The Lead Agency

APRIL 14, 2024

Use listener data to inform your content Track your listener stats and learn what is engaging your audience. They could be sliced up into shorter-form content to capture attention on social media platforms like Facebook and LinkedIn. Use your data What’s most important is that you track your post performance.

Work Management 62

Work Management Paid Content B2B Marketing Trends 62

SmartBug Media

MARCH 19, 2021

Resources for Content Promotion. Once your content is created and pulled together with awesome eye-catching design, it’s time to promote it. These resources provide great tips on how to optimize your channels for promotion and deliver content to your audience. 10 Tips to Boost Your LinkedIn Presence in 2021.

Paid Content 105

Paid Content Inbound Marketing Resources B2B Marketing 105

Hubspot

AUGUST 8, 2019

It can help you promote your next marketing initiative, improve brand awareness , or rank for difficult keyword terms. RevContent focuses specifically on promoting content through PPC. Offer promotion is great if you’re running a limited time offer, product or service discount, or contest. Quality Score. Maximum Bid. RevContent.

Paid Content 77

Paid Content PPC Cost Per Thousand Cost Per Click 77

SnapApp

APRIL 4, 2018

These are super important, but hard to track without a tool. Forecast - We track all deals with the closed-date of the current quarter. . Activities - Marketing partners with sales leadership to track total activity volume of the outbound SDR team. . We track touches and closed-won with our Client Experience team. . .

Lead Ranking 107

Lead Ranking Paid Content Cost per Lead Marketing Qualified Leads 107

Hubspot

FEBRUARY 27, 2019

LinkedIn is a highly valuable tool to network with like-minded professionals. But here's something we don't talk about as much as we should: LinkedIn is also a highly useful inbound marketing platform. You have more power at your disposal with LinkedIn than you might realize. That's because LinkedIn has a powerful ads platform.

Linkedin 101

Linkedin Paid Search Agency Ads Campaigns 101

Single Grain

NOVEMBER 17, 2020

If you’re a B2B SaaS marketer looking to drive a new pipeline from enterprise and mid-market prospects, there’s no better channel these days for reaching these target customers than LinkedIn Ads. Let’s be clear: LinkedIn Ads is an expensive platform. The “Big 3” Types of LinkedIn Ads for Enterprise SaaS.

Enterprise Management 98

Enterprise Management Cost per Lead Paid Search Agency Paid Content 98

Hubspot

JUNE 29, 2020

But if I were to pick one, I'd go with LinkedIn. Well, first, LinkedIn is an amazing platform to use for brand awareness. Second, LinkedIn's Business Solutions are expansive. That's where my third reason for loving LinkedIn comes in: case studies. Want to learn more about LinkedIn Ads ? LinkedIn Ads Case Studies.

Case Studies 101

Case Studies Case Study Paid Search Agency Linkedin 101

Single Grain

JANUARY 23, 2023

Another great advantage of PPC management is that they always keep an eye on your direct and indirect competitors to track the keywords they are targeting and their performance. Keeping an eye on the entire ad campaign run by yourself can be time-consuming and challenging. It’s a big time-saver for you!

PPC 59

PPC Paid Content Consulting Paid Search Agency 59

Valasys

MAY 5, 2020

As your pages rank higher on the Search Engine Result Pages (SERPs), based on the number of visits and the engagement there’s a significant improvement in the organic Click-through-rate (CTR) as well. Click-Through-Rate (CTR). The CTR rates are an indicator of how effective your keyword listings or impressions are at generating clicks.

Webinar Metrics 69

Webinar Metrics SEO CTR Business 69

Single Grain

JANUARY 31, 2020

Use the Ad Builder feature to create profitable ads after researching how your competitors and other advertisers promote services and products in the same niches. Lets you promote your content effectively and gain more earned media by mapping your competitor’s position online with SEMrush Advertising Research. CTR, long-tail keywords.

Paid Content 127

Paid Content Paid Search Agency Budget Programs Marketing Automation Services 127

The ABM Agency

JANUARY 8, 2021

Text ads increase click-through rates (CTR) and website quality scores and decrease your cost-per-action. . Click-Through Rate (CTR) : The rate at which your ads are clicked; it’s measured by dividing the number of users who clicked your ad by the number of users who viewed your ad. . The improved ability to track campaign data.

Paid Content 52

Paid Content PPC Paid Search Agency Cost Per Click 52

Single Grain

MARCH 29, 2023

Dive Deeper: How to Implement Internal Linking for SEO (Step-by-Step) Featured Snippet Optimization Google recently changed the font size and type of featured snippet, making it more prominent and eye-catching: The results of Google’s featured snippets font change? Lower CTR for the rest of the SERPs pages.

