Navigate the Channel

OCTOBER 12, 2022

It’s been a while since trade shows were the must-meet-and-see-events for B2B industries, but recently trade show event space and calendars are filling. Marketing departments and agencies are working to develop trade show themes and slogans, many of them highlighting being back together and pressing the restart button.

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Navigate the Channel

AUGUST 8, 2023

Many companies who exhibit at trade shows spend thousands of dollars—some spend millions—in an effort to attract new customers and show off new and improved products. Trade shows demand substantial investment but offer a chance to meet potential customers.

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Heinz Marketing

MARCH 5, 2020

Since we’re going to that trade show anyway, how do we make our booth more attractive? Exponential thinking, for example, means eliminating trade shows entirely. It’s no surprise or secret that many marketers loathe the trade show circuit but have considered it a necessary evil.

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Heinz Marketing

AUGUST 8, 2020

How Two Companies Brought Their Trade Shows to (Digital) Life. Some great examples of how companies have transformed their physical trade shows into digital ones. The post B2B Reads: Email Copywriting, RevOps, and Digital Trade Shows appeared first on Heinz Marketing. Great tips, Crystal Garrett.

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The Marketing Blender

FEBRUARY 27, 2024

Rethinking Trade Shows for Your B2B Manufacturing Marketing Strategy Trade shows have been the cornerstone of a traditional B2B manufacturing marketing strategy, prized for their networking and deal-making potential. Take Bison IP as an example. Yet, their steep costs and modest ROI present clear downsides.

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MindFire

APRIL 6, 2022

While we are on the topic of Trade Shows – don’t forget about the giveaways. We asked our MindFire Team what their favorite 7 trade show giveaways were and we just had to share. We know this is an expensive giveaway, but people will definitely show up to meetings to pick theirs up. You will want to see #7!

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Lead Liaison

FEBRUARY 28, 2023

How to Create a Touchless Scavenger Hunt for your Trade Show If you’re looking to gamify your trade show with a scavenger hunt, you’ve come to the right place. For example, you could announce winners at the end of each day (or for the first X days), which would encourage attendees to complete the scavenger hunt quickly.

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SmartBug Media

SEPTEMBER 16, 2020

If you sell in the manufacturing space, trade shows are likely a big part of your marketing strategy. Trade shows allow you to generate brand awareness, network with influencers, and sell directly to qualified prospects. So what happens when attending trade shows isn’t an option? EST webinar.

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Golden Spiral

AUGUST 26, 2021

Despite the 110 degree heat and a drastically reduced attendance, we walked away with four lessons worth repeating from this trade show experience. Granted, flexibility is a key lesson in trade show 101, but this year’s HIMSS required attendees to be as limber as Gumby, Mrs. Incredible, and Stretch Armstrong combined.

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Lead Liaison

MAY 3, 2019

When preparing to exhibit at a trade show, it’s critical that you stay organized. The success of your trade show hinges on your team’s ability to execute each part of the process properly, and on schedule. We’ve compiled a comprehensive list of tasks to help you prepare for a successful trade show.

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Navigate the Channel

JANUARY 16, 2018

Creating a trade show budget for 2018 is a skill that pays off in a better use of company resources. Allocate about 30 percent of your trade show budget to the expense of the trade show itself. Allocate about 30 percent of your trade show budget to the expense of the trade show itself.

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The Point

JANUARY 24, 2017

Even in this digital age, trade shows are still a core part of many B2B marketers’ 2017 demand generation plans. Generating maximum return from that investment, however, requires careful planning, and close attention to both pre-show and post-show communications strategy.

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Sword and the Script | B2B

OCTOBER 3, 2020

The decline of B2B trade shows frees B2B marketing to experiment with more efficient channels; virtual events surface buying signals The pandemic is certainly changing marketing – but we might all do well to shift our thinking towards what might become quasi-permanent. Offices won’t be gone – but remote work won’t be exceptional.

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SmartBug Media

AUGUST 27, 2020

If you’ve read part one of this two-part blog series, you’ve learned that the ability to connect with leads, acquire customers, and build your brand does not go away when trade shows and events go virtual—or are canceled altogether. Some examples include: Search affiliates. Bloggers/influencers. Review sites. Coupon sites.

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SmartBug Media

AUGUST 10, 2020

Trade shows and events are important—and often powerful—customer acquisition channels for SaaS organizations. Trade shows give exhibitors (you) and attendees the opportunity to sync face-to-face, which can help build the trust and deeper connection needed to support longer, sometimes more complex sales cycles.

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Navigate the Channel

DECEMBER 12, 2017

Trade show planning for 2018 is in full swing. With budgets and strategy considerations on the table, we’re offering our take on tips to maximize your trade show ROI for the upcoming year. It goes without question that technology is a major player when it comes to trade show success.

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Navigate the Channel

APRIL 19, 2018

When you attend a trade show, you pour many of your company’s resources — such as time, staff and money — into making it a success. The three trade show booth elements outlined below are ones that you shouldn’t skimp on. Eye-popping trade show graphics. Skillful lighting.

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The Point

NOVEMBER 14, 2014

The report, however, goes further – ranking trade shows as far and away the most effective demand gen channel in their “BtoB Channel Effectiveness Quadrant,” surpassing (by some margin) even demand gen workhorses like email marketing and PPC. Note: in fairness, the quadrant does designate trade shows as a “high cost” channel.).

