Trending Sources

New Study: Get On YouTube, NOW

Synecore

Still wondering if creating a YouTube channel is worth it for your brand? Pixability has released a new report, Top 100 Global Brands: Key Lessons for Success on YouTube , that’s got some pretty tantalizing and alluring stats underscoring why you should set up a YouTube account, like, yesterday. 56 of the Top 100 have 10 or more YouTube channels. Moving on -. Viola!

Best Facebook Marketing Tips, Techniques and Tools of 2011, Part 1

Webbiquity

You know the statistics : Facebook is the most popular method for sharing online content. 85% of B2B journalists are on Facebook. 61 of the world’s 100 largest companies maintain Facebook brand pages, as do 71% of B2B firms. Three-quarters Three-quarters of North American advertising agencies say their clients run PPC campaigns on Facebook. ” Ouch. Mark R.

There is no community on social media

grow - Practical Marketing Solutions

And when I saw that headline reporting on a speech provided by a Forrester executive , it made me pause. This notion of “build a community on Facebook,” I’ve never seen any brand successfully build a long-term community on Facebook. The notion that you build a community on Facebook, and that we call people who manage the pages Community Managers, it’s always been a pipe dream.

Youtube and video content marketing

Integrated B2B

Youtube  released this great video a while back announcing its users now upload 60 hours of footage per minute and watch more than 4bn videos each day. With this much content being uploaded constantly, one could be forgiven for assuming that none of it gets watched, but it has been revealed that individual videos on Youtube are viewed on average 300-400 times. Share your views below.

39 More (of the) Best Social Media Guides, Tips and Insights of 2011

Webbiquity

Facebook is the largest social network and is unlikely to fall to any “Facebook killer” application anytime soon; Google is going to keep trying to build its own social network until it manages to create one that attracts more users than lawsuits), many practices are still evolving. Forrester: 5 Stages Of Social Media Growth by MediaPost Online Media Daily.

Three Stats Prove B2B Social Media Set To Explode [Charts]

PWB Marketing Blog

Did you know more searches are done on YouTube than Yahoo? Or if Facebook were a country, it’d be the 3 rd largest in the world? Forrester Research predicts that B2B firms will spend $54 million on social media marketing in 2014, up from just $11 million in 2009. B2B Social Media Blogging Facebook MediaSocial media has reached prime time.

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Social media ROI sucks! (Or, you can prove anything if you send out a survey)

ViewPoint

Social distribution of content and messages isn’t considered all that effective in providing business value to companies, according to a recent analysis by Forrester Research. LinkedIn was rated eighth out of 13 channels and YouTube was 10th, followed by Google+, and Twitter. And YouTube in 10th place? Some of it is branding, such as blogging and YouTube.

7 Awesome B2B Facebook Pages

Hubspot

A little while ago I wrote a post about 20 great Facebook Fan Pages. Like the general idea of Inbound Marketing can be applied to both B2C and B2B companies, so too can the Facebook marketing techniques portrayed in the previous examples. Just like a company blog, if your Facebook Fan Page is rarely updated then people aren't going to have much incentive to "Like" your page.

Best Social Media Stats, Facts and Marketing Research of 2010

Webbiquity

Facebook is the world’s most visited social media brand with 54% of the worlds internet population visiting the brand. More than 700,000 local businesses have active Pages on Facebook. Facebook, Twitter Growing As Video Referral Sources by MediaPost Online Media Daily. Are Twitter Followers Better Than Facebook Fans? Facebook reaches 57% of the U.S. Adam T.

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Why Video Should Play a Vital Role in Your Content Marketing Strategy

Kapost

Platforms like YouTube, Vidyard, and Wistia have transformed this medium into something that any business in any industry can—and should—capitalize on. Forrester estimates that a 60-second video has the same value as 1.8 Its  YouTube page  has more than 5.1 All you’ll need is a decent camera, an internet connection, and a YouTube account. million words. The Avengers? 

