KoMarketing Associates

OCTOBER 17, 2017

From the report: “Among the content types, distribution formats, and social media platforms that respondents use, they rated ebooks/white papers, email, and LinkedIn as most effective at helping their organizations achieve specific objectives.” Identify a Topic and Create an Eye-Catching Title. Outline, Write, and Edit.

Paper 120

Paper Promotion B2B Marketing Top of Funnel 120

Marketing Insider Group

JUNE 14, 2021

In this second example , the user has some fun with Videoleap’s more advanced effects tools, merging two clips in an eye-catching way that tells a story. Promote New Videos on Social. After you publish and optimize your video content, promote it to increase visibility. Make your videos visually eye-catching and engaging.

Video Marketing 363

Video Marketing Top of Funnel Content Marketing Planning 363

Sprout Social

OCTOBER 10, 2019

LinkedIn has proven itself to be a powerhouse for over 500 million professionals looking to network and uncover new career opportunities. For marketers looking to take full advantage of what LinkedIn has to offer, they should look at LinkedIn advertising not as a matter of “when” or “if,” but rather understand “how” to go about it.

Linkedin 94

Linkedin Paid Search Agency Ads Cost Per Thousand 94

Webbiquity

OCTOBER 11, 2022

Use social media platforms like Twitter and LinkedIn (B2B), and Facebook, Instagram, and Pinterest (B2C) to provide news about your company and products, engage with prospects and customers on these sites, and answer their questions. Track and Analyze Your Metrics. Build an Opt-in Email List. Stay Competitive.

Digital Asset Management 272

Digital Asset Management Product Branding Brand Identity 272

Oktopost

NOVEMBER 22, 2023

The first step to a successful social media strategy is finding the right platforms to reach your audience: LinkedIn: With over 64 million decision-makers and thought leaders on LinkedIn, this platform is prevalent for B2B marketing strategies and lead generation. 7 Top B2B Social Media Trends 1.

Social Media 117

Social Media Trends Media B2B 117

KoMarketing Associates

JULY 7, 2015

Oftentimes, B2B marketers need to focus on promoting what they already have to gain new customers and strengthen a loyal following. Below are some of the channels and mechanisms B2B online marketers can promote a new product or service to target audiences. App Notifications. Email Blasts / Newsletters.

Marketing Management 120

Marketing Management Online Marketing Promotion B2B Marketing 120

Heinz Marketing

AUGUST 20, 2019

Lately I have developed and launched quite a few LinkedIn Sponsored Content campaigns, so I thought “Why not write a blog post about it?” Also, I’ll preface this by saying I am, by no means, an expert in digital marketing or LinkedIn campaigns, this is merely based on my experience and results/performance I’ve seen.

Linkedin 68

Linkedin Efficiency Campaigns Effectiveness 68

Hubspot

DECEMBER 7, 2017

I don't know about you, but I have an odd fascination with LinkedIn's "Who's Viewed Your Profile" feature. Regardless of my own profile viewers, the fact remains that LinkedIn has always served as an interesting platform to digitally network, share information, recruit, and advertise. What Is LinkedIn's Website Demographics?

Demographics 78

Demographics Linkedin Marketing Websites Domain 78

Marketing Insider Group

MAY 16, 2023

Sharing relevant content on LinkedIn is great until AI machines can’t read it because they aren’t “logged-in”. Optimize landing pages for SEO, include CTAs, and track analytics to identify areas of improvement. Build your subscriber list, share high quality content, and promote your brand regularly. Be Everywhere Always Haha!

SEO 243

SEO Lead Ranking Content PR 243

Webbiquity

JANUARY 18, 2024

Use LinkedIn, company websites (look in the “about” or “our team” section), and attend industry events to get to the right people. Coordinate cold emails advertising a product launch or special promotion with other forms of marketing. Again, we must mention LinkedIn, as it’s a powerful tool for B2B marketing.

Email Marketing 167

Email Marketing Work Management B2B Marketing Marketing Management 167

Martech Advisor

AUGUST 30, 2019

Net Promoter Scores offer a glimpse into customer sentiment, satisfaction, and pain points. How leading brands use Net Promoter Score data to rethink their campaigns. But does better CX (reflected in a higher Net Promoter Score) directly translates into profitability? A sale isn’t always due to a high Net Promoter Score.

Lead Scoring 87

Lead Scoring Lead Ranking Promotion Correlation 87

Marketing Insider Group

MARCH 18, 2021

This might lead you to use LinkedIn over Instagram or vice versa, but it is essential to understand who exactly needs what you have, why, and how to reach them. Promote helpful pieces like blogs and case studies while also announcing new product launches, acquisitions, or other noteworthy news. Create Meaningful Content.

