KoMarketing Associates

MAY 25, 2022

Most of the focus is on strategies like lead magnets that rely on traffic already coming to your site. . For example, instead of targeting something like “best CRM,” which indicates the lead is still comparing options, target a phrase such as “best CRM for subscription services” or “[brand name] GDPR compliant”.

Lead Generation 265

Lead Generation Paid Search Agency Google Ads 265

KoMarketing Associates

MAY 3, 2018

Some reports require additional configuration, such as Events, Ecommerce, or Goals, but a majority of the reports will begin showing collected data on your site visitors and marketing behaviors immediately. Audience reports in Google Analytics provide B2B marketers with more information about relevant characteristics of their users.

Marketing Analytics Tools 244

Marketing Analytics Tools Marketing Report Analytics B2B Marketing 244

KoMarketing Associates

JUNE 25, 2020

But this is done in coordination with a comprehensive keyword analysis that informs and benchmarks performance. Screenshot Example of Branded Keyword Performance. Examples include: How much influence do branded keywords have on organic search traffic overall? Screenshot Example of Comparable Non-Branded Keyword Performance.

Google 257

Google CTR Landing Pages Keywords 257

KoMarketing Associates

APRIL 1, 2020

Comprehensive Company Information. Back in 2015, in our own independent research for the B2B Web Usability Report , we found that more than half (54 percent) of respondents indicated that the lack of thorough contact information reduced a vendor’s a credibility and thus would cause them to leave a website. Third Party Validation.

Trust Marketing 180

Trust Marketing Marketing Management B2B Marketing Ad Building 180

KoMarketing Associates

JUNE 26, 2018

Branded keywords represent search queries that include the organization’s brand name or various product and brand-related information. Site Navigational Architecture. Make sure that it is accurate information being presented. Knowledge Graph Listing. SEO Tagging Basics.

Paid Content 195

Paid Content Keywords Search Marketing Paid Search Agency 195

KoMarketing Associates

MAY 13, 2020

Since Hummingbird, featured snippets have become much more prominent in search as Google has become smarter and aims to provide information quicker and more effectively than before. The image below is an example of a featured snippet: What are Google Featured Snippets? Why is this so important?

Features 165

Features Google B2B Marketing Top of Funnel 165

KoMarketing Associates

AUGUST 19, 2020

It’s where users get the most information and determine if the product or service is right for them. Place a tracking code on all pages of the site. For example, let’s say an advertiser is seeing poor results for the keyword “website protection”. Currently, the headline on the page says “10 Steps to Better Site Security”.

Advertisements 207

Advertisements Advertising Optimization Google 207

KoMarketing Associates

FEBRUARY 5, 2019

While a lot of these instances are minor, we’ve gradually seen the information and features found in search results expand. For each element, I’ve provided an example and SEO best practices to consider. Search Result URL Information. Site Links. Google answers question by pulling information from a page.

SERP 120

SERP Features Top of Funnel Display 120

KoMarketing Associates

MARCH 20, 2018

Are they given enough information? Can they access the information quickly? Take for example the term “marketing automation.” Here’s what the search results show: This is a very informational query and if you want to be here, you need to make sure that you are giving users that informational content.

Ideal Customer Profiles 187

Ideal Customer Profiles SEO Paid Search Agency B2B 187

KoMarketing Associates

MARCH 29, 2018

When determining the best approaches to drive organic visibility, there are several SEO tools that should be used to help make more informed decisions and guide B2B marketing strategies. Moz Open Site Explorer. This tool allows SEOs to research a site’s backlink profile and dig into competitive backlink data.

SEO 174

SEO Tools B2B Marketing Analytics Tools 174

KoMarketing Associates

DECEMBER 7, 2017

Having a presence on Facebook can widen your online presence in a variety of ways—you can collect reviews, own more of your exact match search results, and post updates and news that your audience can see when they are using the site. The same is usually true for Yelp and other top review sites. Facebook Reviews.

Paid Content 198

Paid Content B2B Marketing Allocation Marketing & Strategy 198

KoMarketing Associates

APRIL 3, 2018

What this means for B2B marketers is that more information about how an organization’s web pages perform in Google search results can be realized and evaluated. While we typically encouraged our clients to maintain an archive of Search Console performance information, it’s not always clear what information should be archived.

Search Marketing 177

Search Marketing Marketing Report B2B Marketing B2B 177

KoMarketing Associates

NOVEMBER 18, 2020

For example, previously, if a user made any change to an ad’s destination URL, the image and headline would automatically be replaced with what could be scraped off the final URL. With their new “ Company Engagement Report ”, users can now find the following information about individual companies: Impressions. Ad Engagements.