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MarketJoy

JULY 17, 2020

For example, if you are planning a virtual event or webinar series, why not reach out and let them know? For example, you could create a survey for your contacts. The post Lead Generation Without Conferences Or Trade shows appeared first on MarketJoy. Use these old email lists to amplify your efforts.

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The Point

AUGUST 18, 2014

Research has long suggested that the majority of leads generated by trade shows never receive follow-up by company representatives. A 2010 study concluded that fewer than 70 percent of exhibitors have any formalized plan or process in place for how leads are followed up after the show. Any response (e.g.

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markempa

NOVEMBER 26, 2012

Tweet For the past seven years, trade shows have surpassed websites, email marketing and paid search to secure the top spot as B2B marketers’ biggest investment, according to the MarketingSherpa 2012 B2B Marketing Benchmark Report. I can’t help but wonder given my own trade show attendance experience. Trade Show ?

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Convince & Convert

JANUARY 28, 2016

He cites a powerful example from his own blog as to how personal stories can reach people in more powerful ways. David also shares some of the wisdom gleaned from his new book, “Three Feet from Seven Figures,” which focuses solely on creating the most leads from trade shows. The best employees to send to trade shows.

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Jifflenow

OCTOBER 30, 2019

Trade shows are an important spend in any marketer’s budget. This results in more than $24 billion in spending on trade shows each year in the U.S. Finding a way to measure the success of a trade show is key, but only 30% of exhibitors actually have established goals for their events.

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ClickDimensions

MARCH 29, 2019

The booth – it’s often thought of as the heart of every company’s trade show appearance. Yet true trade show effectiveness is determined well before exhibitors are gathered in their designated spaces in the exhibit hall and even well after the booth and the leftover swag are shipped back home.

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Salesforce Marketing Cloud

JANUARY 3, 2024

What are some sales pitch examples based on different scenarios? For example, if you pitch someone in person at a trade show, you might follow up with a phone call, then an email, and so forth until you reach a close. Support your pitch with examples of success supported by visualizations. Relax and ask questions.

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Brandpoint

JULY 26, 2019

You just got out of a meeting with your boss who gave you the news that you were approved to attend a conference or a trade show. Whether you’ll be at a marketing conference , a sales trade show or another industry event, you want to really make the most of this situation. Picture this. Amazing news, right?

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NuSpark Consulting

MARCH 30, 2016

Heading out to trade shows and conferences are one of the best ways to generate leads. However, trade shows are costly, and measuring ROI can be complicated. So when you’re at a trade show, there are a number of tips to make you stand out and increase the capture prospects. Example of a geofence.

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Navigate the Channel

APRIL 12, 2018

Before attending a trade show, it’s important to hammer out what your goals for the event are. Below, you’ll find the top three goals that most companies that attend trade shows want to meet as well as ways to build strategies that support them. Introduce New Products.

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Lake One

MARCH 31, 2020

Trade shows are an important part of generating leads and filling the sales pipeline for many. In fact, a survey conducted by IDG reported that conferences and trade shows are listed as second, behind companies websites, on effective B2B lead generation tactics. Almost like hosting your own mini-trade show.

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Conversica

OCTOBER 30, 2019

Needless to say, trade shows and conferences require large investments of time, energy and resources from Event Marketers. It’s clear that events, trade shows and conferences are big spends for businesses. Calculating Return on Event (ROE) Example. Robust Follow-Up During and After the Event. Pre-event data.

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Schubert B2B

DECEMBER 15, 2017

If your company has tasked you with getting your business brand out in front of potential customers by exhibiting at b2b trade shows, your first thought is probably, “Where do I even begin?” There are 5 things you need to consider before you even pick out that shiny new trade show booth. and running for the hills!

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Leadspace

MAY 26, 2020

For example, you can use live streaming platforms, videoconferencing tools, or platforms designed for virtual events. . The post From Trade Shows to Virtual Events: The Modern Marketer’s Journey appeared first on Leadspace. During this time, it’s more important than ever to use your customer data correctly.

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Lead Liaison

MAY 31, 2019

There’s no doubt that a trade show or live event can be a great avenue for filling your marketing pipeline with eager, qualified leads. So what can you do to ensure you leave your next trade show , the one you will pour so much time, effort and financial resources into, with a bunch of quality leads? They can be.

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markempa

JANUARY 21, 2013

Tweet Trade shows and conferences are still the biggest areas of investment for marketers, according to the most recent MarketingSherpa B2B Marketing Benchmark Report. Yet, many companies still measure marketers on cost-per-lead metrics when such metrics are inadequate for measuring face-to-face interactions at trade shows.

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Vision Edge Marketing

DECEMBER 13, 2022

Marketing, for example, might have Advertising, Events, PR, Content, etc. Let’s use a personal and business example to illustrate why this is true. The CFO reviews the budget sub accounts and notices that a significant portion of the Marketing budget is for trade shows. the first level of subaccounts. .

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Lead Liaison

JULY 17, 2019

Trade show exhibitors often hesitate when integrating an independent lead capture solution with show-appointed lead retrieval. We’re breaking down that barrier with this phone script that exhibitors can use when coordinating with the show organizer. Will it be simple or complicated? Am I asking the right questions?

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protocol 80

FEBRUARY 16, 2024

Those pondering how to improve their leaky sales pipeline usually audit one of the following: The fit of the leads reaching the pipeline The process that turns those leads to sales (or causes them to circle the drain) An account-based marketing strategy -- and the templates below -- can address both.

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