Paul Gillin

NOVEMBER 24, 2010

Your personal blogs that contain postings about Oracle’s business, products, employees, customers, partners, or competitors. Social media activities must not interfere with your workor productivity at Oracle, and your personal activities should take place outside of work. The Oracle Social Media Participation Policy applies to.

Social Media 50

Social Media Copyright Media Wiki 50

Paul Gillin

FEBRUARY 7, 2011

CareOne’s approach is a good example of soft-sell marketing. A recently launched video series called Financially Fit TV interviews personal finance experts. “It’s real customers telling each other that the program works,” Kelly said. The site features numerous articles, worksheets and video tutorials about debt reduction.

Communities 50

Communities Cost per Acquisition Peer-to-peer Work Management 50

Paul Gillin

JULY 8, 2010

Your personal blogs that contain postings about Oracle’s business, products, employees, customers, partners, or competitors. Social media activities must not interfere with your work or productivity at Oracle, and your personal activities should take place outside of work. The Oracle Social Media Participation Policy applies to.

Social Media 50

Social Media Media Copyright B to B 50

Paul Gillin

JULY 15, 2011

The recent example of this disparity ended up embarrassing a prominent PR firm , and I analyzed the story in BtoB magazine. Expertise shouldn’t be concentrated in one person or department. I agree with his second point but I couldn’t endorse his overall premise.

Case Studies 50

Case Studies Case Study Studies BtoB 50

Paul Gillin

OCTOBER 12, 2011

I was struck by how well researched your book was, with lots of real-life examples. Will new tools make analytics accessible to the common business person in the same way that spreadsheets made forecasting, accessible? Can one person know it all? I caught up with him to talk about The New Know. . At BP, that was not the case.

Enterprise Management 50

Enterprise Management Work Management Forecasting Burn Rate 50

Paul Gillin

JULY 26, 2015

It’s an example of the kind of artsy lofts that spring up when a neighborhood gentrifies. Reading was once a vital hub of the railroad industry, but it never diversified its industrial base or built academic institutions that would fuel new business. I did kind of enjoy my office in Reading Art Works.

Longwood 50

Longwood Pricing Price Cost 50

Paul Gillin

OCTOBER 31, 2011

Google cars are an example of that. Example: With Google Translate, we eventually want to get to every language. A third thing is to make sure that information is available always from every corpus, whether it’s your personal information, information in books or information that’s on the Web. My favorite example is automobiles.

Barriers 50

Barriers Google Differentiation Research 50

Paul Gillin

FEBRUARY 14, 2012

For example, a sales rep trying to close a deal with a German company can discover an accounting employee who speaks fluent German and leverage that person’s skill to help get the business.

Enterprise Management 50

Enterprise Management Social Networks Webcast Paid Search Agency 50

Paul Gillin

NOVEMBER 8, 2010

When Dana or I post a new entry on Joy of Geocaching , for example, the headline and link automatically post to the Joy of Geocaching twitter account and then my personal Twitter account automatically retweets @joyofgeocaching. I have dlvr.it monitoring all of my blogs as well as several delicious and Diigo feeds.

Skype 50

Skype Product RSS Copyright 50

Paul Gillin

AUGUST 29, 2012

Jodi Allen, P&G’s vice president of North America baby care, was taking a personal role in countering critics, posting comments on the Pampers website, recording web videos and participating in discussion groups. P&G knows better than any company that people treat their personal care products like an old friend.

Paid Search Agency 50

Paid Search Agency Advertising Agencies Facebook Customer Satisfaction 50

Paul Gillin

APRIL 4, 2012

Personalize introductions. He then asked each person to share one little-known fact about himself or herself. For example, I knew Joi Ito was head of the MIT Media Lab, but knowing that he is also a licensed lobster diver made him appear to be more of a regular guy. Anything to improve lines of sight between diners.

PR 50

PR Opinions Linkedin Spending 50

Paul Gillin

JANUARY 24, 2013

This new book comes from Mike Lewis, who is head of marketing at Awareness Networks, a personal friend and one of the nicest guys I know. For example: –People post more content to social channels on Friday than any other day of the week, but Thursdays have significantly higher interaction rates.

Social Marketing 50

Social Marketing Marketing Management Social Media Youtube 50

Paul Gillin

JUNE 24, 2010

There are other ways to measure return (for example, improvement in customer satisfaction scores), but unless those outputs can be measured financially, they really don’t qualify as considerations in ROI. But for now, let’s look at a couple of basic examples. For many companies, that’s far from simple. Cost of incentive.

ROI 50

ROI Paid Content Social Marketing Webcast 50

Paul Gillin

AUGUST 9, 2012

The #fail tag, which denotes poor performance by a person or company, is monitored by millions and is not one you want to see next to your name. Dell Computer, for example, monitors about 25,000 messages per day in social media, most of them from Twitter, says Richard Binhammer of Dell’s social media group. Order From Chaos.

Twitter 50

Twitter Work Management Paid Search Agency Tagging 50

Paul Gillin

JUNE 9, 2010

The modern features that have made social networks the fastest-growing consumer phenomenon in history have created all kinds of new use scenarios, including some compelling B2B examples. Friends and Fame The great innovation in online communities came in 1998, when Classmates.com introduced the concept of personal profiles and friends.

Social Networks 50

Social Networks Work Management B2B Marketing Management 50

Paul Gillin

SEPTEMBER 15, 2011

This goes beyond sentiment analysis to attempt to determine a person’s ability to drive action. For example: What is action? This isn’t stopping vendors from tackling the even more complex issue of Influence analysis. A “like&# or retweet is a form of action, but not necessarily one that leads to a decision.

Analysis 50

Analysis PR Correlation Advertising Agencies 50

Paul Gillin

OCTOBER 31, 2011

Example: “The first person mentioned by name in ‘The Man in the Iron Mask’ is this hero of a previous book by the same author.” Example: “This actor, Audrey’s husband from 1954 to 1968, directed her as Rima the bird girl in ‘Green Mansions.’” Watson and Jeopardy were milestones in that direction. The answer is D’Artagnan.

Ad Building 50

Ad Building Buzz Domain FAQ 50

Paul Gillin

FEBRUARY 27, 2013

For example: Several of these experts see a strong year for Google+, while most believe Facebook is in for slow growth or even decline. There’s a strong subtext of the need to make interactions more meaningful and personal and for brands to unleash their people to speak as themselves. I agree completely.

Social Media 50

Social Media Media Facebook Social Networks 50

Paul Gillin

SEPTEMBER 6, 2011

Klout attempts to determine influence metrics by looking at a person’s online activities and the actions of others that result from them. For example, my Klout score (66) is modestly higher than Clay Shirky ‘s (60) and significantly higher than Marc Andreessen ‘s (42). Beyond Followers. The Shirky Effect.

PageRank 50

PageRank Social Networks Wikipedia Ideal Customer Profiles 50

Paul Gillin

FEBRUARY 16, 2012

People don’t like it when their newsfeed is crammed with messages from one person. For example, Digital Influence Group’s Brian Babineau described how a telecommunications client had made its plans to build new cell towers more real by publishing details on a map. Great example of customer-driven storytelling.

Marketing Proposals 50

Marketing Proposals Storytelling Advertising Mediums Tagging 50

Paul Gillin

FEBRUARY 15, 2014

” For example, Leo Laporte ( @leolaporte ), who has nearly a half million Twitter followers, says he doesn’t even read his home Twitter feed anymore because it’s so clogged with useless messages. “Now the influx is so overwhelming that we’re reliant on filters to manage the noise.”

Social Networks 50

Social Networks Ideal Customer Profiles Blogger Social Media 50