ViewPoint

MARCH 6, 2014

Social distribution of content and messages isn’t considered all that effective in providing business value to companies, according to a recent analysis by Forrester Research. LinkedIn was rated eighth out of 13 channels and YouTube was 10th, followed by Google+, and Twitter. And YouTube in 10th place? It’s hard to believe.

Paid Content 120

Paid Content Social Media Customer Surveys Paid Search Agency 120

B2B Marketing Exchange

MARCH 2, 2023

Secrets To Telling A Brand Story That Sticks” with Ciara Ungar, Speaker, Author, Consultant & Founder Key Takeaway: Getting results with AI requires marketers to part with some of the control they’re used to having, as machines take on more content engine management with less human intervention.

Demand Generation Agencies 52

Demand Generation Agencies SMB Advertising Agencies Account Based Marketing 52

Exo B2B

APRIL 11, 2019

The influencers in marketing are not the young youtubers or maniacs of Instagram who acquire some celebrity and make easy money. She also wrote the books Global Content Marketing and Effective Sales Enablement. She is a speaker and principal analyste for Forrester and specialises in B2B marketing. A selfie with Lee.

Marketing AI 112

Marketing AI Advertising Agencies CMO Paid Search Agency 112

Magisto

SEPTEMBER 7, 2018

Hello Cindy here *waves* Social Media Manager and Head of Community at Magisto. And a recent study done by Forrester revealed that 1 minute of video is actually worth 1.8 On the flip-side, you do not want to gate general awareness content that will help you drive them into the top of your funnel i.e. blogs, newsletters, etc.

Top of Funnel 68

Top of Funnel Video Marketing Lead Scoring Lead Ranking 68

Magisto

SEPTEMBER 7, 2018

Hello Cindy here *waves* Social Media Manager and Head of Community at Magisto. And a recent study done by Forrester revealed that 1 minute of video is actually worth 1.8 On the flip-side, you do not want to gate general awareness content that will help you drive them into the top of your funnel i.e. blogs, newsletters, etc.

Top of Funnel 67

Top of Funnel Video Marketing Lead Scoring Lead Ranking 67

Valasys

MARCH 30, 2020

ABM maturity and B2B sales revenue are intertwined, with ABM contributing to shorter sales cycles, optimized customer experiences and pulsation of other account-specific strategies for fueling and driving the demand generation engine. What does ABM stand for in B2B Sales and Marketing? ABM stands for Account-Based Marketing.

Account Based Marketing 59

Account Based Marketing ABM B2B Sales B2B 59

markempa

NOVEMBER 29, 2016

I say I’m a sales professional trapped in a marketer’s body. The reason is, of the 13 years that I was in software sales, I sold into marketing for 10 of those years. The mandate for most sales organizations is, make more calls, send more emails. These are tactics that are absurd. Jill: Sure, Brian.

Marketing AI 0

Marketing AI Linkedin Marketing Automation Services B2B Sales 0

Valasys

APRIL 15, 2020

Effective lead nurturing is all about succinctly and relevantly addressing the problem areas of the prospects with the intention to boost sales. Your prospects might often not be in the immediate mood to buy; however, with the help of effective lead nurturing strategies you can effectively the prospects down the sales funnel.

Lead Nurturing 59

Lead Nurturing Lead Scoring Lead Ranking Sales Qualified Leads 59

Exo B2B

OCTOBER 16, 2020

Who has been able to take advantage of next-generation virtual tools such as Zoom, Facebook LIVE, Hopin and others to complement blogs, videos and webinars in quality? Marketing influencers are not the young YouTubers or Instagram maniacs who get fame and easy money. In fact, are we still talking about influencers? no false accounts).

Marketing AI 98

Marketing AI Advertising Agencies Lead Scoring Lead Ranking 98

Leadspace

FEBRUARY 19, 2018

While many B2B marketing strategies have changed over the years, marketing goals have stayed the same: more leads, more sales, and more ROI. Consumers can tailor almost every experience they have online from the ads they see on Facebook to the movies they watch on Netflix. conduct research online at some point in the purchase process.

Lead Generation 99

Lead Generation Lead Scoring Lead Ranking Sales Qualified Leads 99

Buzz Marketing for Technology

OCTOBER 25, 2013

The failure to listen can have the most negative consequences on brand engagement, loyalty and most important, online and mobile sales. As Walgreens CMO Graham Atkinson stated so profoundly at the Forrester Customer Experience Forum East in New York City last month: “Omni-channel is an experience strategy, not a fulfillment strategy.”

Mobile Advertising 100

Mobile Advertising Advertising Agencies Mobile Marketing CMO 100

Metadata

SEPTEMBER 21, 2018

In addition, video can help customers move through the sales pipeline. B2B companies have found that their videos, while viewed by fewer people, are just as important in their sales cycle. In February, 2017, Facebook CEO Mark Zuckerberg said, “I see video as a megatrend.” Facebook is not the only game in town, though.