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5 Tips For Maximizing Your Video Marketing

It's All About Revenue

picture is worth a thousand words, and according to Dr. James McQuivey of Forrester Research, one minute of video is worth 1.8 Use tools like Facebook video or Vine to release short, targeted videos for promotions, presentations, calls to action, or engagement campaigns, and leave larger video campaigns for traditional advertisements or explainers. 2. Before you create any video - whether an ad campaign or a Facebook video post, ask yourself who your target audience is. Editor’s Note: Today’s post comes courtesy of Daniel Glickman,CMO of emaze. million words.

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48 Phenomenal SEO Guides, Tips & Tactics

Webbiquity

Facebook’s VP of Growth Gives You Tips on Growing Your Product by KISSmetrics. Alex Schultz, the VP of Growth at Facebook (and formerly marketing manager at eBay) “has no educational background in marketing, instead opting to get his masters in physics at University of Cambridge.” How To Use SEO To Boost Your Brand’s YouTube Channel by MediaPost. by Forbes.

Test Your Digital IQ with Mark Schaefer’s Social Media Quiz

grow - Practical Marketing Solutions

Which of the following platforms was founded first? a) YouTube. b) Facebook. c) Google+. d) LinkedIn. Which social media platform has the highest percentage of users with an income of $75,000 or more? a) LinkedIn. b) Twitter. c) Facebook. d) Pinterest. What company owns Slideshare? a) Berkshire Hathaway. b) Facebook. c) LinkedIn. d) Google. Who was the first U.S.

Test 101

The B2B Marketing Guide to Paid Content Distribution

Digital B2B Marketing

Forrester recently released a report pointing out the failure of most content marketers to plan for adequate content distribution. Facebook Ads. Facebook’s targeting options for B2B marketers are far better than many people give it credit for. YouTube. If you use video, there is a good chance it is already on YouTube. And they’re right. Reddit. Disqus.

Online Video is The Future of Content Marketing

Crimson Marketing

Video’s reach is essentially limitless: “YouTube receives more than one billion unique visitors every month – that’s more than any other channel, apart from Facebook.” million, so say Forrester’s researchers. “By 2017, video will account for 69% of all consumer internet traffic, according to Cisco.” It’s a very real possibility.

87 New (Really) Marketing Automation Stats

Marketing Action

You can find it in the Q2 2011 Forrester Wave™ report.). Forrester Research, The Forrester Wave™: Lead-To-Revenue Management Platform Vendors, Q1 2014 , Jan 2014 ). Forrester Research, Gauging Your Progress and Success , Dec 2013). Forrester Research, The Forrester Wave™: Lead-To-Revenue Management Platform Vendors, Q1 2014 , Jan 2014 ). It’s from 2009.

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Social Media Online Courses – Where are They?

WindMill Networking

This is consistent with Forrester Research ’s recent finding that more than 45% of all companies now use social media assets for product development in addition to customer engagement (83%), and indicates a sea change in the strategic value that CMOs place on social today. Video & YouTube. Where can professionals go, then, to take online courses in social media? Surprisingly nada. 

OfferUp offers an addictive new app for eCommerce

grow - Practical Marketing Solutions

Facebook Messenger? Recent Forrester findings show that 88% of the average user’s time is spent in just five apps: Facebook, YouTube, Instagram, Gmail, and Facebook Messenger. Some of the other options are obvious: Snapchat, for one, has surged in popularity since the Forrester research was completed. Snapchat? What about … OfferUp? Whaaaat?

7 social media lies the gurus want you to swallow

grow - Practical Marketing Solutions

When there are more than 100 hours of videos uploaded on YouTube every minute, you’d better ante up. With the flood of attention on Facebook, it is not easy cutting through the Edge Rank formula to get noticed without being ready to open your wallet! 2. Do you really believe that all brands can create communities just by opening a Facebook page? The social web is free .

70 New (Really) Marketing Automation Stats

Marketing Action

You can find it in the Q2 2011 Forrester Wave™ report.). Forrester Research, The Forrester Wave™: Lead-To-Revenue Management Platform Vendors, Q1 2014 , Jan 2014 ). Forrester Research, Gauging Your Progress and Success , Dec 2013). Forrester Research, The Forrester Wave™: Lead-To-Revenue Management Platform Vendors, Q1 2014 , Jan 2014 ). It’s from 2009.