Social Media 358

Social Media Work Management Webinar Metrics Social Marketing 358

Brandwatch Marketing

JANUARY 29, 2024

Brandwatch uses our presence on sites like LinkedIn and Twitter to generate leads, so we’re going to preach what we practice. LinkedIn is obviously a prime place for this. Choose a bunch of keywords to track and then wait for people to post them. Your social media platforms can be a gold mine for leads.

Lead Generation 98

Lead Generation Paid Content Social Media Generation 98

Brandwatch Marketing

JANUARY 29, 2024

Brandwatch uses our presence on sites like LinkedIn and Twitter to generate leads, so we’re going to preach what we practice. LinkedIn is obviously a prime place for this. Choose a bunch of keywords to track and then wait for people to post them. Your social media platforms can be a gold mine for leads.

Lead Generation 97

Lead Generation Paid Content Social Media Generation 97

Marketing Insider Group

NOVEMBER 10, 2020

To do so, they need professional development avenues they can pursue at their own pace, not day-long webinar series that end with glassy eyes and notes that stopped shortly after lunch. . If not, look for a LinkedIn Group that focuses on your marketing niche. HubSpot Academy has tons of great resources for sales teams and marketers.

Conference 229

Conference Resources Peer-to-peer Paid Search Agency 229

Optinmonster

MARCH 11, 2024

At its core, gamification leverages the psychological preconceptions that make games appealing and addictive, applying these to non-game contexts like purchasing products, engaging with a brand on social media platforms , or participating in promotional activities. In the case of LinkedIn, that journey is fleshing out your profile.

Examples 95

Examples Planning Paid Search Agency Interactive Marketing 95

Navigate the Channel

JANUARY 29, 2024

Understanding the Power of Social Media Social media platforms such as Facebook, LinkedIn, Twitter, Instagram, and Pinterest have revolutionized the way we communicate and promote ourselves or our businesses. They provide users with a simple, personalized, and do-it-yourself promotion portal, equipped with advanced tools and analytics.

Social Media 65

Social Media Media Demographics FAQ 65

Navigate the Channel

JANUARY 19, 2024

Understanding the Social Media Landscape Platforms like Facebook, Twitter, Instagram, LinkedIn, and Pinterest each offer unique advantages for bloggers. Way 1: Leveraging Social Media for Content Promotion Choosing the Right Platforms Understanding the nuances of each social media platform is critical.

Social Media 65

Social Media Media Blogger Demographics 65

KoMarketing Associates

DECEMBER 2, 2013

Earlier this year, we highlighted LinkedIn’s significance on B2B internet marketing initiatives. As a result, B2B marketers need to reassess how their organizations’ LinkedIn strategies can benefit SEO. Here are 7 LinkedIn marketing tactics that can be beneficial to B2B SEO initiatives: Status Updates: Profile and Company.

Linkedin 120

Linkedin SEO B2B Marketing Tactics 120

SocialPilot

FEBRUARY 6, 2024

For example, our overarching marketing goals were: Increasing product awareness Lead generation Market penetration in a specific niche Strengthening brand positioning Driving conversions That led us to collaborate with Luke Shalom, a micro-influencer with over 49K followers on Linkedin. The goals you set need to be measurable.

Marketing Budget 81

Marketing Budget ROI Marketing & Strategy Marketing Strategy 81

Martech

FEBRUARY 8, 2024

Tracking prospect activity on our website. Promotions were earned. But grease corrodes Was it enough to build the pipes and turn a blind eye to what we put in them? Attribution (track everything). Google, LinkedIn and Facebook are driving CPC up. That kind of tracking is going away. (I Lead capture forms.

Marketing AI 112

Marketing AI Lead Ranking Ideal Customer Profiles B2B Marketing 112

Contently

APRIL 25, 2023

On the other hand, if your audience is already aware of what you’re promoting, you can focus on ads that highlight your product’s value and benefits. For example, Asana has a top-of-funnel ad promoting a topical blog post as well as mid- and bottom-funnel ads promoting their product with a call-to-action to sign up for a trial.

Top of Funnel 208

Top of Funnel Cost per Acquisition Cost per Lead Distribution 208

Webbiquity

SEPTEMBER 19, 2023

LinkedIn Ads are one of the most effective channels for reaching highly targeted groups of B2B buyers. Here’s a set of basic tasks, best practices, and advanced tips that can help you optimize your results and ROI from advertising on LinkedIn. The platform has more than 900 million users worldwide.

Linkedin 282

Linkedin Advertisements Advertising Practices 282

Zoominfo

NOVEMBER 29, 2021

Whether your marketing department is a startup or well established, you should routinely assess which key performance indicators (KPIs) you’re tracking — and if you’re not tracking any, decide where to start. While there are countless KPIs you could track, we’re laying out the ones specifically tailored for demand generation marketers.

