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24 Conversion Rate Optimization Tools for Research, Feedback, Analytics & More

Hubspot

In an effort to truly leverage that investment in traffic, marketers must use conversion rate optimization, or CRO, to convince said traffic to complete a desired action. In some cases, these optimization techniques might be as basic as changing the color of a CTA. The list below outlines a ton of helpful tools for marketers who are looking to optimize their conversion rates.

9 Willpower Workouts to Maximize Your Productivity

Hubspot

This post originally appeared on HubSpot's Sales Blog. According to author Robert Pozen, regular exercise increases productivity. Although you might put an emphasis on going to the gym for that reason, are you putting enough energy into arguably the most important muscle affecting your productivity -- your willpower? Productivity Daily Syndication

Are Pessimists More Productive Than Optimists?

Hubspot

This post originally appeared on HubSpot's Sales Blog. There’s no arguing that positive thinking is a key to productivity. With a multitude of studies backing positive thinking as a key to being productive, is the converse true? As it turns out, according to new research, pessimists might actually be more productive than their colleagues. W.O.O.P

Best Social Media and Digitial Marketing Research and Statistics of 2011, Part 1

Webbiquity

Get the details behind these stats and many, many more here in more than 40 of the best articles and blog posts about social media, search, budgeting and digital marketing research, facts and statistics of 2011 so far. Social Media Stats, Facts and Research Does Facebook Need To Build A Search Engine? Large Enterprise Social Media Research, Facts and Statistics Inc. Oh yeah.

B2B Marketing Trends for 2016

through their own research, without talking to sales—until late in the journey. And they expect an optimized customer experience from end to end. Manage the customer experience: great content alone won't save a lousy product or cumbersome experience. Reference content can include research, surveys and guides. Don’t just talk about your product or service. content.

6 Science-Backed Playlists for Improving Your Productivity

Hubspot

When I first started at HubSpot I was welcomed with a fresh pair of orange headphones. Well, for me -- and many others -- listening to music while working is the secret to my productivity. All it takes is the right Beyoncé track and I go from idle to uber productive. so I did a little research. Productivity Office Life Daily TOFUSo what?". The lesson?

@HubSpot Eliminates 2 Billion Cold Calls (from #Inbound13)

Smashmouth Marketing

Just prior to Seth Godin stepping on stage, for what was an entertaining and thought provoking keynote, HubSpot CMO, Mike Volpe , announced that " We saved the world from 2 Billion cold calls! " And they did. Inbound marketing techniques continue to evolve, and HubSpot is the pioneer for Inbound. Research the prospect on LinkedIn, Google, Social Sites. Know your history. Intel.

Morning Motivation: 7 Simple Hacks to Kickstart a Productive Day

Hubspot

This post originally appeared on HubSpot's Sales Blog. Start your mornings off right and set yourself up for a productive day with these seven quick morning motivation exercises. Research shows that early risers are more successful, more proactive, better planners, and better at anticipating problems. Productivity Daily SyndicationWe get it. We've been there.

Best Social Media Stats, Facts and Marketing Research of 2010

Webbiquity

For anyone in marketing or PR being asked to make “data-driven&# decisions “based on the numbers&# (and doesn’t that include pretty much everyone in marketing and PR these days?), the sources below provide a vast wealth of data, statistics and research results, as well as a bit of interesting social media trivia. 83% of B2B buyers research online before making a purchase.

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B2B Marketing Trends for 2016

through their own research, without talking to sales—until late in the journey. And they expect an optimized customer experience from end to end. Manage the customer experience: great content alone won't save a lousy product or cumbersome experience. Reference content can include research, surveys and guides. Don’t just talk about your product or service. content.

Web Presence Optimization Software Review: gShift Labs

Webbiquity

gShift Labs is the first (at least that I’m aware of ) integrated software package for managing web presence optimization (WPO). But based on a good look at the product, gShift has a great headstart on meeting the challenges of this discipline. HubSpot ), gShift isn’t a point solution, but a single integrated tool to manage all aspects of WPO. Features. Background.

Compounding Posts Generate 38% of Your Blog's Traffic: Here's What HubSpot's Look Like

Hubspot

Here’s a real life example of one of HubSpot’s compounding blog posts. To paraphrase the research report , compounding posts: Authoritatively answer the reader’s question. Broad tactical posts include product reviews, breakdowns of processes, or instructions on how to diagnose an issue. An Analysis of HubSpot’s Compounding Posts. What Are Compounding Posts? Now what?

