Lake One

MARCH 31, 2020

Trade shows are an important part of generating leads and filling the sales pipeline for many. In fact, a survey conducted by IDG reported that conferences and trade shows are listed as second, behind companies websites, on effective B2B lead generation tactics. Almost like hosting your own mini-trade show.

Trade Show 53

Trade Show Activities Webinar Metrics Account Based Marketing 53

Oktopost

JULY 15, 2020

For the longest time, LinkedIn had a reputation as a site for networking and job searching. When Microsoft bought the site in 2016, many joked that this was the first time someone had actually accepted a LinkedIn request. For B2B marketers, the importance of LinkedIn cannot be overstated. Consider: You get more leads.

Lead Generation 148

Lead Generation Top of Funnel Linkedin Lead Scoring 148

Webbiquity

OCTOBER 10, 2017

Trade Show Integration. Trade shows have been a staple of B2B marketing for a long time. Mobile integration can improve the trade show experience. For example, let’s say you are running Facebook ads. Everyone knows that LinkedIn is integral to managing B2B relationships.

Mobile Marketing 242

Mobile Marketing B2B Marketing Marketing Strategy Marketing & Strategy 242

Sharpspring

APRIL 29, 2020

What separates LinkedIn most from other networks is that it’s intended to be professional. What is the best type of content to post on LinkedIn? LinkedIn is more of a thought leadership platform. Most of the content on your LinkedIn page should be news about your organization or your industry. Using Hashtags on LinkedIn.

Linkedin 86

Linkedin Distribution Practices Webcast 86

Navigate the Channel

OCTOBER 5, 2022

In a post-vaccine world, more than half of B2B companies and marketers expect companies to increase commitment to in-person events, including trade shows, according to MarketingProfs. At a live event, such as a trade show, engage employees and booth visitors with photos and video during set-up and while the event is taking place.

Social Media 65

Social Media Event Marketing Social Marketing Trade Show 65

Webbiquity

OCTOBER 16, 2018

You can go high ($50 to $100 per package) with a service like Video Plus Print , or keep it simpler with something closer to trade show swag. co-exhibiting at trade shows and conferences. An example might be a vendor of video surveillance systems partnering with a manufacturer of access control solutions.

Marketing Automation Services 245

Marketing Automation Services Trade Show Advertising Agencies Verticals 245

Lead Liaison

MARCH 2, 2023

For example, scanning a QR code with your phone might open a URL in your phone’s web browser. To see how Lead liaison’s growing library of digital activations (games) , universal lead capture, and reward-based solutions can help your company generate more leads at your trade shows, contact us today!

Lead Liaison 86

Lead Liaison Trade Show Marketing Automation Services Marketing Management 86

Navigate the Channel

JUNE 21, 2023

It’s that time again to think and plan for your booth at the fall and winter trade shows. Although you have invested hours, days, or even weeks (not to mention dollars) in planning your trade show booth, you have only seconds to engage potential attendees in your brand, products and services. How ready is your team?

Paid Content 65

Paid Content Trade Show Brand Identity Branding 65

Integrated B2B

JUNE 16, 2020

This is part two of a three-part blog series relating to using LinkedIn in your B2B marketing. Here are some best practices for sharing content on LinkedIn. While Facebook and Twitter have a casual, social networking approach, don’t forget that LinkedIn is a professional social media platform. Using hashtags on LinkedIn.

Linkedin 52

Linkedin Practices Best Practices B2B Thought Leadership 52

Webbiquity

NOVEMBER 9, 2021

For example, a claim about being “first” or the “most innovative” may be backed up by the number of patents granted. Social Media Account Profiles (Especially LinkedIn). These will generally include superlatives like “best,”, “largest,”, “first,”, or “only.”

Ideal Customer Profiles 353

Ideal Customer Profiles Brand Identity Branding Differentiation 353

Webbiquity

FEBRUARY 17, 2022

At a minimum, that includes LinkedIn, Facebook, and Twitter. For example, the “share” feature on most platforms is a huge help as it ensures people that like your business can share your posts with their connections and followers. Every business should have a profile on the main platforms to ensure their bases are covered.

Tactics 273

Tactics Advertising Agencies Paid Search Agency Focus Group 273

Marketing Insider Group

MAY 18, 2020

Some additional thought leadership research: According to a thought leadership study by LinkedIn, 58%of buyers read one or more hours of thought leadership each week. Individual SMEs should also use their social media profiles to comment on other stories relaying some examples or past experiences for context.

Thought Leadership 354

Thought Leadership B2B Thought Leadership Research Practices 354

MLT Creative

MAY 27, 2011

Here’s a quick B2B case study outlines how we helped our client turn another trip to a trade show into an opportunity to generate leads by integrating outbound tactics with their inbound marketing program. Promote before, during and after the show. Expand our reach to non-attendees. Will there be a giveaway at the booth ?

