Crimson Marketing

MARCH 12, 2015

It should come as no surprise, then, that traditional brick and mortar retail is seeking ways to evolve and keep pace with the level of service and personalization offered by online shopping. Needs determine market innovation.

Internet Marketing 100

Internet Marketing Work Management Paid Search Agency Marketing Management 100

Crimson Marketing

JANUARY 27, 2015

Suarez says that the vast majority of consumers actually prefer the immediacy and sensory experience of brick and mortar shopping. Mobile in the Mix: Integrating mobile device usage with the in store retail experience is an opportunity to create a sense of intimacy in store, says Leo. Leo shares examples.

Work Management 100

Work Management Marketing Management Advertising Channels Marketing & Strategy 100

Crimson Marketing

OCTOBER 1, 2013

This isn’t ideal in a marketing campaign. “Instead, deliver a rich user experience on a mobile-optimized site available through the smartphone’s Web browser (for example, Safari on an iPhone or Chrome on a Droid device).” Requiring the buyer to download and install an app creates a barrier to entry, an extra step.

Campaigns 100

Campaigns Barriers Ideal Customer Profiles Mobile Marketing 100

Crimson Marketing

SEPTEMBER 30, 2013

This isn’t ideal in a marketing campaign. “Instead, deliver a rich user experience on a mobile-optimized site available through the smartphone’s Web browser (for example, Safari on an iPhone or Chrome on a Droid device).” Requiring the buyer to download and install an app creates a barrier to entry, an extra step.

Campaigns 100

Campaigns Barriers Mobile Marketing Ideal Customer Profiles 100

Crimson Marketing

AUGUST 17, 2015

Enterprise level marketing professionals understand the increasingly vital role of technology in marketing, but often lack the experience and peer support to optimize technology use for growth in their organizations. He also shares what never to do when approaching buyers on LinkedIn.

Enterprise Management 100

Enterprise Management CMO Peer-to-peer Organization 100

Crimson Marketing

SEPTEMBER 24, 2014

67% of shopping experiences—both online and offline—involve at least one digital touch point, making a brand’s digital media strategy an essential part of the retail discovery process. They are: Digital Discovery: Nicolas says the phenomenon of “discovering products you didn’t know you wanted” is amplified through digital marketing channels.

Advertising Channels 100

Advertising Channels Facebook Merchandising Verticals 100

Crimson Marketing

SEPTEMBER 24, 2015

She has more than two decades of experience in building and transforming enterprise software brands creating rapid revenue growth and initiating high value partnerships in the data analytics, e-commerce, personalization, social business and cloud markets.

CMO 100

CMO Organization Lead Ranking Click Rate 100

Crimson Marketing

DECEMBER 12, 2014

Email marketing is more personal. For example, you can create separate personalized campaigns for buyers in New York City and another for those in Los Angeles. There is no wait with email marketing. Traditional advertising avenues like radio and television are general and generic.

Email Marketing 100

Email Marketing Top of Funnel Click Rate Marketing & Strategy 100

Crimson Marketing

FEBRUARY 6, 2014

Skills can be taught, you can’t teach personality and cultural fit . The new marketer needs a different set of soft skills and specific personality traits to success in the new digital marketing landscape: Curiosity about the inner workings of the “interweb” Extremely organized and methodological; attention to detail.

Demand Generation Agencies 100

Demand Generation Agencies Planning Paid Search Agency Word of Mouth 100

Crimson Marketing

MARCH 30, 2015

A recent study from Econsultancy and Ensighten found that “41% of company marketers consider customer experience optimization critical, with the vast majority believing this will result in higher engagement and conversion rates.” What are the data types marketers use most often to optimize the customer experience? .

Optimization 100

Optimization POS Ideal Customer Profiles Privacy 100

Crimson Marketing

AUGUST 21, 2013

Make sure you always have access to your contact person and that you find them reliable. There are many vendors out there with years of experience, who understand how to “provide stability and confidence to their partners.” How does your cloud partner operate? How do they work on a technological and organizational level?

Advertising Agencies 100

Advertising Agencies Work Management Marketing Management Marketing Mix 100

Crimson Marketing

OCTOBER 27, 2014

Besides enhancing market leadership and credibility, Visible Experts boost firms’ overall recognition; many firms experience increased brand awareness just by being associated with the name of the expert. We define your personal brand as the product of your reputation and your visibility. How do they do it?

Lead Scoring 100

Lead Scoring Lead Ranking Demand Generation Agencies Webinar Metrics 100

Crimson Marketing

JULY 30, 2013

A true connection between the customer and company can be easily lost if your customers have a bad experience, you launch the wrong product, or you misdirect an ad placement, among other things. If a conflict arises, handle it personally and professionally. Every action needs to reflect your ideas and message.

Work Management 100

Work Management Verticals Marketing Management Social Media 100

Crimson Marketing

OCTOBER 24, 2013

Turns out, he’s telling the most fascinating story about a cave diving experience on a family vacation and you find yourself riveted. Make your message personal by asking for customer testimonials. You’re mentally drilling down on item 7, when all of a sudden the presenter has your full attention! How can this be?

Product 100

Product Marketing Management Buy Studies 100

Crimson Marketing

MARCH 16, 2015

Clearly one of the key factors is the online experience of “endless aisles.” Whether retailers view mobile as an existential threat or as an opportunity, consumers expect shopping to be a highly personalized and seamlessly consistent omni-channel experience. What’s emboldening this trend? Actually—wrong. After losing $1.2

Advertising Channels 100

Advertising Channels Lead Ranking Mobile Marketing Forrester 100

Crimson Marketing

JULY 15, 2014

Companies like AgilOne are serving as a “data scientist in the cloud” for brands, providing a means to uncover specific buyer personas, integrate demographic data with behavioral records and empower marketers to engage buyers in an ongoing personalized dialog, rather than through single message campaigns.

CMO 100

CMO Online Marketing Analytics Buyer Personas 100

Crimson Marketing

JULY 16, 2014

Connect the dots: Matt discusses the art and science of collecting marketing intelligence on buyers from online and offline sources and constructing online personas, without using personally identifiable information.

Doubleclick 100

Doubleclick Google SEM Ad Building 100

Crimson Marketing

SEPTEMBER 29, 2015

To keep pace, B2B marketers needs to be connected across channels and devices to create an optimal customer experience. . By collecting and analyzing lead data, marketers are able to pass on comprehensive customer insights to their sales team, ensuring that everyone is on the same page in creating a personalized customer experience.”

B2B Marketing 100

B2B Marketing B2B Storytelling B2B Sales 100

Crimson Marketing

JULY 30, 2014

Experiences, not campaigns: Marcus predicts the continued use of campaign tactics but defines the ‘campaign’ of the future as a highly personalized, real-time and contextual response to a buyer’s behavior across multiple marketing channels.

Marketing Management 100

Marketing Management Product Top of Funnel Response Rate 100

Crimson Marketing

OCTOBER 21, 2015

From monetizing budget and leveraging marketing technology (martech) to determining search success and personalizing campaigns, marketing in the digital age can feel like one big math test. Personalizing the web experience increases #sales up to 20% #CX Click To Tweet. Get the right budget. Get the right budget.

Budget Programs 100

Budget Programs Paid Search Agency Search Marketing Traffic 100