Marketing Insider Group

JANUARY 2, 2024

With the reduced efficacy of social media referrals, the focus is now shifting towards enhancing and utilizing owned content channels like websites, blogs, and email newsletters for direct audience engagement. Algorithm changes and policy adjustments on platforms like Facebook have significantly impacted how and where content is shared​​.

Social Media 253

Social Media Social Marketing Media Content Marketing 253

Webbiquity

SEPTEMBER 28, 2022

Detailed personalization is possible only when you can collect as much data as possible from your available resources. These lists help the brands group recipients by important attributes (age, location, work role, preferences, etc.). Marketing automation platforms can help with segmenting users based on different criteria.

Email Marketing 340

Email Marketing Personalization Psychographics Marketing & Strategy 340

SendX

FEBRUARY 11, 2021

Source: audio content upgrade There are tons of other types of content upgrades you could offer to your readers, for example: A checklist A data-backed industry-specific report An in-depth full guide A list of resources A case study All of these usually come in the form of PDFs. That’s where you can plug your call-to-action for new audiences.

Lead Generation 395

Lead Generation Lead Scoring Lead Ranking Webinar Metrics 395

Martech

MARCH 25, 2022

As a reputation consultant, I have handled a full range of public relations issues through Facebook, and if there is one issue that will always be as present as death and taxes, it is negative comments on social media! I remind you that a “light touch” is usually the very best approach to handling negativity on Facebook.

Facebook 122

Facebook Tips Work Management Social Media 122

Optinmonster

APRIL 19, 2023

Are you looking for the best sales promotion examples? Sales promotion is a powerful tool that eCommerce businesses use to increase conversions , boost brand awareness , and generate leads. Whether you’re a small business or a large corporation, sales promotions can help you achieve your marketing goals.

Promotion 71

Promotion Examples Urgency Marketing eCommerce 71

Hubspot

APRIL 6, 2021

Develop your Facebook marketing strategy. Having a social media strategy for your Facebook Business Page is the first step in attracting followers to your brand. It also helps you assess your performance from the right lens. What tactics are our competitors using on Facebook? Let's cover them below. Post often.

Facebook 91

Facebook Social Media Viral Marketing Custom Publishing 91

ConvertKit

OCTOBER 30, 2020

Why YouTube video promotion is so important. Step #1: Optimize and promote your YouTube videos. Step #2: Promote your YouTube channel. Step #3: Promote your channel outside of YouTube. Fortunately, there are still plenty of ways to promote your YouTube videos and grow your audience without spending a fortune.

Youtube 145

Youtube Promotion Spending Video Marketing 145

KoMarketing Associates

JULY 7, 2015

Oftentimes, B2B marketers need to focus on promoting what they already have to gain new customers and strengthen a loyal following. Below are some of the channels and mechanisms B2B online marketers can promote a new product or service to target audiences. Email Blasts / Newsletters. App Notifications. Content Marketing.

Marketing Management 120

Marketing Management Online Marketing Promotion B2B Marketing 120

The Marketing Blender

MARCH 15, 2021

They need to use creativity and resourcefulness. We highly recommend a CRM and automation platform that will help you build segmented workflows that will help you nurture new leads into customers. A balance of social media platforms may be a more effective approach, or YouTube for promoting video content.

Paid Content 126

Paid Content Lead Scoring Lead Ranking Marketing Strategy 126

Optinmonster

JUNE 10, 2021

Are you looking for the best Father’s Day promotion ideas to boost sales for your online store? That’s why, in today’s post, we’re going to share 7 Father’s Day promotion ideas that you can use to boost conversions. 7 Father’s Day Promotion Ideas (+ Tools). Let’s get started!

Promotion 69

Promotion Landing Pages Template eCommerce 69

BenchmarkONE

NOVEMBER 17, 2020

Your company blog is great for pushing your own content marketing agenda and for providing endless resources to your leads and site visitors. So, let’s dive into the specifics needed to take your blog from an essential component of your small business marketing plan to a reliable, go-to resource for others within your industry.

Resources 94

Resources Peer-to-peer Paid Search Agency Marketing Budget Creation 94

BOP Design

SEPTEMBER 4, 2019

For many organizations, a lot of resources are poured into ideating and creating B2B content marketing pieces such as blog posts, articles, guides, whitepapers, brochures, videos, etc. However, many organizations fail to properly promote the content once it is created. Send in an Email Newsletter. Share on Social Media.

Promotion 56

Promotion Tips B2B B2B Thought Leadership 56

NuSpark Consulting

MAY 4, 2023

Social media retargeting: Reach users who have interacted with your content on social media platforms like Facebook, Instagram, LinkedIn, or Twitter. Conversion event non-completers: Reach users who have started but not completed a desired conversion event, such as signing up for a newsletter, requesting a quote, or registering for a webinar.

