Hubspot

JULY 7, 2011

It was a big news week for Google last week, and the announcement of its new Google+ social network had a lot of us wondering, "How will Facebook respond?". Facebook unveiled its new partnership with Skype to launch a new video calling feature within Facebook , which has already begun rolling out to users. Skype has 170 million.

Skype 28

Skype Facebook Features Video Marketing 28

Brandpoint

APRIL 8, 2019

Scott Yates pinned it down pretty perfectly in this article on HubSpot : “Content is King. As you can see in this example from HubSpot, Clifford doesn’t write a long novel, but you can still pick up on the brand’s voice with just a few sentences. Newsletters are an insanely effective lead-generating tool.

Newsletter 96

Newsletter Email Marketing Marketing Strategy Marketing & Strategy 96

Vision6

NOVEMBER 12, 2020

Keynote speaker Kat Warboys from HubSpot, ANZ, kicked off the day by taking a deep dive into creating and implementing a conversational growth strategy. There are many channels out there to consider, but here’s a couple to get started: Facebook messenger WhatsApp Slack Onsite chat and bots. One-on-ones with customers Focus groups.

Email Marketing 111

Email Marketing Ideal Customer Profiles Paid Search Agency Privacy 111

Content Marketing Institute

APRIL 10, 2018

After conducting a competitive assessment and focus groups, our team determined the buyer persona was an African-American woman with a master’s degree, promoted into a senior role within the last five years. Consider the case of content juggernaut HubSpot. In the HubSpot: Inbound Marketing and Web 2.0

Buyer Personas 110

Buyer Personas Ideal Customer Profiles Work Management Marketing Management 110

Hubspot

JANUARY 16, 2020

If you're trying to increase brand awareness, you might want to create content that aligns with the interests of a broader group of people and limit the amount you hyper-target groups. Engage with audiences by conducting focus groups. One way you can figure out how to market to them is by asking them!

Buyer Personas 87

Buyer Personas Psychographics Demographics Paid Search Agency 87

Hubspot

MARCH 10, 2021

Fortunately, I've had my fair share of experiences writing How to guides for HubSpot over the years — some of my favorites include How to Give a Persuasive Presentation , How to Develop a Content Strategy: A Start-to-Finish Guide , and How to Write a Request for Proposal.

Examples 101

Examples RFP Lead Scoring Lead Ranking 101

ClearVoice

MAY 15, 2020

Over 8 billion views register on Facebook every day on average – Market.us. 83 percent of consumers worldwide prefer YouTube to watch video content – HubSpot. Be it Facebook, Instagram, YouTube or LinkedIn. Consider different cut-downs — and getting your point across sooner versus later.

Marketing Budget 59

Marketing Budget Video Marketing Marketing & Strategy Marketing Strategy 59

Hubspot

MARCH 24, 2015

Whether you decide to have a one-on-one chat or a larger focus group, sitting down and actually talking with people is one of the most important parts of your persona development process. We use the HubSpot Marketing Platform for that -- this information is available right with each person''s contact record. 8) HubSpot.

Buyer Personas 28

Buyer Personas Resources Tools Skype 28

Hubspot

MAY 20, 2011

Continuing his “science of” webinar series, HubSpot Social Media Marketing Scientist Dan Zarrella spills the details of how to apply the scientific method to web analytics. Whether it’s HubSpot’s software, Google Analytics or something else, each is different. How do I find participants for focus groups?

Analytics 28

Analytics Marketing Analytics Tools Comparison Hubspot 28

Hubspot

AUGUST 24, 2011

A few years ago, while working at a management consulting firm, I was using some focus group findings to craft two prospective marketing personas for a new product launch. Lots of people keep Twitter and Facebook open all day. Are they "commenting" multiple times below wall posts on Facebook? It was one bullet point.

Inbound Marketing 28

Inbound Marketing Social Marketing Allocation Work Management 28

Hubspot

JANUARY 18, 2012

Just look at, well, every new feature Facebook rolls out. Host a Focus Group. Effective focus groups have segmented audiences, and many social networks have advanced in such a way that there is sufficient functionality to perform your own R&D. Connect with HubSpot : And you know what?

Social Media 28

Social Media Media Marketing Management Social Networks 28

Hubspot

OCTOBER 10, 2013

This post originally appeared on Inbound Ecommerce , the ecommerce section of HubSpot''s Inbound Marketing blog. Sadly, that will have to end, but for your entertainment I decided to do some diving to see what kinds of amusing keywords we here at HubSpot get traffic for. 3) "people who don''t care about others facebook quotes".

Keywords 28

Keywords Google Lead Ranking Long Tail Marketing 28

Hubspot

DECEMBER 28, 2011

Marketers are starting to realize that just setting up social media accounts on sites like Facebook, Google+, LinkedIn, and Twitter and "experimenting" by participating sporadically isn't really going to generate results. Have you created custom tabs for your Facebook page ? Hallelujah! Are you using them?