Linkedin 283

Linkedin Paid Search Agency Features Ads 283

KoMarketing Associates

MARCH 13, 2018

Search Google for mentions of your company name, brand, product names, and even key management to determine if sites mentioning these things included links too. Research opportunities to get your blog posts submitted or syndicated on third-party sites. Use Google Search Console to find the URLs that link to 404 pages on your site.

Marketing Management 182

Marketing Management Link Building Software B2B Marketing 182

KoMarketing Associates

JULY 31, 2018

For example, local SEO is still important for B2B companies, but it’s easy for it to fall through the cracks, especially if businesses don’t have a local store or serve customers around the country (or even worldwide). It also will send you an alert if any information is missing from reviews. B2B & Local Directories.

B2B Marketing 166

B2B Marketing SEO B2B Paid Search Agency 166

KoMarketing Associates

FEBRUARY 15, 2018

Take this actual example I received for my business website, which does digital marketing: I ignored the email but got a follow-up email from him a few days later. Either the landing page doesn’t give the user the information they are looking for, or it makes them work harder just to find what they want.

Automation 200

Automation B2B Marketing Paid Search Agency Marketing Automation Services 200

KoMarketing Associates

JULY 26, 2018

When it comes to writing in the B2B space, it’s especially important to understand your audience including their role and daily responsibilities, the common challenges they face, their understanding of the topics you’re writing about, how they find information and read content, etc. Take advantage of any real-life resources available.

Top of Funnel 162

Top of Funnel B2B Marketing Content Marketing B2B 162

KoMarketing Associates

FEBRUARY 19, 2019

More so, it helps to ensure my clients’ sites are performing at their best. Ok, they didn’t really love to remove their analytics but various team members would make updates to the site and they’d forget to put analytics back on the pages. Take for example Client C. One of the reports I look at daily is the coverage report.

Top of Funnel 121

Top of Funnel SEO B2B Marketing SERP 121

KoMarketing Associates

JUNE 18, 2019

As of 2019, 93% of the most successful B2B content marketers are extremely committed to content marketing, the vast majority of which put audiences’ informational needs above a promotional message. Take this example from one of our recent case studies : “The impact this work had on our business was significant,” says the VP.

Case Studies 120

Case Studies Case Study Studies Top of Funnel 120

KoMarketing Associates

SEPTEMBER 4, 2018

As I referenced in a recent post on dominating brand-based search engine results, third party sites such as business directories, software review sites, social media communities, and even hiring sites all can appear prominently for organizational searches. Contributed Community Activity. Distributors & Channel Partners.

Link Building 156

Link Building B2B Marketing Ad Building B2B 156

KoMarketing Associates

JANUARY 30, 2018

These will be able to rescue and guide you when needed, as they have helped us stay informed of changes, updates, and even some cool marketing tricks. It has up-to-date information on beginner topics, as well as exploration of more advanced themes. . It’s one of the top 10 most visited sites in the U.S. Image Source: [link].

Resources 179

Resources Advertising Agencies B2B Marketing Paid Search Agency 179

KoMarketing Associates

AUGUST 12, 2020

eCommerce sites especially can find the benefit in taking the opportunity to list specific brands, models, unit numbers, or specific products. Structured Snippet Examples. Here are some examples that B2B marketers can use depending on their industry: Structured Snippet Examples for Cybersecurity. Brands, Styles, Types.

Paid Search Agency 156

Paid Search Agency Advertisements Advertising Ads 156

KoMarketing Associates

OCTOBER 11, 2018

SEO-focused blog content can pique your audiences’ interest; a gated whitepaper helps you capture their information; detailed product collateral will help you close the sale. Fluffy content, off-brand content, and outdated content isn’t doing you any favors to get visitors to your site and into the lead funnel.

Top of Funnel 121

Top of Funnel Lead Scoring Lead Ranking B2B 121

KoMarketing Associates

FEBRUARY 6, 2018

One of the first questions we ask when onboarding a new client is access to strategic marketing information. What type of information am I referencing? Here are few examples: Strategic marketing overview material – including branding guidelines, target audiences, points of differentiation, etc. Final Thoughts.

B2B Marketing 179

B2B Marketing SEO SME Planning 179

KoMarketing Associates

DECEMBER 5, 2017

Account-based marketing, AI-driven campaigns, and new AR/VR immersive experiences all collect and depend on information to drive growth. We do that through our weekly newsletter, which is easy to scan quickly, vendor briefing reports, and in-site messaging. Anita Brearton , Founder and CEO, CabinetM.