Trade Show 40

Trade Show B to B Advertising Agencies B2B 40

sagefrog

NOVEMBER 14, 2023

LinkedIn is generally considered the best option for B2B social media ads because its tools make it much easier to target your ideal decision-maker. Campaign Customization: Utilize platform-specific tools like LinkedIn Campaign Manager to tailor your campaigns, enhancing resonance with your target profiles and improving engagement rates.

Ideal Customer Profiles 52

Ideal Customer Profiles Paid Content Webinar Metrics Marketing Strategy 52

Kaon

AUGUST 15, 2018

Originally p ublished on LinkedIn, July 31, 2018. Innovators , such as Lenovo, Siemens Building Technology , Georgia Pacific, and many more have all asked Kaon to help develop and deploy customer-facing applications with AR and VR in sales meetings, trade shows, customer briefing centers, and even on the web.

B2B Marketing 150

B2B Marketing Trade Show B2B B2B Sales 150

SmartBug Media

APRIL 6, 2023

Going to a trade show? Here’s an example on Twitter: Pro tip: If you’re using Twitter, be sure to include hashtags that your personas follow or use to make sure you get your message in front of the right audience. If not, try using websites such as Glassdoor or LinkedIn. Find customers and prospects on LinkedIn.

Buyer Personas 98

Buyer Personas Planning Psychographics Paid Search Agency 98

Martech

DECEMBER 5, 2023

Word for word from my LinkedIn bio ** A version of this copy is on my website. I suspect this company used its AI-based platform to scour LinkedIn for names, email addresses and company information and then plugged all that information into its automation platform to create an email from a template. It needs to be sincere.

Marketing AI 110

Marketing AI Marketing Automation Services CAN-SPAM Paid Search Agency 110

SendX

MARCH 18, 2021

For example, data collection laws such as Europe’s General Data Protection Regulation make it illegal to buy and sell people’s digital information. Here’s an example of an email he sent his friends. The blogger in our example did just share a nice picture of the place he visited. Here is a nice example by Eddie Shleyner.

Email Marketing 227

Email Marketing Planning Landing Pages Advertising Agencies 227

Brandpoint

NOVEMBER 15, 2021

If you’re like us, you had email after email flooding your inbox notifying you of conferences and trade shows that were set to be in-person suddenly switched back to virtual, as if we were in 2020 again. Aligning your teams will help cement messaging and key focuses , from LinkedIn posts to sales outreach to talking points at events.

Trends 157

Trends Planning Work Management Contingency Planning 157

Heinz Marketing

MARCH 11, 2020

Give attendees an opportunity to share their contact information with each other, create a couple moments in the content to get people to send LinkedIn invites, perhaps even offer the attendee list to everyone who attends (just like you might do with a small in-person gathering of like-minded professionals).

Trade Show 100

Trade Show Buzz Network Marketing Conference 100

Tomorrow People

NOVEMBER 30, 2018

Our outreach for our company mainly resided on LinkedIn, Twitter and Google+. But I want to prioritize where we’re going to get most return for our social media content , so we’ve decided to focus on LinkedIn for that reason. They’re all on Facebook, they’re all on LinkedIn. Streamline your social media channels.

Trends 220

Trends Content Marketing Brand Identity Branding 220

Marketing Insider Group

JANUARY 21, 2020

For example, if one of your goals is to improve SEO rankings, then you might decide to budget dollars for paid search ads, consulting services from an SEO firm, or specific technology tools that help you manage SEO efforts. For example, content personalization is a huge trend in content marketing.

Budget Programs 288

Budget Programs Paid Search Agency Content Marketing Planning 288

Hinge Marketing

DECEMBER 16, 2020

Now, add on top of that no face-to-face networking or conferences and trade shows in the near future, and it becomes an infuriating task as well. Like I mentioned before, face-to-face networking, conferences, and trade shows are sidelined right now, so techniques such as licensing existing research have to step up and fill the gaps.

Lead Scoring 119

Lead Scoring Lead Ranking Generation B2B 119

B2B Digital Marketer

FEBRUARY 3, 2022

Only if you understand how to properly take this approach, especially in LinkedIn , can you find more success in your networking and content marketing. 06:35 – Richard’s daughter trade show story. 11:30 – LinkedIn example: Text only. 37:54 – LinkedIn is not Instagram. Memorable Quotes.

B2B 52

B2B Trade Show Consulting B2B Sales 52

Hubspot

MARCH 5, 2012

When you attend a trade show or another live event on behalf of your business, it's important to be able to show the rest of your company that the investment in sending you was worth it. Trade shows and other events are very noisy. 3) Attract Trade Show Attendees With Content.