Social Media 28

Social Media Media Social Networks Paid Search Agency 28

Hubspot

NOVEMBER 16, 2011

Chances are, if people are following you on social networks like Facebook , LinkedIn , and Twitter , they already find value in the content you're sharing and the discussions you're generating. Like Facebook, Google+ is a social network that lends itself well to visual content. have you followed HubSpot's Google+ Page yet? ;o).

Google 28

Google Social Networks Stats User-Generated Content 28

Hubspot

DECEMBER 20, 2011

The beauty of doing marketing today is that tools like Google Analytics, Omniture, or HubSpot's data and insights make marketing easier. Okay, it's not really after a nice full glass of scotch, but before keyword research, marketers relied on their 'gut feeling' or costly and time consuming focus groups. Connect with HubSpot :

Analytics 28

Analytics Top of Funnel Lead Ranking Marketing Analytics Tools 28

Hubspot

JUNE 17, 2011

Linking to website content is great, but text is one-dimensional and can get boring for folks following your brand on places like Facebook and Twitter. Connect with HubSpot : Marketing Takeaway: Apply that principle to your social media strategy by including videos, pictures, surveys, and other types of dynamic content.

Social Media 28

Social Media Social Marketing Media Marketing & Strategy 28

Hubspot

FEBRUARY 8, 2011

This is a guest blog post from Donald Nosek, VP of Business Development for ymarketing, winner of HubSpot’s the first-ever Certified Partner of the Year Award. The Super Bowl Social Brand Scoreboard report will look at these key markers for those brands that spent money on Super Bowl ads: Facebook likes/fans. And so what?

Social Media 28

Social Media Paid Search Agency Ads Media 28

Hubspot

FEBRUARY 8, 2011

This is a guest blog post from Donald Nosek, VP of Business Development for ymarketing, winner of HubSpot’s the first-ever Certified Partner of the Year Award. The Super Bowl Social Brand Scoreboard report will look at these key markers for those brands that spent money on Super Bowl ads: Facebook likes/fans. And so what?

Social Media 28

Social Media Paid Search Agency Ads Media 28

Hubspot

FEBRUARY 4, 2014

On Facebook, Twitter, Pinterest, LinkedIn, and Instagram. Follows several organizations on social media (mostly on Twitter, Facebook, and Instagram). Data has shown that 50% of Millennials share information about charities they support with their Facebook friends , according to a recent Blackbaud study. Demographics.

Co-Registration 28

Co-Registration Paid Search Agency Word of Mouth Marketing & Strategy 28

Hubspot

JANUARY 1, 2014

And good news if you''re a HubSpot customer, since our new Content Optimization System has built-in responsive design, right out of the box! Facebook, Twitter, LinkedIn, Google+, Pinterest, Instagram -- these are the undisputed kings of social (at least for the moment). 3) Ditch a lot of those outbound efforts.

Planning 28

Planning Buyer Personas Work Management Mobile Marketing 28

Hubspot

AUGUST 20, 2018

Think about that Facebook video about a local tragedy or political issue that has tons of likes and thousands more comments. Another method of manually analyzing audience feedback is holding a focus group. Anger and passion make us stubborn … and stubbornness leads to viral content and loyal followers.

Paid Search Agency 78

Paid Search Agency Viral Marketing Marketing & Strategy Loyalty 78

Hubspot

FEBRUARY 15, 2012

We already know that LinkedIn is more effective at generating leads than Facebook or Twitter. You can also stalk other groups (remember, you don't have to own the group to look at their Group Statistics!) Think of it as an inside look on a focus group that can help you inform your marketing personas and campaigns.

Linkedin 28

Linkedin Marketing Management Paid Search Agency Statistics 28

Hubspot

MAY 28, 2013

Rensing wanted to create shows that could live not just on the cable platform but across the internet too -- on sites like Twitter, Facebook, and YouTube. The “show” would live only on the internet, on various social channels -- Facebook, Twitter, Pinterest, YouTube, Reddit. A place to buy ads. A place to buy ads. Netflix went first.

Cable 28

Cable Media Multi-Channel Internet Marketing 28

Hubspot

NOVEMBER 26, 2014

We often hear about the power of storytelling in marketing -- so much so that it has almost become another checkbox to complete, along with a Facebook Page and a blog that you don’t actually use to its full potential. All of this information and feedback will be crucial to helping you identify what makes your university different.

Tips 28

Tips Planning Education Curation 28

Hubspot

JANUARY 16, 2014

So, consider asking Millennials to join in on focus groups, building projects, worship teams, or community outreach. This can be driven through social media channels, like Facebook or Twitter. This feeling is extended to the churches I work with. Stay current -- adopt new technology.