Enterprise Management 52

Enterprise Management SEO Top of Funnel Long Tail Marketing 52

Convert

NOVEMBER 8, 2022

tracking accuracy got all messed up. For example, you don’t want to advertise Halloween costumes on a social media platform like LinkedIn, or your DTC brand may not be ready for YouTube ads yet: The same holds true in PPC. Quality score takes into account expected click-through rate (CTR), ad relevance, and landing page UX.

PPC 59

PPC Paid Content Lead Ranking Cost per Acquisition 59

Huptech Web

NOVEMBER 10, 2022

Keeping an eye on a store’s metrics is essential for scaling the success and growth of an eCommerce business. Keep track of meaningful and actionable KPIs that provide you with meaningful insight instead of tons of irrelevant and unnecessary ones that you won’t be able to use. Why Key Performance Indicators are Important?

eCommerce 52

eCommerce Paid Content Paid Search Agency ROAS 52

Optinmonster

MARCH 30, 2020

Keep your eyes open for the following: Are there any other companies doing something similar , and, if so, can I do it better? LinkedIn Ads. Check out these 4 helpful articles on improving your paid ads on various platforms: What’s a Good Click-Through Rate (CTR) on Google Ads and How to Improve It. Facebook Ads. Instagram Ads.

Business 95

Business Paid Search Agency Budget Programs Social Media 95

Hubspot

SEPTEMBER 16, 2015

Every savvy marketer knows how important it is to track, test, and measure different metrics. But it doesn't make sense for every person on your team to track every single important metric individually. So, the question becomes: Which roles on your team are responsible for tracking which metrics? Clickthrough Rate.

Top of Funnel 28

Top of Funnel Clickthrough Work Management Planning 28

Vidyard

JANUARY 6, 2022

Enterprise sales tools and sales enablement platforms allow salespeople to understand their prospects, track real-time data to make better decisions, and build an all-star team to streamline lead generation. LinkedIn Video Statistics 3.4 Keep Promoting Your Webinar After the Live Event 5.1.3 Choose an Eye-Catching Thumbnail 4.6

Enterprise Management 73

Enterprise Management Sales Management Budget Programs Top of Funnel 73

TrustRadius Marketing

JUNE 28, 2018

Within Awareness , you may be trying to: Boost your posts, to promote engagement and interaction with your brand’s posts. Promote your page to increase your follower base. Raise attendance at your event, by promoting your offer or event. Facebook Ads has advanced options to measure and track your ads’ profitability and ROI.

Paid Search Agency 53

Paid Search Agency Facebook Online Marketing Ads 53

ClearVoice

OCTOBER 30, 2019

LinkedIn incorporates events into the platform experience. As the most powerful professional networking tool, LinkedIn recently released a new feature that allows users to create, manage and track professional gatherings directly from the platform. LinkedIn has announced a beta launch of its live video service : LinkedIn Live.

Paid Content 109

Paid Content Social Media Social Marketing Tips 109

Belkins

SEPTEMBER 22, 2019

The second camp believes in the power of strategically placing informative tips, ebooks, interviews, podcasts and other types of business content across every stage of the sales pipeline , considering SEO to be an important foundation, but not the only solution for promoting the company’s services. Neither side is wrong.

Top of Funnel 40

Top of Funnel Marketing Funnels Content Marketing Ad Building 40

Hubspot

MARCH 14, 2014

As a marketer, tracking and analyzing data is an important part of the gig. But there are so many different metrics you can track. In this post, we''re going to cover some of the most important metrics you should track on a weekly basis to help keep you more agile. To read more content like this, subscribe to Academy.

Clickthrough 28

Clickthrough Paid Search Agency Landing Pages Planning 28

Single Grain

AUGUST 24, 2023

For instance, if you’re in the e-commerce sector, an agency with a track record in driving online sales and managing platforms like Shopify or WooCommerce can be invaluable. Agencies use the highest-quality marketing tools to create campaigns, fulfill services and track progress.

Advertising Agencies 98

Advertising Agencies Paid Search Agency Paid Content Marketing Agencies 1 98

Brandpoint

JUNE 24, 2021

Were you just in a meeting when someone casually dropped an acronym you’ve never heard and no one else batted an eye? But if you’re struggling with a random acronym and can’t find the answer here, let us know on Instagram , LinkedIn or Twitter and we’ll get it on the list ASAP. CTR: Clickthrough Rate.

Paid Content 118

Paid Content Lead Ranking Top of Funnel CMS Development 118

Madison Logic

FEBRUARY 25, 2022

B2B marketers need to know how, when and through which channels to promote that content. As many B2B marketers already know, LinkedIn is a driving force for marketing activity. So the question is, why is it important for all B2B marketers to be using account-based content syndication in tandem with LinkedIn?

Account Based Marketing 40

Account Based Marketing ABM Linkedin Top of Funnel 40

Sprout Social

OCTOBER 17, 2016

A better approach is to set your eyes on two or three main social networks, and commit to growing those profiles as much as possible. You can also share content that promotes your business, but do it sparingly. Twitter Ads let you promote your Tweets so they’re seen by more people than you can reach organically.