Trade Show 28

Trade Show Tactics Marketing Management Lead Scoring 28

Golden Spiral

JANUARY 27, 2022

LinkedIn is a given, but when done well, ABM can employ Twitter, Facebook, Instagram, and eventually direct text messages. ABM Examples. The best healthcare example we’ve ever seen was facilitated by Nick Runyon’s team at PFL. We experienced some great examples of ABM after attending HubSpot’s 2019 INBOUND conference.

Account Based Marketing 62

Account Based Marketing Effectiveness Planning ABM 62

markempa

NOVEMBER 17, 2014

If you’re not familiar with Jill, she’s the best-selling author, sales guru and is a featured keynote speaker at companies like LinkedIn, HubSpot and many others. Both of us attended Dreamforce 2014 (Jill was a featured speaker) and we stopped by number of trade show booths to see the different vendors and learn what’s new in their companies.

Lead Nurturing 120

Lead Nurturing Sales Qualified Leads Automation Lead Scoring 120

Hubspot

JULY 13, 2011

As virtual as marketing has become, what with SEO, email marketing, Facebook marketing, Twitter feeds , and the rest of the online universe dominating campaigns coast to coast, trade shows remain firmly rooted in the physical world. Trade shows are places to meet and greet, schmooze, and hopefully, gather leads by the bucketful.

Trade Show 28

Trade Show Social Media Media Buzz 28

The Marketing Blender

OCTOBER 1, 2022

You’ll want to look at budgeting for direct lead generation strategies (think of platforms like Google Ads or LinkedIn Lead Gen ads). For example, if you’re trying to reach millennial women for a consumer-based product, you’ll need to focus on digital channels like social media and Google Ads.

Marketing Budget 98

Marketing Budget Marketing Budget Creation Budget Programs Template 98

Oktopost

MARCH 1, 2021

So finding experts in these areas is baked in and not based on who you already know (like LinkedIn, for example). The majority of your employees have very little opportunity to have unstructured conversations about the company, especially with the lack of trade shows and conferences in the last 12 months. Brand Building.

Brand Identity 118

Brand Identity Branding B2B Conference 118

Biznology

AUGUST 8, 2019

Second, inbound marketing, meaning content posted by sellers on LinkedIn and blogs. For example, there’s an IT community platform here with a half a million subscribers. At my agency, we use LinkedIn Sales Navigator, whereby we can contact 5 million Argentinean professionals, mostly those in middle management.

Demand Generation Agencies 106

Demand Generation Agencies Enterprise Management Marketing Automation Services B2B Marketing 106

Digilant

MARCH 12, 2020

Brands that want to take concrete action should be thinking about how else they can reach their target audiences that attend these trade shows. For B2C brands, companies should take advantage of the recent drop in CPMs, to support brand awareness objectives, that were derailed due to event cancellations.

Marketing Budget 52

Marketing Budget Trade Show Paid Search Agency Best Practices 52

Marketing Craftmanship

JUNE 11, 2015

LinkedIn and Twitter Accounts…check / check. Trade Show…check. If you’d like a complete copy of our 10 question “Marketing Diagnostic” planning tool for B2B firms, just shoot me an email through LinkedIn, or to gordon at andrewselikoff dot com. White Paper…check. Client Newsletter…check. Blog…check. Publicity…check.

Planning 100

Planning Trade Show Paper Marketing & Strategy 100

Seismic

JANUARY 26, 2022

According to the 2021 LinkedIn State of Sales report , nearly three-quarters of sales reps stated that they planned to grow their LinkedIn followers. LinkedIn is home to nearly 800 million users. For example, if a LinkedIn user asks a question, as a salesperson, you would typically reach out and make a personable introduction.

Personalization 52

Personalization Ad Building Brand Identity Branding 52

Seismic

JANUARY 26, 2022

According to the 2021 LinkedIn State of Sales report , nearly three-quarters of sales reps stated that they planned to grow their LinkedIn followers. LinkedIn is home to nearly 800 million users. For example, if a LinkedIn user asks a question, as a salesperson, you would typically reach out and make a personable introduction.

Personalization 52

Personalization Ad Building Brand Identity Branding 52

PureB2B

JUNE 29, 2022

Networking usually takes place at dedicated events, such as local business meet-ups, trade shows, or conferences. LinkedIn is the obvious choice, and its merits proven as over 35% of LinkedIn users say casual conversations from LinkedIn have resulted in new opportunities. 7 Benefits of Building a Business Network.

Ad Building 62

Ad Building Business Network Marketing Ideal Customer Profiles 62

B2B Marketing Traction

APRIL 28, 2014

Last year I would have recommended a minimum of three social media sites to B2B marketers: LinkedIn, Twitter and Facebook. Now I have to include SlideShare (acquired by LinkedIn in 2012), because this social media platform has exploded, with over 60 million users a month and 215 page views per month by the end of 2013.

Social Media 100

Social Media Social Marketing B2B Marketing Marketing Strategy 100