Chris Koch

FEBRUARY 12, 2010

Another example is Experience: The Blog, by Augie Ray, who is Owyang’s replacement at Forrester. I want to be able to experiment fully and freely while reducing my own sense that I could potentially do harm to my colleagues who have given me the time to do this (but who in no way have ever tried to control what I say). Tweet This Post.

Social Media 100

Social Media Forrester Media Transparency 100

Chris Koch

MAY 19, 2014

Pettis is one of the few CEOs today who can speak about the education system from experience. He did a series of videos of himself demonstrating how to make art projects and then had the eerie experience of playing the videos in class while standing next to the monitor. A CEO Who Lived the Crisis in Education.

Conference 100

Conference Education Viral Marketing Class 100

Chris Koch

JULY 22, 2011

Sure, healthcare knows how to sell drugs, but in terms of preparing the customer for the experience of service delivery, fuggedaboudit. We help ease them into the idea that they need our services and solutions to solve these problems so that the experience of spending all that money feels a little less like stepping off a cliff.

Work Management 100

Work Management Marketing Management Social Media B2B Marketing 100

Chris Koch

DECEMBER 10, 2012

For the real customers of complex technology solutions, it doesn’t seen like utility will ever come through an app, unless that app links to a much deeper, rich experience that combines all of the things mentioned above. Perhaps we need to wait for the second coming of Second Life for that.

Peer-to-peer 100

Peer-to-peer B2B Social Media Mobile Marketing 100

Chris Koch

APRIL 9, 2010

A former colleague that I really admire managed to mention his 30 year experience in marketing into the first minute of conversation with anyone new. The voice of experience is powerful. SMEs with deep expertise in a particular niche can build a strong and loyal following—if not necessarily huge blog traffic. Show your age.

SME 100

SME Aggregators Blogger Social Media 100

Chris Koch

SEPTEMBER 29, 2011

The ideas should be presented against a backdrop of deep contextual understanding and experience. Great ideas are better when they are presented in the context of a story with a beginning, middle, and end. Demonstrates mastery. Can be delivered on. Backed up by proof.

Thought Leadership 100

Thought Leadership B2B Thought Leadership Best Practices Case Study 100

Chris Koch

SEPTEMBER 29, 2011

The ideas should be presented against a backdrop of deep contextual understanding and experience. Great ideas are better when they are presented in the context of a story with a beginning, middle, and end. Demonstrates mastery. Can be delivered on. Backed up by proof.

Thought Leadership 100

Thought Leadership B2B Thought Leadership Best Practices Case Study 100

Chris Koch

AUGUST 16, 2011

And people’s B2C experiences have a habit of leaking over to their B2B behavior. It’s kind of no surprise—when we are transparent, people trust us and feel better about the experience. Yet even in B2B, we have a growing concern over privacy in lead management.

B2B 100

B2B Privacy Click Rate Internet Marketing 100

Chris Koch

AUGUST 16, 2011

And people’s B2C experiences have a habit of leaking over to their B2B behavior. It’s kind of no surprise—when we are transparent, people trust us and feel better about the experience. Yet even in B2B, we have a growing concern over privacy in lead management.

B2B 100

B2B Privacy Click Rate Internet Marketing 100

Chris Koch

SEPTEMBER 24, 2014

Employees get to ply technical and management skills while having a meaningful experience, strengthening bonds with employer. IBM offers sabbatical programs for employees to work on pro bono projects in developing countries.

Peer-to-peer 100

Peer-to-peer Work Management Marketing Management Loyalty 100

Chris Koch

FEBRUARY 4, 2012

I’m going to share my experiences in helping to build an engine for developing and disseminating good ideas for SAP (with names changed to protect the innocent and guilty alike). First, because I’ve left ITSMA and joined SAP , where I will focus on marketing the good ideas of the many subject matter experts there.

