KoMarketing Associates

MAY 6, 2020

Facebook Events. When hosting an event online, companies should create an “Event” on Facebook that contains the what, when, and where for their target audience. Attendees can then RSVP and be reminded of the event automatically by the platform. Instagram Countdowns. There are a few ways to integrate employees and speakers.

Paid Content 283

Paid Content Social Media Promotion Media 283

Sprout Social

MAY 24, 2016

Marketing fads come and go, but a tried and true tactic for driving engagement is a Twitter contest. Similar to Facebook , Twitter’s low barrier to entry makes it a popular platform on which to hold a contest. But there’s a lot more to launching a successful Twitter contest than just Tweeting out a prize and counting Retweets.

Twitter 86

Twitter Guidelines Rules Barriers 86

Convince & Convert

SEPTEMBER 11, 2015

A dramatic number of consumers have come to expect an executive presence on social media, particularly Twitter, as a means of accessing brands 24/7/365. For marketers, this means it’s time to drag your CEOs into Twitter Town, if they aren’t already there. Why Twitter is a Good Start for Socializing Executives.

Loyalty 164

Loyalty Twitter Brand Identity Branding 164

Navigate the Channel

NOVEMBER 9, 2023

A recent survey from Cision-PRWeek noted that 88 percent of respondents said that Facebook was the most effective social media network, followed by Twitter at 72 percent and Instagram with 52 percent. Use the above steps as a guideline to see if it can be improved. How should I use Facebook for my public relations strategy?

Public Relations 65

Public Relations Social Media Paper FAQ 65

Hubspot

APRIL 24, 2018

Facebook has published its internal enforcement guidelines. These guidelines -- or community standards , as they're also known -- are designed to help human moderators decide what content should (not) be allowed on Facebook. First, the guidelines will help people understand where we draw the line on nuanced issues.".

Communities 73

Communities Facebook Process Guidelines 73

Sprout Social

JULY 19, 2022

The first hashtag debuted on Twitter in 2007 from a product designer named Chris Messina. “I Only hashtags allow similarly-interested folks to find each other—whether they’re on Twitter, Instagram, Pinterest, TikTok, Reddit or elsewhere. That’s where Messina was inspired to repurpose it on Twitter. What is hashtagging?

Effectiveness 122

Effectiveness Social Media Paid Search Agency Viral Marketing 122

Biznology

JANUARY 15, 2021

Does your company suffer from abandoned Facebook accounts, a company Twitter handles you never knew about, misbranded Tik Tok channels, or even an occasional personal tweet mistakenly posted to a branded social media channel? If you answered yes to any of these, you may be suffering from Ineffective Social Media Governance (ISMG).

Social Media 118

Social Media Media Consulting Guidelines 118

Sprout Social

JANUARY 16, 2017

billion monthly active users on Facebook logged in the third quarter of 2016, you may find the network to be a treasure trove of new customers. In this all-encompassing guide, we’ll walk you through the basics of Facebook and brand examples you can be inspired by. Audit your current Facebook Page. Analyze your digital strategy.

Facebook 91

Facebook Work Management Ad Frequency Marketing Management 91

Contently

OCTOBER 4, 2018

The trouble with defining a company’s voice is that rigid guidelines can stifle you. For instance, your blog posts may read as professional and enthusiastic, but your Facebook copy promoting each blog post can’t sound exactly like what you post on LinkedIn, Twitter, or Instagram. Your brand voice on Facebook.

Advertising Channels 167

Advertising Channels Marketing AI Brand Identity Branding 167

Sprout Social

JUNE 25, 2019

You don’t need to see the name of the platform to associate the blue “f” icon with Facebook or the retro camera icon with Instagram. Facebook icons. You can download the approved “f” logo files from the Facebook Brand Resource Center. Guidelines Only use the “f” logo in the correct color and shape. Twitter icons.

Social Media 108

Social Media Media Guidelines Youtube 108

Martech

FEBRUARY 22, 2023

Trailing behind were the Metaverse and LinkedIn (15%), other platforms (9%), Instagram (6%) and Facebook (2%). Interestingly, despite having 368 million monthly active users globally and under new management, the report did not mention Twitter. If you buy media on Facebook, you know exactly what I mean.

B2B Marketing 122

B2B Marketing B2B Enterprise Management Paid Search Agency 122

Bannerflow

JUNE 1, 2023

META Meta To Launch New Twitter Like App in June Meta is poised to launch a new microblogging platform this summer, aiming to challenge Twitter’s dominance. The company plans to onboard high-profile public figures and leverage its vast user base through apps like Instagram, Facebook, WhatsApp, and Messenger.