Marketing & Strategy 28

Marketing & Strategy Demographics Communities Outreach 28

Hubspot

MAY 2, 2014

On April 29, Facebook announced the winners of the third annual Facebook Studio Awards -- Facebook''s way of recognizing brands and agencies from around the world creating great campaigns. The winners of this year''s Facebook Studio Awards were selected based on three criteria: 1) Craft & Execution. Facebook Stats.

Facebook 28

Facebook Paid Search Agency Advertising Agencies Brand Identity 28

Hubspot

APRIL 13, 2012

Do we round up Don Draper and set up an expensive, time-intensive focus group behind two way mirrors? Walk through hypothetical conversations with each of those groups, and document all of the questions you'd like to ask before beginning your research. 3) Find the right group of people for your market research.

Enterprise Management 28

Enterprise Management Research Marketing Management Customer Surveys 28

Hubspot

APRIL 13, 2021

If you're running a paid advertising campaign, for instance, you'll want to determine if your audience spends most time on Facebook, Google, or somewhere else. Alternatively, if you're running a Facebook campaign, you can use Facebook's lookalike audience feature to reach people who are similar to your best existing customers.

Paid Content 86

Paid Content Ideal Customer Profiles Profiling Examples 86

Single Grain

DECEMBER 5, 2023

AI’s list of uses for marketing is constantly expanding, but the main categories we’ve seen are: Customer segmentation and targeting: AI algorithms can analyze vast amounts of customer data to identify patterns and trends, allowing marketers to segment their target audience into more focused groups.

Marketing AI 52

Marketing AI Marketing Strategy Marketing & Strategy Work Management 52

Hubspot

JULY 2, 2020

Arriving on this dollar amount requires consideration of multiple pricing strategies, analysis of similarly priced products in your market, and insights from consumers through surveys and focus groups. Social media marketing — both organic and paid — on channels such as LinkedIn, Facebook, and Instagram.

Marketing Mix 101

Marketing Mix Template Paid Content Marketing Budget 101

Hubspot

MARCH 28, 2019

Your buyer has unlimited information at her fingertips -- she can check out your Facebook page, blog posts, website, and customer product reviews before even speaking with a sales rep. For instance, a marketer's measure of success might be based on blog traffic, Facebook likes, email subscriptions, or YouTube viewers.

Sales Management 100

Sales Management Top of Funnel Buyer Personas Paid Search Agency 100

Single Grain

JUNE 3, 2021

LinkedIn, Facebook and Twitter are the top three social networks where you can share a post that contains your message that you are looking for candidates for the director of marketing profile. Which is better – focus groups or surveys? Your message should go out to people once or twice, not every day.

Resource Management 98

Resource Management Paid Search Agency Planning Work Management 98

Webbiquity

MARCH 27, 2013

Furthermore, due to its multiple sharing options including buttons, apps, personal updates, company updates, and industry-focused group discussions, LinkedIn is often among the top three or four traffic sources for B2B blogs. 6 Lessons from HubSpot’s LinkedIn Company Page by Business Insider. Marketing with LinkedIn.

Linkedin 100

Linkedin Paid Content Tactics Tips 100

B2B Marketing Zone Posts

NOVEMBER 2, 2010

The 9 Worst Ways to Use Facebook for Business , October 21, 2010 Facebook fan pages are useful tools for connecting with your audience on a site they visit each and every day. Duplicate your Twitter Strategy on Facebook. Becoming proficient in Facebook marketing is an essential ingredient for modern marketing success.

B2B Marketing 40

B2B Marketing Enterprise Management Planning Work Management 40

Hubspot

FEBRUARY 3, 2013

Super Bowl-themed marketing has certainly made a huge shift with the arrival of Twitter, Facebook, YouTube, and other, more cost-effective marketing tactics. Once YouTube, Facebook, and Twitter came around, suddenly, the world of Super Bowl-themed marketing looked a whole lot more optimistic. Ready to get started? for 30 seconds.

Paid Search Agency 28

Paid Search Agency Advertising Agencies Mobile Advertising Inbound Marketing 28

Hubspot

MAY 15, 2013

In addition, posts with videos attract 3 times more inbound links than plain text posts, and in just one month after the introduction of visual content in Facebook Timelines for brands, engagement increased 65%. Old School: Guess Which Content Your Audience Will Love.

Paid Content 28

Paid Content Education Planning Paid Search Agency 28

Single Grain

AUGUST 7, 2019

Invest in one-on-one interviews : If you have the budget to do so, investing in focus groups or one-on-one interviews with your existing customers can provide great data for your buyer personas. How to Build a Facebook Chatbot Marketing Funnel. Dive Deeper: How to Create the Ultimate Marketing Funnel (Templates Included).

Buyer Personas 111

Buyer Personas Template Top of Funnel Work Management 111