5 Simple Ways to Optimize Your Website for Lead Generation

Hubspot

Optimizing your website to generate leads is a no-brainer. In this post, we'll go over some quick ways you can optimize your website for lead generation that actually work. To understand how to optimize our website, we'll have to first gain a basic understanding of the lead generation process. In those cases, you can optimize the conversion path. Unfortunately.).

How to Do Keyword Research: A Beginner's Guide

Hubspot

While Google''s kept us on our toes with all those algorithm changes they keep rollin'' out , one thing has stayed pretty consistent for inbound marketers looking to optimize for search: keyword research. Well, needing to do keyword research has stayed the same. Note: If you''re a HubSpot customer, you can actually spend a little less time cutting keywords. Make sense?

B2B Marketing Trends for 2016

through their own research, without talking to sales—until late in the journey. And they expect an optimized customer experience from end to end. Manage the customer experience: great content alone won't save a lousy product or cumbersome experience. Reference content can include research, surveys and guides. Don’t just talk about your product or service. content.

87 More Vital Social Media Marketing Facts and Stats for 2012

Webbiquity

The recent 72 Fascinating Social Media Stats post on JeffBullas.com was one of my post popular guest posts ever, so here is an entirely new set of social media stats, facts and research findings. 60% of people who use three or more digital means of research for product purchases learned about a specific brand or retailer from a social networking site. HubSpot ). But 3.1

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The Blogging Tactic No One Is Talking About: Optimizing the Past

Hubspot

Nine months ago, I analyzed a report that would transform not only my role on the HubSpot blogging team, but also the whole blog's editorial strategy. That shift is an ongoing internal project we call "historical optimization." As a result of HubSpot's ongoing historical optimization, we've been able to generate way more value from content we've published in the past.

9 Real-Life Conversion Rate Optimization Tests to Try Yourself

Hubspot

But in conversion optimization, examples are especially hard to come across. While I''m sure your imagination is very vivid, we figured we could do some of the research legwork for you. Below are nine fascinating case studies to inspire your next conversion optimization test. 1) Slide-in CTAs increased CTR by 192% and generated 27% more submissions. The result? Spoiler: It did.

How to Build a Perfect B2B Product Page

Hubspot

There are a number of good resources out there on how to build effective ecommerce product pages. These product pages tend to be short, highly visual, and optimized for quick purchases -- a style that matches the typical behavior of a B2C consumer. Good B2B product pages reflect the distinct way that these purchases are made, and should be designed differently than B2C pages.

How the HubSpot CMO Screens for Top Marketing Talent

Hubspot

At HubSpot, we like to use the acronym "DARC," which stands for digital, analytical, reach, and content: Digital means they live their lives online and are familiar and comfortable with blogging, social media, and the web in general. executives, evangelists, product managers) and then create and publish content based on that research. And now, let me get to my point. how often?

Beyond Responsive Design: How to Optimize Your Website for Mobile Users

Hubspot

She flips through the website quickly and wants to research more but it’s too hard while on the move -- so she emails herself a link. For example, at HubSpot, we know that a visitor on a mobile device is very unlikely to fill out a long form on one of our landing pages. Confirming this intuition, the Pew Research Center’s study of U.S. You’ve weathered Mobileggedon. Congrats!

3 Reasons Mobile Optimization Should Be in Your B2B Marketing Mix

KoMarketing Associates

According to Pew Research , as of January 2014, 90% of all Americans have a cell phone, 32% have an e-reader, and 42% have a tablet. Because a growing majority of the population is doing their web browsing on a variety of different devices, it’s important for your website to be responsive and optimized for every platform. Mobile is The Fastest Growing Niche. Larger Screens.

14 Essential Elements of a Flawless Product Launch

Hubspot

Getting ready to launch a new product? So here are 14 lessons I’ve learned over the years launching products at HubSpot and speaking with product marketers at companies I admire like Apple, Google, and Salesforce. This will be helpful for anyone getting started in product marketing, or business owners with new products in the works. Who’s the buyer persona?

Radius Product Innovation Solves Top Marketer Challenge: Proving ROI

Radius

Radius SVP of Product Arup Banerjee hosted a webinar introducing two major feature launches within the Radius predictive analytics platform: Performance and Multiple Goals. In the Hubspot “State of Inbound” report , Marketers from companies of all sizes overwhelmingly reported that “proving the ROI of marketing activities” is their top challenge. Stay tuned for more announcements!