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Video is Killing the Written Content Star

Fathom

According to Forrester Research ‘s Dr. James McQuivey, “a minute of video is worth 1.8 YouTube has over a billion users–almost a third of all people on the Internet–and every day, people watch hundreds of millions of hours of YouTube videos and generate billions of views. YouTube. YouTube. As such, 2016 has been dubbed ‘The Year of Video’. million words”.

Best Social Media and Digital Marketing Research and Statistics of 2011, Part 2

Webbiquity

Also noted: • One in four Americans watches a YouTube video every day. • 53% of employers now research candidates on social networks before hiring. • 71% of companies now have a presence on Facebook. Dan Nelms dives into a Comscore report which found that although Facebook engagement is increasing (the average time spent on the site per user per month increased from 4.6 hours.

37 reasons that video content is king

Biznology

By the percentages:   200% to 300% increase in click-through rate when marketers include video in an e-mail ( Forrester ). 65% increase in engagement was reported in just one month after the introduction of Facebook timeline for brands added videos  (Source:  Simply Measured ). 61% of B2B marketers leverage YouTube to extend the reach of their messaging and brands (Forbes). 16% of YouTube videos are embedded, linked or shared on Tuesdays between 11 a.m. Million words is the value of one minute of video according to Dr. James McQuivey of Forrester Research.

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Can CMOs Master The Customer Experience For Hispanic Shoppers?

Buzz Marketing for Technology

As Walgreens CMO Graham Atkinson stated so profoundly at the Forrester Customer Experience Forum East in New York City last month: “Omni-channel is an experience strategy,  not  a fulfillment strategy.” To put that in simple terms, customers don’t think in channels; they think about the experience as a whole. According to the  U.S. Census Bureau , nearly 17 percent of the U.S. by 2050.

21 Internet Marketing Stats That Will Blow Your Mind

Hubspot

Source: Track Social ) Be mindful of your publishing frequency on Facebook, and start testing with your own page to see what frequency is right for your community. Source: Forrester Research ) Peer-to-peer communication through text messaging has become of core part of society's communication infrastructure. Source: Forrester Research ) Commerce is shifting more and more online.

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75 Email Newsletter Content Topics You Can Use ASAP

Vertical Response

adults are twice as likely to sign up for emails to stay in touch with a company rather than interact with that company on Facebook? report by Forrester makes that clear. request to follow your business on various social sites, like Instagram, Facebook, LinkedIn, Pinterest, etc. Wouldn’t it be nice if you had a relationship with every one of your subscribers? We feel you.

Do you know how to listen in social media?

Biznology

offered a free copy of the Forrester Wave report on social media listening to attendees--please contact me if you'd like one, too. Tags: Social Media Marketing business facebook internetmarketing marketingandadvertising socialmedia twitter youtube spoke to the New Jersey chapter on Friday and thought it would be good to share my slides with you, too.

Building Content Marketing Strategy – 10 Steps

B2B Marketing Insider

Today you probably visit a few car review sites, like Edmunds.com or MSN Autos, check safety and reliability ratings, look at resale value in KBB.com, and then ask a few friends on Facebook.  sources through the purchase funnel  according to Peter Burris from Forrester. YouTube video and a podcast is not to far out. By Gerardo Dada. The new buying process. Become an Expert.

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25 Experts Share Top 3 Content Marketing Trends for 2017

Writtent

We’ve all heard that people are betting big on video ( especially Facebook ) – while a shift in content formats will skew to more visual forms (like video) there will still be a need and demand for long-form content. iii) Snapchat will no longer be a novelty, but something most businesses have, accompanied closely with the use of live video on Facebook/Periscope. Hana Abaza. J.

Internet Marketing Strategy Articles for the Week of March 31, 2014

Sazbean

Why Every Marketer Should Use Google Plus (Forrester). Why Twitter’s Facebook Obsession Is Unhealthy (ReadWrite). YouTube Reveals the Secret Formula to Content Marketing Success (Search Engine Watch). Here are the top Internet strategy, marketing and technology links for the week of March 31, 2014…. The cost of bad data: stats (eConsultancy). grow}). How the Inc.

