Oktopost

SEPTEMBER 15, 2021

Listen to the podcast: For more thought leadership on marketing and technology, check out our Radically Transparent podcast on Apple Podcasts , Spotify , YouTube , or LinkedIn. CEO and Founder of Refuel Creative, Ryan Jones, has made a career out of helping organizations eliminate barriers between marketing and technology.

Barriers 126

Barriers B2B Thought Leadership Transparency Thought Leadership 126

Contently

JUNE 21, 2016

Everyone assumes that if Facebook were to drop an anvil on media companies, it’d come in the form of an algorithm reconfiguration, a change in the revenue split on Instant Articles, or some combination of the two. In reality, the news opened up the potential for disaster, due to a new tool Facebook just put in place.

Advertising Agencies 114

Advertising Agencies Facebook Advertisements Advertising 114

Marketing Insider Group

AUGUST 11, 2023

Here are 9 reasons why you should consider using social media for your business: Brand Awareness: It helps in building brand recognition by engaging with a broad audience, spreading the word about products and mission. From brand visibility to sales, platforms like Facebook and LinkedIn offer varied advantages that can contribute to success.

Social Networks 179

Social Networks Business Work Management Social Media 179

Webbiquity

MARCH 31, 2022

Integrate your PR plan with a blog or other content that can help drive credibility and trust among visitors. Additionally, you may consider organizing a webinar or masterclass together with an influencer whose audience you want to reach. The key is to focus on speed, transparency, and expertise.

Marketing Budget 289

Marketing Budget Enterprise Management Sales Management Work Management 289

Marketing Insider Group

JULY 11, 2023

When you are authentic and helpful instead of pushy, your brand is more likable. The best ads feel organic and are part of a personalized experience. If you sell to other businesses, advertise online through Facebook and LinkedIn. Success with Facebook comes from mastering bids for keywords. Image Source 1.

Paid Content 179

Paid Content Advertisements Advertising Paid Search Agency 179

Sprout Social

DECEMBER 7, 2018

Businesses just can’t seem to catch a break from Facebook, can they? That said, the new Facebook Page publishing authorization is something that brands of all shapes and sizes should be aware of. And no, Facebook is not punishing you or your Page. Facebook Page publishing authorization: what you need to know.

Facebook 98

Facebook Banners Lock-In Transparency 98

Oktopost

DECEMBER 8, 2021

While growing the client base at the social media agency that Chris Brogan and Justin launched together, Justin became a partner in an Argentinean steakhouse, helping use social media to grow the restaurant by at least 20% in sales for 30+ months straight. Radically Transparent is a podcast geared towards the modern-day B2B marketer.

DemandBase 109

DemandBase Advertising Agencies Transparency Social Media 109

Hubspot

MAY 24, 2018

Facebook today unveiled the publicly searchable archive of political ads it said it would develop in April. House Permanent Select Committee on Intelligence (HPSCI) Minority released roughly 3,400 of these ads , which ran on Facebook and Instagram leading up to the 2016 elections. The History of These Changes. presidential election.

Paid Search Agency 68

Paid Search Agency Facebook Ads Transparency 68

KoMarketing Associates

JUNE 25, 2019

However, to stay competitive in digital marketing, we need to continue to try new strategies and research the latest trends to find more things that work for our clients or organization. While these won’t work for everyone, they do have the potential for many organizations to reach and engage with more of these target audience.

B2B Marketing 218

B2B Marketing Marketing & Strategy Marketing Strategy Planning 218

Martech

SEPTEMBER 27, 2021

And it’s not just Apple, it’s Google, it’s Facebook, everybody is working towards initiatives around privacy controls and other use cases within the browsers,” said Arshdeep Sood, Marketing Solutions Engineer at OneTrust PreferenceChoice, in her MarTech presentation. But how do marketers build trust?

Privacy 131

Privacy Lead Ranking Lead Scoring Ad Building 131

Martech

JANUARY 16, 2024

This year’s elections are the first with generative AI tools that can be as easily used by individuals as large organizations to produce misinformation at scale. Last month Google said it would restrict election queries to its AI chatbot, while Facebook parent Meta barred campaigns from using AI advertising tools last year.

Marketing AI 114

Marketing AI Paid Search Agency Companies Amazon 114

Hubspot

MARCH 29, 2018

Earlier today, members of Facebook's staff held a small press event with a status update on efforts to prevent its platform from being weaponized to influence major national events like elections. Increasing ads transparency". Here's a look at the work Facebook says it's doing in each area. presidential election.