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Radius Product Innovation Solves Top Marketer Challenge: Proving ROI

Radius

Radius SVP of Product Arup Banerjee hosted a webinar introducing two major feature launches within the Radius predictive analytics platform: Performance and Multiple Goals. In the Hubspot “State of Inbound” report , Marketers from companies of all sizes overwhelmingly reported that “proving the ROI of marketing activities” is their top challenge. Stay tuned for more announcements!

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Polish up your best content to drive content marketing value

grow - Practical Marketing Solutions

For a little over a week, I have been thinking about writing this post, but haven’t gotten around to it, and just a few days ago HubSpot’s Pamela Vaughan posted a blog that is literally the same thing I was planning to write. Dangit! I was so close to being ahead of HubSpot’s blog writing army, only to again fall into their shadow. Anyway, enough lamenting. Links.

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Productivity Tools and Techniques to Stop Wasting Away Your Workday

Hubspot

Yesterday, when I started researching this post, I received a link from a colleague of mine to a research study which concluded that looking at pictures of cute dogs, kittens, baby pandas, and other bundles of happiness can actually improve your productivity. However, these images can only help with your productivity so much. love you, internet. Checking Email. Signals.

Dear HubSpot: I Have to Market My New Business. Where Do I Start?

Hubspot

Dear HubSpot is a weekly column that we do to answer people''s most burning questions about inbound. Dear HubSpot, I''ve got an excellent business idea for a career consulting service. I''ve already set up a webpage and social media profiles, but how do I ACTUALLY start marketing it? Did you know that HubSpot started blogging before we even had a product ? SEO Blogging

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6 Reasons a Blog Should be the Center of Any Social Content Strategy

Webbiquity

Recent research shows that only 37% of the Inc. Search engine optimization (SEO). Twitter gives you only 140 characters, LinkedIn limits you to a corporate profile and product descriptions, Facebook limits you to whatever Mark Zuckerberg decided this morning. Despite the many business benefits of blogging , it remains an underutilized tactic. Fresh content. Flexibility. Leads.

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The 5 Questions You Should Ask to Nail Your Product Messaging

Hubspot

In 1990, Coors Brewing introduced a revolutionary new product. The answer could have been uncovered -- and avoided -- had Coors simply conducted more message testing prior to the product launch. For the purposes of this post, I’ll provide examples for interviewing someone about a B2B product, but they can easily be reshaped for B2C companies. It was going to change everything.

Checklist: How Well is Your School's Site Optimized for SEO?

Hubspot

Don't overlook search engine optimization (SEO). The best starting place is to optimize the content you've already published. Your blog is helpful here. 2) Research Keywords. Research what they're searching for. Here's a great step-by-step process for researching keywords. Optimizing around a keyword means using related terms as well. Is anyone reading it?

Best Cool SEO Tools of 2011

Webbiquity

Need to analyze the optimization status of an existing website? Free Tools to Find and Analyze SERP Dominators (for Competitor Research) by Search Engine Journal. He helpfully divides his list of tools, most of which are market leaders, into five categories: keyword research, on-page criteria, rank checkers, competitive link research tools, and link monitoring tools.

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Riding the Social Media Struggle Bus? You’re Not Alone

Webbiquity

Recent research from MarketingProfs shows that 84% of B2B companies use social media marketing in some form, and the figure is likely higher for B2C firms. In fact, another recent study from HubSpot reveals that 63% of B2B companies aren’t generating leads from social media at all. Image credit: The Far Side. And understand that if that’s the case, you’re not alone.

Optimizing Social, Search and Content: A Q&A with Lee Odden

Junta 42

Optimize: How to Attract and Engage More Customers by Integrating SEO, Social Media and Content Marketing is must reading for any marketer (joining these content marketing must reads ). But adapting to change within the SEO world is no different than what’s been true in the 14 years I’ve been optimizing websites. That’s an optimization opportunity. Instagram.

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34 (of the) Best Google+ Tips, Tactics and Guides of 2011

Webbiquity

Tad Chef details the most important considerations in optimizing your Google+ profile, from your profile image (“Make sure you use a bigger image than just the tiny thumb you’ll see elsewhere on Google+ (or) on your profile it will look awful. The Ultimate Google+ Cheat Sheet by HubSpot Blog. ** 5 STARS. 10 Guaranteed Ways to Get More Google+ Page Followers by HubSpot Blog.

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10 B2B Marketing Lessons from Walt Disney World and Universal Studios

Webbiquity

Apple has asked users to “think different” while IBM’s products and services resolve around building a smarter planet. The key in the B2B world is to understand your core market and make everything about your products and services ideal for that segment. Optimize the entire buying experience. Be true to your brand. Well, no. Price has many uses. million.

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