ConvertKit

AUGUST 4, 2021

Welcome emails can be intimidating to write, so in this guide, we’re diving into examples from creators like you, welcome email templates you can swipe, and tips to make them your own. Breaking down 10 of the best welcome email examples from creators. Question(s) for subscribers to answer—for example, “Why did you subscribe?”.

Examples 145

Examples Newsletter Template Landing Pages 145

Hubspot

JUNE 3, 2019

With benefit segmentation, you can organize your customers and leads based on the value you provide them. In this post, we'll go over what benefit segmentation is, why you should use it, and where it can be seen in the real world. Why should you do benefit segmentation? Benefit segmentation also improves customer retention.

Segmentation 101

Segmentation Campaigns Planning Paid Search Agency 101

flux.la

JUNE 30, 2020

This strategy is called market segmentation. Before learning this strategy, if you don’t have an idea on what you can sell, here’s a list of recommendations from Youtube: What is market segmentation? Market segmentation is defined in a lot of ways. Also read top 8 most interesting content marketing examples here.

Segmentation 52

Segmentation Planning Psychographics Opt-out 52

Brightedge

MAY 20, 2021

However, as the world’s most heavily trafficked online video sharing platform, YouTube is one of the world’s largest search engines and should be part of any search insights research effort. What can we Learn from YouTube Search Trends? Can you use YouTube Search Trends to Optimize Videos? Video is a go-to source for consumers.

High Quality Lead 59

High Quality Lead Youtube Trends Content 59

Content Marketing Institute

NOVEMBER 21, 2018

She gets her news and entertainment from YouTube. While younger generations account for a lot of views, YouTube is ubiquitous across the generations, attracting 1.9 Tim Schmoyer, CEO of Video Creators, offered some insight in his recent Content Marketing World presentation, How to Develop a Loyal YouTube Audience.

Youtube 92

Youtube Ad Building Loyalty Communities 92

Unbounce

JULY 14, 2020

Below, you’ll find eight lead generation landing page examples from Unbounce customers that prove effective lead gen comes in all forms. We’ve featured their work before in a post on great popup examples , and couldn’t pass up another opportunity to do so when we discovered how well this lead gen landing page was performing.

Landing Pages 145

Landing Pages Lead Generation Sales Qualified Leads Lead Scoring 145

Webbiquity

MARCH 28, 2023

Understanding how each different content format works, which audience segments it appeals to, and how it fits into your overall sales and marketing funnel is key to success. The list of penny stocks in 2023 from MarketBeat below is a great example of evergreen content. A reader can just pause at the products they find interesting.

Top of Funnel 311

Top of Funnel Marketing Strategy Marketing & Strategy Planning 311

Sprout Social

JANUARY 10, 2017

It’s easier than ever to create high-quality videos and quickly upload them to YouTube using just your iPhone. You need to figure out how to promote your YouTube channel if you want to be successful. Here are 16 ways to promote your YouTube channel like a pro: 1. YouTube SEO. Not sure where to start?

Youtube 109

Youtube Paid Content Promotion Advertising Channels 109

Martech

JANUARY 3, 2024

YouTube might offer a refuge If consumer apathy takes root generally across social media, as Gartner predicts, YouTube might prove more durable than the norm. YouTube is an example of a social platform where consumers are potentially more accepting,” said Gutter. Get MarTech!

Gartner 138

Gartner Advertising Agencies Paid Search Agency Ad Exchange 138

Hubspot

MARCH 10, 2021

We'll also take a look at some impressive examples of How to Guides for inspiration. In the example above, you can see I targeted a few different segments of readers with diverse purposes to help readers determine whether this How to Guide would even help them meet their own goals. How to Guide Examples. Let's dive in.

Examples 101

Examples RFP Lead Scoring Lead Ranking 101

Hubspot

AUGUST 21, 2023

We’ll also see some ideas and examples to help guide yours. Types of Business Proposals How to Write a Business Proposal Business Proposal Templates Business Proposal Example Tips for Writing a Business Proposal Business Proposal Ideas It's a common misconception that business proposals and business plans are the same.

Template 69

Template CMS Development Examples Marketing Proposals 69

Marketing Insider Group

AUGUST 12, 2020

For example, let’s say that you manufacture nail polish. You might have one group of likely customers who are tween girls, love all things glitter, subscribe to your teen-and-tween-themed YouTube nail makeover videos, and like the latest boy bands. We’ll call this audience segment “High-End Heather.”. You get the picture.