B2B Marketing 65

B2B Marketing Video Marketing B2B Viral Marketing 65

Magisto

SEPTEMBER 7, 2018

Hello Cindy here *waves* Social Media Manager and Head of Community at Magisto. And a recent study done by Forrester revealed that 1 minute of video is actually worth 1.8 On the flip-side, you do not want to gate general awareness content that will help you drive them into the top of your funnel i.e. blogs, newsletters, etc.

Top of Funnel 40

Top of Funnel Video Marketing Lead Scoring Lead Ranking 40

Martech

OCTOBER 19, 2022

Traditional media ad buying is a time- and labor-intensive process. The DSP is connected to a data management platform (DMP) which ensures the placement targets the right audience. Because of the speed of the entire process it is referred to as Real-Time Bidding (RTB). The process is faster and less expensive than older methods.

Advertising Agencies 109

Advertising Agencies Paid Content Cost Per Thousand Advertisements 109

Exo B2B

FEBRUARY 26, 2019

Or this post from Michael Brenner on Marketing Insider Group’s blog, covering the trend in content personnalisation to reach the right audience, also quoting a Forrester study. In-house video production of vlogs, hosted on video platforms like YouTube, or live-streamed are all the rage in companies.

Marketing AI 49

Marketing AI Trends Enterprise Management Forrester 49

Metadata

SEPTEMBER 21, 2018

In addition, video can help customers move through the sales pipeline. B2B companies have found that their videos, while viewed by fewer people, are just as important in their sales cycle. In February, 2017, Facebook CEO Mark Zuckerberg said, “I see video as a megatrend.” Facebook is not the only game in town, though.

Video Marketing 40

Video Marketing B2B Marketing B2B Viral Marketing 40

Marketing Insider Group

FEBRUARY 5, 2024

Hubspot) 79% of companies have observed revenue growth in marketing and sales due to AI. Search Engine Journal) 97% of marketers incorporate customer data into their decision-making process. Slideshare) 80% of marketers using audience segmentation report a rise in sales. seconds over the past two decades.

Paid Content 219

Paid Content Stats Marketing Budget Webinar Metrics 219

Valasys

APRIL 10, 2020

Building a personalized account-based marketing strategy has several benefits, including the following: Establishing a well-defined and succinct list of target accounts defined cumulatively by the marketing and sales teams. Account-based marketing, on the other hand, turns the conversational marketing funnel upside down.

Account Based Marketing 52

Account Based Marketing Marketing & Strategy Webinar Metrics Marketing Strategy 52

The Effective Marketer

MAY 9, 2011

The power of marketing automation is the ability to target your marketing database with specific content based on their behavior and stage in the purchasing process. Marketing Directors and Managers on top, Marketing Coordinators, Marketing Specialists in the middle, followed by Copywriters, Designers, Web Masters, and more at the bottom.

Planning 100

Planning Marketing Budget Creation Work Management Marketing Management 100

Directive Agency

FEBRUARY 22, 2019

Database marketing is a methodical approach to the gathering and processing of consumer data that is stored and maintained in a company’s database. In many B2B companies, this information can be pulled from marketing automation platforms and customer relationship management (CRM) platforms. What is Database Marketing? Then you’re done!

Database Marketing 45

Database Marketing PPC Work Management Marketing Management 45

Content Standard

NOVEMBER 11, 2014

Such videos can be targeted toward specific buyer profiles—for example, one video might show how a product benefits salespeople, and another how it benefits sales managers. Dr. James McQuivey of Forrester Research finds that one video is worth 1.8 The Value of Video. million words. Boosting Success.

Buy 40

Buy Video Marketing Marketing & Strategy Marketing Strategy 40

Martech Advisor

DECEMBER 11, 2019

With sales expected to rise by 5% this year and the average household spending nearly $1500, the right strategy can capture attention and convert values-driven customers. Forrester found that consumer awareness around the environment, politics, and science has grown significantly since 2014, and this has a major impact on buying habits.

Marketing AI 58

Marketing AI Ethics Phishing Cross-Selling 58

SnapApp

NOVEMBER 1, 2016

Paid media can be a powerful outlet for lead generation and sales – but only when executed in the right ways and in the right places. Facebook offers several different types of paid media opportunities, both within the feed and through its network of partners (including Instagram.) Testing, testing, and more testing. With more than 1.4B

Paid Content 48

Paid Content Marketing Budget Advertising Channels Practices 48

Content Standard

JULY 7, 2015

This web of fame and product sales unfolded in the same way as most TV pop culture trends: It began with a compelling story, and through strategic action with other Hollywood and brand leaders, it evolved into much more. Keep the discussions going on how the story will evolve over time. Choose the channels that matter most to your audience.

Video Marketing 40

Video Marketing Television marketing Long Tail Marketing Microsite 40

Convince & Convert

MARCH 8, 2012

Huge thanks to data-driven social media management software company Argyle Social for their presenting sponsorship, as well as Infusionsoft and Jim Kukral at DigitalBookLaunch. My thought of the week is all about this new Facebook thing. I’ll tell you, my perspective on a lot of the Facebook changes. Jay: Right.