Social Media 98

Social Media Media Youtube Paid Search Agency 98

Valasys

JULY 31, 2023

Branding elements and guidelines are adhered to, maintaining brand identity. Customization and Flexibility Every business has unique content requirements and branding guidelines. It allows easy management of social media campaigns on various platforms, including Instagram, Facebook, Twitter, LinkedIn, Pinterest, and GoogleMyBusiness.

Marketing Automation Services 98

Marketing Automation Services Automation Budget Programs Tools 98

KoMarketing Associates

APRIL 23, 2019

With the top ones overall being Facebook, Twitter, LinkedIn, Instagram, Snapchat, and Pinterest, social media managers can look at each platform’s demographics and content to see where they’d be a good fit. What Are Our Editorial Guidelines? What Platforms Should I Be Using? What Is My Hashtag Strategy?

Paid Content 141

Paid Content Social Media Media B2B 141

SocialPilot

APRIL 26, 2024

Easy to Schedule for Different Social Channels Every social media channel has its own rules and guidelines, along with the audience type and their preference. If your brand is B2B or a marketing agency, your audience will likely be active on LinkedIn, Facebook, and Twitter. Once the date and time are set, click on “Schedule.”

Social Media 59

Social Media Effectiveness Media Top of Funnel 59

KoMarketing Associates

AUGUST 26, 2020

You can republish videos from other platforms, like Facebook and YouTube into your LinkedIn feed. It’s not Facebook. It’s not Twitter. Review LinkedIn’s guidelines and best practices specifically for streaming content. Some of these guidelines may surprise some marketers. It’s not YouTube. No pre-recorded content.

Linkedin 209

Linkedin Video Marketing B2B Marketing Marketing Strategy 209

Sprout Social

APRIL 27, 2020

For our insights on how reaction to COVID-19 has reshaped behaviors on social media, read on: Updates to Facebook times to post. Updates to Twitter times to post. Updates to Facebook times to post. Similar to Facebook, the number of peak times during the week expanded since our previous review for Instagram. and 1–2 p.m.

Social Media 145

Social Media Media Work Management Network Marketing 145

Zoominfo

MARCH 20, 2018

It’s 2018– by now, social media has infiltrated every aspect of our lives; whether we’re documenting our commute via Facebook live, sharing our latest culinary find with our Instagram followers or simply keeping up with the latest headlines on Twitter, there is hardly a time when we aren’t connected to a social platform – even at work.

Social Media 164

Social Media Media Zoominfo Guidelines 164

Martech Advisor

JANUARY 3, 2020

Books provide knowledge and guidelines from leaders who share valuable insights from their own experience in your industry. million followers on Twitter, and 2.4 Detailed guidelines on every social media platform. Use of SEO guidelines to optimize YouTube channel growth. Gary has 7.4 million followers on Instagram, 2.1

Social Media 135

Social Media Social Marketing Media Planning 135

Marketing Insider Group

SEPTEMBER 10, 2019

The program proved to be a smashing success, with an average reach of 595 connections on LinkedIn, Facebook, and Twitter. This attitude trickled down into their social media guidelines, in which they not only laid out standards and brand voice expectations but also their encouragement to share. Image courtesy of SlideShare.

Case Study 145

Case Study Case Studies Activities Studies 145

Hubspot

MARCH 31, 2020

There are so many rules and guidelines and so much planning and preparation involved. Here's how you can set yourself up for success with contests on Facebook, Twitter, Pinterest, and Instagram. How to Run a Contest on Facebook. Before you start your Facebook contest, make sure you can actually run it legally.

Social Media 100

Social Media Media Rules Guidelines 100

Sprout Social

FEBRUARY 28, 2017

Whether you’re trying to promote a blog post, upcoming event or your products, Twitter is a great option. Despite increased competition on the platform and the move to an algorithm based feed, Twitter promotions can still be effective if well executed. The Recipe for a Successful Twitter Promotion. Twitter Contests.

Twitter 58

Twitter Promotion Tips Television marketing 58

BOP Design

JANUARY 30, 2023

We’ve included image sizes for Facebook, Twitter, YouTube, Instagram, and LinkedIn to help you stay current for 2023. Each platform has its own guidelines, different post types, and different audiences. Jump Ahead: View the 2023 Social Media Image Size Guide.

Social Media 71

Social Media Media B2B Guidelines 71

Martech

FEBRUARY 15, 2023

For instance, just last year Meta settled with the United States Department of Justice over Facebook enabling housing discrimination. The most recent suit requires Meta to adjust Facebook’s Lookalike Audiences ad targeting tool to avoid perpetuating housing discrimination based upon such characteristics.

