Posted in Commerce Facebook Interactive Marketing Sales Social Media Social Networking Strategy. According to HubSpot, ninety three percent of adults on the Internet are on Facebook, yet only 1% of a brand’s Facebook fans will ever make their way to the company’s main website. Many blame their low conversion rates on Facebook: “Facebook ads don’t work.” We know, after all, that Facebook users are a highly active and engaged audience. It simply can’t be Facebook’s fault…. Once you’ve decided to “do” Facebook, you may as well do it right. MORE >>

As it approaches one billion users, Facebook has evolved from a site where friends and family share photos to an online marketing juggernaut rivaling Google. So, as Facebook continues its never-ending stream of changes, what are the current and emerging best practices for marketing on Facebook? How can Facebook be used to support an SEO strategy? Find the answers to these questions and many others here in 26 more of the best Facebook marketing guides of the past year. Facebook Marketing Tips & Techniques. by HubSpot Blog. Facebook Skeptics. MORE >>

Much will be said over the next few days about HubSpot’s $32M Series D round.  The pattern of conversations will look something like this: First there will be a burst of emotion (observers will shout congratulations from the rooftops and laud HubSpot for attracting Google Ventures and Salesforce.com as investors).  Second there’ll be a wave of sober dialogue about what this investment means for HubSpot’s business.  should note that Eloqua serves a very different market than HubSpot. HubSpot has carved out their own niche: Inbound marketing for small businesses.  MORE >>

Facebook announced some pretty major updates on their platform this week that will change how users interact and how B2B marketers communicate with them. The changes themselves have gotten lots of coverage so I won’t recap those, but here are some articles that look at Facebook as a business and how other businesses interact with them. Everyone should remember that Facebook is, in fact, a large B2B company that sells advertising to other businesses. Have you seen other posts that have made you think about Facebook differently this week? from Hubspot. MORE >>

In a HubSpot eBook, the steps to developing lovable marketing are outlined: Develop a Stellar Marketing Offer - It should be educational and helpful, focus on the right stage of the sales funnel, and be in the right formats. At Inbound 2012, HubSpot introduced its newest version of its powerful marketing software, HubSpot 3. Full Disclosure: Artillery is a HubSpot Value Added Reseller and is hopelessly in love with HubSpot and its software. Further explanation on HubSpot 3 in this 7:20 video. Specifics on what’s new or rebuilt in HubSpot 3: 1. MORE >>