Webinar Metrics 130

Webinar Metrics Marketing & Strategy Bundling Ad Exchange 130

Webbiquity

OCTOBER 11, 2022

The look and feel of your website and other marketing materials help establish your brand identity in customers’ minds. Posting customer success stories on your website and other digital channels is one type of social proof that can help convince prospects to give your product a try. Improve Your SEO. Build an Opt-in Email List.

Digital Asset Management 272

Digital Asset Management Product Brand Identity Branding 272

Martech

APRIL 19, 2024

Here’s a playbook to help your company succeed when marketing on a local scale. This budget-friendly nature does not diminish the need for strategic planning; instead, it emphasizes allocating resources wisely to maximize returns. Local campaign costs are lower, enabling brands to invest strategically within targeted locales.

Advertisements 114

Advertisements Advertising Allocation Planning 114

NuSpark Consulting

MARCH 3, 2016

Now you need to distribute and promote it. There is a myriad of methods to promote your white paper, generate interest, and help it climb Google’s search engine rankings. Promote your paper in your blog’s sidebar or widget or with a call to action at the end of the post. Newsletter. The good news? Social Media.

Paper 100

Paper Lead Generation Promotion Paid Search Agency 100

ClearVoice

JUNE 24, 2021

Here are the current data points that help you make the most of your content marketing strategy. Emails and newsletters are second at 46%, with blog articles way down the list at 18%.). Does this trend mean you should drop everything and put all your resources into video creation and development?

Statistics 117

Statistics Content Marketing Marketing Budget Paid Search Agency 117

Optinmonster

MAY 11, 2020

In this post, we’ll be tackling UTM parameters and how they can help with your traffic attribution. Traffic attribution: Helps you connect more deeply with your audience. The point is that traffic attribution helps you make a more accurate budget of your time, money, and resources. For a spring promotion.

Cost Per Click 91

Cost Per Click Cost per Acquisition Marketing Analytics Tools Budget Programs 91

Optinmonster

JUNE 22, 2021

Are you looking for the best 4th of July promotion ideas to celebrate this independence day and increase your online sales? Plus, we’ll share the tools you need to run each type of promotion. 7 Profitable 4th of July Promotion Ideas. Otherwise, let’s dive straight into our list of 4th of July promotion ideas.

Promotion 69

Promotion Landing Pages Template Budget Programs 69

Marketing Insider Group

APRIL 6, 2021

Providing real value today and consistently into the future will help you connect with customers on a deeper level. Implementing effective customer retention strategies into your content marketing plan can help you build a community of advocates for your brand. User manuals, how-to guides, and forums can also be helpful for onboarding.

Top of Funnel 336

Top of Funnel Work Management Marketing Management Content Marketing 336

ConvertKit

AUGUST 4, 2021

A well-crafted welcome email helps to bridge the gap between your signup form and your future emails and convince your new subscriber they’re in the right place. Build a loyal community with newsletters. Create your free newsletter. Welcome emails are a standard practice in ecommerce newsletters and software subscriptions.

Examples 145

Examples Newsletter Template Landing Pages 145

Content Marketing Institute

AUGUST 31, 2023

Here’s what they say you should – and shouldn’t – do: Do: Use AI for writing and editing assistance Generative AI tools can help you overcome lank-page syndrome” by acting as your research and brainstorming buddy. They can also help you stay on-brand, providing editing tips for tone and style.

Marketing AI 122

Marketing AI Content Marketing Planning Ethics 122

Optinmonster

DECEMBER 28, 2023

Social media’s soaring popularity is helping thousands of online brands, especially eCommerce and small business owners. According to HubSpot’s findings, 28% of consumers subscribe to a brand’s email list to receive promotional messages. Gen Z likes subscribing to email newsletters as much as they love consuming social media content.

Social Media 111

Social Media Email Marketing Social Marketing Marketing Budget 111

Marketing Insider Group

NOVEMBER 3, 2020

But it’s well worth thinking beyond the email newsletter and the Facebook post. Ahrefs shows that it values its existing customers by helping them to get as much out of their product as they possibly can – it’s not just a case of getting the sale and then leaving them to their own devices. Source: [link].

Planning 362

Planning Top of Funnel Marketing & Strategy Paid Search Agency 362

Anyword

JANUARY 8, 2020

We launched The Keywee Facebook CPC Tracker to help storytellers understand how changes to the Facebook platform affect their daily work. How publishers have chosen to do this ranged — some focused on paid subscriptions, while others put resources behind new audio ventures. You can read past months’ updates here.