Marketing Budget Creation 439

Marketing Budget Creation Marketing Budget Budget Programs Marketing AI 439

KoMarketing Associates

MAY 22, 2018

Within GTM, there is an option to set up a trigger called “Scroll Depth”, where an Analytics Event Tag will fire whenever a user scrolls to a certain part of the site. From there, a unique landing page could be created for them that contains a smaller form, or a different call to action in order to acquire their information.

Adwords 151

Adwords Marketing Analytics Tools Mobile Advertising Funnel Advertising 151

KoMarketing Associates

JULY 30, 2019

When thinking about brand and thought leadership content, you should be identifying ways you can push your brand to the front of the line, and becoming a go-to source of information. Thought leadership content should always inform and educate your audience, providing actionable information that truly makes a difference.

Top of Funnel 120

Top of Funnel CMS Development Content Marketing Thought Leadership 120

KoMarketing Associates

NOVEMBER 8, 2016

A site will become very slow when there is Google Analytics code inserted on the page. The challenge is, if the code is removed, how can marketers gain the insight they need on site traffic? Baidu Analytics is a free tool for tracking and reporting traffic data of users visiting your site. Basic Baidu Analytics Reports.

Analytics 203

Analytics Marketing Analytics Tools PPC Mobile Advertising 203

KoMarketing Associates

JANUARY 12, 2017

Although English language sites are fine for Baidu ads, the bounce rate would likely be very high and you don’t want to waste money on targeting consumers who can’t read your website. Site loading experience can influence Baidu website verification as well as the results of PPC campaigns. This is the first step to verification.

PPC 120

PPC Paid Search Agency Advertising Agencies Advertisements 120

KoMarketing Associates

JANUARY 12, 2017

Although English language sites are fine for Baidu ads, the bounce rate would likely be very high and you don’t want to waste money on targeting consumers who can’t read your website. Site loading experience can influence Baidu website verification as well as the results of PPC campaigns. This is the first step to verification.

PPC 120

PPC Paid Search Agency Advertising Agencies Advertisements 120

KoMarketing Associates

NOVEMBER 3, 2015

As you are thinking about your own site, you need to be looking at the bigger picture in order to reach your customers and create the type of content they’ll want to consume. Webmaster Tools (ahem, sorry…Search Console) data can be extremely valuable in understanding how users are currently getting to your site. Site Search Data.

Keywords 120

Keywords Generation User-Generated Content Search Marketing 120

KoMarketing Associates

MARCH 19, 2019

Once the audience has been created, it must be determined what should be offered to acquire their information. Some offer examples may include: White Paper/Case Study. More Information. This allows for potential customers to give their information without having to leave LinkedIn. Utilize Sponsored Content Lead Gen Ads.

Linkedin 137

Linkedin Sales Qualified Leads High Quality Lead Tactics 137

KoMarketing Associates

MAY 30, 2018

Twitter List Examples: For a manufacturing distributor, their Twitter list helps keep in touch with the marketing managers associated with their various manufacturing partners, in order to share / distribute content, provide further social media visibility, and nurture guest post opportunities. SEO Link Building. Final Thoughts.

Twitter 156

Twitter B2B Marketing Advertising Agencies Ideal Customer Profiles 156

KoMarketing Associates

MAY 21, 2019

Take for the example the phrase marketing automation. Take for example Client A. We hold meetings as one team, we do planning as one team, and most importantly, we take data from each side and use it to inform overall program decisions. A great example of this integration is paid keyword data. What a miss!

Top of Funnel 141

Top of Funnel Tactics SEO Long Tail Marketing 141

KoMarketing Associates

DECEMBER 1, 2016

Here’s an example of the existing assets we have on KoMarketing for the phrase “B2B content marketing ”. With this information in hand, we know to avoid replicating this material in future content development. How successful has your organization been at acquiring inbound links to specific site assets and content marketing initiatives?

Organization 132

Organization SEO B2B Marketing Analytics Tools 132

KoMarketing Associates

FEBRUARY 14, 2017

Seasonal SEO is a tactic online marketers can use to drive more organic traffic and gain more visibility to their sites during seasonally-specific peak traffic periods. Take Black Friday, for example. For example, below is a snapshot of the Google trends for the last four years for searches around Game of Thrones and The Walking Dead.

Top of Funnel 132

Top of Funnel SEO SERP Digital Marketing Funnels 132

KoMarketing Associates

JANUARY 8, 2019

Data not only gives us information on usage, behavior, and trends that we need to shape content initially, it also helps us track conversions to learn if we are moving the needle with the content we are creating. So, for example, you can see who has liked posts or clicked on links from your Facebook posts through Facebook Insights.

B2B Marketing 125

B2B Marketing Content Marketing Planning B2B 125