Paid Content 111

Paid Content Social Media Social Marketing Paid Search Agency 111

The ABM Agency

APRIL 30, 2023

Finally, through a case study focusing on combining ABM and inbound tactics within the B2B SaaS industry, you’ll gain valuable insights into leveraging content creation and social media platforms like LinkedIn for targeted outreach. What is the difference between account-based marketing and traditional marketing?

Account Based Marketing 52

Account Based Marketing Inbound Marketing Paid Content Enterprise Management 52

accelerate agency

MAY 11, 2022

Generating regular content will sustain your audience’s interest and help you stay relevant in their eyes. To help your SaaS business scale rapidly , accelerate agency’s growth marketing team will check if your content is optimized and identify key pain points quickly so you can get more eyes on your site and customers taking action.

ROI 52

ROI Enterprise Management Lead Scoring Lead Ranking 52

accelerate agency

MAY 11, 2022

Generating regular content will sustain your audience’s interest and help you stay relevant in their eyes. To help your SaaS business scale rapidly , accelerate agency’s growth marketing team will check if your content is optimized and identify key pain points quickly so you can get more eyes on your site and customers taking action.

ROI 52

ROI Enterprise Management Lead Scoring Lead Ranking 52

accelerate agency

OCTOBER 11, 2021

Generating regular content will sustain your audience’s interest and help you stay relevant in their eyes. To help your SaaS business scale rapidly , accelerate agency’s growth marketing team will check if your content is optimized and identify key pain points quickly so you can get more eyes on your site and customers taking action.

ROI 52

ROI Enterprise Management Lead Scoring Lead Ranking 52

Single Grain

DECEMBER 23, 2019

When it comes to PPC, AI will allow marketers to create more effective ad campaigns and is particularly useful to: Predict the CTR of future ads. Built for a world of single screens, pixel technology can’t track the effectiveness of ads across mobile devices. trillion by 2030. Calculate the impact of ads on quality scores.

PPC 96

PPC Paid Content Marketing AI Trends 96

Hubspot

JUNE 19, 2014

Helps users with content editing and more "behind-the-scenes" work like making content searchable and indexable, automatically generating navigation elements, keeping track of users and permissions, and more. This factors heavily into CAC/CoCA, and is a metric marketers should keep a keen eye on. CTR: Clickthrough Rate.

Paid Content 28

Paid Content Work Management Sales Management CMS Development 28

Single Grain

MARCH 25, 2020

For example, if you are running an ad that promotes a 25% off sale, that exact sale with that exact language should also be on the landing page to which you are sending potential customers. When using statistics or numbers in your headline, keep in mind that odd numbers tend to perform better than even ones (up to a 20% higher CTR).

Conversion Rate 126

Conversion Rate Conversion Landing Pages Work Management 126

Vidyard

FEBRUARY 2, 2021

LinkedIn Video Statistics 3.4 Keep Promoting Your Webinar After the Live Event 5.1.3 Choose an Eye-Catching Thumbnail 4.6 T is for Track 3. LinkedIn Profile ‘Hover’ (Prospect’s Profile) 2.3 Promoting an Event or Webinar 2.9 Igloo Software Boosted Email CTR 189% Using Video Emails 1. Go Short 4.5

Sales Management 65

Sales Management Top of Funnel Video Marketing Paid Content 65

Scoop.it

DECEMBER 20, 2022

Share your content on social media platforms like Facebook, Twitter, and LinkedIn to get people talking about it. The ad below is a targeted Facebook ad that promotes an article. Another good way to promote your content is through rewards and referral schemes. But don’t forget to promote your content via email as well.

Lead Scoring 80

Lead Scoring Lead Ranking Paid Search Agency SERP 80

Martech Advisor

FEBRUARY 25, 2020

Allows You to Track the ROI Accurately. The digital advertising medium is especially powerful here as it offers plenty of metrics to track your ad spend. If your content ranks for position zero, your click-through rate (CTR) will immediately go through the roof. Reimagine the BMW #i8 Coupe from the eye of an artist.

Paid Content 145

Paid Content Top of Funnel Marketing & Strategy Webinar Metrics 145

Content Marketing Institute

DECEMBER 25, 2018

Cast a critical eye on each piece, whittling the list to a small group of assets that represent what’s unique about your brand and embody the qualities that you outlined in your editorial mission. Promote your blog posts for maximum success. Gather a sample of your best content pieces. Include examples of all the types.

Template 109

Template Tips Planning Content Marketing 109

Martech Advisor

DECEMBER 16, 2019

Social media advertising is defined as a form of digital advertising that serves paid ads to your target audience using social media platforms such as Facebook, Twitter, Instagram, LinkedIn, and Pinterest. Marketers and advertisers can promote their brands and inspire sales through the social channels that users frequently use.

Paid Content 72

Paid Content Social Media Advertising Agencies Cost 72