Thought Leadership 100

Thought Leadership B2B Thought Leadership Social Media Twitter 100

Chris Koch

JUNE 9, 2014

Online communities have taken one step towards defusing potential conflict by requiring participants to fill out extensive biographies and list their experience and interests. So if all these technologies are so dehumanizing how do we fix them? In a word: context. Few companies have followed suit, however.

Distribution 100

Distribution Training Opinions Trust Marketing 100

Chris Koch

APRIL 8, 2011

The great thing about the experience was that this company is already doing social media. I was thrilled to run a social media workshop this week with a large B2B technology and services provider (and ITSMA member). In other words, I didn’t have to spend any time defending the honor of social media and explaining why they should be doing it.

Social Media 100

Social Media Media Paid Search Agency PR 100

Chris Koch

JANUARY 28, 2011

I wish I had the numbers to prove it, but my sense based on my own experience in social media is that Owyang’s personal brand won that battle. Right around that time, Forrester announced that it was ending the cross-posting experiment—no more personal blogs for its analysts. First you found Forrester, and then you found Owyang.

Personalization 100

Personalization Forrester Brand Identity Branding 100

Chris Koch

SEPTEMBER 25, 2009

We also like to trust our own instincts and experiences as useful guides. Important stakeholders need proof, through research, as to whether their own experiences, views, and hunches are borne out by the facts. The biggest reason for this lack of investment at the front end is human nature. Makes us feel weak.

Research 100

Research Service Product Paid Search Agency 100

Chris Koch

SEPTEMBER 25, 2009

We also like to trust our own instincts and experiences as useful guides. Important stakeholders need proof, through research, as to whether their own experiences, views, and hunches are borne out by the facts. The biggest reason for this lack of investment at the front end is human nature. Makes us feel weak.

Research 100

Research Service Product Paid Search Agency 100

Chris Koch

MAY 15, 2009

sessions are with marketers from big B2B technology companies and I often experience deep cynicism, even anger, from people who question whether web 2.0 I’ve done enough presentations about web 2.0 to see that the sessions tend to fall into one of two categories: revival meeting or therapy session. This week, I experienced both.

Web 2.0 100

Web 2.0 Peer-to-peer Paid Search Agency Stats 100

Chris Koch

MAY 7, 2010

And the experience of finding and adding applications is almost always different from application to application. Though the threat is much less than it was, installing new applications on PCs has always meant the possibility of taking down other applications or the computer itself. You can’t have fun when you’re anxious.

Mobile Marketing 100

Mobile Marketing Wikipedia Communities B2B Marketing 100

Chris Koch

AUGUST 7, 2009

The best have built up their business skills through direct experience. They focus on processes and standards, different organizations, and they do a lot of work on governance; especially concerning what elements of IT are shared and what are local. Business Strategist.

Planning 100

Planning Segmentation Work Management Gartner 100

Chris Koch

AUGUST 7, 2009

The best have built up their business skills through direct experience. They focus on processes and standards, different organizations, and they do a lot of work on governance; especially concerning what elements of IT are shared and what are local. Business Strategist.

Planning 100

Planning Segmentation Work Management Gartner 100

Chris Koch

JULY 16, 2010

Through our events, white papers, videos, whatever, we must prepare our audience to experience that waking dream. Coppola was just leading me by the hand through his vision of the Godfather (and I’m really grateful that he did, don’t get me wrong). Dragging us back to marketing (sigh), this is what good thought leadership has to do.

B2B Thought Leadership 100

B2B Thought Leadership Thought Leadership Peer-to-peer Wikipedia 100

Chris Koch

APRIL 10, 2009

For example, many companies carry out primary and secondary research and publish it; they may also use that research as the basis for an opinion piece that speculates, based on the research and the experience of subject matter experts, on trends in a market vertical. Is it only focused in knowledge intensive industries?

Thought Leadership 100

Thought Leadership B2B Thought Leadership Peer-to-peer Work Management 100

Chris Koch

JUNE 16, 2009

Tell me about your experiences so far. Every B2B marketer interested in learning more about their profession should have a Twitter account. It’s the first step to creating a personal social media platform. More about that next time. Have you tried Twitter yet?