Facebook 67

Facebook Advertising Agencies Paid Search Agency Transparency 67

Hubspot

MAY 15, 2018

Today, Facebook released its first ever Community Standards Enforcement Report to the public. This report includes a preliminary inventory of rule-violating content and the removal action Facebook took on it. Facebook Publishes Its First-Ever Community Standards Enforcement Report. Source: Facebook. Hate Speech.

Facebook 69

Facebook CAN-SPAM Transparency Content 69

Hubspot

JANUARY 12, 2018

Facebook announced yesterday that it will be overhauling its News Feed that will once again shift the type of content users see first, and most often. The news first broke by way of a post from Facebook CEO Mark Zuckerberg. What Facebook's News Feed Changes Mean for Marketers. Why Facebook Is Doing This.

Facebook 78

Facebook Network Marketing Hubspot Social Media 78

Webbiquity

JANUARY 20, 2021

With Facebook, YouTube, WhatsApp, Instagram, and TikTok leading the race, there’s already a wide variety of networks for businesses to cover. A data privacy plan consisting of five essential steps can be very helpful in achieving that coveted balance in 2021. Be Transparent. Image credit: Depositphotos.

Privacy 266

Privacy Personalization Planning Marketing Management 266

Sprout Social

DECEMBER 5, 2022

In my opinion, social media’s top pro is the ability to connect organically with your audience and customer base.”. The better you know who you’re targeting, the more you can refine your strategy and expand your reach organically. Boosts transparency. Increasing transparency always comes with risks.

Social Media 140

Social Media Media Privacy Transparency 140

Navigate the Channel

JANUARY 8, 2024

Here’s a quick refresher on the difference between the two: “The main difference is that Search Engine Optimization (SEO) is focused on optimizing a website in order to get traffic from organic search results,” according to Backlinko. “On When customers and prospects look up, you’d better be there. How does that work exactly?

Trends 123

Trends Marketing & Strategy Marketing Strategy Paid Search Agency 123

Sprout Social

JUNE 27, 2023

Create more impactful content Review analysis reveals what type of content resonates the most with your audience, which will help you deliver more relevant social posts for better engagement. Doing this will help you future-proof your strategies so you are well-prepared to take on market dynamics. Let’s take a closer look.

Ideal Customer Profiles 128

Ideal Customer Profiles Branding Brand Identity Customer Satisfaction 128

Contently

SEPTEMBER 28, 2017

Last week, the world got wind of the biggest Facebook algorithm change in years. Google officially reclaimed its spot as the top source of referral traffic since Facebook overtook it in August 2015 , which means the world’s biggest social network has been pushing less and less traffic to content. According to a Parse.ly

Distribution 150

Distribution Paid Search Agency Top of Funnel Advertising Funnels 150

ClearVoice

OCTOBER 27, 2023

In-person events have proven to be highly successful, to the extent that according to Bizzabo’s report , 86 percent of organizers intend to either maintain or increase the number of in-person events in 2024 compared to 2023. They now require more transparency to push through with their purchases. Search Engine Optimization.

Paid Content 96

Paid Content Enterprise Management Cost Per Thousand Work Management 96

Oktopost

SEPTEMBER 13, 2022

To help you, we’ve compiled a list of the six best B2B social media platforms for financial services based on our research and experience. Social media can provide a level of transparency to an industry that is often perceived as opaque. Be transparent: Be open and honest with your audience.

Social Media 84

Social Media Work Management Marketing Management Service 84

Contently

SEPTEMBER 10, 2020

Along the way, he’s also helped make LiveIntent one of the hottest companies in ad-tech. The company has raised over $65 million to help brands personalize their marketing and thrive in the pending cookie apocalypse. The biggest story that connects to this in ad-tech right now is the Facebook boycott.

Work Management 114

Work Management Marketing Management Branding Brand Identity 114

Convince & Convert

DECEMBER 15, 2023

It’ll help you create a loyal community of followers and promote your page and business. Social media SEO is optimizing your social media channels for reach and visibility to help you drive brand awareness, build trust, and contribute to generating leads. What is social media SEO? Take a look at his headline: 2.

Social Media 157

Social Media SEO Cost Per Click Media 157

Adobe Experience Cloud Blog

MAY 3, 2018

In my role at Marketo, I head up strategy and alliances, which gives me insights to all the partnerships we have across the organization, spanning technology, analytics, and consultant partners, as well as those within our Accelerate and LaunchPoint programs. Our Newest Partnership: Workplace by Facebook.

Marketing & Strategy 134

Marketing & Strategy Marketo B2B Thought Leadership Advertising Agencies 134

Oktopost

NOVEMBER 9, 2023

With most B2B companies active on platforms like LinkedIn, Facebook, and Twitter, social media provides a natural landscape for connecting with professional audiences. They also allow you to set clear campaign goals and metrics to provide tangible evidence of ROI and help you quantify business results.