Social Media 324

Social Media Top of Funnel Social Marketing Marketing & Strategy 324

Brandpoint

JULY 18, 2019

YouTube, a video streaming platform, is the world’s second largest search engine. In fact, how-to searches are increasing by 70% every year on YouTube. Then create a crisp and fun segment that provides an answer or solution. Adding a video to marketing emails can boost click-through rates by 200-300%.

Social Media 114

Social Media Traffic Top of Funnel Video Marketing 114

ConvertKit

OCTOBER 30, 2018

Before you unleash yourself to create a ton of affiliate marketing content, let’s take a step back and talk about successful content marketing as a whole and we’ll end with some solid content marketing examples you can use an affiliate marketer. 5 content marketing examples for affiliates. Case study.

Examples 91

Examples Content Marketing Content Case Studies 91

Webbiquity

FEBRUARY 28, 2023

Some applied methods include the following: Client segmentation: Companies can use AI and ML to identify and group prospects based on shared characteristics or behaviors, allowing them to target specific groups of potential buyers more effectively. Offering customized pricing and promotions based on client history and buying behavior.

eCommerce 274

eCommerce Marketing AI B2B Marketing Trends 274

Optinmonster

SEPTEMBER 2, 2020

11 great examples of calls to action. This is true for blog posts, YouTube videos, social media posts, podcast episodes, and more. Here’s an excellent example from our Customer Success Manager, Angie: Notice the color of the call to action is a huge contrast to the white background. 5 common types of CTAs.

Examples 122

Examples Click Rate Social Media Copywriting 122

Top Rank Marketing

APRIL 18, 2024

Anyone with a microphone and an internet connection can have a podcast listed on Apple and YouTube and ready for consumption. For example, if every podcast about elderly care is from a caregiver perspective, yours might focus on topics of interest to healthcare administrators and coordinators.

B2B 128

B2B Demand Generation Agencies RSS B2B Thought Leadership 128

Optinmonster

NOVEMBER 9, 2021

Here’s one such exit popup example: You can do this by getting your visitor’s name when they subscribe to your email list, by asking for their name in a previous popup, or by detecting the name of an existing customer. For example, let’s say the visitor got to your page through a guest post you wrote for a specific website.

Examples 132

Examples Top of Funnel Eye-Tracking Intent 132

Biznology

JANUARY 20, 2022

You can improve the customer experience and boost the ROI of your videos by itemizing the contents and creating links that let the viewer know what’s being described or demoed in each segment. Major video platforms like YouTube make this “chapterization” easy. The role of video in virtual selling.

Video Marketing 192

Video Marketing Product B2B Sales Webinar Metrics 192

Valasys

SEPTEMBER 21, 2021

Through these examples of successful brands and how they architected their social media marketing campaigns, we’ll take a closer look at the content types to create for social media and the benefits of social media as a whole. Brilliant Social Media Campaign Examples to Learn From. WhatsYourName – Starbucks. Real Beauty – Dove.

Social Media 52

Social Media Examples Campaigns Media 52

Marketing Insider Group

MARCH 16, 2023

Let’s look at a few Gryffindor-esque content examples. Whether it’s through their massive YouTube library, engaging social media, or in-person sporting events, Red Bull has mastered the art of telling people how their product can make them feel — and making them want to experience it firsthand.

Marketing Agencies 2 231

Marketing Agencies 2 Lead Ranking Content Work Management 231

Vidyard

DECEMBER 13, 2018

You can always record most of the video, then keep the set props around so you can re-record segments to personalize them to new prospects. Sales reps there record a personal video that includes a CTA leading back to the hub where viewers can get lost in Charity Dynamics’ own personalized, YouTube-like experience.

Video Marketing 110

Video Marketing Examples Paid Search Agency Sales Qualified Leads 110

SmartBrief - Marketing

FEBRUARY 27, 2024

Consider breaking up Q&A sessions into shorter segments for timely, relevant engagement. Livestreaming in action: Iconic campaigns from tech to fashion If you’re still skeptical about the impact of livestreaming in marketing, these examples might change your mind.

Buzz 98

Buzz Marketing & Strategy Barriers Paid Search Agency 98

ClearVoice

JULY 15, 2022

Tons of studies observe the burgeoning online spending habits of the Baby Boomer marketing segmentation. Promote videos on YouTube. It’s estimated that one out of three boomers learns about products or services on YouTube, while 68% regularly watch videos for entertainment. Promote videos on YouTube. Nomadic Matt.

Planning 118

Planning Content Marketing & Strategy Youtube 118

QuanticMind

AUGUST 30, 2023

For example, Google is updating product pages with more details to inform data-driven decisions that boost ROAS, making it easier to onboard local ads. New ways to make vertical video ads on YouTube [:03] Google is rolling out an AI -powered feature to help advertisers run videos across orientations in video action campaigns.