Twitter 100

Twitter Web 2.0 Social Media Communities 100

Chris Koch

NOVEMBER 5, 2010

Like the people behind the counter at the DMV, most guard dogs have had just enough bad experiences with people to make them wary and mistrusting of everyone. Journalists try to get around the guard dogs whenever and however possible, which often makes the situation even worse for companies. The rigors of the job breed mistrust.

PR 100

PR Press Paid Search Agency Lead Ranking 100

Chris Koch

JANUARY 29, 2010

I’m not sure whether the iPad is that environment or not, but we all know that some kind of portable media device will replace our dead-tree publications if the experience is as good or better than we can have with print.

Lead Ranking 100

Lead Ranking Lead Scoring B2B Thought Leadership Mobile Advertising 100

Chris Koch

JANUARY 29, 2010

I’m not sure whether the iPad is that environment or not, but we all know that some kind of portable media device will replace our dead-tree publications if the experience is as good or better than we can have with print.

Lead Ranking 100

Lead Ranking Lead Scoring B2B Thought Leadership Mobile Advertising 100

Chris Koch

OCTOBER 12, 2009

They’re stuck in the model of making relationships the old fashioned way: through permission-based trust and experience. This idea of viral relationship building (following followers of others) is what Facebook and MySpace look at and get really jealous about.

Social Media 100

Social Media Media Paid Search Agency Viral Marketing 100

Chris Koch

MARCH 19, 2010

Social media is all about sharing—whether that be pointing to good content (yours and others’), or sharing expertise and experience. If you can link to a survey and promise respondents some level of access to your findings, you can create a powerful source of information. Build influence by answering questions. Create continuity.

Social Media 100

Social Media B2B Thought Leadership Peer-to-peer Media 100

Chris Koch

JULY 10, 2009

In my experience, IT prospects tend to lie about their titles and their level of interest because they’re afraid that they won’t get the best content or treatment if they admit that they’re trapped on the help desk instead of wielding that big stick of decision-making. I’m a little skeptical about taking that stat at face value.

Web 2.0 100

Web 2.0 B2B Thought Leadership Ideal Customer Profiles Thought Leadership 100

Chris Koch

MARCH 12, 2012

Mobility isn’t about applications; it’s about an integrated experience. PCs and laptops have always been about the applications they enable rather than an overall experience that they create for users and customers. It requires thinking through the entire experience. But you can’t do this with one app.

Enterprise Management 100

Enterprise Management Lock-In Marketing Management Paper 100

Chris Koch

JUNE 18, 2014

But the military is experimenting with giving robots a basic moral compass. There are still no robots than can move anything like humans, even with external assistance. Carry out assassinations without remorse (yet). We all have opinions about whether killer drones are right or wrong. I’m not going there here.

Organization 100

Organization Spyware Domain Opinions 100

Chris Koch

FEBRUARY 7, 2014

And experiments have also been done with organic materials; meat for example (spoiler alert: most study participants weren’t crazy about Burgertron v.1). In 2014, key patents on the most advanced laser-sintering 3D printers will expire, further fueling competitive pricing in the market.

Startups 100

Startups High Quality Lead Cost Order 100

Chris Koch

AUGUST 3, 2010

We need to understand their experiences and offer content that fits their needs. Lack of relevance is a ticket to deletionville. Empathetic. The best social media voices have a clear understanding of what it feels like to stand in their audiences’ shoes. Sharing is the currency of social media.

Social Media 100

Social Media Media B2B Thought Leadership Peer-to-peer 100

Chris Koch

JULY 9, 2010

Case studies are great for building trust, but they don’t do something that video games do by default: put the user at the center of the experience. Ask anyone forced to sit out a video game session while his (gamers are mostly guys) friends play and they’ll tell you that experience trumps observation every time.

Thought Leadership 100

Thought Leadership B2B Thought Leadership Marketing Management Cross-Selling 100