Paid Content 62

Paid Content Media Plans Planning Allocation 62

Hubspot

MARCH 28, 2017

The lack of transparency that often occurs between advertisers and their marketing partners has reached a tipping point. They will no longer work with agencies, networks, technology platforms, or marketing "partners" who aren't completely transparent about their practices. A Need for Greater Transparency. And good for them.

Advertising Agencies 28

Advertising Agencies Transparency Paid Search Agency Ad Agencies 28

Sprout Social

MAY 26, 2020

As digital media becomes the primary (or only) customer-facing means of communication for most organizations, digital literacy is more important than ever before. Let’s use Facebook as a micro-example. The ways posts are prioritized by the Facebook algorithm. Digital literacy, also known as media literacy, isn’t a new concept.

Planning 142

Planning Paid Search Agency Digital Marketing Funnels Work Management 142

Sprout Social

APRIL 9, 2020

It can help your brand enhance ad campaigns before they launch, create more impactful creative assets, understand which concepts steer your audience through the marketing funnel and so much more. . In this article, we’ll share the most valuable lessons from our experiments that can help guide your own creative planning.

Social Media 137

Social Media Creativity Webinar Metrics Media 137

Valasys

MARCH 20, 2023

A well-designed recruitment process enables organizations to fill many job positions. Job distribution software also helps ensure that postings are consistent across all platforms. Additionally, a recruitment database can help ensure consistency and fairness. It helps to reduce confusion and misunderstandings.

Process 52

Process Allocation Effectiveness Budget Programs 52

Sprout Social

JUNE 17, 2019

It’s what separates you from the rest of the pack and helps build important connections that boost your growth and development. Taking it a step further by honing in on the data, Sprout Social’s #BrandsGetReal report on “ Social media & the evolution of transparency ” was able to put numbers behind the ever-growing authenticity trend.

Social Media 111

Social Media Trends Personalization Branding 111

Adobe Experience Cloud Blog

NOVEMBER 12, 2018

I’ve been thinking about that anecdote a lot recently following the revelations about how Cambridge Analytica accessed and deployed Facebook data to impact the U.S. There’s been a lot of discussion about how much Mark Zuckerberg knew and whether Facebook should have done more to prevent or stop the data theft. Transparency=Trust.

Privacy 133

Privacy Classified Ads Marketing Automation Services Paid Search Agency 133

Heinz Marketing

JUNE 21, 2022

Remember when Facebook started? Sometimes influencers appear organically, but you might also offer a referral program or other incentive to encourage more members to spread the word. The orbit model helps communities identify how to pull members closer to the center until they’ve become strong community leaders and advocates.

Communities 105

Communities Lead Ranking Ad Frequency Marketing & Strategy 105

Oktopost

DECEMBER 19, 2022

It’ll help you stay ahead of potential attacks and offer your B2B services that your customers can trust. Step 2: Be Transparent with Your Audience and Customers. It’s one of the most common types of social media attacks and it helps hackers to take control of your accounts. ↑ In addition, Facebook reports that it blocked 1.4

Social Media 125

Social Media Phishing Marketing Management Media 125

Sprout Social

JANUARY 10, 2024

Turning a negative situation into a positive outcome will help win their loyalty and maybe even earn your brand public praise on social media. Complaint management is the process of handling customer complaints within an organization. It’s also an opportunity to become the ‘hero’ in your customer’s story. What is complaint management?

Work Management 106

Work Management Branding Brand Identity Customer Satisfaction 106

Biznology

APRIL 22, 2013

“This is just Facebook for the Enterprise” is the most common way most people describe enterprise social networking platforms. After all, the look and feel of those platforms borrow a lot from the Facebook interface: status updates, @mentioning, groups, walls, profile pictures, direct messages, and so on.

Social Networks 80

Social Networks Amazon Facebook Web 2.0 80

Salesforce Marketing Cloud

JANUARY 29, 2024

The fact that you have direct access to a list of good prospects helps you get your content right into their inbox – and since the prospects gave you permission to send them email, a trust factor is already built in. You can even use AI to help you automate it. So what does building an email list organically mean?

Ad Building 124

Ad Building Opt-out Opt-in Click Rate 124

EveryoneSocial

DECEMBER 21, 2020

When you’re evaluating ways to drive success at your organization, streamlining workplace communications is a key business strategy to consider. As more information becomes accessible and shared across an organization, the more prepared to adapt, pivot, and succeed it will need to be. Make Conversations Accessible and Transparent.

Transparency 98

Transparency Newsletter RSS User-Generated Content 98