Paid Search Agency 86

Paid Search Agency Verticals ROAS Emarketing 86

Convince & Convert

JULY 31, 2015

Really great on segmentations and personas and how to really understand other cultures and other audience types in your marketing. JayToday is available on Youtube , iTunes (as a video podcast, and now as an audio podcast too), and at JayToday.tv. So check out Kelly McDonald. Follow her if you’re not already. About Jay Today.

Examples 131

Examples Paper Youtube Paid Search Agency 131

Sprout Social

FEBRUARY 6, 2023

For example, the link in bio feature can direct your audience to more content on your website. Here’s an example of an interactive bio from Semrush’s Twitter account : Lead generation Social has features dedicated to generating leads, like mobile-optimized ads that capture customers details while offering a lead magnet.

Social Media 98

Social Media Features Media Curation 98

Marketing Insider Group

MARCH 31, 2021

For example, if you operate a Steak n’ Shake in New England, your local customers probably won’t search for your products with the word “milkshake.” For example, the New England Steak n’ Shake could sponsor a milkshake drinking contest, while a hospital’s personnel might want to conduct free blood pressure checks at a local festival.

Buyer Personas 325

Buyer Personas SMS Content Communities 325

Modern B2B

AUGUST 2, 2023

Here are some examples: Audience segmentation DV360 allows you to create and define audience segments based on various criteria, such as demographics, interests, browsing history, and previous interactions with your brand.

Advertising Agencies 52

Advertising Agencies Advertisements Advertising B2B 52

Webbiquity

JULY 19, 2022

This post outlines the differences between leading and lagging indicators, as well as providing some examples of each so you get a clearer idea of how to measure current performance and produce desired results in the future. Five Examples of Leading Indicators. Five Examples of Lagging Indicators. Image credit: Intrafocus.

Lead Scoring 292

Lead Scoring Lead Ranking ROI Enterprise Management 292

Hubspot

DECEMBER 23, 2019

However, unlike traditional viewing on television and even YouTube, a large percentage of people watch Facebook videos from their smartphones, and play them silently from their news feed. For instance, Reolink's Argus Security Camera offers a simple, yet effective example of a video that worked with no dialogue. Make Graphics Large.

Paid Content 101

Paid Content Facebook Video Marketing Paid Search Agency 101

ConvertKit

NOVEMBER 20, 2020

On Instagram, for example, you might plan a series of educational posts, but you have only a limited idea who is seeing those posts, in what order they are seeing them, and whether they are seeing all of them. For example, did you know that customers who purchase through email spend 138% more ? Another example is what Backlinko does.

Opt-out 135

Opt-out Opt-in Landing Pages Work Management 135

Digilant

APRIL 23, 2024

YouTube Music: In 2024, YouTube Music and Premium crossed 100 million subscribers. For example, research has shown that audio ads are more than twice as likely to lift purchase intent and information intent than display ads. Podcasts Apple Podcasts: An early promoter of podcasts, Apple Podcasts had an estimated 28 million U.S.

Advertising Agencies 52

Advertising Agencies Advertisements Advertising Top of Funnel 52

Pam Didner

FEBRUARY 7, 2022

Every week I get a handful of questions from my B2B Marketing followers, and lately, I’ve noticed a recurring theme – people want to better understand product positioning and segmentation. To get the ball rolling, I gave Cliff the rundown on product positioning and segmentation. What is product positioning?

Positioning 93

Positioning Product Ad Building B2B Thought Leadership 93

Martech

FEBRUARY 15, 2023

Targeting and segmentation A very clear example of how marketing technology has played a role in social media’s effect on the global society is targeting and segmentation. While these examples are straightforward, countless more nuanced ethical ad targeting and segmentation quandaries occur.

Ethics 97

Ethics Marketing AI Multivariate analysis Paid Search Agency 97

Vidyard

DECEMBER 13, 2018

You can always record most of the video, then keep the set props around so you can re-record segments to personalize them to new prospects. Sales reps there record a personal video that includes a CTA leading back to the hub where viewers can get lost in Charity Dynamics’ own personalized, YouTube-like experience. Have more ideas?

Video Marketing 65

Video Marketing Examples Paid Search Agency Sales Qualified Leads 65

Optinmonster

MARCH 21, 2024

How Google Ads Retargeting Stands Apart Google Ads retargeting distinguishes itself through its integration with the extended Google ecosystem, including Google search engine results, the Google Display Network, and YouTube, among others. Let’s dive into these best practices to ensure your retargeting efforts yield optimal results.

Paid Search Agency 90

Paid Search Agency Ads Google Marketing Analytics Tools 90