Lead Ranking 130

Lead Ranking Marketing Qualified Leads MQL Webinar Metrics 130

Only B2B

DECEMBER 24, 2020

If you are writing an eBook, your headline must catch the eye of your audience. Well, content promotion is like adding life to the created content. Without promoting it strategically it is as good as dead. Create a promotion strategy based upon your type of product/content, target audience. Twitter, Facebook Or LinkedIn.

Lead Generation 127

Lead Generation Lead Scoring Lead Ranking Marketing & Strategy 127

Sprout Social

APRIL 25, 2024

LinkedIn marketing strategy template LinkedIn is more than just a hub for individual networking. This workbook template will prompt you to assess the strengths and weaknesses of your current LinkedIn strategy, so you can identify how to best use the network going forward. Download the template 5. Download the template 12.

Social Media 106

Social Media Template Work Management Marketing Management 106

Martech

JANUARY 9, 2024

A B2B brand might have better luck partnering with YouTubers or LinkedIn creators with a business-minded audience. Long-term partnerships where influencers regularly promote a brand. Collaborative promotional events to engage audiences. Influencers attend or promote events to enhance brand visibility. A note on size.

Advertising Agencies 125

Advertising Agencies Paid Search Agency Marketing & Strategy Marketing Strategy 125

Vidyard

AUGUST 4, 2021

The computer also tracked eye movement. And eye-tracking heat maps of participants viewing lengthy text emails showed that people lost focus and attention since long lines are strenuous for the brain to process. But video, even in tandem with text in an email, elicited very different responses.

Studies 116

Studies Video Marketing Eye-Tracking Press 116

Brandpoint

MAY 5, 2023

Paid social media , on the other hand, involves paying to promote your content to a larger audience. Paid social media can be particularly effective for manufacturing companies when promoting new products or services, special offers or event promotions. The benefits of social media marketing Increased brand awareness.

Social Media 62

Social Media Paid Social Agency Paid Search Agency Allocation 62

Salesforce Marketing Cloud

MARCH 4, 2023

Tracking can help you figure out why. The numbers will tell you if it’s time to run a promotion. Use ‘State of the Union’ for a bird’s eye view of your company’s performance What this dashboard answers: How is the business doing? Do you need to bust out a promotional campaign?

Examples 98

Examples Forecasting Eye-Tracking Sales Cycle 98

Oktopost

OCTOBER 24, 2022

How to promote your employee. This type of content can be posted everywhere, but it’s most common on social media platforms like Facebook, Twitter, and LinkedIn. How to promote your employee. Next, come up with a promotional plan in order to maximize visibility and engagement on your employee spotlight posts.

Social Media 109

Social Media Media Linkedin Impressions 109

Brandwatch Marketing

NOVEMBER 8, 2023

1) Hootsuite Hootsuite is one of the best free social media listening tools available and covers multiple social networks, including Twitter, Facebook, LinkedIn, WordPress, Foursquare and Google+. It is a good means of keeping an eye on what people think about your brand, and to see what influences them the most.

Social Media 98

Social Media Tools Media Lead Scoring 98

Go Beyond SEO

MARCH 13, 2024

LinkedIn is ideal for connecting with professionals in your industry and sharing thought leadership content. Offer Exclusive Promotions: Create special offers or discounts exclusively for your social media followers. Instagram is perfect for sharing visually appealing content such as product photos or short videos.

Social Media 78

Social Media Media Branding Brand Identity 78

Oktopost

SEPTEMBER 21, 2023

Make sure to diversify your posts, addressing your target audience’s interests and challenges rather than solely promoting your company and its solutions. For B2B buyers, they’re likely to be on LinkedIn primarily. This brings us to our top tip: do employee advocacy, but do it right.

Sales Management 139

Sales Management Examples Top of Funnel B2B Thought Leadership 139

Navigate the Channel

DECEMBER 14, 2023

Whether it’s Facebook, Instagram, Twitter, or LinkedIn, these platforms have become an integral part of people’s daily lives. Additionally, engaging content can help shape the perception of the brand, making it more relatable and trustworthy in the eyes of the audience. Why Social Media Marketing Matters 1.

Social Media 65

Social Media Allocation Social Marketing Media 65

SmartBug Media

JANUARY 16, 2023

If I were this persona, what would catch my eye? Remember, your buyer personas are looking to partner with a company that has a proven track record of success, quality, and results. Keep your contacts informed of any product or service updates, additions, promotions, or awards. For B2B, the answer is often LinkedIn.

Inbound Marketing 98

Inbound Marketing B2B Marketing Marketing & Strategy Marketing Strategy 98

Sprout Social

JANUARY 31, 2024

Promote your YouTube content across multiple channels Content distribution is all the rage right now. Reposting and cross-promoting your YouTube presence is a smart move. You might be surprised at which social networks or marketing channels result in more eyes on your content.

Youtube 96

Youtube Work Management Social Networks Eye-Tracking 96