How to Design Content Remarketing Campaigns That Actually Work

Hubspot

They could be checking their email, reading the news, watching a YouTube video … and there you are, with something new and awesome to show them. According to Forrester Research , 96% of people who visit a website leave without completing the action the marketer would have liked them to take. It also includes some pretty big Google sites, like YouTube and Gmail. Gender?

12 Social Media Tools for B2B Pre-Event Marketing

delicious b2bmarketing

Facebook Events Facebook doesn’t have the most elegant option for managing events, but it can be effective. If your event or organization does not have a Facebook presence, just set up your event in Facebook Events and invite all your friends. Here’s a good guide from Mashable on How To: Organize an Event on Facebook. Use this to your advantage.

The Buzz about Social Media Marketing

Content Marketing for BI

So much buzz about social media marketing (Facebook, Ning, YouTube, Flickr, Twitter, LinkedIn), it’s almost tough to separate practical information from the hype. His post looked at the study done by Forrester that was in response to the question, Which of the following sources of information impact your decision making process? ”. Your direct vendor salesperson – 69%.

How to create future brands

Blue Focus Marketing

Platforms like Twitter, Facebook, YouTube and LinkedIn will give your brand an authoritative voice and build communities.  Scott Brinker Chief Technologist Blog summed up Forresters’ Inaugural CIO-CMO Forum 2011 event on Sept.   Brands are on a Transformational Journey. The future. Coming soon! The reason to choose one brand versus another will be fueled by its purpose. 

Google+ Is it a Digital Disruption for CMOs?

Blue Focus Marketing

Forrester’s advice to CMOs:  “Elevate digital to the highest level of business strategy.”  (source: Forrester Report “CMOs must connect the dots of the online brand.&#   Mary Beth Kemp-Forrester, July 27, 2010). Google has just introduced Google+, a new social networking service to compete with its arch rival: Facebook.  Ford is Fully Engaged in the Business Beta.

Best of 2009: Social Media Marketing, Part 1

Webbiquity

Facebook Lets Users Open Up Profiles by MediaPost Online Media Daily. Mark Walsh helpfully outlines the recent changes Facebook has made to its privacy settings, though noting that “ profiles opened to everyone, however, will still not turn up in searches on Google or other outside search engines. &#. Rick Burnes notes that without a strong content strategy to back up social media efforts, marketers risk the “all hat, no cattle&# syndrome: lots of attention on Twitter and Facebook, but no compelling content to back it up and turn the curious into the converted.

70 New (Really) Marketing Automation Stats

Marketing Action

You can find it in the Q2 2011 Forrester Wave™ report.). Forrester Research, The Forrester Wave™: Lead-To-Revenue Management Platform Vendors, Q1 2014 , Jan 2014 ). Forrester Research, Gauging Your Progress and Success , Dec 2013). Forrester Research, The Forrester Wave™: Lead-To-Revenue Management Platform Vendors, Q1 2014 , Jan 2014 ). It’s from 2009.

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11 Must-Subscribe Marketing News Blogs and Websites

Hubspot

The Forrester Blog - Market Insights ( Subscribe via RSS ): Geared toward market research, this Forrester blog features a roll-up of posts from analysts serving market insights professionals. 4. Official YouTube Blog ( Subscribe via RSS ): Get a heads up on any new features or updates about YouTube. 8. Are you one of them? 11 Must-Read Marketing News Blogs/Sites. 1.

RSS 11

Focusing on your Klout score is detrimental to your business

Confluent Forms

Focus on what we've advised you to focus on: running your business, publishing quality content , and using the tools you've set up to engage your audience to the best of your ability in the forums that make sense for you (whether they are Facebook, Google+, blogs, etc.). By tracking "network signals" such as Facebook mentions, Twitter retweets, Google +1's, Foursquare tips completed, etc.

Understanding the New Roles in Marketing

Hubspot

In 2011, Forrester released a report called " The Rise of the Chief Customer Officer." Not to mention that Social Media Examiner reported earlier this year that 76% of marketers planned to increase their use of YouTube and video marketing , making it the top area marketers would invest in for 2012. "Ch-ch-ch-ch-changes." Could David Bowie's 70s hit be a marketer's theme song, or what?

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