Paid Search Agency 120

Paid Search Agency Companies Work Management Facebook 120

Industrial Marketing Today

AUGUST 3, 2010

However, accurately defining and measuring customer engagement in complex business or industrial sales is still elusive. However, it is not so simple to measure customer engagement in situations with long sales cycles that’s commonplace with manufacturers, sellers of technical products and B2B consultative solution providers.

B2B 60

B2B Marketing Analytics Tools Web 2.0 Buying Cycle 60

Industrial Marketing Today

MAY 14, 2010

Once they find the correct part number, offer datasheets with performance characteristics, applications and tolerance information, include a way for the visitor to send a quick question to your engineering department and if applicable, add a “buy now” button to take advantage of online sales. Share your thoughts by leaving a comment.

Webinar Metrics 60

Webinar Metrics Marketing & Strategy Marketing Strategy Product 60

Vidyard

APRIL 6, 2015

Marketing, Sales and IT are No Longer Islands From Mark Hurd’s conference opener to Jay Baer’s closing keynote, the biggest topic of discussion at MME was smarketing. Sales and Marketing are sharing the same data, working against the same targets, and are managing different, but equally important portions of the buying cycle.

Work Management 50

Work Management Opt-out Eloqua Storytelling 50

Ambal's Amusings

MARCH 18, 2010

Her company Marketing Interactions helps companies with complex sales and quantify marketing effectiveness by using interactive e-marketing strategies driven by compelling content. She empowers her clients to create customer-centric nurturing programs that leverage strategic story development to engage prospects until they are sales ready.

Viral Marketing 100

Viral Marketing B2B Marketing Campaigns B2B Thought Leadership 100

Vidyard

FEBRUARY 18, 2021

It’s now clear that embracing a digital-first strategy for marketing, sales, and employee engagement is a must for any business. Video Trend 1: Video in Sales Explodes 2.1 Get the Rest of the Sales Team on Board 2.1.3 Flight Centre Travel Group Modernizes its Sales Process 3. Video Trend 1: Video in Sales Explodes.

Sales Management 127

Sales Management Trends Video Marketing B2B 127

Industrial Marketing Today

JUNE 19, 2010

The chart below from a research study done by Forrester illustrates this point very clearly. Understanding and building accurate profiles of different personas requires a close alignment between sales and marketing. And they use different sources to get their information. He is the Founder & President of Tiecas, Inc. –

Relevance 60

Relevance B2B Marketing CMS Development Buying Cycle 60

Vidyard

MARCH 23, 2021

Or if you’re a sales leader or rep looking for more intel or insight on how video can grab your prospect’s attention, accelerate deal cycles, and close more business—we’ve got you covered too. Video for Sales Statistics 1.1 Facebook Video Statistics 3.2 YouTube Statistics 3.7 Contents 1. Video Marketing Strategy 2.2

Stats 65

Stats Video Marketing Enterprise Management Planning 65

Online Marketing Institute

DECEMBER 1, 2010

LinkedIn Events Setting up an event in LinkedIn is a fairly simple process. Facebook Events Facebook doesn’t have the most elegant option for managing events, but it can be effective. Here’s a good guide from Mashable on How To: Organize an Event on Facebook. It’s free to sign up and get started.

Social Media 40

Social Media Event Marketing Social Marketing B2B Marketing 40

Marketing Insider Group

JANUARY 6, 2020

The agenda features speakers from some of the world’s most successful brands including Facebook, Zalando, Dropbox, Google, and SEMrush, covering topics such as eCommerce, AI, search personalization, B2B marketing, machine learning, analytics, and more. SMX West & East. B2B Marketing Exchange. February 24 – 26, Scottsdale AZ.

Conference 58

Conference Marketing AI Work Management Marketing Management 58

Online Marketing Institute

DECEMBER 23, 2010

Nearly 85 percent of B2B decision makers are online and using social media to help in their decision making, according to Forrester Research estimates. Several years ago they developed some hilarious YouTube videos targeted to business decision makers, and most recently have opened up their arms to Twitter.

Work Management 40

Work Management Social Media Social Marketing B2B Marketing 40

Hubspot

OCTOBER 9, 2014

Recapturing audience attention to turn lookers into leads is an effective marketing tactic, and if you''re not doing it, you''re leaving money on the table. They could be checking their email, reading the news, watching a YouTube video … and there you are, with something new and awesome to show them. Advanced Ad Formats.

Paid Content 28

Paid Content Cost Per Click Work Management Clickthrough 28

Vidyard

FEBRUARY 18, 2021

It’s now clear that embracing a digital-first strategy for marketing, sales, and employee engagement is a must for any business. Video Trend 1: Video in Sales Explodes 2.1 Get the Rest of the Sales Team on Board 2.1.3 Flight Centre Travel Group Modernizes its Sales Process 3. Contents 1. Embrace Analytics 6.2

Sales Management 65

Sales Management Trends Video Marketing B2B 65