Optimize addresses many of these issues, I’m happy to say. think Optimize does a great job of guiding executives through this important step. MORE >>

Recent research from MarketingProfs shows that 84% of B2B companies use social media marketing in some form, and the figure is likely higher for B2C firms. In fact, another recent study from HubSpot reveals that 63% of B2B companies aren’t generating leads from social media at all. Though nine of the 10 companies are on LinkedIn, though only three have complete, optimized company profiles and product listings. Seven of the ten companies have no presence on Google+, and only one has a complete, optimized profile there. Image credit: The Far Side. Measure. MORE >>

While prospective buyers are using search and social to research products and services before making purchase decisions, marketers and PR professionals can use those same tools to research buyer wants and needs. Even the largest stories on Facebook are the product of lots of intimate sharing—not one person sharing and hundreds of thousands of people clicking.” Most professional consultants charge $500-$1,000 to set up a Twitter account (optimized bio, custom background etc.) Social media and inbound marketing techniques have been a boon for marketers. MORE >>

At HubSpot, we like to use the acronym "DARC," which stands for digital, analytical, reach, and content: Digital means they live their lives online and are familiar and comfortable with blogging, social media, and the web in general. executives, evangelists, product managers) and then create and publish content based on that research. When we did that at HubSpot, we generated over 1,200 tweets of the hashtag included in that press release, as well as a whole lot of media coverage , even though the acquisition was small (fewer than 7 people) and not extremely newsworthy. MORE >>