CPC 52

CPC Cost Per Click Paid Content Facebook 52

Contently

OCTOBER 5, 2020

“We came with the attitude that this was a sacred ground,” Joe McCambley, who helped create one of the first banner ads, told Fast Company. In this case, however, we made one important tweak that might seem counterintuitive: We used the space to promote ourselves. ” If only. Making some changes. percent of the total.

Webinar Metrics 177

Webinar Metrics Banner Ads Advertisements Advertising 177

Zoominfo

NOVEMBER 20, 2018

In a prospect’s path to become a customer, they often engage in a number of digital touchpoints—social media posts, paid advertisements, email promotions, blog posts, webinars, and eBooks to name a few. Example: A prospect sees a paid Facebook advertisement for a recent blog post about essential tools for modern sales reps.

Marketing Attribution 236

Marketing Attribution Multi-Touch Attribution Lead Ranking B2B Marketing 236

Optinmonster

JANUARY 29, 2024

Recommended Resource: Need to jumpstart your content marketing results? Include any paid promotions, like PPC advertising and social advertising , as well as promotion through other media channels. Educational content aims to help customers make informed decisions and often includes tutorials, webinars , and how-to guides.

Paid Content 111

Paid Content ROI Content Marketing Marketing Analytics Tools 111

BOP Design

DECEMBER 21, 2021

These work better than sales sheets or brochures because the reader or viewer is gaining access to information that will help them in their job, whether it’s making a decision, how to use a product or service, understanding industry trends, or a myriad of other relevant topics. Email Newsletters. What’s the value of email newsletters

Top of Funnel 114

Top of Funnel B2B Marketing Practices B2B Thought Leadership 114

Optinmonster

FEBRUARY 11, 2024

In this article, I’ll outline the key growth hacking strategies and tactics to help you grow user numbers fast. This can help you get new business via social sharing and word-of-mouth promotion. We’ve got a guide to help you use urgency in marketing. Then make those part of your onboarding workflow.

Paid Content 89

Paid Content Webinar Metrics Marketing Automation Services Marketing & Strategy 89

Outreach

APRIL 22, 2021

No matter the new trends, promotional sales, or competitor promise, customers are 23% more likely to spend money with brands they trust. In the age of social media, especially sites like Yelp, Google, Facebook and LinkedIn, allows people to publicy document their experience with your company. Some would argue even more.

Conversion 52

Conversion Webinar Metrics Resource Management Marketing & Strategy 52

Contently

MARCH 26, 2021

But non-intrusive ads that had contextual relevance—like search ads on Google or in-feed social ads on LinkedIn or Facebook—were at the bottom of the list or not on it at all. You can also use Facebook ads, if funding an incredibly dangerous disinformation cesspool is your cup of tea.). This isn’t easy to do.

Top of Funnel 141

Top of Funnel Display Paid Search Agency Ads 141

ConvertKit

JANUARY 27, 2021

Why you need to promote your landing page. Promote your landing page with ConvertKit. The truth is that no matter how perfectly balanced your lemonade is on the sweet-tart spectrum, you can’t help people who don’t know you exist. I’m a creator , not a promoter,” you say. Jump ahead. It’s really demoralizing.

Landing Pages 121

Landing Pages Traffic Top of Funnel Communities 121

Anyword

JULY 16, 2019

Through various initiatives including Accelerate Local , the Branded Content Project and the Local News Resource Center , LMA works to strengthen local journalism by helping local media companies discover new and sustainable business models. . The post Using Facebook to Drive Audience Loyalty appeared first on Keywee.

Loyalty 45

Loyalty Facebook Storytelling Sales Qualified Leads 45

Optinmonster

FEBRUARY 22, 2023

A well-crafted welcome email series can help you establish trust, introduce your brand, and provide value to your subscribers. This can help ensure that your subscribers can engage with your content no matter where they are. This could be a free resource, a discount code, or exclusive content they won’t find elsewhere.

Examples 119

Examples CAN-SPAM Newsletter Email Marketing 119

Litmus

MARCH 5, 2021

I—along with the rest of the email team—dug into our bookmarks and found some treasures that have helped us along the way. And I hope they help you, too. Want more ways to improve your newsletters? See how your emails stack up—in our Live Optimization Workbook (newsletter edition!). A newsletter? Milled can help.

Examples 104

Examples VALS Newsletter Communities 104

Launch Marketing

MAY 24, 2018

A really successful launch can make it all worth it, and can help put your company on the right foot to start generating leads, building brand awareness and make an impact in your industry. Consider these four methods to promote your tech company launch and incorporate them into your strategy: Use Social Media to Build Anticipation.

Paid Search Agency 61

Paid Search Agency Promotion B2B Marketing Planning 61