Ethics 109

Ethics Marketing AI Multivariate analysis Paid Search Agency 109

Sprout Social

MAY 11, 2023

Meta platforms: Meta offers several brand safety controls that work across Facebook, Instagram and Messenger. Twitter: Twitter’s Brand Safety Marketing Collection offers both technical and general advice on how to keep your brand safe on the network. Facebook, Amazon, Twitter, Snapchat and Pinterest).

Paid Content 131

Paid Content Tools Brand Identity Branding 131

Sprout Social

NOVEMBER 10, 2022

While each platform has its own set of rules, there are a handful of universal guidelines to keep in mind when it comes to social media bios. Facebook’s profile for business pages is a bit unique because its bio information is split up into different sections. Ben and Jerry’s Facebook profile is a good example of this template.

Social Media 93

Social Media Brand Identity Branding Media 93

Marketing Insider Group

FEBRUARY 6, 2017

Every platform from Facebook, Twitter and LinkedIn has its size guidelines, and visuals need to be created according to […]. But let’s try and focus, shall we? For years we have been arguing with our design team about creating the perfect social media visuals.

Guidelines 100

Guidelines Content Linkedin Social Media 100

Biznology

JUNE 1, 2021

It’s every business leader’s nightmare: something an employee did on Twitter or Facebook or TikTok before joining the company, or perhaps in his or her off hours today, suddenly takes on a life of its own and becomes associated with YOUR brand, YOUR company, and YOUR values.

Social Media 118

Social Media Media Personalization Business 118

Webbiquity

NOVEMBER 21, 2019

For this reason, your business should have an established social media policy that outlines what your staff should and shouldn’t do (regarding your business) on such social channels like Facebook and Twitter. These guidelines can include how your employees should react to positive or negative feedback about your company.

Work Management 145

Work Management Marketing Management Guidelines Social Media 145

SocialPilot

JANUARY 26, 2024

Modify the prompts according to you, and add your own guidelines to make sure the social media posts created align with your business. ” “Create a Facebook post draft showcasing a recent customer testimonial about [Product/Service]. Facebook Post Generator Generate engaging, high-performing Facebook posts instantly.

Examples 78

Examples ROI Planning Work Management 78

Anyword

SEPTEMBER 9, 2022

Engagement is the name of the game — whether you post on Facebook, Instagram, Twitter, or Pinterest. Facebook now has approximately 10 million active users. Instagram is the prime platform for engagement — marking 81% engagement versus Facebook’s 8%. Twitter caps us off at 140 characters, but what about Instagram?

Social Media 98

Social Media Conversion Media Tips 98

Navigate the Channel

NOVEMBER 6, 2023

Because it’s a relatively slow process, traditional branding is often overlooked in favor of the instant-gratification of PPC campaigns, Facebook ads, and AdWords. In a competitive marketplace where analytics and conversion rates rank high among digital marketing tools, many businesses put the idea of branding on the back burner.

Brand Identity 123

Brand Identity Branding Tips ROAS 123

Sprout Social

MARCH 2, 2021

Whether it’s a tweet, a Facebook post or a video, many different types of content can go viral. Videos can go viral on a variety of different platforms, from Facebook to YouTube to TikTok and more. Guidelines for increasing video discoverability. But what goes into creating a viral video?

Viral Marketing 139

Viral Marketing Social Media Video Marketing Social Marketing 139

Pam Didner

SEPTEMBER 21, 2022

That means managing content for a company can feel like herding cats – blog posts have been written, Facebook pages have been updated, sales collateral has been created, and product information has been uploaded to websites. Many people and departments create content in many different ways, often without a cohesive plan.

Planning 90

Planning Work Management Product Content 90

Hubspot

FEBRUARY 27, 2020

Typically, defining your social media target audience is similar to drafting your company's buyer personas and will help you develop brand guidelines. For example, older generations have increased their Facebook use in the past four years. In fact, the share of the Silent generation using Facebook has nearly doubled.

Social Media 99

Social Media Buyer Personas Media Guidelines 99

Circle Studio

AUGUST 16, 2018

Below we outline the best times to post on Facebook, Twitter, and Instagram for B2B and professional services firms, based on trends we’ve observed from several thousands of posts. Compared to Instagram and Twitter, Facebook is used more often on desktop computers. Twitter shares commonalities with Facebook and Instagram.

Social Media 94

Social Media Peer-to-peer B2B Thought Leadership Media 94

Martech

JULY 12, 2023

Within the first hour alone, it received a whopping five million sign-ups — just three months after Meta confirmed it was working on an alternative to Twitter. Although the app is very similar to Twitter in several ways, Zuckerberg has stressed that one of the key differences is the focus on “kindness” and being “friendly”.

Paid Content 98

Paid Content Paid Search Agency Planning Privacy Policies 98